Leo Burnett Romania – The Agency of the Year and Samsung – Digital Client of the Year at Internetics 2019

Published on 19 November 2019



During the Awarding Gala of Internetics 2019, the festival celebrating digital inteligence, which took place on 18th of November, at the Romanian Athenaeum, the contestants were awarded with 43 trophies: 17 Gold, 23 Silver and 1 Grand Prix.

Leo Burnett Romania was granted with the Agency of the Year title, with 8 trophies won and 5 nominations. The Digital Client of the Year Trophy, chosen based on the highest score and number of trophies won in the competition’s categories, went this year to Samsung Romania, due to 3 Gold trophies, 1 Silver and other 3 nominations.



At Internetics 2019 got on stage a total of 15 agencies and companies: Cheil Centrade Romania, Cohn&Jansen JWT, GMP+WEBSTYLER, Graffiti PR, Jazz Communication, Kaufland Romania & 50s Digital, Kubis Interactive, Leo Burnett Romania, Marks, Most Wanted Advertising, MRM // McCann, MSL The Practice, Publicis Romania, Sector 7 & WorkHorse.

Based on the score they got through the number of trophies won and nominations, the top 3 of the most awarded agencies are: 1. Leo Burnett Bucharest; 2. MRM // McCann; 3. GMP+Webstyler.

The top of the clients looks like this: 1. Samsung Romania; 2. KFC Romania (trophies: 2 Gold, 2 Silver); 3. Telekom (2 Gold, 1 Silver, 2 nominations).

Leo Burnett won trophies for: „The Banknote Concert” (1 Grand Prix in „Digital component of an integrated campaign: Durables” and 3 Gold trophies in „Mobile Campaigns”, „Digital Brand Experience” and „Digital component of an integrated campaign: Durables” sections), „STORYTIME” (2 Golds in „Mobile Apps” and „Full Digital Campaign” sections, 1 Silver in „Digital Craft” and a nomination in „Digital Brand Experience”) & „Life Without Irritations”, created together with Graffiti PR (1 Silver in „Digital component of an integrated campaign: FMCG – Non food”). The „Unlock Museums Night” and „BURNOUT HOTLINE” works were nominated in the „Mobile Campaigns” and the „Full Digital Campaign” category.



MRM // McCann’s rewarded works were: „Rom Autentic - Facebook page” (1 Gold in the „Social Media Pages” category), „Sprite – Haters” (1 Golden throphy for „Social Media Special Mechanics”), „Albalact - Tecsesti vlogs” (1 Silver in „Online PR Special Projects” category), „KFC - Random series” (1 Silver for „Online Branded Content” and 1 Gold for „Digital component of an integrated campaign: Retail”), „KFC – Friendzone” (1 Gold in „Online Branded Content”), „KFC – Smart Chat” (1 Silver for „Gamification”) & „Coca-Cola – Unity Tracks” (1 Gold in the „Digital component of an integrated campaign: FMCG – Drinks” category and 1 Silver for „Digital Brand Experience”. The „Coca-Cola - Instagram page” and „Coca-Cola Half-Full” projects had nominations in the „Social Media Pages” and „Social Media Special Mechanics”.



GMP+WEBSTYLER won 4 trophies for the „Long live the neighbor's goat!” campaign (1 Silver for „Viral Non Video”, 2 Gold trophies in the „Social Media Special Mechanics” and „Online PR Special Projects” categories & 1 Silver for „Digital component of an integrated campaign: Art, Culture, Media and Entertainment”). They also had a nomination in „Brand Associated Communities”.



The other 5 projects awarded with Gold trophies are: „You never know when bad luck strikes” for „Viral Video” // Sector 7, „Logitech #speedchallenge” in „Brand Associated Communities” // WorkHorse, „Animaterra 2 - The Fantastic World - Mobile APP” in „Gamification” // Kaufland Romania & 50s Digital, „The first intelligent banking” for „Services”, in the „Digital component of an integrated campaign”category // Cohn&Jansen JWT & „Unquiet Voices” in the „Social campaigns, political and awareness messages” section // Cheil Centrade Romania & ANAIS Association.

The competition also brought in attention several special prizes, as follows:

· The Special Prize of the Jury – Best Use of Technology by glo: „The Banknote Concert” from Leo Burnett Romania for Samsung Romania (project that got 3 Gold Trophies for each of the main categories of this competition, along with the Grand Prix in „Digital component of an integrated campaign: Durables”);
· The Youtube Special Prize - YOUTUBE ADS LEADERBOARD, for „eMAG: Libertate in fiecare zi” from Papaya Advertising;
· YOUTUBE ADS LEADERBOARD PEOPLE’S CHOICE Award, given to ING - Istoria alternativa ING campaign signed by Istoria alternativa ING following the people’s votes present at the Internetics 2019 Gala;
· The Agency of the Year, the Grand Prix supported by UniCredit Bank: Leo Burnett Romania;
· Digital Client of the Year: this year the trophy was offered to Samsung Romania.
· The Special Trophy – Long Live the Neighbour’s Goat! goes to Romania has rockers blood! by Most Wanted Advertising for Rock FM.



173 works were submitted to this year’s competition by 35 agencies and companies, addressing 61 brands, awarded by 62 specialists in the field. This year’s Internetics Jury Chair was Lars Samuelsen | Chief Strategy Officer & Head of Digital, Grey Nordic.

The 19th edition of Internetics ended with a plastic aware party - PLASTI PRIX X INTERNETICS AFTER PARTY. In 2020 the Internetics festival will award its winners with trophies made of recycled plastic as part of the Plati Prix initiative to raise awareness upon the selective recycling importance.




 

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