Marketing Effectiveness Sales Lead for EEMEA region, she brings extensive experience in marketing effectiveness, commercial analytics, and financial performance management. Specializing in Marketing Effectiveness, she helps organizations to maximize marketing ROI, optimize budget allocation across channels, and drive sustainable, profitable growth through data-driven decision-making. With a strong background in revenue management, she advises companies on adopting technology-enabled MMM and pricing solutions, translating complex data into actionable business insights. Her expertise lies in linking marketing investments to measurable business outcomes, enabling organizations to improve efficiency, effectiveness, and long-term value creation.