Competition://2018

The competition has 3 main categories addressing advertising campaigns, activations & tools: Digital Platforms, Digital Strategies & Interactive Campaigns.



1 Digital Platforms
This category focuses on the different type of mediums & tactics used in the online & digital communication process and it talks about Sites, Social Media & Mobile.
1. 1 SITES
1. 1. 1 Websites
General websites created for a brand, as part of a communication effort. You can enter a website that appeared before the eligibile period, showing the strategy and the content for the eligible period.

!Not accepted into the competition: online versions of offline publishers (websites of magazines, newspapers etc).
1. 1. 2 Microsites
Websites dedicated to a specific campaign of a brand, with a definite start & end time.
1. 2 SOCIAL MEDIA
1. 2. 1 Viral Video
Creative video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The video materials must be created by a brand, as part of a communication effort. Do not enter here online video campaigns, just that video that went viral.
1. 2. 2 Viral Non Video
Non-video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The materials must be created by a brand, as part of a communication effort. Do not enter here full campaigns, just that non-video material that went viral.
1. 2. 3 Social Media Pages
Social media pages created in order to promote a brand – using facebook, twitter, youtube, instagram, pinterest and so on. Your entry must demonstrate how your social media strategy helped increase and maintain your audience on a period of at least 6 months in the eligibile time period.
1. 2. 4 Social Media Special Mechanics
Special Mechanics created in order to promote a brand, using a special social media channel mechanism (social media apps, posts, comments, tag, hashtag, tweets, follow and so on).
e.g.: contests, user generated content, brand incentives
1. 2. 5 Online PR Special Projects
Online PR campaigns or activations meant to promote a brand, involving blogs or other online platforms, using a creative and original approach to communicate the brand – you can enter here influencers campaigns, bloggers campaigns, special online advertorials & others.
1. 3 MOBILE
Mobile apps or campaigns (creative and innovative use of mobile media) created for any operating systems (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.

! You can’t enter here mobile apps which are not related with an existing brand (the app itself cannot be considered a brand)
1. 3. 1 Mobile Apps
Mobile apps created for any operating systems (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.

! You can’t enter here mobile apps which are not related with an existing brand (the app itself cannot be considered a brand)
1. 3. 2 Mobile Campaigns
Mobile campaigns with a creative and innovative use of mobile media, created for any operating systems (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.
1. 4 DIGITAL CRAFT
1. 4. 1 Best Website Design
The website with the best interface & best visual experience
1. 4. 2 Best Website Content
The website with the best content, storytelling that best engages the user and offers him a genuine experience with the brand.
1. 4. 3 Best App Design
The brand app with the best interface & best visual experience. The app can be created for any type of device: it can be made for social media, mobile or for a new technology: AR, VR etc.
 
2 Digital Strategies
This category focuses on special types of strategic thinking, no matter the type of the medium used. It’s about how did you communicate a brand and it talks about Communities, Online Branded Content, Digital Brand Experience & Gamification.
2. 1 COMMUNITIES
Any type of website, microsite, social media channel, online tool used in order to promote a brand through a community. It must be more than an online platform communicating the brand’s products or services (for this, see the others categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand. The members of the community must be actively involved in interactions with other members and with the brand itself.
2. 1. 1 Brand Associated Communities
Digital executions/ special activations used to connect a brand with an existing community, by offering specially tailored content for their values and lifestyle.

e.g.: special sponsorships activation, special online cross-promotion using another brand’s community.
2. 1. 2 Brand Built Communities
Digital executions/ special activations used to create & maintain a community around a brand, that shares its values and resonates to its messages.
2. 2 ONLINE BRANDED CONTENT
Original online content created for a brand, such as: audio-video materials, photographs, advertising spots that initially appeared on the internet and that promote a brand. The content must be created independently or along with a producer, by integrating the brand in the existing format.
2. 3 DIGITAL BRAND EXPERIENCE
Special apps/instalations/executions based on new technologies created in order to promote a brand and that interacts with the audience.

It is meant to showcase how you can create a brand experience beyond traditional online advertising.
e.g.: kinect instalations, augmented reality, Smart TV apps, special digital outdoors with an interactive/online component
2. 4 GAMIFICATION
Creative or innovative use of advertising games or game mechanics involving a brand in order to engage the user in brand positioning campaigns, created on platforms such as website, social media apps, mobile apps & others.
 
3 Interactive Campaigns
This category joins all efforts together. For both sub-categories, a campaign can be entered if it has at least 3 online different executions with the same creative concept.
3. 1 Digital component of an integrated campaign
the online part of an offline campaign, with other mediums involved (TV, radio, print, OOH or others).
3. 1. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).
3. 1. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g. beers, wines, water, juice, coffee, tea and other drinks).
3. 1. 3 FMCG –Non food
Campaigns that promote goods with a short life-time, excepting food and drinks.
3. 1. 4 Services
Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).
3. 1. 5 Retail
Campaigns that promote brands of retail companies such as supermarkets, restaurants, gas stations and other retailers.
3. 1. 6 Durables
Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).
3. 1. 7 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural or entertainment products.

Not accepted into the competition: online publishers or the online version of offline publications.
3. 1. 8 Social campaigns, political and awareness messages
Campaigns that promote charity, social brands or awareness and political messages.
3. 1. 9 Others
Campaigns that promote brands that do not fit in any other section.
3. 2 Full Digital Campaign
an exclusively online campaign, with no other mediums involved.
3. 2. 1 Full Digital: FMCG – Food
Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).
3. 2. 2 Full Digital: FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands(e.g. beers, wines, water, juice, coffee, tea and other drinks).
3. 2. 3 Full Digital: FMCG –Non food
Campaigns that promote goods with a short life-time, excepting food and drinks.
3. 2. 4 Full Digital: Services
Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).
3. 2. 5 Full Digital: Retail
Campaigns that promote brands of retail companies such as supermarkets, restaurants, gas stations and other retailers.
3. 2. 6 Full Digital: Durables
Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).
3. 2. 7 Full Digital: Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural or entertainment products.

Not accepted into the competition: online publishers or the online version of offline publications.
3. 2. 8 Full Digital: Social campaigns, political and awareness messages
Campaigns that promote charity, social brands or awareness and political messages.
3. 2. 9 Full Digital: Others
Campaigns that promote brands that do not fit in any other section.
 

All the fields are mandatory.
If you cannot give certain data, please write "not the case".


Screenshot: The image must be 500x375 pixels.
To show the campaign on the website, facebook etc. – it can be a landing page, a visual of the campaign and so on.

All the fields are mandatory.
If you cannot give certain data, please write "not the case".