Digital Platforms
SILVER
Work: SLICES OF LIFE
Client: PIZZA HUT
Brand: PIZZA HUT
Author: LEO BURNETT
Other credits: UM, Golin România, Atelier Fain
LEO BURNETT Team: Cristina Calotă - Deputy Creative Director, Alexandru Dumitrescu - Creative Director, Adriana Pașcan - Creative Director, Vlad Hodor - Art Director, Corina Bratu - Strategy Director, Oana Năstase - Senior Digital Planner, Luminita Dumitrache - Art Director, Andreea Mantescu - Web designer, Ciprian Ciulei - Digital Art Director, Theodor Slavic - Digital Copywriter,
Alexandru Tunaru - Head of Digital, Iulia Bivolaru - Senior Digital Account Manager, Ana Miculescu - Business Director, Andreea Sava - Senior Account Manager
Pizza Hut Team: Monica Eftimie - Chief Marketing Officer, Roxana Mătășel - Marketing Director,
Irina Bozeanu - Brand Manager, Ioana Oloro - Brand Manager, Gina Zgubea - Senior Digital Manager,
Mihnea Brașoveanu - Junior Digital Manager, Claudia Bodnar - Social Media Manager, Florina Călin - PR Manager
GOLD
Work: Act For Good
Client: Carrefour România
Brand: Carrefour
Author: Publicis România
Other credits: GRF+, Havas Worldwide Bucharest, Funnel Agency, Jam Session Agency, Martin Balint Design Studio
PUBLICIS ROMANIA Team: Corina Tudor - Senior Client Lead, Ilinca Sandor - Client Lead, Carmina Pohontu - Digital Client Manager, Corina Panait - Junior Digital Client Manager, Elena Tanase - Client Executive, Camelia Efrimov - AV Production Lead, Titus Dumitrescu - Executive Creative Director, Alin Badiu - Group Creative Director, Sebastian Romano - Group Creative Director, Irina Stoleru - Senior Art Director, Otilia Coman - Senior Copywriter, Casiana Horobeanu - Digital Copywriter, Sherin Arabo - Art Director, Elena Carcu - Copywriter, Andrei Antal - Copywriter, Andrei Detesan - Art Director,
Mihaela Dinu - Copywriter, Roberta Schuster - Senior Art Director, Diana Maftei - Art Director, Daniel Stroe - Graphic designer, Miruna Baias - Senior Strategy Planner, Alina Silvestru - Inovation Manager,
Alina Neagu - Jr Data Analyst, Alexandra Caciur - Head Of Data & Business Intelligence, Raluca Kovacs - Chief Strategy Officer, Calin Buzea - Managing Director, Digitas;
Carrefour Romania Team: Diana Falan - Brand Manager, Mihaela Abagief - Senior Campaign Manager, Teodor Gurgui - Mobile, Loyalty & UX Development Manager, Nicoleta Baicu - Modern Shopping Brand Manager, Bogdan Lupu - Loyalty and Modern Director, Alexandra Popa - Senior Loyalty Projects Responsible, Lliliana Baclea - Responsabil Comunicare, Iulia Gaal - Campaign Manager, Bianca Cretu - Junior Brand Specialist,
Graffiti PR Team: Iulia Botar - CSR & Communication Director, Mira Sfura - PR Consultant, Claudia Agafitei - Communications Director
Havas Worldwide Bucharest Team: Oana Gherghel - Account Manager, Roxana Lemnaru - Account Manager, Adriana Dura - Managing Director
Jam Session Agency Team: Delia Chirila - Account Director, Irina Pencea - CEO & Co Founder,
Funnel Agency Team: Bogdan Pantoc – Manager
Martin Balint Design Studio Team - Managing Partner
SILVER
Work: McDonald's App
Client: McDonald's
Brand: McDonald's
Author: Tribal Worldwide
Other credits: OMD
TRIBAL WORLDWIDE Team: Sorin Manică - Senior Data Analyst, Andrei Soare - Development Director, Adina Cruțu - Digital Account Executive, Gabriela Cioplea - Senior Digital Account Manager, Alisia Tusu - Junior Web Developer, Irina Blanșek – Copywriter, Cezar Iliescu - Art Director, Ionuț Raicu - Group Creative Director, Mădălina Pop - Group Creative Director, Ramona Tătaru - Art Director, Simina Zidaru - Managing Director, Andreea Apostoliu - Strategy & Social Media Director
McDonald's Team: Irina Angelescu - Marketing Director, George Romanescu - Marketing Manager, Alexandra Todirica - Marketing Manager, Ioana Bibita - Marketing Coordinator, Albert Borbely - Business & Consumer Insights Coordinator, Cosmina Tapliuc - Digital Marketing Manager
- DIGITAL CRAFT // Best Website Content
NOMINEE
Work: SLICES OF LIFE
Client: PIZZA HUT
Brand: PIZZA HUT
Author: LEO BURNETT
Other credits: UM, Golin România, Atelier Fain
LEO BURNETT Team: Adriana Pașcan - Creative Director, Cristina Calotă - Deputy Creative Director,
Alexandru Dumitrescu - Creative Director, Corina Bratu - Strategy Director, Oana Năstase - Senior Digital Planner, Vlad Hodor - Art Director, Luminita Dumitrache - Art Director, Andreea Mantescu - Web designer, Ciprian Ciulei - Digital Art Director, Theodor Slavic - Digital Copywriter, Alexandru Tunaru - Head of Digital, Iulia Bivolaru - Senior Digital Account Manager, Ana Miculescu - Business Director, Andreea Sava - Senior Account Manager,
Pizza Hut Team: Monica Eftimie - Chief Marketing Officer, Roxana Mătășel - Marketing Director, Irina Bozeanu - Brand Manager, Ioana Oloro - Brand Manager, Gina Zgubea - Senior Digital Manager, Mihnea Brașoveanu - Junior Digital Manager, Claudia Bodnar - Social Media Manager, Florina Călin - PR Manager
- SOCIAL MEDIA // Viral Video
GOLD
Work: Stranger Heathens
Client: Netflix
Brand: Stranger Things
Author: Cohn & Jansen Creative Network
Other credits: MSL The Practice, Luca’s Art, Electric Castle
Cohn & Jansen Creative Network Team: Roxana Cristea - Group Creative Director, Andrei Antal - Copywriter, Octavian Budai - Senior Art Director, Raluca Diaconu - Strategic Planner, Oana Stirbu - Account Director, Arina Stoenica - Group Account Director, Victor Tunsu - Junior Copywriter, Felicia Stoica - Digital Creative Director, Simina Leotescu - Head of Strategy
Production Team: Director: Khaled Mokhtar, Production: Luca's Art,
Social Agency Team: Editing: Dan Floroiu, Andreea Cotet - Senior Social Media Manager, Andreea Cartu - Head of Social, Alex Nimurad - Art Director, Iulia Boloca - Senior Copywriter
Electric Castle Team: Doru Rucsanescu, Sorina Camarasan - Sponsorship & Consumer Experience Manager, Tudor Costinas - Head of Communications, Dorin Marcu
NETFLIX Team: Alecsandra Roman - Senior Marketing Manager CEE, Donna Kei - Manager, Marketing Music - EMEA & UK, Eduardo Fontes Williams - Coordinator, Marketing Music
- SOCIAL MEDIA // Viral Video
SILVER
Work: „Gifts Language” – an eMAG Christmas experiment
Client: eMAG
Brand: eMAG
Author: Jam Session Agency
Jam Session Agency Team: Valentin Suciu - Partner & Creative Director, Oana Oprea - Head of Digital Planning, Roxana Nita- Group Creative Director, Luca Costea - Senior Copywriter, Corneliu Dobrea- Senior Art Director, Alexandra Vestineanu- Co-managing partner, Andra Constantinescu- former employee, Elena Manolache- former employee
eMAG Team: Irina Pencea - Chief Marketing Officer, Radu Ilinof -Marketing Director, Daniela Petrescu- Marketing Communications Manager, Ciprian Surdu- Creative Marketing Manager,
Ruxandra Ducu- Brand Campaigns Manager, Aura Potlog - Campaign Marketing Manager
Smartpoint Team: Georgiana Balan- PR Consultant
- SOCIAL MEDIA // Viral Video
NOMINEE
Work: Unfollow Hate
Client: ING Bank
Brand: ING Bank
Author: Jam Session Agency
Other credits: Zenith Media
JAM SESSION AGENCY Team: Andreea Ghenoiu - Creative Partner,
Valentin Suciu - Creative Partner, Adina Basag Teodorescu - Senior Copywriter, Iulia Strejan - Senior Art Director, Ioana Cadir - Co managing Partner, Roxana Ionita - Account Director, Stefania Bercu - Senior Strategic Planner, Oana Oprea - Digital Creative Planner, Maria Elena Ilie - Social Media Manager, Paula Matei - Account Manager
ING Bank Team: Wenka Booij - Head of Marketing, Silvia Mihailescu - Director Marketing, Communications and Sustainability, Iuliana Duta - Social Media Manager, Corneliu Aruxandei - Media Lead, Silvia Jalea - Head of Internal & External Corporate Communication, Dana Ceausu - PR Manager
- SOCIAL MEDIA // Viral Non Video
SILVER
Work: Top 5 Random Capybara in Kaufland
Client: Kaufland România
Brand: Kaufland România
Author: v8
