Category 1: Digital Platforms
1.1. SITES
Websites
Nominee:
Work: netliberare.ro
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
Other credits: Media Investment
The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Mirabela Manea / Dominic Timotin / Victor Stroe / Corina Bratu / Alin Marghidanu / Andreea Mantescu / Alin Badiu / Andrei Petrea / Andreas Aron / Maria Zvinca / Alex Zlavog
Microsites
GOLD
Work: KFC - Studycoin
Client: KFC
Brand: KFC
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, Golin
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Nita / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan
UM: Dana Ochesel / Cristian Ene / Alina Vasile
Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda
KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri
SILVER
Work: Doodle Mats
Client: Renault România
Brand: Renault
Author: Publicis România
The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica / Camelia Efrimov
Studioset: Germain Kanda / Tom Vaida
SILVER
Work: Ursus Epic Delivery
Client: Ursus Breweries
Brand: Ursus
Author: Kubis Interactive
Other credits: Media Investment, Rainbow
The Team: Digital - Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Alina Radut / Anca Stirbacu / Ioana Enache / Ioana Negrea / Cristina Schitco / Ina Danila / Stefania Bercu / Sebastian Lüba / Sebastian Popa / Tudor Sava
Ursus Breweries: Victor Teiosanu / Vanda Clain / Anca Calugaritoiu / Vlad Ifrim
1.2. SOCIAL MEDIA
Viral Video
GOLD
Work: Take a Seat #togetherformagichome
Client: Magic Camp
Brand: MagicHome
Author: Jazz Communication
The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru / Irina Pencea
SILVER
Work: SUPER TOP - Glet Rich or Die Tryin'
Client: Saint-Gobain România
Brand: Rigips®
Author: Friends TBWA Bucharest
The Team: Friends TBWA: Sorin Tranca / Eugen Suman / Ruxandra Matache / Anca Bacila / Teodor Chiripuci / Cristina Cazacu / Alecsandra Apostolescu / Vlad Mares / Ioana Teodorescu / Oana Andrei / Lorena Zincenco
Saint Gobain România: Oana Davidoglu / Bogdana VanDeGeer
Nominee:
Work: Coca-Cola Next Big Vlogger 2.0 launch video
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România
The Team: MRM & McCann: Simona Suman / Jonay Sosa / Adina Ciocan / Iulia Boloca / Mihai Vasile / Corina Ionita / Ioana Enache / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Stoica / Tiberiu Munteanu / Anca Crisan
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
Viral Non Video
GOLD
Work: Coca-Cola - #samefeeling
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, McCann PR
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Jonay Sosa / Simona Suman / Lia Bira / Alina Robu / Amalia Jakab / Andreea Sofrone
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Maria Iordache
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
SILVER
Work: Coca-Cola - Holidays are coming back. Again.
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România
The Team: MRM & McCann: Jonay Sosa / Simona Suman / Corina Ionita / Mihai Vasile / Lia Bira / Alina Robu / Andreea Sofrone / Rocsana Marin / Amalia Jakab / Madalina Stoica
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani
SILVER
Work: Lidl's biggest Hater Fan
Client: Lidl România
Brand: Lidl
Author: Lidl România
Other credits: Jazz Communication
The Team: Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma
Nominee:
Work: Pepsi Corcoduse - 1st of April
Client: PepsiCo
Brand: Pepsi
Author: Kubis Interactive
Other credits: OMD România
The Team: Kubis Interactive: Marius Goleanu / Alexandros Charangionis / Ada Gheorghiu / Sebastian Luba
PepsiCo: Iuliana Dragomir / Georgiana Nitu / Crina Stoian
Social Media Pages
GOLD
Work: Lidl Romania Instagram
Client: Lidl România
Brand: Lidl
Author: Lidl România
The Team: Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma / Camelia Trinca
SILVER
Work: Mega Slices Of Life On Instagram
Client: Mega Image România
Brand: Mega Image
Author: United Media & Heist Industries
