Alexandra Rusu has over 18 years of marketing experience across pharma/OTC, living space essentials and FMCG, at Opella, Whirlpool and Unilever. She currently serves as Global HCP Marketing Director – Liver Care at Opella, leading the healthcare professional engagement strategy for Essentiale, the world's #1 OTC liver care brand. Earlier in her career, she held global brand leadership roles at Unilever (Dove, TONI&GUY, CIF, Knorr) and led premium brand strategy and strategic alliances at Whirlpool. Alexandra holds a Master's in Business, Management and Marketing from Université d'Auvergne and a BA in Business Administration from the Bucharest Academy of Economic Studies.