Marketing professional with over 18 years of in growing and amplifying market leading brands in several categories (beverages, pharmaceuticals, laundry additives) and in both local and regional positions.
He believes in the power of brands with stories that deliver value across the chain to consumers, company, customers and partners
In his current role he leads a team of amazingly talented brand builders to write the stories of Heineken in Birra Moretti brands in Romania.