WINNERS AND NOMINEES - INTERNETICS 2021

Published on 23 November 2021


You can also see the Winners of the 21st edition here:

 
 
Category 1: Digital Platforms
 
1.1. SITES
 
Microsites

SILVER
Work: Romanian Hygge
Client: Storia.ro
Brand: Storia.ro
Author: MSL The Practice
Other credits: Media Investment // Magma
Team: Storia.ro: Monica Dudău, Marketing Manager Storia.ro & OLX Real Estate // Sonia Ardelean, Marketing Specialist Storia.ro & OLX Real Estate
MSL The Practice: Oana Bulexa, Managing Director // Andreea Pandelea, Head of Lifestyle // Roxana Stratulat, Communication Manager
 
1.2. DIGITAL CRAFT
 
Best Website Design

SILVER
Work: Lion's Planet
Client: Publicis Groupe
Brand: Publicis Groupe
Author: Saatchi & Saatchi + The Geeks
Team: Tiberiu Coman, Group Creative Director // Anișoara Mina, Senior Art Director // Delia Danu, Project Lead // Paul Foltache, Senior Web Developer // Ghica Popa - Illustrations
 
Nominee:
Work: Money School Digital Platform
Client: BCR
Brand: Școala de Bani
Author: Grapefruit
Other credits: Conan PR // Bonnie&Clyde // Wavemaker // GroupM // Xaxis
Team: BCR: Ionut Stanimir, Marketing and Communication Director // Nicoleta Deliu, Head of Communication // Ana Maria Ghiurca, Coordonator Echipa Marketing Online // Ovidiu Popa, Expert Online // Claudia Oprescu, Expert CSR // Roxana Marcu, CSR and Financial Literacy Specialist
Grapefruit: Georgiana Dragomir, Managing Director // Marina Topcian, Account Manager // Cosmin Aiftimie, Project Manager // Alina Petrea, Digital Strategist // Vlad Bordeianu, Back-end Developer // Tudor Vrabie, Back-end Developer // Mircea Muraru, Front-end Developer // Andrei Bălănică, UX/UI designer
Conan PR: Ioana Negoescu, Account Manager // Corina Scutariu, PR Specialist
Bonnie&Clyde: Teodora Jors, Managing Partner Bonnie&Clyde // Adelina Georgescu, Graphic Designer
Wavemaker: Elena Mihalcea, Digital Manager // Adelina Deaconu, Media Planner
GroupM Services: Roxana Gherghe, Sr. Campaign Manager, Head of Social
Xaxis Romania: Alexa Constantinescu, Head of Xaxis Romania // Madalina Giubalca, Engagement Manager // Tudor Dobrinescu, Campaign Optimisation Manager
 
Best Website Content

SILVER
Work: ING 7 Fix - Discuss & Destroy
Client: ING Bank România
Brand: ING Bank România
Author: Jam Session Agency
Other credits: Zenith Media
Team: Jam Session Agency: Adina Basag, Senior Copywriter // Corneliu Dobrea, Art Director // Andreea Ghenoiu, Creative Director // Andreea Calarasu, Senior Creative Planner // Roxana Ionita, Senior Account Manager // Ioana Cadir, Group Account Director
ING Bank Romania: Dana Stefan, Senior Marketing Specialist // Wenka Booji, Head of Marketing & Brand // Iuliana Duta, Senior Social Media Specialist // Corneliu Aruxandei, Media Lead
 