V8 Team: Adina Stănescu - Creative Director, Andreea Siran - Senior Copywriter, Adriana Paulică - Art Director, Rareș Boghiu - Art Director, Alexandra Coancă - Account Manager, Corina Angearu - Client Service Director, Ionuț Andrei - GM & Strategy Director, Andrei Dragu - Chief Operations Officer
Kaufland Team: Alina Roxana Golopența - Marketing Director, Silviu Buidan - Head of Digital Marketing, Maria Ionescu - Senior Marketing Specialist, Valeria Romanciuc - Social Media Marketing Specialist, Iustin-Răzvan Moței - Social & Online Marketing Specialist, Cosmin Ezaru - Creative Marketing Director, Cornel Crihana - Director Departament Marketing Media&Difuzare
- SOCIAL MEDIA // Social Media Pages
SILVER
Work: ING Romania TikTok
Client: ING Bank
Brand: ING Bank
Author: Jam Session Agency
Other credits: Dentsu Media
JAM SESSION AGENCY Team: Andreea Ghenoiu - Creative Partner, Ioana Cadir - Co-Managing Partner, Stefania Bercu - Senior Strategic Planner, Alexandra Buligescu - Group Creative Director,
Maria Ilie - Social Media Manager, Diana Dalimon - Art Director, Andreea Roscan - Art Director,
Dana Nacu - Social Media Content Lead,
ING Bank Team: Teodora Nitu-Floarea - Junior Social Media Specialist, Erna Vitalariu, Senior Content Marketing Specialist, Iulian Ionita - Audio- Video Specialist, Wenka Booij - Head of Marketing
- SOCIAL MEDIA // Social Media Special Mechanics
GOLD
Work: Bookvertising
Client: Nemira
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Saatchi & Saatchi + The Geeks Team: Miruna Antonescu - Head of Strategy, Bogdan Costin - Creative Director, Cristiana Petre - Senior Copywriter, Robert Sopalache - Senior Art Director, Paul Foltache - Senior Web Developer, Georgiana Feriu - Account Manager, Simona Zglimbea - Account Director
Nemira Team: Andreea Lupescu - PR Manager, Eli Bădică - Coordonator Autor, Ana Androne - Director Comercial, Andreea Mitran - Digital Brand Manager
- SOCIAL MEDIA // Social Media Special Mechanics
GOLD
Work: POP or DROP
Client: KFC România
Brand: KFC
Author: MRM
Other credits: McCann, UM, Golin
MRM team: Ioana Zamfir - Executive Creative Director, Ionut Cojocaru - Content Director
Iaona Enache- Creative Director, Corina Ionita - Head of Art, Robert Eftenie - Sr. Copywriter,
Adina Ciocan - Sr. Art Director, Diana Neagu - Jr. Art Director, Mihai Pantea - Jr. Copywriter
Ana Sandu - Jr. Art Director, Catalina Badea - Jr. Copywriter, Andrei Balan - Head of Strategy,
Madalina Ioan - Social Media Strategist, Andrada Ionescu - Digital Strategic Planner, Andreea Sofrone - Business Director, Claudia Cofaru - Account Director, Cristina Olaru - Sr. Account Executive,
Lorena Ionescu - Account Executive, Tiberiu Munteanu - Head of AV, Anca Crisan - AV Producer
KFC România team: Monica Eftimie - Chief Marketing Officer, Ionela Vacaru - Sr. Brand Manager, Gina Zgubea - Sr. Digital Manager, Claudia Bodnar - Social Media Manager, Florina Călin - PR Manager, Mariana Serafim - NPD Manager
- SOCIAL MEDIA // Social Media Special Mechanics
GOLD
Work: Come Out with Me
Client: Asociaţia Accept
Brand: ACCEPT
Author: Publicis România
Other credits: Global Records, TikTok România
Publicis România Team: Dumitrescu Miruna - Group Creative Director, Mihai Ioana - Strategy Director, Preda Cătălina - Art Director, Bârsan Bianca - Copywriter, Anghel Cosmin - Copywriter, Frunzeanu Ciprian - Digital Art DirectorPanait Vanesa - Junior Copywriter, Toma Tudor - Client Manager, Dumitrășcuță Ioana - Client Lead, Roșcan Andreea - Art Director, Albu Adina - Sr. Client Lead, Jitărel Alexandra - Copywriter, Iota Adrian - Art Director, Grigorean Andreea - PR Manager, Socianu Vlad - Art Director
Asociaţia Accept Team: Brăila Patrik - Co-Director & trans activist, Ciutu Ana - Campaign Coordinator, Dragomir Diana - Communication Coordinator, Gherman Gabriel - Trans Activist, Istodor Luca - Bucharest Pride co-organizer, Zorilă Alex - Bucharest Pride co-organizer, Pietroșel Andreea - Content Creator & PR, Roseti Ion Rotaru Teodora - Executive Director
TikTok România Team: Florea Matei - Content & Community Specialist, Savu Laura - Global Community Manager
- SOCIAL MEDIA // Social Media Special Mechanics
SILVER
Work: THE BEAR RIGHT
Client: AGENT GREEN
Brand: THE BEAR RIGHT
Author: THE NEW
Other credits: MCCANN PR, LOOPS PRODUCTION
THE NEW Team: Gabriel Paun, Oana State, Alexandra Dumitrana, Petronela Burlanescu, Victor Gavril, Sebastian Luba, Alecu Ionescu, Radu Lupu, San Palton
- SOCIAL MEDIA // Social Media Special Mechanics
NOMINEE
Work: Yuki Saaki
Client: IQads
Brand: IQads
Author: Saatchi & Saatchi + The Geeks
Other credits: Studioset
Saatchi & Saatchi + The Geeks Team: Bogdan Costin - Creative Director, Robert Șopârlache - Head Of Art, Cristiana Petre - Senior Copywriter, Mirabela Manea- Account Director, Paul Foltache - Senior Web Developer, Liviu Baciu - Account Manager
Studioset Team: Iustin Surpanelu - Regizor, Alina David - Producător, Simona Macarie - Post Producție
IQads Team: Alexandra Bădicioiu Matei, Andrei Barbu, Ioana Cirstea, Marius Cristea
- SOCIAL MEDIA // Influencer Marketing
GOLD
Work: Come Out with Me
Client: Asociaţia Accept
Brand: ACCEPT
Author: Publicis România
Other credits: Global Records, TikTok România
Publicis România Team: Dumitrescu Miruna - Group Creative Director, Mihai Ioana - Strategy Director, Preda Cătălina - Art Director, Bârsan Bianca - Copywriter, Anghel Cosmin - Copywriter, Frunzeanu Ciprian - Digital Art Director, Panait Vanesa - Junior Copywriter, Toma Tudor - Client Manager, Dumitrășcuță Ioana - Client Lead,; Roșcan Andreea - Art Director, Albu Adina - Sr. Client Lead, Jitărel Alexandra - Copywriter, Iota Adrian - Art Director, Grigorean Andreea - PR Manager, Socianu Vlad - Art Director
TikTok România Team: Savu Laura - Global Community Manager
Asociaţia Accept Team: Brăila Patrik - Co-Director & trans activist, Ciutu Ana - Campaign Coordinator, Dragomir Diana - Communication Coordinator, Gherman Gabriel - Trans Activist, Istodor Luca - Bucharest Pride co-organizer, Zorilă Alex - Bucharest Pride co-organizer, Pietroșel Andreea - Content Creator & PR, Roseti Ion Rotaru Teodora - Executive Director, Florea Matei - Content & Community Specialist
- SOCIAL MEDIA // Influencer Marketing
GOLD
Work: The Dance of An Era
Client: NETFLIX
Brand: Bridgerton
Author: Cohn & Jansen Creative Network
Other credits: PR: MSL The Practice, Production: Luca’s Art, Director: Filip Bartczak, DOP: Igor Polianewicz, Choreograph: Cristian Miron, Media: Wavemake
COHN&JANSEN Creative Network Team: Andrei Antal (Copywriter), Octavian Budai (Senior Art Director), Raluca Diaconu (Strategic Planner), Oana Stirbu (Account Director), Arina Stoenica (Group Account Director), Felicia Stoica (Digital Creative Director), Simina Leotescu (Head of Strategy)
E&P Team: Andreea Cotet (Senior Social Media Manager), Andreea Cartu (Head of Social), Alex Nimurad (Art Director), Iulia Boloca (Senior Copywriter)
NETFLIX Team: Director: Filip Bartczak, DOP: Igor Polianewicz, Choreograph: Cristian Miron,
Alecsandra Roman (Senior Marketing Manager CEE), Amalie Rang (Marketing Creative Producer)
- SOCIAL MEDIA // Influencer Marketing
SILVER
Work: TO WASH OR NOT TO WASH
Client: P&G România
Brand: Head & Shoulders
Author: Leo Burnett
Other credits: MEDIACOM
LEO BURNETT Team: Irina Becher - Creative Director, Silvia Gradinaru - Senior Copywriter, Corina Bratu - Strategy Director, Andreia Anghel - Brand Communication Director, Nicoleta Pena - Account Manager
P&G Team: Valentina Olteanu - Hair Care Senior Brand Manager, Evangelos Tselentis - Brand Director - P&G Beauty South East Europe
- SOCIAL MEDIA // Influencer Marketing
SILVER
Work: LOVE YOURSELF
Client: FASHION DAYS
Brand: FASHION DAYS
Author: LEO BURNETT
Other credits: EST.NOW, MSL THE PRACTICE, CONVERSION
LEO BURNETT Team: Andrei Nica - Group CD, Oana Sandru - Copywriter, Eduard Cirstea - Art Director, Oana Nastase - Digital Planner, Fulvia Olaru - Deputy Brand Communication Director,
Raluca Acuculitei - Brand Communication Manager, Andrei Petrea - Art Director,
