Internetics 2018 Rules
The Rules are set by The Institute, the founder and organizer of the competition. If you have any questions please teodora.calin [at] institute.ro.
Chapter I. Description
Chapter II. Eligibility
Chapter III. Rights and obligations
Chapter IV. How to Enter
Chapter V. Copyright
Chapter VI. Deadlines
Chapter VII. Entry Fees
Chapter VIII. Jury
Chapter IX. Awards
Chapter I. Description
Art.1. Internetics awards the best online strategies and communication ideas that developed into online websites, tools or campaigns. Internetics is the first branding, marketing and online advertising competition in Romania. The festival reaches this year its 18th edition.
Art.2. Internetics can receive entries into 3 main categories: Digital Platforms, Digital Strategies & Interactive Campaigns.
Chapter II. Eligibility
Participants eligibility
Art.3. Any Romanian company or agency that created the work / the campaign can enter the competition. The works can be submitted by companies or online agencies, full-service agencies, PR agencies, media agencies and others, with the approval of all parties or by the clients themselves, who developed and implemented the creative ideas with online in-house departments. To present an accurate image of the online advertising market, agencies must submit works for which they are responsible for the main creative idea, not only for the implementantion process, with credits to all the other involved agencies or entities.
Art.4. The organizers do not request documents proving the approval of all the involved entitites in the entry form; still, participants must inform and take consent from all involved parties and take full responsibility of the submitted entries. The participants should credit all companies and agencies involved in the submitted works.
Entries eligibility
Art.5. Entries must be created by Romanian and Romania registered companies, agencies or NGOs and for the Romanian market.
Art.6. Participants can enter works in all categories and in one or more sections, depending on the category. Participants can submit a work in more than one section (only if it fits), in all sections & sub-categories, except for SITES in Digital Platforms (where you must choose between "Website” and „Microsite” – the same web platform cannot be entered in both sections), COMMUNITIES in Digital Strategies (where you must choose between „Brand Associated Communities” and „Brand Built Communities”, depending on your type of community) and Interactive Campaigns (participants must choose one sub-category between DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN or FULL DIGITAL CAMPAIGN and then one section). In Interactive Campaigns, the chosen section must represents the brand and its main activity, not the specifics of the campaign (e.g: a campaign for a beer brand must be submitted in the „FMCG – Drinks” section, no matter the subject of the campaign). For campaigns developed as a collaboration between two brands from different areas, the participant can choose the sub-category that best fits its entry, from the two main activities of the involved brands. The form must be filled in separately and the content must be adapted according to each section, to best explain the work and its presence in the specific section.
Art. 7. An entry can be submitted in 5 sections at maximum (an entry meaning a campaign or different components of the same campaign).
Art.8. The organizers can decline an entry is it isn’t considered eligible, after discussing the reasons with the participant.
Art.9. Each entry is paid for separately.
Art.10. To enter the Internetics competition, your work must have run between 17th of October 2017 and 22nd of October. You can enter a work introduced on the market earlier or that ends after the mentioned period, but having a minimum of two thirds within the eligible period and showing results for the same eligible period. For websites and digital platforms no longer active, the participants must show to the judges, in the entry form, the online version, in the form in which it ran in the eligible period (17th of October 2017 – 22nd of October). Keep in mind that a winning entry is an entry that can provide results, so please read all the criteria before entering, to be sure you have all the information needed for the judging stage.
Entries that are not eligible
Art.11. Organizers will not accept entries that contain illegal, abusive, obscene or threatening content or sexually / racially abusive content.
Art.12. Organizers will not accept entries that are not created in Romania, by Romanian companies and adapted versions of international campaigns. The participant can enter a campaign part of an international strategy, showing the local component, with original strategy, idea and implementantion.
Art.13. Organizers will not accept entries that are not fully functional (e.g.: websites or applications with pages / sections under construction or malfunctioning).
Art.14. Organizers will not accept entries if the participant did not pay the entry fee until October 23rd October 30th, 6 p.m.
Chapter III. Rights and obligations
Art.15. Participants have the following rights:
a) to submit an entry into more categories or sections;
b) to be informed about the entry fees and entry requirements;
c) to use the "Participant" / "Nominee" / "Winner" title in order to promote themselves.