SILVER
Work: Money School Digital Platform
Client: BCR
Brand: Școala de Bani
Author: Grapefruit
Other credits: Conan PR // Bonnie&Clyde // Wavemaker // GroupM // Xaxis
Team: BCR: Ionut Stanimir, Marketing and Communication Director // Nicoleta Deliu, Head of Communication // Ana Maria Ghiurca, Coordonator Echipa Marketing Online // Ovidiu Popa, Expert Online // Claudia Oprescu, Expert CSR // Roxana Marcu, CSR and Financial Literacy Specialist
Grapefruit: Georgiana Dragomir, Managing Director // Marina Topcian, Account Manager // Cosmin Aiftimie, Project Manager // Alina Petrea, Digital Strategist // Vlad Bordeianu, Back-end Developer // Tudor Vrabie, Back-end Developer // Mircea Muraru, Front-end Developer // Andrei Bălănică, UX/UI designer
Conan PR: Ioana Negoescu, Account Manager // Corina Scutariu, PR Specialist
Bonnie&Clyde: Teodora Jors, Managing Partner Bonnie&Clyde // Adelina Georgescu, Graphic Designer
Wavemaker: Elena Mihalcea, Digital Manager // Adelina Deaconu, Media Planner
GroupM Services: Roxana Gherghe, Sr. Campaign Manager, Head of Social
Xaxis Romania: Alexa Constantinescu, Head of Xaxis Romania // Madalina Giubalca, Engagement Manager // Tudor Dobrinescu, Campaign Optimisation Manager

 
1.3. SOCIAL MEDIA
 
Viral Video

SILVER
Work: We're Just Asking Questions with Ionuț Rusu and Oreste
Client: CatMobile
Brand: CatMobile
Author: Sector 7 HUB
Other credits: Dare Digital
Team: Sector 7 HUB: Alex Coteț, Creative Partner // Ionuț Datcu, New Business Director // Raluca Babei, Production Manager
Catmobile.ro: DragoÅŸ Stircea, Manager Departament Marketing // Elena Teleman, Specialist Marketing
Dare Digital: Ciprian Susanu, General Manager // Radu Nantu, Head of Branded Content
 
Nominee:
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: United Media Services
Team: tazz by eMAG: Mihai Brenda - CCO // Alin Șerban - CEO // Iasmina Jianu - Marketing Manager, tazz by eMAG - former employee // Gabriel Nistoran - Performance Manager
Jam Session Agency: Irina Pencea - Co-Founder, Managing Partner & Strategy Director // Valentin Suciu - Co-Founder, Managing Partner & Creative Director // Oana Oprea - Head of Digital Planning // Bogdan Apalaghiei - Art Director // Mara Sabău - Art director, former agency employee // Bianca Muscalu - Copywriter, former agency employee // Cezarina Ioniță - Art director, former agency employee // Cătălina Groza - Copywriter, former agency employee // Alexandra Vestineanu - Business Unit Leader // Emi Chițu - Account Manager
 
Viral Non Video

GOLD
Work: BOOK A VAX
Client: Curtea Veche Publishing
Brand: Curtea Veche Publishing
Author: Curtea Veche Publishing
Other credits: House of Arrows
Team: Curtea Veche Publishing: Dora Marian - Creative Director // Miruna Meiroșu - PR Manager / Marius Motoca - PR Specialist // Theodora Petrescu - Account Manager // Cristina Bărăităruș - Group Account Director // Iren Arsene Mate - General Director // Barna Nemethi - Executive Director
House of Arrows: Sonia Ciocan - Creative Director // Radu Osaciuc - Creative Director // Cătălin Tabacu - Copywriter
 
Social Media Special Mechanics

GOLD
Work: Cancelled events - Rom Buzz launch
Client: ROM
Brand: ROM
Author: MRM România
Other credits: McCann România // UM
Team: ROM Autentic: Gabriela Munteanu, Head of Marketing // Alina Crangă, Group Brand Manager // Elena Petrea, Senior Brand Manager
MRM: Cătălin Dobre, CEE Creative Director // Ioana Zamfir, Creative Director // Ion Cojocaru, Content Director // Laura Belc, Group Creative Director // Adina Stănescu, Group Creative Director // Cosmin Voicu, Copywriter // Laura Câtea, Art Director // Andrei Florian, Strategic Planner // Andreea Apostoliu, Strategic Planner // Codrin Bădescu, Social Media Strategist // Mădălina Ciocan, Social Media Manager // Andreea Sofrone, Group Account Director // Marina Pirvan, Account Manager // Ana Smărăndescu, jr Account Manager// Tiberiu Munteanu, Head of AV McCann // Alexandru Platon, AV Producer McCann
UM: Monica Năstase, Media Planner // Cristian Ene, Digital Media Planner.
 
