With more than 15 years of experience in communications, Patricia Zegreanu heads the marketing and communication department of ŠKODA brand within Porsche Romania. The last years she has dedicated to an ingenious and integrated approach in marketing, with national and international results, and the last leadership course she graduated motivated her to approach communication as a sustainable architectural system.

With a German-language educational background, she graduated from the Academy of Economic Studies in 2008 and completed her PhD thesis in 2012 with one of the most innovative topics at the time: mobile marketing. She is currently following a master's program for training in analytic psychotherapy.

Her personal interests are in the area of innovation, creativity and archetypes, and her free time is dedicated to reading, traveling and outdoor sports.