With over 14 years in media and brand communications, Ramona has built her expertise around one core belief: great ideas become more powerful when media is part of the thinking from the start. Working at the intersection of strategy, creativity, data and technology, she focuses on how brands can earn attention, stay relevant and create meaningful impact in an increasingly fragmented media landscape. She is particularly passionate about the evolution of consumer attention and the role media plays in turning brand ideas into experiences that people notice, remember and act on.