Art.16. Participants have the following obligations:
a) to fully respect the competition Rules;
b) to fill in the entry form in English; still, the creative reel must be presented in the original language, as it appeared online;
c) to pay the entry fees by October 23rd October 30th, 6 p.m. by respecting the payment rules;
d) to provide current and real data in the entry form; to use as sources for the data trafic.ro, Google/Facebook Analytics, SATI or other third party entities; to give specific KPIs depending on the section;
e) to provide the organizers with the entry details to be published on the website – for this, the participant should double check all information filled in the entry form, hence www.internetics.ro will publish the data exactly as it is written in the form. Also, the information will be used for credits in the communication process pre and post event;
f) not to mention the entrant name on the entry materials (exceptions: if the name is a signature on the website and cannot be removed or the entry is a self-promo material).
g) in addition to the entry form for each submitted work, the participant will be required to send a presentation movie for the Internetics Awarding Gala 2018 using a transfer website (e.g.: wetransfer.com), no later than November 12th (1 minute long, only mov format is accepted). The Participants take full responsibility for all copyright issues. The movie will be used for the Awarding Gala & online, on the Internetics website, Facebook and YouTube page, in order to promote the winners.
Organizers can refuse an entry, should any of the above not be respected.
Art.17. Other reasons for disqualification:
a) modifying or adapting the content during the entries or judging period;
b) a work that has been copied and the organizer has evidence to support this.
Chapter IV. How to Enter
Art.18. Participants can enter the competition by filling in an entry form on this website after creating an account, between October 1st and October 22nd October 29th, 6 p.m.
Art.19. Organizers will thoroughly check all entry forms within 2 days after the closing date for the entries and will send them back to the participants to be corrected, should the entry have any problems or missing data.
Art.20. For an entry to be validated, participants must pay the entry fee by October 23rd October 30th, 6 p.m.. The payment is made via bank transfer (one payment for all submitted works). The Organizer will contact the Participant for all details regarding the payment.
Internetics 2018 categories and sections:
A. Digital Platforms
1. SITES
1.1. Websites
1.2. Microsites
2. SOCIAL MEDIA
2.1. Viral Video
2.2. Viral Non Video
2.3. Social Media Pages
2.4. Social Media Special Mechanics
2.5. Online PR Special Projects
3. MOBILE APPS & CAMPAIGNS
3.1 Mobile Apps
3.2 Mobile Campaigns
4. DIGITAL CRAFT
4.1.Best Website Design
4.2.Best Website Content
4.3.Best App Design
B. Digital Strategies
1. COMMUNITIES
1.1. Brand Associated Communities
1.2. Brand Built Communities
2. ONLINE BRANDED CONTENT
3. DIGITAL BRAND EXPERIENCE
4. GAMIFICATION
C. Interactive Campaigns
C1 DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
C2 FULL DIGITAL CAMPAIGN
FMCG – Food
FMCG – Drinks
FMCG –Non-Food
Services
Retail
Durables
Art, Culture, Media and Entertainment
Social campaigns, political and awareness messages
Others
Art. 21. Each section of the competition has a different set of criteria for the judging phase, with different weighting factors. The criteria are as follows: Concept and Strategy, Brand Ownability, Usability & User Experience, Social Media Concept and Strategy, Interactivity, Efficiency, Content, Design and Execution. See the Criteria page on the website before submmiting your case. For the online judging phase, each criteria will get a grade from the judges and the final grade will consist on a weighted average for each work.
Chapter V. Copyright
Art.22. Entries materials and descriptions will remain property of the organizers.
Art.23. Organizers reserve the right to use participants' names, entry names, public case-studies or other public materials in order to promote the competition. The movies galas will be used after the gala for the Internetics Facebook & YouTube accounts, in order to promote the winning works.
Art.24. Organizers take no responsibility for the entries, should these contain any copyright infringing materials. Participants take full responsibility for all the materials, including the gala movie (sent to the organizers separately from the rest of the entry).
Chapter VI. Deadlines
Art.25. The deadline for entering your works is October 22th 2018 October 29th, 6 p.m. and for the payment October 23rd October 30th, 6 p.m.. Organizers can extend the entry & payment deadline.
Art.26. Participants must call / write the organizers if they receive no payment forms or entry confirmation.
Chapter VII. Entry Fees
Art.27. The entry fee is 250 euro, plus VAT for the Digital Platforms category, 300 euro, plus VAT for the Digital Stategies category and 350 euro, plus VAT for the Interactive Campaigns category. The "Social campaigns, political and awareness messages" sections in both sub-categories in Interactive Campaigns can be entered for free, if the brand/client is an NGO or civic initiative. The payment is made via bank transfer; all the details for the payment will be send by the oganizers after the entrant submits all cases.
Art.28. Participants must pay a different fee for every entry, but all entries should be paid with a single payment / invoice.
Chapter VIII. Jury
Art.29. The jury is made up of the best online marketing professionals.
Art.30. Judging is made online and offline in October – November 2018 in 3 judging groups, one for each main category: a special jury for the Digital Platforms category, one for Digital Strategies and one for Interactive Campaigns. They will choose the nominess, the Silver and Golds in each category and the Grand Prix in Interactive Campaigns and also the special distinctions of the competition: Best Use of Technology and others (if decided so).
Art.31. The jury can move an entry in a different category or they can remove an entry if it does not respect the entry rules. There will be no refunds for disqualified entries or withdrawals after the closing date.
