Mark Jackson, Chief Technology Catalyst EMEA @ McCann Worldgroup talks about main trends in 2015 digital communication: redefining transaction, reputation economy and the evolution of apps to micromoments. On the 10th of November, preceding the 14th edition of Internetics Festival, Mark held an inspiring presentation to Romanian communication agencies about technology and how the use of technology could change their everyday creative work.
Here is a sum up of the discussion, in an interview for The Mark People platform: VIDEO
The Mark People is a project initiated by Grolsch & The Institute, meant to showcase ideas, events and works that will inspire and bind the Romanian creative community.
In November 2010 Mark Joined McCann Worldgroup in Europe as Chief Technology Catalyst, focusing on delivering innovation and technology enablement for global clients. This has involved understanding the future vision for each organization and working with the agency and clients on defining the role that technology can play across new and emerging platforms and how to build a roadmap that can redefine business models.
Internetics had the pleasure to have Mark Jackson as Jury President, for the 13th edition of the festival.