Teodora Doboș is Head of Commercial Excellence, Digital at Henkel Consumer Brands, with extensive experience across marketing, brand strategy and integrated communications. Having previously led marketing and international brand roles, she has worked across local and regional markets, connecting creativity with consumer insight, digital innovation and measurable business impact. Her current focus spans digital marketing and transformation, data-driven marketing and retail media, with a strong interest in emerging technologies and how they are reshaping brand experiences and consumer behavior.