The Team: Heist Industries: Claudiu Trusca / Andreea Bunga / Denisa Caldararu / Tiberiu Ivan / Ana Rinderu / Claudiu Degan / Radu Pilat
United Media: Catalina Ciociltan / Lavinia Ghise / Dana Popescu / Nicolae Stancu
SILVER
Work: Coca-Cola - Instagram page
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM România
The Team: MRM & McCann: Simona Suman / Mihai Vasile / Ioana Enache / Iulia Boloca / Corina Ionita / Adina Ciocan / Alina Robu / Laura Patrascanu / Andreea Sofrone / Rocsana Marin / Vlad Camanaru
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
Nominee:
Work: Samsung Instagram Page
Client: Samsung România
Brand: Samsung
Author: Centrade Cheil
Other credits: MSL The Practice
The Team: Samsung: Ioana Sigarteu
Centrade Cheil: Florin Ionescu / Maria Toma / Andrei Purecel / Alina Mocanu / Alexandra Teodorescu / Sarah Stan Boustani / Monica Jitariuc
Social Media Special Mechanics
GOLD
Work: Lidl's 2Million+ Department
Client: Lidl România
Brand: Lidl
Author: Jazz Communication
Other credits: Golin
The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu
Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma
SILVER
Work: Telekom UNLIMITED SUMMER PLAYLIST
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
Other credits: Media Investment
The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Corina Bratu / Alin Marghidanu / Andreas Aron / Roxana Jitaru / Maria Zvinca / Alex Zlavog
SILVER
Work: Samsung Live Museum
Client: Samsung România
Brand: Samsung
Author: Centrade Cheil
Other credits: MSL The Practice
The Team: Ioana Sigarteu - Corporate Communication Manager / Ioana Zamfir - Creative Director / Adina Stanescu - Head of Digital / Roxana Nita - Head of Digital / Ana-Maria Ciobotaru - Copywriter / Delia Mija - Art Director / Mihaela Dumitrescu - AV producer / Monica Garbur - AV producer / Gabriela Nanu - Digital Business Leader / Maria Toma - Social Media Coordinator / Alina Mocanu - Account Manager / Florin Ionescu - Strategic Planner
Nominee:
Work: Coca-Cola Bracelet - Artists are calling
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România
The Team: MRM & McCann: Simona Suman / Jonay Sosa / Adina Ciocan / Iulia Boloca / Mihai Vasile / Corina Ionita / Ioana Enache / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Stoica / Tiberiu Munteanu / Anca Crisan
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
Nominee:
Work: Coca-Cola - Hashtag Roulette
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România
The Team: MRM & McCann: Jonay Sosa / Ruxandra Papuc / Simona Suman / Ovidiu Juravle / George Lupeanu / Maria Carrillo / Corina Ionita / Alina Robu / Amalia Jakab / Andreea Sofrone / Rocsana Marin / Vlad Camanaru
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
Online PR Special Projects
GOLD
Work: Tomorrow's Technology
Client: Sistemul Medical MedLife
Brand: MedLife
Author: MSL The Practice
Other credits: DIUD, O-Video, CINETic, Jazz Communication
The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi
Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel
Echipa MSL The Practice: Monica Jitariuc / Oana Bulexa / Ana Oae / Oana-Andreea Logigan / Mara Balaban
GOLD
Work: TELEKOM "NO ROMANIAN LEFT BEHIND"
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
The Team: Leo Burnett: Laura Moisa / Maria Ilea / Mihai Lucanu / Alin Marghidanu / Sebastian Romano / Alin Badiu / Victor Stroe / Sorin Deleanu
SILVER
Work: Log Out of Hate
Client: Bitdefender
Brand: Bitdefender
Author: Tribal Worldwide România
Other credits: Galeriu & Partners
The Team: Bitdefender: Viorica Schipor / Cristina Andrei / Razvan Muresan
Tribal Worldwide: Cristina Barhan / Ema Ciceu / Cora Diaconescu / Arnold Vieriu / Adina Militaru / Raluca Ilie / Octavian Aftanasa / Antonia Marcu / Laura Ionescu / Radu Olteanu / Matei Vasiliu / Andrei Soare / Roxana Memetea / Alina Galeriu / Luiza Cernica / Ioana Duca
SILVER
Work: Replate Waste
Client: Pizza Hut
Brand: Pizza Hut
Author: MullenLowe Bucharest
Other credits: MullenLowe Profero, Golin
