Ioana Cristea is Regional Corporate Affairs Manager for Grupo Bimbo in South-East Europe, leading corporate communications, reputation, CSR and organizational transformation. With over 16 years of experience in corporate affairs, marketing, digital transformation, storytelling and social impact, she has developed projects for local and international brands and coordinated charitable initiatives. She joined Grupo Bimbo in 2023, supporting its integration and growth in Romania following the acquisition of Vel Pitar, before expanding her remit across South-East Europe. A certified trainer and career coach, Ioana believes in combining strong business results with positive social impact, trust in people and kindness in action.