SILVER
Work: SLEEP TIGHT, LITTLE FIGHTER! 
Client: P&G România
Brand: PAMPERS
Author: Leo Burnett România
Other credits: Graffiti PR // Mediacom
Team: Leo Burnett: Irina Becher - Creative Director // Corina Bratu - Planning Director // Alexandru Savescu - Art Director // Silvia Gradinaru - Copywriter // Andreia Anghel - Brand Communication Director // Julide Omer - Brand Communication Manager
Pampers: Ramona Bilic - Pampers Brand Manager // Razvan Resmerita - Baby-care Communication Director
 
SILVER
Work: The Deforestation Marathon
Client: WWF România
Brand: WWF
Author: Kubis
Other credits: Rogalski Damaschin Public Relations
Team: Kubis:Agency Team: Alin Marghidanu, Creative Director // Sandra Cristu, Copywriter // Alina Răduț, Senior Art Director Andrei Deteșan, Art Director // Cristina Schițco, Group Account Director // Camelia Matei, Account Director // Sebastian Luba, Head of Social Media // Maria Man, Social Media Manager // Ștefan Chirițescu, Head of Strategy // Dani Ivan, Front-end Team Leader // Ionuț Avadanei, Director of Photography
WWF: Hanny Bratu, Public Engagement Coordinator // Magda Munteanu, Specialist Comunicare păduri // Radu Melu, Manager Național departament păduri // Bianca Ștefănuț, Specialist comunicare social media
 
Influencer Marketing

GOLD
Work: Freshly Prepared (AltKFC)
Client: KFC România
Brand: KFC România
Authors: Golin România & MRM România
Team: Golin Romania: Roxana Dibă - Managing Director // Cristina Butunoi - Deputy Managing Director // Ana Maria Stoica - Senior PR Manager // Bianca Ionescu - Senior Media Associate // Adriana Georgescu - Digital Manager // Bianca Sava - Senior Digital Associate
KFC Romania: Monica Eftimie Chief Marketing Officer KFC, Pizza Hut & Taco Bell // Roxana Mătășel Marketing Director KFC, Pizza Hut & Taco Bell // Ionela Văcaru Senior Brand Manager KFC // Tina Crețu Senior Digital Manager KFC, Pizza Hut & Taco Bell // Gina Zgubea Senior Digital Manager KFC, Pizza Hut & Taco Bell // Claudia Porojan Senior PR & CSR Manager KFC, Pizza Hut & Taco Bell // Claudia Bodnar Social Media Manager KFC, Pizza Hut & Taco Bell
MRM team: Ion Cojocaru - Content Director // Laura Belc - Group Creative Director // Robert Eftenie - Copywriter // Adina Ciocan - Art Director // Madalina Ioan - Social Media Strategist // Claudia Cofaru - Senior Account Manager // Andreea Sofrone - Business Director // Anca Crisan - AV Producer
 
