The main idea of your work, how you chose the right insight and created a work for the brand’s specifics.
The strategic process and thinking and how your chosen strategy best fits the brand’s specifics.
The content is the information offered by each work. It can be text, music, video, animation. Quality content has to be clear, concise, engaging, relevant for and in line with the public. Execution refers to the way in which the content is put in spotlight, the production value and how well it enhances the campaign’s message.
The proof that the project achieved its objectives, reached and even surpassed them. The efficiency will be evaluated in correlation with the objectives, whether they are business, behavioral or perceptual/attitudinal objectives.
Platforms/apps will be evaluated based on how easily all the actions can be performed - fast loading, active links, any new technology used must be functional and relevant for the set audience, the work has to be functional cross-platform and browser independent - and also based on how good the structure and navigation of the platform / app are, meaning the framework, how the content is organized and on how quickly the user can find the needed information and can navigate through the platform’s content.
The design refers to the visual aspect of the work. Visual design has to have a high-quality execution, be in line with the content and be relevant for the target audience and for the message it has to convey.
This is dedicated to the new Internetics Digital for Good category and will take into consideration the level in which the brand’s work had an impact on the beneficiaries of the social issue addressed. Was the action dedicated to a specific and niched group of individuals or to a bigger community // area of interest? Can the action have a long-term impact and improve for a longer period of time communities and lives?
Functionality & Navigation