The Team: Pizza Hut: Cristina Porumbel / Ionela Vacaru / Monica Eftimie / Claudia Porojan / Tina Cretu
MullenLowe: Silviu Antohe / Mihai Costache / Eugen Suman / Radu Nantu / Andra Panaitescu / Alexandra Todirica
Golin: Roxana Diba / Marina Constanda / Bianca Cenusescu / Diana Pralea
Nominee:
Work: Coca-Cola - #samefeeling
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, McCann PR
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Jonay Sosa / Simona Suman / Lia Bira / Alina Robu / Amalia Jakab / Andreea Sofrone
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Maria Iordache
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
Nominee:
Work: Come queue with us, we have tacos: Taco Bell launch in Romania
Client: Taco Bell România
Brand: Taco Bell
Author: Golin
Other credits: McCann Worldgroup România
The Team: Taco Bell: Monica Eftimie / Claudia Porojan / Tina Cretu / Andreea Boala / Cosmin Canteri / Roxana Matasel / Florina Calin
Golin: Roxana Diba / Marina Constanda / Alexandra Ion / Claudia Bodnar / Ioana Ciobanu
Nominee:
Work: "We want small shopping baskets at Lidl" - the most unexpected claim in Victoria Square
Client: Lidl România
Brand: Lidl
Author: Lidl România
Other credits: Jazz Communication
The Team: Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma / Camelia Trinca
1.3. MOBILE
Mobile Apps
GOLD
Work: Vodafone Istori@
Client: Vodafone România
Brand: Vodafone
Author: FCB Bucharest
The Team: FCB Bucharest: Claudiu Dobrita / Bogdan Moraru / Radu Constantinescu / Arpad Fekete / Andrei Mihailescu / Sorin Tofan / Florin Ciobanu / Bogdan Ionita / Sorina Borcescu / Oana Mita / Alexandra Pop / Gabriela Suciu
Nominee:
Work: Hai Samurai (Go Samurai)
Client: BCR
Brand: BCR
Author: Cohn & Jansen JWT
Other credits: Atelieru de Internet
The Team: COHN & JANSEN JWT: Andrei Cohn / Alex Negoescu / Felicia Stoica / Claudia Pascu / Diana Caracota / Luciana Cucoanes / Arina Stoenica / Oana McGingley
BCR: Laura Andrei / Ionut Stanimir / Anca Luca / Cornelia Plesoianu / Catalin George Ionita / Cristian Pirvu
Atelieru de Internet: Alex Dumitrescu / Vlad Paun
Mobile Campaigns
SILVER
Work: Coca-Cola Bracelet - Artists are calling
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, McCann PR
The Team: MRM & McCann: Simona Suman / Jonay Sosa / Corina Ionita / Ioana Enache / Lia Bira / Irina Popp / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Stoica / Tiberiu Munteanu / Alex Popa
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
Coca-Cola Marketing: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
Nominee:
Work: KFC - Social Me
Client: KFC
Brand: KFC
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, Golin
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Simona Suman / Ion Cojocaru / Corina Ionita / Mihai Vasile / Ionela Buta / Raluca Berceanu / Oana Grasu / Cristina Airinei / Ruxandra Florescu / Carmen Marin / Diana Patriche / Stefan Iuliana / Corina Nica
UM: Dana Ochesel / Cristian Ene / Alina Vasile
Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Roxana Diba / Pralea Diana
KFC Marketing: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri
Nominee:
Work: 4Geography
Client: Orange România
Brand: Orange
Author: Publicis România
The Team: Publicis: Jorg Riommi / Silviu Nedelschi / Romulus Petcan / Mihnea Gheorghita / Cristian Anton / Stefan Manole / Daniel Raicea / Alina Vija / Marius Farcasanu / Oana Popescu / Camelia Efrimov
Orange România: Mirela Bosoi / Crina Chiru
1.4. DIGITAL CRAFT
Best Website Design
GOLD
Work: VODAFONE - Scrolling Through Life
Client: Vodafone România
Brand: Vodafone
Author: MRM // McCann
Other credits: McCann Worldgroup România, Wavemaker România
The Team: Vodafone: Barbu Laura / Severin Anca / Maican Nicoleta
MRM // McCann: Luca Adelina / Oprea Ruxandra / Budin Alex / Manea Dany / Visan Alexandra
McCann Bucharest: Dobre Catalin / Papuc Ruxandra / Popa Alecsandra / Hutira Wanda / Tsoutsos Dimitris / Troncea Bianca / Ionescu Doina / Spilca Andreea / Pasalau Alexandra / Fota Oana / Munteanu Tiberiu / Platon Alexandru / Ionescu Alex