SILVER
Work: Creative Hacks by Mirinda
Client: PepsiCo
Brand: Mirinda
Author: L2 Agency
Other credits: Propaganda Creative // SQUAD.influencers // :PGM! // OMD
Team: Propaganda Creative: Cătălin Manciuc - Group Creative Director // Alexandra Manoilă - Senior Copywriter // Adrian Marciu - Art Director // Marcela Moldovan - AV Director // Bogdan Ivașcu - Group Account Director // Andreea Racoceanu - Account Manager // Ruxandra Custură - Account Executive // Iustin Surpănelu - Regizor 
SQUAD.influencers: Geanina Rădulescu - Influential Marketing Director // Alexandra Mălinoiu - Influential Specialist // Ada Păun - Partner Partner SQUAD.Influencers, L2.agency, Creative VR, :PGM!
:PGM!: Anca Mateș - Client Service Director // Dan Ungureanu - BTL Director // Alexandru Pistoleanu - Field Manager
OMD Romania: Răzvan Meirosu - Media Director // Mihnea Pretorian - Digital Director // Dana Constantin - Digital Manager // Sebastian Stroescu - Digital Planner // Maria Niță - Senior Media Manager // Irene Derasadurian - Senior Media Manager
PepsiCo România: Delia Corniciuc - Senior Marketing Manager Beverages // Raluca Deaconu - Brand Manager CSD Flavors, ED & NCB // Ana Dinu - Junior Brand Manager CSD Flavors, ED & NCB // Monica Lungeanu - Marketing Specialist // Oana Andone - Jr. Digital & Media Manager Beverages // Laurențiu Ion - Head of Media and Total Connections Planning PO1, PepsiCo
L2.agency: Daian Man - Creative Mastermind // Robert Lazăr - Art Director, AR & Motion Designer // Valentin Dragomir - Motion Designer // Cristi Petrescu - Graphic Designer // Mihai Berbec - Copywriter // Alexandra Iordache - Creative Wizard // Diana Căliman - Social Media Manager // Gina Fîrte - Project Manager // Ioana Sabo - Project Manager // Adriana Bogdan - Client Service Director // Ioana Ceapă - Managing Partner L2, Partner SQUAD.Influencers // Mih Lovin - Creative Partner L2.agency, SQUAD.influencers, Creative VR, :PGM!
 
Nominee:
Work: #SmallReasonsToCelebrate
Client: PepsiCo România
Brand: Pepsi
Author: Kubis
Other credits: DDB România & OMD România
Team: Kubis: Talida Cristea - Client Service Director // Ada Gheorghiu - Group Account Director // Georgiana Feriu - Account Manager // Stefania Bercu - Strategic Planner // Sebastian Luba - Head of Social Media // Vlad Iosipescu - Social Media Manager // Maria Man - Social Media Manager // Marian Ciungu - AV Editor // Ionut Avadanei - AV Technical Producer & DOP // Alin Marghidanu - Creative Director // Carina Toma - Group Creative Director // Victor Firan - Sr. Art Director // Laura Fluture - Art Director // Dragos Aliciu - Sr. Copywriter // Alexandra Aliman - Copywriter
DDB: Ștefan Vasilachi - Creative Director // Ioana Dobrinescu - Strategy Planner // Mihai Calotă - Senior Art Director // Alexandru Tocilescu - Senior Copywriter // Alexandra Pop - Account Director
OMD: Razvan Meirosu: Media Director // Mihnea Pretorian: Digital Director // Dana Constantin: Digital Manager // Maria Alexandra Nita: Senior Media Manager // Irene Derasadurian: Media Manager // Cristiana Gherghelescu: Media Manager // Mihaela Bancila: Head of AdOperations
PepsiCo: Delia Corniciuc - Sr. Marketing Manager Beverages // Iuliana Dragomir - Sr. Brand Manager // Alexandra Constantin - Brand Manager // Ema Bădângă - Jr. Brand Manager // Georgiana Nițu - Jr. Brand Manager // Laurențiu Ion - Sr. Digital & Media Manager Beverages // Oana Andone - Digital Specialist Beverages
 

