Competition://2022


TThe competition has 3 main categories addressing advertising campaigns, activations & tools: Digital Platforms, Digital Strategies & Digital Campaigns. NEW CATEGORY IN 2022: Internetics Digital for Good. See below the full list.

1 Digital Platforms
This category focuses on the different type of mediums & tactics used in the online & digital communication process and it talks about Sites, Mobile & Social Media.
1. 1 SITES
1. 1. 1 Websites
General websites designed for any screen including desktop and mobile, created for a brand as part of a communication effort. You can enter a website that appeared before the eligible period, but showing the strategy, content and results for the eligible period.

! Not accepted into the competition: online versions of offline publishers (websites of magazines, newspapers etc.).
1. 1. 2 Microsites
Websites designed for any screen including desktop and mobile, created for a specific brand campaign, with a definite start & end time (e.g., for a specific promotion, launch of a product, others). You can enter a microsite that appeared before the eligible period or ended after the eligible period, showing the strategy, content and results for the eligible period.
1. 2 MOBILE
1. 2. 1 Mobile Apps
Mobile apps created for any operating system (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign or as part of a specific communication effort. You can enter a mobile app that appeared before the eligible period, but showing the strategy, content and results for the eligible period.

! You can’t enter here mobile apps which are not related with an existing brand (the app itself cannot be considered a brand)
1. 2. 2 Mobile Campaigns
Mobile campaigns with a creative and innovative use of mobile media, created for any operating system (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.
1. 3 DIGITAL CRAFT
1. 3. 1 Best Website Design
The website or microsite with the best interface & best visual experience.
1. 3. 2 Best Website Content
The website or microsite with the best content, storytelling that best engages and offers the user a genuine experience with the brand
1. 3. 3 Best App Design
The brand app with the best interface & best visual experience. The app can be created for any type of device: it can be made for social media, mobile or for a new or emerging technology.
1. 4 SOCIAL MEDIA
1. 4. 1 Viral Video
Creative video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The video materials must be created for a brand, as part of a communication effort. Do not enter here full video series or online video campaigns, just that video that went viral.
1. 4. 2 Viral Non Video
Non-video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The materials must be created for a brand, as part of a communication effort. Do not enter here full campaigns, just that non-video material that went viral.
1. 4. 3 Social Media Pages
Social media pages created in order to promote a brand – using Facebook, YouTube, Instagram, TikTok, LinkedIn, Pinterest, Twitter and so on. Your entry must demonstrate how your social media strategy helped increase and maintain your audience on a period of at least 6 months in the eligible time period.
1. 4. 4 Social Media Special Mechanics
Special Mechanics created in order to promote a brand, using a specific social media channel mechanism (posts, comments, tags, hashtags, challenges, tweets, follow, filters and so on).
1. 4. 5 Influencer Marketing
Campaigns or activations meant to promote a brand through the use of social influencers or content creators, using their existing community of engaged followers on social media.
 
2 Digital Strategies
This category focuses on special types of strategic thinking, no matter the type of the medium used. It’s about how did you communicate a brand and it talks about Communities, Online Branded Content, Digital Brand Experience & Gamification.
2. 1 COMMUNITIES
Any type of website, microsite, social media channel, online tool used in order to promote a brand through a community. It must be more than an online platform communicating the brand’s products or services (for this, see the others categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand. The members of the community must be actively involved in interactions with other members and with the brand itself.
2. 1. 1 Brand Associated Communities
Digital executions / special activations used to connect a brand with an existing community, by offering specially tailored content for their values and lifestyle (e.g., special online cross-promotion using another brand’s community, special sponsorships activation)
2. 1. 2 Brand Built Communities
Digital executions / special activations used to create & maintain a community around a brand, that shares its values and resonates to its messages. For ongoing platforms, present the strategy, content and results for the eligible period.
2. 2 ONLINE BRANDED CONTENT
Original online content created for a brand, such as: audio-video materials, photographs, advertising spots that initially appeared on the internet and that promote a brand. The content must be created independently or along with a producer, by integrating the brand in the existing format.
2. 3 DIGITAL BRAND EXPERIENCE
Special apps/installations/executions based on new technologies created in order to promote a brand. This category is meant to showcase how you can create a brand experience beyond traditional online advertising, a digital brand experience set up to interact and engage with consumers. Experiences can include, but are not limited to: immersive content, augmented/virtual reality/digital components, wearable technology, outdoor installations, multi-screen and multi-dimensional experiences, voice activation or innovative mobile technologies, 360° video experiences, NFTs, Metaverse activations.
2. 4 GAMIFICATION
Branded games or game mechanics developed in order to promote a brand. This category is meant to showcase creative or innovative use of games and game mechanics developed / set up to interact and engage with consumers through gaming content. The branded games or the game mechanics can be created on, but are not limited to, platforms such as websites and microsites, social media channels, mobile, console or others.
 
3 Digital Campaigns
This category joins all efforts together. This category seeks to showcase best practices and examples of digital campaigns that used a rich mix of online and digital channels in order to promote a brand. If your campaign had also offline components, tell the jurors, but detail in your entry form what you did in online or digital.
3. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g., meat, milk and dairy products, condiments, sweets & desserts)
3. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g., beers, wines, water, juice, coffee, tea and other drinks)
3. 3 FMCG –Non Food
Campaigns that promote consumer goods brands with a short life-time, except food and drinks (e.g., beauty & care products, cleaning & household products)
3. 4 Services
Campaigns that promote services brands (e.g., financial and banking services, telecommunications services, electric power, water or internet providers, other types of services); digital or online products or services developed by services brands (e.g., banking apps, utility apps or other utility platforms)
3. 5 Retail
Campaigns that promote brands of retail companies such as supermarkets, restaurants, bars & coffee shops, gas stations and other retailers; private labels of retail companies; digital or online products or services developed by retail companies (e.g., mobile apps, online delivery platforms of physical stores, loyalty cards or other loyalty platforms)
3. 6 E-Commerce
Campaigns that promote brands of e-retailers and e-commerce, with general or specific merchandise, including here general delivery apps that deliver a wide range of products from different retailers
3. 7 Durables
Campaigns that promote brands of products with a longer life-time (e.g., audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances)
3. 8 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural, media or entertainment products or services (e.g., cultural & art institutions, cultural events / festivals, publications & media stations, digital platforms, sport institutions or sport events)

! Not accepted into the competition: online publishers or the online version of offline publications.
3. 9 Social Campaigns
Campaigns that promote social and awareness messages created for NGOs, public institutions or civic initiatives.
3. 10 Others
Campaigns that promote brands from industries that do not fit in any other section.
 
4 Internetics Digital for Good NEW IN 2022
This new category searches for those digital campaigns, single digital activations or unique digital communication efforts in which a brand takes on big social and environmental issues, with the aim of improving communities and lives. Works can be submitted here only by for-profit brands, coming from any industry. The brands may have developed & implemented the project alongside an NGO, but the brand must be owner or co-owner of the project, not just a partner of the NGO via sponsorships. If the work had also offline components, tell the jurors, but detail in your entry form what you did in online or digital, how your brand used its digital marketing platforms or how it used a new technology to make a change for good. The works will be judged by a dedicated jury based on the idea & the strategy developed in order to address the social issue, content & execution, results & impact. This category seeks to showcase and celebrate best practices and examples of brands that take action and contribute in making the world a better place.
 

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