SILVER
Work: Museum of Retro Fun
Client: Ursus Breweries
Brand: Ursus Retro
Author: Kubis Interactive
Other credits: Graffiti BBDO, Media Investment
The Team: Digital - Kubis Interactive: Laura Nedelschi / Alexandra Horvath / Alina Radut / Ioana Enache / Ioana Negrea / George Stefan / Stefan Chiritescu / Stefania Bercu / Cristina Schitco / Ina Danila / Sebastian Lüba / Sebastian Popa / Daniel Ivan / Giovani Sirbu
Ursus Breweries: Victor Teiosanu / Anca Calugaritoiu
Best Website Content
GOLD
Work: Replate Waste
Client: Pizza Hut
Brand: Pizza Hut
Author: MullenLowe Bucharest
Other credits: MullenLowe Profero, Golin
The Team: Pizza Hut: Cristina Porumbel / Ionela Vacaru / Monica Eftimie / Claudia Porojan / Tina Cretu
MullenLowe: Silviu Antohe / Mihai Costache / Eugen Suman / Radu Nantu / Andra Panaitescu / Alexandra Todirica
Golin: Roxana Diba / Marina Constanda / Bianca Cenusescu / Diana Pralea
GOLD
Work: VODAFONE - Scrolling Through Life
Client: Vodafone România
Brand: Vodafone
Author: MRM // McCann
Other credits: McCann Worldgroup România, Wavemaker România
The Team: Vodafone: Barbu Laura / Severin Anca / Maican Nicoleta
MRM // McCann: Luca Adelina / Oprea Ruxandra / Budin Alex / Manea Dany / Visan Alexandra
McCann Bucharest: Dobre Catalin / Papuc Ruxandra / Popa Alecsandra / Hutira Wanda / Tsoutsos Dimitris / Troncea Bianca / Ionescu Doina / Spilca Andreea / Pasalau Alexandra / Fota Oana / Munteanu Tiberiu / Platon Alexandru / Ionescu Alex
Category 2: Digital Strategies
2.1. COMMUNITIES
Brand Associated Communities
GOLD
Work: Telekom Vloggers' SWAP
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
The Team: Leo Burnett: Maria Ilea / Laura Moisa / Mihai Lucanu / Alin Marghidanu / Andreas Aron / Alin Badiu / Victor Stroe / Corina Bratu / Maria Zvinca / Sorin Deleanu
Nominee:
Work: VloggemonGO
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
Other credits: Media Investment
The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Alin Marghidanu / Sebastian Romano / Andreas Aron / Alin Badiu / Maria Zvinca / Alex Zlavog
Brand Built Communities
SILVER
Work: Telekom UNLIMITED SUMMER PLAYLIST
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
Other credits: Media Investment
The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Corina Bratu / Alin Marghidanu / Andreas Aron / Roxana Jitaru / Maria Zvinca / Alex Zlavog
SILVER
Work: Pepsi Next 11
Client: PepsiCo
Brand: Pepsi
Author: Kubis Interactive
Other credits: OMD România
The Team: Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Stefania Bercu / Talida Cristea / Ada Gheorghiu / Georgiana Feriu / Alexandros Charangionis / Victor Firan / Marius Goleanu / Ionut Avadanei / Alina Ivan / Ioana Zvac / Sebastian Popa / Dani Ivan
PepsiCo: Iuliana Dragomir / Andrei Lamba / Georgiana Nitu / Crina Stoian
Nominee:
Work: Lidl's 2Million+ Department
Client: Lidl România
Brand: Lidl
Author: Jazz Communication
Other credits: Golin
The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu
Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma
2.2. ONLINE BRANDED CONTENT
GOLD
Work: KFC - Social ME
Client: KFC
Brand: KFC
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, Golin
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Simona Suman / Ion Cojocaru / Corina Ionita / Mihai Vasile / Ionela Buta / Raluca Berceanu / Oana Grasu / Cristina Airinei / Ruxandra Florescu / Carmen Marin / Diana Patriche / Stefan Iuliana / Corina Nica
UM: Dana Ochesel / Cristian Ene / Alina Vasile
Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Roxana Diba / Pralea Diana
KFC Marketing: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri
SILVER
Work: Lidl's 2Million+ Department
Client: Lidl România
Brand: Lidl
Author: Jazz Communication
Other credits: Golin
The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu
Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma
Nominee:
Work: Cook by the Ear
Client: Lidl România
Brand: Lidl
Author: Snapshot Communication
Nominee:
Work: PAMPERS - "Good night, worries" Lullaby
Client: P&G
Brand: PAMPERS
Author: Leo Burnett Bucharest
Other credits: Graffiti PR, Mediacom
The Team: Leo Burnett: Irina Becher / Alexandra Stan / Diana Caragea / Andreia Anghel / Corina Bratu
2.3. DIGITAL BRAND EXPERIENCE
GOLD
Work: Tomorrow's Technology
Client: Sistemul Medical MedLife
Brand: MedLife
Author: MSL The Practice
Other credits: DIUD, O-Video, CINETic, Jazz Communication
The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi
Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel
Echipa MSL The Practice: Monica Jitariuc / Anca Gheorghe / Oana-Andreea Logigan / Mara Balaban
SILVER
Work: KFC - Studycoin
Client: KFC
Brand: KFC
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, Golin
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Nita / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan
UM: Dana Ochesel / Cristian Ene / Alina Vasile
Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda
KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri
SILVER
Work: Samsung Live Museum
Client: Samsung România
Brand: Samsung
Author: Centrade Cheil
Other credits: MSL The Practice
The Team: Ioana Sigarteu - Corporate Communication Manager / Ioana Zamfir - Creative Director / Adina Stanescu - Head of Digital / Roxana Nita - Head of Digital / Ana-Maria Ciobotaru - Copywriter / Delia Mija - Art Director / Mihaela Dumitrescu - AV producer / Monica Garbur - AV producer / Gabriela Nanu - Digital Business Leader / Maria Toma - Social Media Coordinator / Alina Mocanu - Account Manager / Florin Ionescu - Strategic Planner
Nominee:
Work: 4Geography
Client: Orange România
Brand: Orange
Author: Publicis România
The Team: Publicis: Jorg Riommi / Silviu Nedelschi / Romulus Petcan / Mihnea Gheorghita / Cristian Anton / Stefan Manole / Daniel Raicea / Alina Vija / Marius Farcasanu / Oana Popescu / Camelia Efrimov
Orange România: Mirela Bosoi / Crina Chiru
Nominee:
Work: Doodle Mats
Client: Renault România
Brand: Renault
Author: Publicis România
The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica / Camelia Efrimov
Studioset: Germain Kanda / Tom Vaida
2.4. GAMIFICATION
GOLD
Work: KFC - Studycoin
Client: KFC
Brand: KFC
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, Golin
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Ni?a / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan
UM: Dana Ochesel / Cristian Ene / Alina Vasile
Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda
KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri
SILVER
Work: Doodle Mats
Client: Renault România
Brand: Renault
Author: Publicis România
The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica / Camelia Efrimov
Studioset: Germain Kanda / Tom Vaida
Category 3: Interactive Campaigns
3.1. Digital component of an integrated campaign
Digital Component: FMCG - Drinks
GOLD
Work: Coca-Cola - Inna cans musical album
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, McCann PR
The Team: MRM & McCann: Simona Suman / Jonay Sosa / Lia Bira / Irina Popp / Adina Ciocan / Iulia Boloca / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Patachia / Alexandra Visan
UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu
McCann PR: Lavinia Chican / Maria Iordache /
Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet
Digital Component: FMCG - Non food
SILVER
Work: PAMPERS - "Good night, worries" Lullaby
Client: P&G
Brand: PAMPERS
Author: Leo Burnett Bucharest
Other credits: Graffiti PR, Mediacom
The Team: Leo Burnett: Irina Becher / Alexandra Stan / Diana Caragea / Andreia Anghel / Corina Bratu
Digital Component: Services
GOLD
Work: Tomorrow's Technology
Client: Sistemul Medical MedLife
Brand: MedLife
Author: MSL The Practice
Other credits: DIUD, O-Video, CINETic, Jazz Communication
The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi
Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel
Echipa MSL The Practice: Monica Jitariuc / Oana Bulexa / Ana Oae / Oana-Andreea Logigan / Mara Balaban
SILVER
Work: 4Geography
Client: Orange România
Brand: Orange
Author: Publicis România
The Team: Publicis: Jorg Riommi / Silviu Nedelschi / Romulus Petcan / Mihnea Gheorghi?a / Cristian Anton / Stefan Manole / Daniel Raicea / Alina Vija / Marius Farcasanu / Oana Popescu / Camelia Efrimov
Orange România: Mirela Bosoi / Crina Chiru
Nominee:
Work: Vodafone Istori@
Client: Vodafone România
Brand: Vodafone
Author: FCB Bucharest
The Team: FCB Bucharest: Claudiu Dobrita / Bogdan Moraru / Radu Constantinescu / Arpad Fekete / Andrei Mihailescu / Sorin Tofan / Florin Ciobanu / Bogdan Ionita / Sorina Borcescu / Oana Mita / Alexandra Pop / Gabriela Suciu
Digital Component: Retail
SILVER
Work: Replate Waste
Client: Pizza Hut
Brand: Pizza Hut
Author: MullenLowe Bucharest
Other credits: MullenLowe Profero, Golin
The Team: Pizza Hut: Cristina Porumbel / Ionela Vacaru / Monica Eftimie / Claudia Porojan / Tina Cretu
MullenLowe: Silviu Antohe / Mihai Costache / Eugen Suman / Radu Nantu / Andra Panaitescu / Alexandra Todirica
Golin: Roxana Diba / Marina Constanda / Bianca Cenusescu / Diana Pralea
Nominee:
Work: My Flag (Steagul meu)
Client: OMV Petrom Marketing
Brand: Petrom
Author: Cohn & Jansen JWT
Other credits: Atelieru de Internet, Blue 449
The Team: Cohn & Jansen JWT: Roxana Cristea / Daniel Moisa / Alex Negoescu / Andrei Cohn / Mihaela Craciunescu / Stefan Chiritescu / Luciana Bodolan / Raluca Diaconu / Ilinca Dumitrescu / Andreea Mateescu / Miriam Ivanescu / Virgil Ghelmeci / Cristian Dobre
Petrom: Iulian Ducuta / Andreia Tudor
Atelieru De Internet: Alex Dumitrescu / Vlad Paun
Digital Component: Social campaigns, political and awareness messages
GOLD
Work: Take a Seat #togetherformagichome
Client: Magic Camp
Brand: MagicHome
Author: Jazz Communication
Other credits: Rogalski Damaschin PR
The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru
Rogalski Damaschin PR: Dorian Ilie, Eliza Rogalski, Alina Damaschin
GRAND PRIX INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
Work: Take a Seat #togetherformagichome
Client: Magic Camp
Brand: MagicHome
Author: Jazz Communication
Other credits: Rogalski Damaschin PR
The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru
3.2. Full Digital Campaign
Full Digital: FMCG - Drinks
SILVER
Work: Ursus Epic Delivery
Client: Ursus Breweries
Brand: Ursus
Author: Kubis Interactive
Other credits: Media Investment, Rainbow
The Team: Digital - Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Alina Radut / Anca Stirbacu / Ioana Enache / Ioana Negrea / Cristina Schitco / Ina Danila / Stefania Bercu / Sebastian Lüba / Sebastian Popa / Tudor Sava
Ursus Breweries: Victor Teiosanu / Vanda Clain / Anca Calugaritoiu / Vlad Ifrim
Full Digital: FMCG - Non food
Nominee:
Work: Time together - 8ffline March
Client: Avon Cosmetics România
Brand: Avon
Author: Jazz Communication
The Team: Jazz Communication: Valentin Suciu / Andreea Ghenoiu / Alina Varlanuta / Alecsandra Roman / Roxana Cozaru / Georgiana Rotaru / Alexandra Coanca
Full Digital: Services
Nominee:
Work: Telekom UNLIMITED SUMMER PLAYLIST
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
Other credits: Media Investment
The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Corina Bratu / Alin Marghidanu / Andreas Aron / Roxana Jitaru / Maria Zvinca / Alex Zlavog
Full Digital: Retail
GOLD
Work: KFC - Social Me
Client: KFC
Brand: KFC
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, Golin
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Simona Suman / Ion Cojocaru / Corina Ionita / Mihai Vasile / Ionela Buta / Raluca Berceanu / Oana Grasu / Cristina Airinei / Ruxandra Florescu / Carmen Marin / Diana Patriche / Stefan Iuliana / Corina Nica
UM: Dana Ochesel / Cristian Ene / Alina Vasile
Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Roxana Diba / Pralea Diana