EST.NOW Team: Laura Moisa - AV Producer, Bianca Naumovici Bella - AV Producer
Fashion Days Team: Robert Berza - General Manager, Andrei Chirila - Marketing Director, Raluca Monac - Head of Brand Marketing, Denisa Cojocariu - Brand Manager, Maria Toma - Social Media Manager, Andreea Badita - Social Media Specialist, Andreea Anton - Creative Strategy Manager, Alexandra Gabriela Mateescu - Visual Content Manager, Andra Pecingina - Copywriter
- SOCIAL MEDIA // Influencer Marketing
NOMINEE
Work: Forgotten - Rediscover your wardrobe with the ExtraSteam technology
Client: Arctic
Brand: Arctic
Author: Arctic
Other credits: McCann Worldgroup România, Spark Foundry Romania, Zitec, Oxygen Communications, Viral Nation, ELLE România
McCann Worldgroup Romania Team: Diana Patriche - Account Director, Cristina David - Account Manager, Tiberiu Munteanu - Head of A/V Production, Cosmin Hritcu - AV Producer, Catalin Dobre - Chief Creative Director, Costin Bogdan - Executive Creative Director, Lucian Cernat - Group Creative Director, Sabina Popa - Senior Art Director, Andrei Mihailescu - Senior Copywriter, Dragos Vintu - Executive Business Director
Oxygen Communications Team: Irina Manole, Communications Director, Anca Dorombach, Senior Account Coordinator
Zitec Team: Cătălina Ionescu - Project Manager, Adrian Limbășan - Senior Graphic Designer, Alina Ciotârnel - Head of Media
Arctic Team: Gabriel Eremia - Marketing & Product Management Director, Alexandra Pascu - Head of Brand Marketing, Daniela Costi - Brand Manager, Georgiana Rusu - Brand Analyst, Cătălin Cincu - Digital Marketing Coordinator, Diana Constantin - Social Media Specialist, Ana Maria Nechifor - Digital Content Specialist, Mădălina Radu - Digital Campaigns Specialist, Mihaela Mușat - PR Coordinator
Digital Strategies
- COMMUNITIES // Brand Associated Communities
GOLD
Work: Music saves us all
Client: Netflix
Brand: Stranger Things
Author: Cohn & Jansen Creative Network
Other credits: MSL The Practice, Luca’s Art, Electric Castle
COHN & JANSEN CREATIVE NETWORK Team: Roxana Cristea - Group Creative Director, Andrei Antal - Copywriter, Octavian Budai - Senior Art Director, Raluca Diaconu - Strategic Planner, Oana Stirbu - Account Director, Arina Stoenica - Group Account Director, Victor Tunsu - Junior Copywriter,
Felicia Stoica - Digital Creative Director, Cohn & Jansen Creative Network, Simina Leotescu - Head of Strategy
Production Team: Director: Khaled Mokhtar, Production: Luca's Art, Editing: Dan Floroiu
Social Agency: Andreea Cotet - Senior Social Media Manager, Andreea Cartu - Head of Social,
Alex Nimurad - Art Director, Iulia Boloca - Senior Copywriter
Electric Castle Team: Doru Rucsanescu, Sorina Camarasan - Sponsorship & Consumer Experience Manager, Tudor Costinas - Head of Communications, Dorin Marcu - Head of Video Production
Netflix Team: Alecsandra Roman - Senior Marketing Manager CEE, Donna Kei - Manager, Marketing Music - EMEA & UK, Eduardo Fontes Williams - Coordinator, Marketing Music - EMEA & UK
- COMMUNITIES // Brand Associated Communities
SILVER
Work: Yuki Saaki
Client: IQads
Brand: IQads
Author: Saatchi & Saatchi + The Geeks
Other credits: Studioset
SAATCHI & SAATCHI + THE GEEKS TEAM: Bogdan Costin - Creative Director, Robert Șopârlache - Head Of Art, Cristiana Petre - Senior Copywriter, Mirabela Manea- Account Director, Paul Foltache - Senior Web Developer, Liviu Baciu - Account Manager
Studioset Team: Iustin Surpanelu - Regizor, Alina David - Producător, Simona Macarie - Post Producție
IQads Team: Alexandra Bădicioiu Matei, Andrei Barbu, Ioana Cirstea, Marius Cristea
- COMMUNITIES // Brand Associated Communities
SILVER
Work: Bookvertising
Client: Nemira
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Saatchi & Saatchi + The Geeks Team: Miruna Antonescu - Head of Strategy, Bogdan Costin - Creative Director, Cristiana Petre - Senior Copywriter, Robert Sopalache - Senior Art Director, Paul Foltache - Senior Web Developer, Georgiana Feriu - Account Manager, Simona Zglimbea - Account Director
Nemira Team: Andreea Lupescu - PR Manager, Eli Bădică - Coordonator Autor, Ana Androne - Director Comercial, Andreea Mitran - Digital Brand Manager
- COMMUNITIES // Brand Associated Communities
NOMINEE
Work: PlayOnwithSamsung
Client: Samsung
Brand: Samsung
Author: Cheil | Centrade
Cheil | Centrade Team: Mihai Gongu - Executive Creative Director, Simona Costea - Business Leader, Raisa Soare Șendroiu - Group Creative Director, Raul Ciceu - Senior Art Director, Dragoș Boțcău - Senior Art Director, Corneliu Radu - Senior Copywriter, Răzvan Mitoiu - Senior Art Director, Ana Constantin - Art Director, Iarina Comanescu – Copywriter, Camelia Cucu - Senior Digital Account Manager, Alina Iamandi - Digital Project Manager, Petruta Ciuica - Head of Digital Strategy, Corina Craja - Social Media Strategist
Gabriela Ursu - Social Media Manager, Alexandra Brinzaru - Social Media Executive
Samsung team: Simona Panait - Marketing & Online Director, Ioana Mârzac Sigarteu - Corporate Communications Manager, Corina Enache - Social Media Specialist, Oana Mita - MX Campaign & Category Supervisor, Amelia Rusu - Events Coordinator
- COMMUNITIES // Brand Associated Communities
NOMINEE
Work: Dăruiește Viață’s LIFEBEATS
Client: Dăruiește Viață NGO
Brand: Dăruiește Viață
Author: Saatchi & Saatchi + The Geeks
Saatchi & Saatchi + The Geeks
Team: Bogdan Costin - Creative Director,Bogdan Popescu - Art Director,
Ștefan Nenciu - Junior Art Director, Andreea Gherda – Copywriter, Irina Ivăneț – Copywriter, Ștefania Stancu - Account Executive, Emanuela Tudorache - Account Manager
Featuring: Alexandru Pomană, Narcisa Luft
Dăruiește Viață NGO Team: Carmen Uscatu – Fondator, Oana Gheorghiu – Fondator, Gabriela Vătafu - Communication team, Mihaela Pintilie - Communication team, Dionisia Sandu - Communication team
- COMMUNITIES // Brand Associated Communities
NOMINEE
Work: Sleep Well Baby
Client: Orange
Brand: Orange
Author: Publicis România
Other credits: Initiative Media
Publicis Romania Team: Silviu Nedelschi - Executive Creative Director, Ana-Maria Taralunga - Groupe Creative Director, Miruna Dumitrescu - Groupe Creative Director, Raluca Kovacs - Chief Strategy Officer,
Elis Iaia - Associate Planning Director, Catalin Grigore - Senior Art Director, Daniel Raicea - Head of Orange Division, Oana Radu - Client Lead, Bogdan Voina - Senior Events Producer, Ioana Vulpescu - PR Manager
Orange Team: Mirela Bosoi - Head of Brand and Communication, Bogdan Boscodeala - Communication Specialist, Dragos Huian - Sponsorship & Events Specialist, Andra Dumitrescu - Digital Communication Specialist, Anca Stancov- Media Communication Manager, Mihai Dobre - Media Specialist
Initiative Media Team: Andreea Corbos - Account Director, Valentina Chirica - Senior Media Planner
- COMMUNITIES // Brand Built Communities
GOLD
Work: Act For Good
Client: Carrefour România
Brand: Carrefour
Author: Publicis România
Other credits: GRF+, Havas Worldwide Bucharest, Funnel Agency, Jam Session Agency, Martin Balint Design Studio
Publicis Romania Team: Corina Tudor - Senior Client Lead, Ilinca Sandor - Client Lead, Carmina Pohontu - Digital Client Manager, Corina Panait - Junior Digital Client Manager, Elena Tanase - Client Executive, Camelia Efrimov - AV Production Lead, Titus Dumitrescu - Executive Creative Director, Alin Badiu - Group Creative Director, Sebastian Romano - Group Creative Director, Irina Stoleru - Senior Art Director, Otilia Coman - Senior Copywriter, Casiana Horobeanu - DIgital Copywriter, Sherin Arabo - Art Director, Elena Carcu - Copywriter, Andrei Antal - Copywriter, Andrei Detesan - Art Director, Mihaela Dinu - Copywriter, Roberta Schuster - Senior Art Director, Diana Maftei - Art Director, Daniel Stroe - Graphic designer, Miruna Baias - Senior Strategy Planner, Alina Silvestru - Inovation Manager, Alina Neagu - Jr Data Analyst, Alexandra Caciur - Head Of Data & Business Intelligence, Raluca Kovacs - Chief Strategy Officer.
