Ioana Gheorghiță is a brand strategist based in Berlin. She has worked and freelanced for over twenty advertising agencies, and contributed to winning a long list of Effies (including a Grand Prix) and creative awards & shortlists like Cannes Lions and Golden Drum. Part of the brand strategy team of the iconic music tech brand Ableton,  she played a key role in developing naming, brand identity and strategic narrative concepts as well as brand strategy frameworks.