KFC Marketing: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cre?tu / Gina Zgubea / Cosmin Canteri
SILVER
Work: KFC - Studycoin
Client: KFC
Brand: KFC
Author: MRM // McCann
Other credits: McCann Worldgroup România, UM România, Golin
The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Nita / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan
UM: Dana Ochesel / Cristian Ene / Alina Vasile
Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda
KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri
Nominee:
Work: Lidl's 2Million+ Department
Client: Lidl România
Brand: Lidl
Author: Jazz Communication
Other credits: Golin
The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu
Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma
Full Digital: Social campaigns, political and awareness messages
SILVER
Work: Be like a mother
Client: Brewers of Romania Association
Brand: Brewers of Romania Association
Author: WOPA
The Team: WOPA: Ileana Serban-Parau / Theodor Sandu / Andrei Deleanu / Mihai Gheorghiu / Robert Neacsu / Silvia Avramescu / Mihaela Giurca / Sandra Bucur / Loredana Paraschiv
SILVER
Work: Log Out of Hate
Client: Bitdefender
Brand: Bitdefender
Author: Tribal Worldwide România
Other credits: Galeriu & Partners
The Team: Bitdefender: Viorica Schipor / Cristina Andrei / Razvan Muresan
Tribal Worldwide: Cristina Barhan / Ema Ciceu / Cora Diaconescu / Arnold Vieriu / Adina Militaru / Raluca Ilie / Octavian Aftanasa / Antonia Marcu / Laura Ionescu / Radu Olteanu / Matei Vasiliu / Andrei Soare / Roxana Memetea / Alina Galeriu / Luiza Cernica / Ioana Duca
Nominee:
Work: Doodle Mats
Client: Renault România
Brand: Renault
Author: Publicis România
The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica / Adrian Iota / Camelia Efrimov
Studioset: Germain Kanda / Tom Vaida
Nominee:
Work: Telekom Vloggers' SWAP
Client: Telekom România
Brand: Telekom
Author: Leo Burnett Bucharest
Other credits: Media Investment
The Team: Leo Burnett: Maria Ilea / Laura Moisa / Mihai Lucanu / Alin Marghidanu / Andreas Aron / Alin Badiu / Victor Stroe / Corina Bratu / Maria Zvinca / Sorin Deleanu
SPECIAL AWARD - BEST USE OF TECHNOLOGY
Work: Tomorrow's Technology
Client: Sistemul Medical MedLife
Brand: MedLife
Author: MSL The Practice
Other credits: DIUD, O-Video, CINETic, Jazz Communication
The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi
Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel
Echipa MSL The Practice: Monica Jitariuc / Oana Bulexa / Ana Oae / Oana-Andreea Logigan / Mara Balaban
SPECIAL AWARD - Winner YouTube Ads Leaderboard
Work: Vodafone Smart Family - Probam filtre
Client: Vodafone
Brand: Vodafone
Author: McCann Worldgroup România, WaveMaker SPECIAL AWARD - YouTube Ads Leaderboard | People's Choice Work: JobZZ.ro - Mecanicii Client: JobZZ.ro Brand: JobZZ.ro Author: 23 Communication Ideas SPECIAL AWARD - for Innovation in Digital Outdoor Work: The perfect draft Client: Ursus Breweries Brand: Pilsner Urquell Author: Kubis Interactive The Team: Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Maria Teodorof / Andrei Bilan / Talida Cristea / Ada Gheorghiu / Codruta Arbore / Adriana Dinu / Ionut Avadanei / Alina Ivan / Vlad Iosipescu / Ioana Zvac / Sebastian Popa / Dani Ivan / Sergiu Badic SPECIAL AWARD - for Innovation in Digital Outdoor Work: One Night Gallery + Artivive - Augmented Reality Art Client: One Night Gallery Brand: One Night Gallery Author: One Night Gallery SPECIAL AWARD - for Innovation in Digital Outdoor Work: Heineken 0.0 Client: Heineken Brand: Heineken 0.0 Author: Starcom, Momentum, Tribal Worldwide SPECIAL AWARD - Traiasca Capra Vecinului de la GMP si Webstyler Work: Take a Seat #togetherformagichome Client: Magic Camp Brand: MagicHome Author: Jazz Communication The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru DIGITAL CLIENT OF THE YEAR: KFC AGENCY OF THE YEAR: MRM // MCCANN
Ursus Breweries: Cristina Gherman / Georgiana Bercu / Michal Skoda / Victor Popa / Adriana Negrea / Mirela Vasile