Digitas: Calin Buzea - Managing Director
Graffiti PR Team: Iulia Botar - CSR & Communication Director, Mira Sfura - PR Consultant, Claudia Agafitei - Communications Director
Havas Worldwide Bucharest Team: Oana Gherghel - Account Manager, Roxana Lemnaru - Account Manager, Adriana Dura - Managing Director
Jam Session Agency Team: Delia Chirila - Account Director, Irina Pencea - CEO & Co Founder
Funnel Agency: Bogdan Pantoc – Manager
Martin Balint Design Studio: Martin Balint - Managing Partner
Carrefour Romania Team: Diana Falan - Brand Manager, Mihaela Abagief - Senior Campaign Manager,
Teodor Gurgui - Mobile, Loyalty & UX Development Manager, Nicoleta Baicu - Modern Shopping Brand Manager, Bogdan Lupu - Loyalty and Modern Director, Alexandra Popa - Senior Loyalty Projects Responsible, Lliliana Baclea - Responsabil Comunicare, Iulia Gaal - Campaign Manager,Bianca Cretu - Junior Brand Specialist
- COMMUNITIES // Brand Built Communities
NOMINEE
Work: LABELLING COURAGE
Client: URSUS
Brand: URSUS
Author: LEO BURNETT
Other credits: Media Investment, MSL The Practice, Highlight Agency
LEO BURNETT Team: Vasilije Corluka - Chief Creative Officer, Cristina Calota - Group Creative Director
Oana Nastase - Senior Digital Planner, Corina Bratu - Strategy Director, Alexandru Constantin – Copywriter, Vlad Hodor - Art Director, Mihai Stoica - Art Director, Florentina Dorobantu - Account Director,
Laura Moisa - Senior Digital Account Manager, Ana Stefan - Account Manager
URSUS Team: Iulia Andresoiu - Marketing Vice President, Victor Teisoanu - Premium Brands Director,
Anca-Maria Calugaritoiu - Senior Brand Manager, Vanda Niculescu - Junior Brand Manager
URSUS Media Team: Cristian-Victor Popa, Doinita-Daniela Roman & Ioana-Carmen Grigoras
- COMMUNITIES // Brand Built Communities
NOMINEE
Work: Riders’ Anthem
Client: Tazz
Brand: Tazz
Author: Jam Session Agency
Tazz Team: Cristina Sauciuc, Head of Brand & Communication, Roxana Stratulat, Brand Manager, Eva Coșa, Social Media Manager, Răzvan Acsente, Chief Marketing Officer, Oana Oprea, Head of Digital Planning,
Jam Session Agency Team: George Lupeanu, Former team member, Ovidiu Juravle, Senior Art Director, Emi Chițu, Account Manager
GOLD
Work: LOVE YOURSELF
Client: FASHION DAYS
Brand: FASHION DAYS
Author: LEO BURNETT
Other credits: EST.NOW, MSL THE PRACTICE, CONVERSION
LEO BURNETT Team: Andrei Nica - Group CD, Oana Sandru - Copywriter, Eduard Cirstea - Art Director,
Oana Nastase - Digital Planner, Fulvia Olaru - Deputy Brand Communication Director, Raluca Acuculitei - Brand Communication Manager, Andrei Petrea - Art Director
Est Now Team: Laura Moisa - AV Producer, Bianca Naumovici Bella - AV Producer
Fashion Days Team: Robert Berza - General Manager, Andrei Chirila - Marketing Director, Raluca Monac - Head of Brand Marketing, Denisa Cojocariu - Brand Manager, Maria Toma - Social Media Manager, Andreea Badita - Social Media Specialist, Andreea Anton - Creative Strategy Manager, Alexandra Gabriela Mateescu - Visual Content Manager, Andra Pecingina – Copywriter
GOLD
Work: The Dance of An Era
Client: NETFLIX
Brand: Bridgerton
Author: Cohn & Jansen Creative Network
Other credits: PR: MSL The Practice, Production: Luca’s Art, Director: Filip Bartczak, DOP: Igor Polianewicz, Choreograph: Cristian Miron, Media: Wavemaker
COHN&JANSEN Team: Andrei Antal (Copywriter), Octavian Budai (Senior Art Director), Raluca Diaconu (Strategic Planner), Oana Stirbu (Account Director), Arina Stoenica (Group Account Director), Felicia Stoica (Digital Creative Director), Simina Leotescu (Head of Strategy)
E&P Team: Andreea Cotet (Senior Social Media Manager), Andreea Cartu (Head of Social), Alex Nimurad (Art Director), Iulia Boloca (Senior Copywriter)
NETFLIX Team: Alecsandra Roman (Senior Marketing Manager CEE), Amalie Rang (Marketing Creative Producer)
GOLD
Work: Teleencyclopedia Horizon Forbidden West
Client: PlayStation
Brand: PlayStation
Author: VMLY&R România
VMLY&R Romania Team: Alex Petrescu - Creative Director, Mihai Èšițirig - Group Creative Director, Victor Trifan - Art Director, Marius Simionescu - Account Director, Octavian Aftănasă - Senior Social Media Manager, Denissa Mic - PR Director, Mina Ionescu - Business Director, Mircea Pascu – CEO
PlayStation Romania Team: Alina Slapciu - Marketing & Public Relations, Daniela Ghimpeteanu - Balkans Marketing & Public Relations Manager
SILVER
Work: On Romanian’s Mother Tongue
Client: Kaufland
Brand: Vreau Din România by Kaufland
Author: v8
Other credits: UM, Saga Film
V8 Team: Adina Stănescu - Creative Director, Andreea Siran - Senior Copywriter, Laura Fluture - Senior Art Director, Paul Crăciunescu - Senior Copywriter, Adriana Paulică - Art Director, Rareș Boghiu - Art Director, Alexandra Coancă - Account Manager, Corina Angearu - Client Service Director, Ionuț Andrei - GM & Strategy Director, Andrei Dragu - Chief Operations Officer, Liviu Isop - AV Producer
Producție: Saga Film – Regizor Nicolae Constantin Tănasă
Kaufland Team: Alina Roxana Golopența - Marketing Director, Silviu Buidan - Head of Digital Marketing, Maria Ionescu - Senior Marketing Specialist, Valeria Romanciuc - Social Media Marketing Specialist, Iustin-Răzvan Moței - Social & Online Marketing Specialist, Cosmin Ezaru - Creative Marketing Director
SILVER
Work: It's good to be distrusting
Client: OLX Group
Brand: Autovit.ro
Author: Publicis România
Other credits: MSL The Practice
PUBLICIS ROMANIA Team: Raluca Kovacs - Head of Strategy, Miruna Baiaș - Strategic Planner, Titus Dumitrescu - Executive Creative Director, Miruna Dumitrescu - Group Creative Director, Alin Marghidanu - Digital Creative Director, Alex Deaconu - Art Director, Gheorghe Iosif - Art Director, Adrian Iota - Art Director, Cosmin Anghel - Copywriter, Vanesa Panait - Social media manager, Emanuela Ionescu - Senior Client Lead, Roxana Niculae - Client Manager, Andreea Popescu - Digital Client Manager, Camelia Efrimov - AV Producer
Autovit.roTeam: Andreea Puscoci - Marketing Manager, Diana Florea - Digital Content Specialist OLX1, Andrei Dumuta - General Manager
NOMINEE
Work: Love goes through the wallet
Client: Kaufland România
Brand: Kaufland România
Author: v8
Other credits: Saga Film
V8 Team: Adina Stănescu - Creative Director, Andreea Siran - Senior Copywriter, Adriana Paulică - Art Director, Rareș Boghiu - Art Director, Alexandra Coancă - Account Manager, Andrei Dragu - Chief Operations Officer, Ionuț Andrei - GM & Strategy Director
Kaufland Team: Estera Emanuela Anghelescu - Recruiting & Employer Branding Director, Karla Beatrix Riskovics - Employer Branding Coordinator, Ioana Alexandra Munteanu - Employer Branding Specialist
NOMINEE
Work: 22EpicNights
Client: Samsung România
Brand: Samsung
Author: Cheil | Centrade
Cheil | Centrade Team: Mihai Gongu - Executive Creative Director, Simona Costea - Business Leader, Raisa Soare Șendroiu - Group Creative Director, Raul Ciceu - Senior Art Director, Dragoș Boțcău - Senior Art Director, Corneliu Radu - Senior Copywriter, Răzvan Mitoiu - Senior Art Director, Ana Constantin - Art Director, Iarina Comanescu – Copywriter, Camelia Cucu - Senior Digital Account Manager, Alina Iamandi - Digital Project Manager, Petruta Ciuica - Head of Digital Strategy, Corina Craja - Social Media Strategist, Gabriela Ursu - Social Media Manager, Alexandra Brinzaru - Social Media Executive
Samsung România Team: Simona Panait - Marketing & Online Director, Ioana Mârzac Sigarteu - Corporate Communications Manager, Corina Enache - Social Media Specialist, Oana Mita - MX Campaign & Category Supervisor, Amelia Rusu - Events Coordinator
NOMINEE
Work: Decoded by BT
Client: Banca Transilvania
Brand: Banca Transilvania
Author: Leo Burnett Bucharest & est.now
Other credits: Saga Film, Havas
LEO BURNETT BUCHAREST & EST.NOW TEAM: Diana Alexa - Managing Director, Victor Stroe - Head of Strategy and Associate Director, Maria Sarivan - Senior Brand Planner, Laura Moisa - Creative Producer, Adriana Pascan - Chief Creative Officer, Alina Matei - Senior Copywriter, Alexandru Dumitrescu - Senior Copywriter, Ionut Coanda - Senior Art Director
