This category joins all efforts together. This category seeks to showcase best practices and examples of digital campaigns that used a rich mix of online and digital channels in order to promote a brand. If your campaign had also offline components, tell the jurors, but detail in your entry form what you did in online or digital.
3. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g., meat, milk and dairy products, condiments, sweets & desserts)
3. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g., beers, wines, water, juice, coffee, tea and other drinks)
3. 3 FMCG –Non Food
Campaigns that promote consumer goods brands with a short life-time, except food and drinks (e.g., beauty & care products, cleaning & household products)
3. 4 Services
Campaigns that promote services brands (e.g., financial and banking services, telecommunications services, electric power, water or internet providers, other types of services); digital or online products or services developed by services brands (e.g., banking apps, utility apps or other utility platforms)
3. 5 Retail
Campaigns that promote brands of retail companies such as supermarkets, restaurants, bars & coffee shops, gas stations and other retailers; private labels of retail companies; digital or online products or services developed by retail companies (e.g., mobile apps, online delivery platforms of physical stores, loyalty cards or other loyalty platforms)
3. 6 E-Commerce
Campaigns that promote brands of e-retailers and e-commerce, with general or specific merchandise, including here general delivery apps that deliver a wide range of products from different retailers
3. 7 Durables
Campaigns that promote brands of products with a longer life-time (e.g., audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances)
3. 8 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural, media or entertainment products or services (e.g., cultural & art institutions, cultural events / festivals, publications & media stations, digital platforms, sport institutions or sport events)
! Not accepted into the competition: online publishers or the online version of offline publications.
3. 9 Social Campaigns
Campaigns that promote social and awareness messages created for NGOs, public institutions or civic initiatives.
3. 10 Others
Campaigns that promote brands from industries that do not fit in any other section.