Chapter IX. Awards
Art. 32. The Jury will choose the winners and nominees for all the categories and sections. The trophies are as follows: for each section in the Digital Platforms, Digital Strategies and Interactive Campaigns there will be a Gold and a Silver; in the Interactive Campaigns category, for each sub-category: Digital component of an integrated campaign and Full Digital Campaign, there will be a Grand Prix (1 Grand Prix for the DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN sub-category and 1 Grand Prix for the FULL DIGITAL CAMPAIGN sub-category, chosen from the Gold Winners in the sub-categories sections).
The Digital Platforms category has the following sections: Websites and Microsites (in the SITES sub-category), Viral Video, Viral Non-Video, Social Media Pages, Social Media Special Mechanics and Online PR Special Projects (in the SOCIAL MEDIA sub-category), Mobile Apps and Mobile Campaigns (in MOBILE sub-category), Best Website Design, Best Website Content and Best App Design (in the DIGITAL CRAFT sub-category).
The Digital Strategies category has the following sections: Brand Associated Communites and Brand Built Communities (in the COMMUNITIES sub-category), ONLINE BRANDED CONTENT, DIGITAL BRAND EXPERIENCE and GAMIFICATION (considered as sections in the big category).
The Interactive Campains category has the following sections for each of the 2 sub-categories (DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN and FULL DIGITAL CAMPAIGN): FMCG – Food, FMCG – Drinks, FMCG – Non food, Services, Retail, Durables, Art, Culture, Media and Entertainment, Social campaigns, political and awareness messages and Others.
Art. 33. The Jury can choose not to award any trophy in certain sections / categories or to award more than one trophy per section/category.
The Grand Prix trophy will be awarded in each sub-category of the Interactive Campaigns category only if at least one Gold was awarded in the sub-category. The jury can decide not to award a Grand Prix if no Gold is considered best of the sub-category.
Art.34. Distinctions:
The agency with the most points gathered in the competition receives the Agency of the Year title, the client with the most points gathered in the competition receives the Digital Client of the Year title.
Points are as follows:
For Digital Platforms:
- each nominee in any section gets 5 points;
- for each SILVER in any section the participant gets 10 points;
- for each GOLD in any section the participant gets 15 points;
- if a participant gets an award in one section, it will receive the points assigned for the Silver or Gold award, without the points for the nominee in the same section;
For Digital Strategies:
- each nominee in any section gets 10 points;
- for each SILVER in any section the participant gets 20 points;
- for each GOLD in any section the participant gets 30 points;
- if a participant gets an award in one section, it will receive the points assigned for the Silver or Gold award, without the points for the nominee in the same section;
For Interactive Campaigns:
- each nominee in any section gets 15 points;
- for each SILVER in any section the participant gets 30 points;
- for each GOLD in any section the participant gets 45 points;
- for each GRAND PRIX in one of the 2 sub-categories, the participant gets 60 points;
- if a participant gets a Grand Prix in one of the 2 sub-categories, it will receive the points assigned for the Grand Prix, without the points for the Gold received in its section;
In the case of a tie between the total number of points won by Agencies, the winner will be determined in accordance with the followings:
- the agency with the highest number of Grand Prix trophies (2 maximum) obtained in the Interactive Campaigns category is the winner. If there is still a tie, then:
-the agency with the highest number of Gold & Silver trophies obtained in the Interactive Campaigns category is the winner. If there is still a tie, then:
- the agency with the highest overall number of Gold & Silver trophies in Digital Strategies is the winner. If there is still a tie between Agencies, then:
- the agency with the highest overall number of Gold & Silver trophies among all categories is the winner. If there is still a tie between Agencies, then:
- the agency with the highest number of highest ranking trophies (Gold or Silver - if no Gold is awarded) is the winner.
Points go to the entity that submitted and paid for the entry and not to other credited agencies from the competition.
e.g.: if an agency wins with a work, it will receive the assigned points for that award. If the same agency is credited by another participant as second agency and this participant also wins, the credited agency will not receive extra points, only the participant who submitted the work.
The same system apllies for the Digital Client of the Year in case of a tie.
All nominees and winners will be announced during the Internetics Awarding Gala 2018. No lists will be made public before the gala.
Other distinctions:
Best Use of Technology (the campaign that uses technology in an innovative way)
Important:
- The distinction is a separate award chosen by the jury in the judging session, no submission is required
- The distinction doesn’t get points and doesn’t count for the Agency of the Year / Digital Client of the Year title.
- The Jury/organizers can choose not to offer the distinction, if no participant is considered suitable.
- Each jury group will nominee suitable works from their category to compete for the special Best Use of Technology award. The full jury will vote all nominated works and choose the Best Use of Technology Award.
For any inquires about the competition, please contact teodora.calin@institute.ro