With over 9 years of experience in marketing, Ioana’s background spans brand strategy, integrated communication and digital marketing, with a strong focus on digital media, performance, CRM and full-funnel growth. In her current role as Senior Marketing Manager at Bringo, she connects brand building with acquisition, retention and business performance across digital touchpoints.
As a juror, she values work that is grounded in a strong insight, has a clear strategic role and uses creativity with purpose. Beyond execution, she looks at how effectively an idea uses the digital environment to connect brand, audience and business objectives, and whether it has the relevance and consistency to create real impact.