Banca Transilvania Team: Sergiu Mircea - Executive Director, Marketing and Communication, Bogdan Silaghi - Deputy Marketing Director, Iulia Pascal - Marketing Specialist, Anda Bob - Marketing Specialist, Madalina Rat - Sef Birou Marketing
Saga Film Team: Catalin Matei - Production Manager, Adriana Barbu - Postproduction Manager, Director: Alin Sterian (Ironic), Music: Alin Sterian (Ironic), Dop: Marius Besu
NOMINEE
Work: TO WASH OR NOT TO WASH
Client: P&G România
Brand: Head & Shoulders
Author: Leo Burnett
Other credits: MEDIACOM
LEO BURNETT TEAM: Irina Becher - Creative Director, Silvia Gradinaru - Senior Copywriter, Corina Bratu - Strategy Director, Andreia Anghel - Brand Communication Director, Nicoleta Pena - Account Manager
P&G Team: Valentina Olteanu - Hair Care Senior Brand Manager, Evangelos Tselentis - Brand Director P&G Beauty South East Europe
NOMINEE
Work: Unfollow Hate
Client: ING Bank
Brand: ING Bank
Author: Jam Session Agency
Other credits: Zenith Media
JAM SESSION AGENCY Team: Andreea Ghenoiu - Creative Partner, Valentin Suciu - Creative Partner, Adina Basag Teodorescu - Senior Copywriter, Iulia Strejan - Senior Art Director, Ioana Cadir - Co managing Partner, Roxana Ionita - Account Director, Stefania Bercu - Senior Strategic Planner, Oana Oprea - Digital Creative Planner, Maria Elena Ilie - Social Media Manager, Paula Matei - Account Manager
ING Bank Team: Silvia Mihailescu - Director Marketing, Communications and Sustainability,
Wenka Booij - Head of Marketing, Iuliana Duta - Social Media Manager, Corneliu Aruxandei - Media Lead, Silvia Jalea - Head of Internal & External Corporate Communication, Dana Ceausu - PR Manager
NOMINEE
Work: „Gifts Language” – an eMAG Christmas experiment
Client: eMAG
Brand: eMAG
Author: Jam Session Agency
JAM SESSION Team: Valentin Suciu - Partner & Creative Director, Oana Oprea - Head of Digital Planning, Roxana Nita- Group Creative Director, Luca Costea - Senior Copywriter, Corneliu Dobrea- Senior Art Director, Alexandra Vestineanu- Co-managing partner, Andra Constantinescu- former employee, Elena Manolache- former employee
eMAG Team: Irina Pencea - Chief Marketing Officer, Radu Ilinof -Marketing Director, Daniela Petrescu- Marketing Communications Manager, Ciprian Surdu- Creative Marketing Manager, Ruxandra Ducu- Brand Campaigns Manager, Aura Potlog - Campaign Marketing Manager
Smart point: Georgiana Balan, PR Consultant
SILVER
Work: 07LABANDA.RO - THE GOLD HUNT
Client: NETFLIX
Brand: La Casa de Papel
Author: Cohn & Jansen Creative Network
Other credits: Development: Atelieru de Internet, Production: Luca’s Art, Media: Wavemaker
COHN & JANSEN CREATIVE NETWORK Team: Andrei Antal - Copywriter, Octavian Budai - Senior Art Director, Felicia Stoica - Digital Creative Director, Raluca Diaconu - Strategic Planner, Oana Stirbu - Account Director, Arina Stoenica - Group Account Director
NETFLIX Team: Alecsandra Roman - Senior Marketing Manager, Margaret Chudy - Marketing Creative Producer
SILVER
Work: Grand Job Experience
Client: Kaufland România
Brand: Kaufland România
Author: v8
Other credits: Nexus Gaming
V8 Team: Adina Stănescu - Creative Director, Andreea Siran - Senior Copywriter, Adriana Paulică - Art Director, Rareș Boghiu - Art Director, Alexandra Coancă - Account Manager, Andrei Dragu - Chief Operations Officer, Ionuț Andrei - GM & Strategy Director
Kaufland Team: Estera Emanuela Anghelescu - Recruiting & Employer Branding Director, Karla Beatrix Riskovics - Employer Branding Coordinator, Ioana Alexandra Munteanu - Employer Branding Specialist
SILVER
Work: Dăruiește Viață’s LIFEBEATS
Client: Dăruiește Viață NGO
Brand: Dăruiește Viață
Author: Saatchi & Saatchi + The Geeks
SAATCHI & SAATCHI + THE GEEKS Team: Bogdan Costin - Creative Director, Bogdan Popescu - Art Director, Ștefan Nenciu - Junior Art Director, Andreea Gherda – Copywriter, Irina Ivăneț – Copywriter,
Ștefania Stancu - Account Executive, Emanuela Tudorache - Account Manager
Featuring: Alexandru Pomană, Narcisa Luft
Dăruiește Viață NGO: Carmen Uscatu - Fondator, Oana Gheorghiu – Fondator, Gabriela Vătafu - Communication team, Mihaela Pintilie - Communication team, Dionisia Sandu - Communication team
NOMINEE
Work: THE AWESOME EXPO
Client: SAMSUNG ROMÂNIA
Brand: SAMSUNG
Author: Leo Burnett
Other credits: MSL The Practice, Starcom, Cheil | Centrade
LEO BURNETT Team: Ioana Proca - Senior Strategic Planner, Andrei Nica - Deputy Creative Director, Eduard Cirstea - Art Director, Catalina Ceparu - Copywriter, Andrei Petrea - Art Director, Andreea Cojocariu - Brand Communication Manager, Fulvia Olaru - Deputy Account Director, Bianca Naumovici-Bella - Account Director
MSL The Practice Team: Mihaela Ciocan - Communication Manager, Sabrina Aldea - Communication Specialist,
Starcom Team: Diana Diaconescu - Client Lead, Anca Ludu - Senior Digital Media Planner, Medeea Rachita - Jr. Account Manager, Matei Pintelie - Jr. Performance Specialist, Adrian Lupoaie - Performance Specialist, Bianca Marcu - Performance Specialist, Virgil Pascu - PPC Lead, Alexandru Sonia - Programmatic Media Lead, Evelin Nasta - Jr. Performance Specialist, Vlad Potecu - Jr. Performance Specialist, Andreea Pantucu - Performance Media Analyst
CHEIL CENTRADE Team: Mihai Gongu - Executive Creative Director, Simona Costea -Â Business Leader, Raisa Soare Șendroiu - Group Creative Director, Raul Ciceu - Senior Art Director, Dragoș Boțcău - Senior Art Director, Corneliu Radu - Senior Copywriter, Răzvan Mitoiu - Senior Art Director, Ana Constantin - Art Director, Iarina Comanescu - Copywriter, Camelia Cucu - Senior Digital Account Manager, Alina Iamandi - Digital Project Manager, Petruta Ciuica - Head of Digital Strategy, Corina Craja - Social Media Strategist, Gabriela Ursu - Social Media Manager, Alexandra Brinzaru - Social Media Executive
Samsung Team: Mihai Tigler - Campaign & Category Supervisor, Oana Mita - Campaign & Mobile Category Supervisor, Corina Sandu - Campaign & Categories Manager, Ioana Marzac Sigarteu - Corporate Communication & CC Manager, Simona Panait - Head of Marketing Romania & Bulgaria,
GOLD
Work: Grand Job Experience
Client: Kaufland România
Brand: Kaufland România
Author: v8
Other credits: Nexus Gaming
V8 Team: Adina Stănescu - Creative Director, Andreea Siran - Senior Copywriter, Adriana Paulică - Art Director, Rareș Boghiu - Art Director, Alexandra Coancă - Account Manager, Andrei Dragu - Chief Operations Officer, Ionuț Andrei - GM & Strategy Director
Kaufland Team: Estera Emanuela Anghelescu - Recruiting & Employer Branding Director, Karla Beatrix Riskovics - Employer Branding Coordinator, Ioana Alexandra Munteanu - Employer Branding Specialist
SILVER
Work: 07LABANDA.RO - THE GOLD HUNT
Client: NETFLIX
Brand: La Casa de Papel
Author: Cohn & Jansen Creative Network
Other credits: Development: Atelieru de Internet, Production: Luca’s Art,Media: Wavemaker
COHN & JANSEN CREATIVE NETWORK Team: Andrei Antal - Copywriter, Octavian Budai - Senior Art Director, Felicia Stoica - Digital Creative Director, Raluca Diaconu - Strategic Planner, Oana Stirbu - Account Director, Arina Stoenica - Group Account Director
E&P Team: Lucja Dzierzak, Andreea Cartu (Head of Social), Alex Nimurad (Art Director), Iulia Boloca (Senior Copywriter)
Netflix Team: Alecsandra Roman - Senior Marketing Manager, Margaret Chudy - Marketing Creative Producer
Digital Campaigns
NOMINEE
Work: Halloween 2021 - The Emotional Pumpkins
Client: Ferrero România
Brand: Kinder
Author: Publicis România
Other credits: MSL The Practice, Starcom România
PUBLICIS ROMANIA Team: Adina Albu - Senior Client Lead, Ioana Dumitrascuta - Client Lead, Tudor Toma - Client Manager, Veronica Ciacoveanu - Digital Client Lead, Rebeca Rapeanu - Digital Client Manager, Bianca Loboda - Client Lead, Mirela Iordache - Client Manager, Andrei Purecel - Client Executive, Silviu Nedelschi - Executive Creative Officer, Ana-Maria Taralunga - Group Creative Director, Catalin Grigore - Senior Art Director, Horia Girbea - Junior Copywriter, Diana Maftei - Junior Art Director, Raluca Kovacs - Chief Strategy Officer, Elis Iaia - Associate Planning Director, Camelia Efrimov - AV Production Lead
