A marketer at heart and a transformer and builder by mindset, Andreea Farnoaga has spent almost 20 years growing iconic brands, transforming businesses and challenging what marketing can do next.

Her career across Coca-Cola Hellenic, The Coca-Cola Company and BAT spans the full marketing spectrum, in local, regional and global roles, from brand building, portfolio strategy, innovation, integrated content and commercial growth to leading large-scale global transformation.

Andreea thrives at the intersection of creativity, storytelling and commercial impact, human insight and technology and she brings to the jury a perspective grounded in both the craft of developing powerhouse brands and the discipline of building businesses that grow.