Madalina Rat is a marketing leader at Banca Transilvania, with more than 10 years of experience in banking, brand building, and creating meaningful connections between communities and brands. Throughout her journey, she has been fortunate to work on projects that sit at the intersection of business, innovation, and real life, from digital banking and entrepreneurship to sports, culture, and community initiatives.

She believes the strongest brands are built not only through what they say, but through how they make people feel.