Starcom Romania Team: Andreea Ivanciu - Senior Performance Media Specialist, Emil Mititelu - Digital Client Manager
MSL The Practice Team: Roxana Stratulat - Communication Manager, Iulia Ioncescu - Project Manager
Ferrero Romania Team: Sabina Huzum - Brand Manager, Diana Pasoi - Senior Brand Manager, Federico Bortot - County Manager
GOLD
Work: TO WASH OR NOT TO WASH
Client: P&G România
Brand: Head & Shoulders
Author: Leo Burnett
Other credits: MEDIACOM
LEO BURNETT Team: Irina Becher - Creative Director, Silvia Gradinaru - Senior Copywriter, Corina Bratu - Strategy Director, Andreia Anghel - Brand Communication Director, Nicoleta Pena - Account Manager
P&G Team: Valentina Olteanu - Hair Care Senior Brand Manager, Evangelos Tselentis - Brand Director - P&G Beauty South East Europe
SILVER
Work: #WashTheBadAway | #CeleReleSăSeSpele
Client: P&G România
Brand: ARIEL
Author: Leo Burnett
LEO BURNETT Team: Irina Becher - Creative Director, Corina Bratu - Strategy Director, Andreia Anghel - Brand Communication Director, Irina Constantin - Account Manager
Other credits: MEDIACOM, GRF+
P&G Team: Elena Cazanbulacu - Brand Director Fabric Care SEE, Ruxandra Staneci - Senior Brand Manager Laundry SEE
NOMINEE
Work: Elfi Corn Cob. The Romanian wipe
Client: Elfi România
Brand: Elfi
Author: MAINSTAGE The Agency
Other credits: Sector 7 HUB
MAINTAGE | THE AGENCY Team: Mădălin Nițis - General Manager, Gabriela Alexandrescu - Head of Client Service, Maria Păunescu - Account Manager, Dragoș Porumb - Head of Digital
Sector 7 HUB: Alex Coteț - Creative Partner & Regizor, Raul Gheba - Creative Director & Writer, Roxana Andrei – Producer, Ana Dumitriu - Executive Producer, Ileana Ghiță - Client Service
ELFI The Team: Adrian Constantin - General Manager
GOLD
Work: Grand Job Experience
Client: Kaufland România
Brand: Kaufland România
Author: v8
Other credits: Nexus Gaming
V8 Team: Adina Stanescu - Creative Director, Andreea Siran - Senior Copywriter, Adriana Paulica - Art Director, Rares Boghiu - Art Director, Alexandra Coanca - Account Manager, Andrei Dragu - Chief Operations Officer, Ionut Andrei - GM & Strategy Director
Kaufland România Team: Estera Emanuela Anghelescu - Recruiting & Employer Branding Director, Ioana Alexandra Munteanu - Employer Branding Specialist, Karla Beatrix Riskovics - Employer Branding Specialist
SILVER
Work: On Romanian’s Mother Tongue
Client: Kaufland
Brand: Vreau Din România by Kaufland
Author: v8
Other credits: Production - Saga Film, Media - UM Mccann
V8 Team: Adina Stănescu - Creative Director, Andreea Siran - Senior Copywriter, Laura Fluture - Senior Art Director, Paul Crăciunescu - Senior Copywriter, Adriana Paulică - Art Director, Rareș Boghiu - Art Director, Alexandra Coancă - Account Manager, Corina Angearu - Client Service Director, Ionuț Andrei - GM & Strategy Director, Andrei Dragu - Chief Operations Officer, Liviu Isop - AV Producer
Regizor: Nicolae Constantin Tănasă
Kaufland Team: Alina Roxana Golopența - Marketing Director, Silviu Buidan - Head of Digital Marketing,
Maria Ionescu - Senior Marketing Specialist, Valeria Romanciuc - Social Media Marketing Specialist, Iustin-Răzvan Moței - Social & Online Marketing Specialist, Cosmin Ezaru - Creative Marketing Director
NOMINEE
Work: POP or DROP
Client: KFC România
Brand: KFC
Author: MRM
Other credits: McCann, UM, Golin
MRM Team: Ioana Zamfir - Executive Creative Director, Ionut Cojocaru - Content Director, Iaona Enache- Creative Director, Corina Ionita - Head of Art, Robert Eftenie - Sr. Copywriter, Adina Ciocan - Sr. Art Director, Diana Neagu - Jr. Art Director, Mihai Pantea - Jr. Copywriter, Ana Sandu - Jr. Art Director, Catalina Badea - Jr. Copywriter, Andrei Balan - Head of Strategy, Madalina Ioan - Social Media Strategist, Andrada Ionescu - Digital Strategic Planner, Andreea Sofrone - Business Director, Claudia Cofaru - Account Director, Cristina Olaru - Sr. Account Executive, Lorena Ionescu - Account Executive, Tiberiu Munteanu - Head of AV, Anca Crisan - AV Producer
KFC Romania Team: Monica Eftimie - Chief Marketing Officer, Ionela Vacaru - Sr. Brand Manager, Gina Zgubea - Sr. Digital Manager, Claudia Bodnar - Social Media Manager, Florina Călin - PR Manager, Mariana Serafim - NPD Manager
NOMINEE
Work: DVR - New York
Client: Carrefour România
Brand: Carrefour
Author: Publicis România
Other credits: GRF+, Pace Agency USS
PUBLICIS ROMANIA Team: Corina Tudor - Senior Client Lead, Corina Panait - Junior Digital Client Manager, Ana-Maria Taralunga - Group Creative Director, Publicis Romania; Catalin Grigore - Senior Art Director, Sebastian Romano - Group Creative Director, Alexandra Jitarel - Copywriter, Sherin Arabo - Art Director, Titus Dumitrescu - Executive Creative Director, Camelia Efrimov - AV Production Lead, Raluca Kovacs - Chief Strategy Officer, Miruna Baias - Senior Strategy Planner, Alexandra Caciur - Head Of Data & Business Intelligence, Alina Silvestru - Innovation Manager
Graffiti PR Team: Iulia botar - CSR & Communication Director, Mira Sfura - PR Consultant, Alexandra Caltun, Corina Coman - Communication Director
Critic de vin: Marinela Ardelean
Carrefour Romania Team: Cornelia Ghita - Corporate Programs Manager, Oana Pascu - Project Manager Corporate Causes, Ana Trif - Head of PR, Mircea Tomescu - Director Brand Communications,
SILVER
Work: LOVE YOURSELF
Client: FASHION DAYS
Brand: FASHION DAYS
Author: LEO BURNETT
Other credits: EST.NOW, MSL THE PRACTICE, CONVERSION
LEO BURNETT Team: Andrei Nica - Group CD, Oana Sandru - Copywriter, Eduard Cirstea - Art Director, Oana Nastase - Digital Planner, Fulvia Olaru - Deputy Brand Communication Director, Raluca Acuculitei - Brand Communication Manager, Andrei Petrea - Art Director
EST.NOW Team: Laura Moisa - AV Producer, Bianca Naumovici Bella - AV Producer
Fashion Days Team: Robert Berza - General Manager, Andrei Chirila - Marketing Director, Raluca Monac - Head of Brand Marketing, Denisa Cojocariu - Brand Manager, Maria Toma - Social Media Manager, Andreea Badita - Social Media Specialist, Andreea Anton - Creative Strategy Manager, Alexandra Gabriela Mateescu - Visual Content Manager, Andra Pecingina - Copywriter
SILVER
Work: It's good to be distrusting
Client: OLX Group
Brand: Autovit.ro
Author: Publicis România
Other credits: MSL The Practice
PUBLICIS ROMANIA Team: Raluca Kovacs - Head of Strategy, Miruna Baiaș - Strategic Planner, Titus Dumitrescu - Executive Creative Director, Miruna Dumitrescu - Group Creative Director, Alin Marghidanu - Digital Creative Director, Alex Deaconu - Art Director, Gheorghe Iosif - Art Director, Adrian Iota - Art Director, Cosmin Anghel - Copywriter, Vanesa Panait - Social media manager, Emanuela Ionescu - Senior Client Lead, Roxana Niculae - Client Manager, Andreea Popescu - Digital Client Manager, Camelia Efrimov - AV Producer
AUTOVIT.RO Team: Andreea Puscoci - Marketing Manager, Diana Florea - Digital Content Specialist, Andrei Dumuta - General Manager
GOLD
Work: Forgotten - Rediscover your wardrobe with the ExtraSteam technology
Client: Arctic
Brand: Arctic
Author: Arctic
Other credits: McCann Worldgroup România, Spark Foundry Romania, Zitec, Oxygen Communications, Viral Nation, ELLE România
ARCTIC Team: Gabriel Eremia - Marketing & Product Management Director, Alexandra Pascu - Head of Brand Marketing, Daniela Costi - Brand Manager, Georgiana Rusu - Brand Analyst, Cătălin Cincu - Digital Marketing Coordinator, Diana Constantin - Social Media Specialist, Ana Maria Nechifor - Digital Content Specialist, Mădălina Radu - Digital Campaigns Specialist, Mihaela Mușat - PR Coordinator
