A strong foundation in marketing studies, research, and customer relationship management, with nearly eight years of experience shaping media strategies and advertising campaigns. Worked across beauty, personal care, banking, finance, and pharma, supporting global clients and gaining a versatile perspective on how audiences think, choose, and respond to communication.

At TikTok, my goal is to bring together audience understanding, market insights, and platform expertise to translate brand objectives into clear, effective strategies. Driven by curiosity about people, culture, and consumer behavior, as well as by a commitment to building creative, relevant solutions that connect business needs with how audiences engage with content today.