Ciprian Hatneanu
Marketing Manager, Whirlpool. Hotpoint, Indesit


He is an executive with 20 years’ experience of brand building and expanding businesses with significant P&L responsibility, driving sales and marketing transformation and innovation to engage customers and fuel business growth. He has been managing budgets up to 20 Million Euros and teams up to 170 members.


Skilled in strategic business planning, forecasting, analysis and client management to pull through initiatives to effectively impact business results.

His career up till now is centered on 3 industries:
1. Major Home Appliances
2. Market Research
3. Insurance and Reinsurance

There are common ingredients driving his success so far: his strong desire to understand and grow the business, to contribute individually and as a team member, to understand and meet the clients’ needs, to manage teams and support young professionals to become better every day.