MCCANN WORLDGROUP ROMANIA Team: Diana Patriche - Account Director, Cristina David - Account Manager, Tiberiu Munteanu - Head of A/V Production, Cosmin Hritcu - AV Producer, Catalin Dobre - Chief Creative Director, Costin Bogdan - Executive Creative Director, Lucian Cernat - Group Creative Director, Sabina Popa - Senior Art Director, Andrei Mihailescu - Senior Copywriter, Dragos Vintu - Executive Business Director
OXYGEN COMMUNICATIONS Team: Irina Manole, Communications Director, Anca Dorombach, Senior Account Coordinator
ZITEC Team: Cătălina Ionescu - Project Manager, Adrian Limbășan - Senior Graphic Designer, Alina Ciotârnel - Head of Media
- Art, Culture, Media and Entertainment
GOLD
Work: 07LABANDA.RO - THE GOLD HUNT
Client: NETFLIX
Brand: La Casa de Papel
Author: Cohn & Jansen Creative Network
Other credits: Development: Atelieru de Internet, Production: Luca’s Art,Media: Wavemaker
COHN & JANSEN CREATIVE NETWORK Team: Andrei Antal - Copywriter, Octavian Budai - Senior Art Director, Felicia Stoica - Digital Creative Director, Raluca Diaconu - Strategic Planner, Oana Stirbu - Account Director, Arina Stoenica - Group Account Director
E&P Team: Lucja Dzierzak, Andreea Cartu (Head of Social), Alex Nimurad (Art Director), Iulia Boloca (Senior Copywriter)
Netflix Team: Alecsandra Roman - Senior Marketing Manager, Margaret Chudy - Marketing Creative Producer
- Art, Culture, Media and Entertainment
GOLD
Work: Yuki Saaki
Client: IQads
Brand: IQads
Author: Saatchi & Saatchi + The Geeks
Other credits: Studioset
SAATCHI & SAATCHI + THE GEEKS Team: Bogdan Costin - Creative Director, Robert Șopârlache - Head Of Art, Cristiana Petre - Senior Copywriter, Mirabela Manea- Account Director, Paul Foltache - Senior Web Developer, Liviu Baciu - Account Manager
Studioset Team: Iustin Surpanelu - Regizor, Alina David - Producător, Simona Macarie - Post Producție
IQads Team: Alexandra Bădicioiu Matei, Andrei Barbu, Ioana Cirstea, Marius Cristea
- Art, Culture, Media and Entertainment
NOMINEE
Work: Music saves us all
Client: Netflix
Brand: Stranger Things
Author: Cohn & Jansen Creative Network
Other credits: MSL The Practice, Luca’s Art, Electric Castle
COHN & JANSEN CREATIVE NETWORK Team:
Roxana Cristea - Group Creative Director, Andrei Antal - Copywriter, Octavian Budai - Senior Art Director, Raluca Diaconu - Strategic Planner, Oana Stirbu - Account Director, Arina Stoenica - Group Account Director, Victor Tunsu - Junior Copywriter, Felicia Stoica - Digital Creative Director, Simina Leotescu - Head of Strategy
Production: Director: Khaled Mokhtar
Production: Luca's Art
Editing: Dan Floroiu
Social Agency: Andreea Cotet - Senior Social Media Manager, Andreea Cartu - Head of Social
Alex Nimurad - Art Director, Iulia Boloca - Senior Copywriter
Electric Castle Team: Doru Rucsanescu, Sorina Camarasan - Sponsorship & Consumer Experience Manager, Tudor Costinas - Head of Communications, Dorin Marcu - Head of Video Production
NETFLIX Team: Alecsandra Roman - Senior Marketing Manager CEE, Donna Kei - Manager, Marketing Music - EMEA & UK, Eduardo Fontes Williams - Coordinator, Marketing Music - EMEA & UK
- Art, Culture, Media and Entertainment
NOMINEE
Work: 100 for 100
Client: Opera Română
Brand: Opera Română
Author: Publicis
Other credits: MSL The Practice
PUBLICIS Team: Ioana MIhai - Senior Strategy Planner, Miruna Dumitrescu - Groupe Creative Director, Mihnea Gheorghiță - Senior Copywriter, Ciprian Frunzeanu - Senior Art Director, Lorena Enache - Junior Copywriter, Andreea Grigorean - PR Manager, Anamaria Ionita - Client Lead, Raluca Kovacs - Chief Strategy Officer
MSL The Practice Team: Andreea Logigan - Head of Corporate, Ana Poiana - Communication Director,
Daniela Marin - Communication Director
Opera Națională București: Oana Voiculet - Director Organizare Spectacole
- Art, Culture, Media and Entertainment
NOMINEE
Work: Bookvertising
Client: Nemira
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
SAATCHI & SAATCHI + THE GEEKS Team: Miruna Antonescu - Head of Strategy, Bogdan Costin - Creative Director, Cristiana Petre - Senior Copywriter, Robert Sopalache - Senior Art Director, Paul Foltache - Senior Web Developer, Georgiana Feriu - Account Manager, Simona Zglimbea - Account Director
Nemira Team: Andreea Lupescu - PR Manager, Eli Bădică - Coordonator Autor, Ana Androne - Director Comercial, Andreea Mitran - Digital Brand Manager
SILVER
Work: Come Out with Me
Client: Asociaţia Accept
Brand: ACCEPT
Author: Publicis România
Other credits: Global Records, TikTok România
PUBLICIS ROMÂNIA Team: Dumitrescu Miruna - Group Creative Director; Mihai Ioana - Strategy Director, Preda Cătălina - Art Director, Bârsan Bianca - Copywriter, Anghel Cosmin - Copywriter, Frunzeanu Ciprian - Digital Art Director, Panait Vanesa - Junior Copywriter, Toma Tudor - Client Manager, Dumitrășcuță Ioana - Client Lead, Roșcan Andreea - Art Director, Albu Adina - Sr. Client Lead, Jitărel Alexandra - Copywriter, Iota Adrian - Art Director, Grigorean Andreea - PR Manager, Socianu Vlad - Art Director
TikTok România Team: Florea Matei - Content & Community Specialist, Savu Laura - Global Community Manager
ACCEPT Team: Brăila Patrik - Co-Director & trans activist, Ciutu Ana - Campaign Coordinator, Dragomir Diana - Communication Coordinator, Gherman Gabriel - Trans Activist, Istodor Luca - Bucharest Pride co-organizer, Zorilă Alex - Bucharest Pride co-organizer, Pietroșel Andreea - Content Creator & PR, Roseti Ion Rotaru Teodora - Executive Director
NOMINEE
Work: Unwanted Touches
Client: Asociația Telefonul Copilului (Child Helpline) & Romanian Police
Brand: Asociația Telefonul Copilului (Child Helpline) & Romanian Police
Author: Mercury360
Other credits: Outbox
Mercury360 Team: Liviu Èšurcanu - Creative Director, Roxana Păduraru - Art Director, Ana Militaru Șerban - Group Creative Director - Shopper Division, Mihaela Bourceanu - Client Service&Strategy Director, Mădălina Gheorghe - Account Director, Georgiana Bumbu - Jr. Account Manager, Adrian Munteanu - Managing Director, Denisa Ștefanescu - Sr. Digital Account Executive, Andrei Busuioc - Head Of Design
Asociația Telefonul Copilului: Catalina Surcel - Director executive
Romanian Police: Ramona Dabijea - Police Chief Commissioner, Sorin Stanică - Police Chief Commissioner
NOMINEE
Work: Dăruiește Viață’s LIFEBEATS
Client: Dăruiește Viață NGO
Brand: Dăruiește Viață
Author: Saatchi & Saatchi + The Geeks
SAATCHI & SAATCHI + THE GEEKS Team: Bogdan Costin - Creative Director, Bogdan Popescu - Art Director, Ștefan Nenciu - Junior Art Director, Andreea Gherda – Copywriter, Irina Ivăneț – Copywriter, Ștefania Stancu - Account Executive, Emanuela Tudorache - Account Manager
Featuring: Alexandru Pomană, Narcisa Luft
Dăruiește Viață NGO Team: Carmen Uscatu – Fondator, Oana Gheorghiu, Gabriela Vătafu - Communication team, Mihaela Pintilie - Communication team, Dionisia Sandu - Communication team
NOMINEE
Work: Real Life Estate
Client: Samusocial România
Brand: Samusocial România
Author: Tribal Worldwide
Other credits: Media: Media Investment; Partners: olx group
TRIBAL WORLDWIDE Team: Simina Zidaru - Deputy Managing Director & Creative Director, Mădălina Pop - Senior Copywriter, Ionuț Raicu - Senior Art Director, Andreea Apostoliu - Head of Social Media, Claudiu Ioniță - Social Media Manager, Bianca Vișinescu - Social Media Executive, Ruxandra Popescu - Client Service Director, Andrei Soare - Development Director
NOMINEE
Work: #UnExaminable
Client: VIF Network
Brand: VIF Network
Author: DDB România
Other credits: PR Agency: Porter Novelli, Media Agency: Media Investment
DDB Romania Team: Roxana Nita - Creative Director, Alexandru Iliescu - Senior Copywriter, Ana-Ramona Tanasa - Senior Art Director, Andreea Boiangiu - Senior Account Executive, Roxana Tampau -Managing Director, Roxana Memetea - Managing Partner
ABIS Studio - Film director: Iulia Rugina, DOP: Boroka Biro, Producer: Mariana Andriescu, Line producer: Liviu Gherghe, Post-production coordinator: Mihaela Nastase, Editor: Olivia Ianculescu, Actress: Voica Oltean, Songwriter: Mihai Dobre, Photographer: Adi Bulboaca
NOMINEE
Work: The Institute. Autism Voice.
