Alina’s professional trajectory covers both firms from the market research industry as well as Central Government roles and leading FMCG companies where she has coordinated the market intelligence and research teams. Between 2012-2026, Alina has run Ipsos South-East Europe, and acted as Strategic Advisory Board Member for Auchan in Romania, Poland and Ukraine between 2020-2024. She is a consecrated conference speaker and content writing expert on various business and consumer topics (FMCG, retail, education etc.). Alina holds a BSc in Sociology, a BSc in Psychology, an MA in Social & Public Communication and is an MBA graduate from IFG Executive Education, Sorbonne, INSEEC Paris and Université d’Haute-Alsace.