With over 19 years of experience in brand management and trade marketing, I have built and grown brands across diverse categories, managing more than 15 brands throughout my career. Today, as Senior Brand Manager at Molson Coors Romania, I have had the privilege of nurturing two brands close to my heart: Bergenbier and Caraiman.
I am passionate about combining creativity with business impact, developing campaigns that drive growth and create meaningful connections with consumers. Over the past years, I have led key brand-building initiatives and repositioning projects, helping strengthen brand equity and market performance.
Outside of work, I enjoy cooking and spending time outdoors with my family.