Client: Autism Voice
Brand: Austism Voice Institute
Author: pastel
Other credits: Canopy
PASTEL Team: Iane Laura - Executive Creative Director, Sava Roxana – Copywriter, Gorjanu-Radu Raluca - Art Director, Giogu Vlad - Graphic Designer, Pogonescu Loredana - Account Manager, Dumitrescu Razvan - Planner;
Autism Voice: Dumitrescu Anca - President
BEST DIGITAL CAMPAIGN
Work: 07LABANDA.RO - THE GOLD HUNT
Client: NETFLIX
Brand: La Casa de Papel
Author: Cohn & Jansen Creative Network
Other credits: Development: Atelieru de Internet, Production: Luca’s Art,Media: Wavemaker
COHN & JANSEN CREATIVE NETWORK Team: Andrei Antal - Copywriter, Octavian Budai - Senior Art Director, Felicia Stoica - Digital Creative Director, Raluca Diaconu - Strategic Planner, Oana Stirbu - Account Director, Arina Stoenica - Group Account Director
NETFLIX Team: Alecsandra Roman - Senior Marketing Manager, Margaret Chudy - Marketing Creative Producer
Internetics Digital for Good
SILVER
Work: Bookvertising
Client: Nemira
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
SAATCHI & SAATCHI + THE GEEKS Team: Miruna Antonescu - Head of Strategy, Bogdan Costin - Creative Director, Cristiana Petre - Senior Copywriter, Robert Sopalache - Senior Art Director, Paul Foltache - Senior Web Developer, Georgiana Feriu - Account Manager, Simona Zglimbea - Account Director
Nemira Team: Andreea Lupescu - PR Manager, Eli Bădică - Coordonator Autor, Ana Androne - Director Comercial, Andreea Mitran - Digital Brand Manager
Internetics Digital for Good
SILVER
Work: Act For Good
Client: Carrefour România
Brand: Carrefour
Author: Publicis România
Other credits: GRF+, Havas Worldwide Bucharest, Funnel Agency, Jam Session Agency, Martin Balint Design Studio
PUBLICIS ROMANIA Team: Corina Tudor - Senior Client Lead, Ilinca Sandor - Client Lead, Carmina Pohontu - Digital Client Manager, Corina Panait - Junior Digital Client Manager, Elena Tanase - Client Executive, Camelia Efrimov - AV Production Lead, Titus Dumitrescu - Executive Creative Director, Alin Badiu - Group Creative Director, Sebastian Romano - Group Creative Director, Irina Stoleru - Senior Art Director, Otilia Coman - Senior Copywriter, Casiana Horobeanu - DIgital Copywriter, Sherin Arabo - Art Director, Elena Carcu - Copywriter, Andrei Antal - Copywriter, Andrei Detesan - Art Director, Mihaela Dinu - Copywriter, Roberta Schuster - Senior Art Director, Diana Maftei - Art Director, Daniel Stroe - Graphic designer, Miruna Baias - Senior Strategy Planner, Alina Silvestru - Inovation Manager, Alina Neagu - Jr Data Analyst, Alexandra Caciur - Head Of Data & Business Intelligence, Raluca Kovacs - Chief Strategy Officer, Calin Buzea - Managing Director, Digitas
Graffiti PR Team: Iulia Botar - CSR & Communication Director, Mira Sfura - PR Consultant, Claudia Agafitei - Communications Director
Havas Worldwide Bucharest Team: Oana Gherghel - Account Manager, Roxana Lemnaru - Account Manager, Adriana Dura - Managing Director
Jam Session Agency Team: Delia Chirila - Account Director, Irina Pencea - CEO & Co Founder
Funnel Agency: Bogdan Pantoc – Manager
Martin Balint Design Studio: Martin Balint - Managing Partner
Carrefour Romania Team: Diana Falan - Brand Manager, Mihaela Abagief - Senior Campaign Manager, Teodor Gurgui - Mobile, Loyalty & UX Development Manager, Nicoleta Baicu - Modern Shopping Brand Manager, Bogdan Lupu - Loyalty and Modern Director, Alexandra Popa - Senior Loyalty Projects Responsible, Lliliana Baclea - Responsabil Comunicare, Iulia Gaal - Campaign Manager, Bianca Cretu - Junior Brand Specialist
Internetics Digital for Good
NOMINEE
Work: Internet learns Romani
Client: VICE
Brand: VICE
Author: MRM
Other credits: Universal Media
MRM Team: Catalin Dobre – CCO, Ioana Zamfir – ECD, Ionut Cojocaru - Content Director, Iaona Enache - Social Media & Activations Creative Director, Corina Ionita - Head of Art, Sebastian Romano - Senior Copywriter, Alin Badiu - Senior Art Director, Tiberiu Munteanu - Head of AV, Corina Nica - Corporate PR, Alex Budin - Head of Technology, Alina Cosma - Jr Developer, Costin Spiridon - Technology Engineer, Andreea Dumitru - Account Manager, Ioana Teodorescu - Chief Growth Officer, Andreea Sofrone - Business Director, Andreea Spilca - Creative Excellence Manager, Mihai Lacatusu - Social Media Manager, Victor Croitoru – Media Strategy Director, Cristi Ene - Digital media planner, Alexandru Pascu - Buying manager, Diana Popa - Cultural & Insights Manager, Carmen Bistrian - Creative Excellence Manager Europe
Internetics Digital for Good
NOMINEE
Work: Orange Screens Off
Client: Orange
Brand: Orange
Author: Publicis România
Other credits: Initiative Media
PUBLICIS ROMANIA Team: Silviu Nedelschi - Executive Creative Director, Ana-Maria Taralunga - Groupe Creative Director, Miruna Dumitrescu - Groupe Creative Director, Alexandru Negoescu - Groupe Creative Director, Raluca Kovacs - Chief Strategy Officer, Elis Iaia - Associate Planning Director, Valentin Fogoros - Junior Art Director, Vladut Tanase - Senior Copywriter, Cristian Anton - Senior Art Director, Mihaela Neatu - Senior Copywriter, Marius Farcasanu - Digital Art Director, Daniel Raicea - Head of Orange Division, Oana Radu - Client Lead
Initiative Media Team: Andreea Corbos - Account Director, Valentina Chirica - Senior Media Planner
Orange Romania Team: Mirela Bosoi - Head of Brand and Communication, Monica Popescu - Consumer Communication Manager, Andra Dumitrescu - Digital Communication Specialist, Anca Stancov- Media Communication Manager, Mihai Dobre - Media Specialist
SPECIAL AWARDS
Work: #dressforprogress
Brand: FASHION DAYS
Author: Papaya Advertising
Media: FASHION DAYS
- BEST YOUTUBE AD │ People’s Choice
Work: Ep. 1 – Viața de familie bate reclama
Brand: MEGA IMAGE
Author: Red Dots Agency
Media: United Media Services
- Highest Digital Health Index in 2022
Dedeman
- The Special Trophy – Long Live the Neighbour’s Goat! – offered this year by Jam Session Agency
Work: Elfi Corn Cob. The Romanian wipe
Brand: Elfi
Author: MAINSTAGE The Agency
Digital Client of the Year: Netflix
Agency of the Year: Publicis Romania
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