In recent years, Adina has combined vast experience in consumer research and strategy with a deep understanding of the systemic dynamics within businesses and society. She currently operates professionally in both the Netherlands and Romania, benefiting from guidance by experts who have pioneered systemic interventions in organizations and society. "While working on my research projects, my interest is to integrate the systemic perspective into business strategy and branding, raising awareness about the unconscious, hidden connections and patterns that emerge within an organization, which significantly influence its success.”