Category 2: Digital StrategiesDigital Strategies
 
2.1. COMMUNITIES
 
Brand Associated Communities

SILVER
Work: Cancelled Events (ROM Buzz launch)
Client: ROM
Brand: ROM
Author: MRM România
Other credits: UM // McCann România
Team:  ROM Autentic: Gabriela Munteanu, Head of Marketing // Alina Crangă, Group Brand Manager // Elena Petrea, Senior Brand Manager
MRM: Cătălin Dobre, CEE Creative Director // Ioana Zamfir, Creative Director // Ion Cojocaru, Content Director // Laura Belc, Group Creative Director // Adina Stănescu, Group Creative Director // Cosmin Voicu, Copywriter // Laura Câtea, Art Director // Andrei Florian, Strategic Planner // Andreea Apostoliu, Strategic Planner // Codrin Bădescu, Social Media Strategist // Mădălina Ciocan, Social Media Manager // Andreea Sofrone, Group Account Director // Marina Pirvan, Account Manager // Ana Smărăndescu, jr Account Manager// Tiberiu Munteanu, Head of AV McCann // Alexandru Platon, AV Producer McCann
UM: Monica Năstase, Media Planner // Cristian Ene, Digital Media Planner, Ramona Radu // Influencer Manager
 
Brand Built Communities
GOLD
Work: SLEEP TIGHT, LITTLE FIGHTER!
Client: P&G România
Brand: PAMPERS
Author: Leo Burnett România
Other credits: Graffiti PR // Mediacom
Team:  Irina Becher - Creative Director, Leo Burnett // Corina Bratu - Planning Director, Leo Burnett // Alexandru Savescu - Art Director, Leo Burnett // Silvia Gradinaru - Copywriter, Leo Burnett // Andreia Anghel - Brand Communication Director, Leo Burnett // Julide Omer - Brand Communication Manager, Leo Burnett // Ramona Bilic - Pampers Brand Manager // Razvan Resmerita - Baby-care Communication Director
 
Nominee:
Work: #SmallReasonsToCelebrate
Client: PepsiCo România
Brand: Pepsi
Author: Kubis
Other credits: DDB România & OMD România
Team:  Kubis: Talida Cristea - Client Service Director // Ada Gheorghiu - Group Account Director // Georgiana Feriu - Account Manager // Stefania Bercu - Strategic Planner // Sebastian Luba - Head of Social Media // Vlad Iosipescu - Social Media Manager // Maria Man - Social Media Manager // Marian Ciungu - AV Editor // Ionut Avadanei - AV Technical Producer & DOP // Alin Marghidanu - Creative Director // Carina Toma - Group Creative Director // Victor Firan - Sr. Art Director // Laura Fluture - Art Director // Dragos Aliciu - Sr. Copywriter // Alexandra Aliman - Copywriter
DDB: Ștefan Vasilachi - Creative Director // Ioana Dobrinescu - Strategy Planner // Mihai Calotă - Senior Art Director // Alexandru Tocilescu - Senior Copywriter // Alexandra Pop - Account Director
OMD: Razvan Meirosu: Media Director // Mihnea Pretorian: Digital Director // Dana Constantin: Digital Manager // Maria Alexandra Nita: Senior Media Manager // Irene Derasadurian: Media Manager // Cristiana Gherghelescu: Media Manager // Mihaela Bancila: Head of AdOperations
PepsiCo: Delia Corniciuc - Sr. Marketing Manager Beverages // Iuliana Dragomir - Sr. Brand Manager // Alexandra Constantin - Brand Manager // Ema Bădângă - Jr. Brand Manager // Georgiana Nițu - Jr. Brand Manager // Laurențiu Ion - Sr. Digital & Media Manager
 
2.2.  ONLINE BRANDED CONTENT
 
GOLD
Work: Heroes of Imaginary Worlds
Client: Ferrero România
Brand: Kinder Chocolate
Authors: Publicis România & Digitas România
Other credits: Starcom Worldwide // The Practice
Team: Ferrero Romania: Diana Pasoi - Senior Brand Manager
Publicis Romania, Digitas Romania - Creative team: Silviu Nedelschi - Executive Creative Director // Ana-Maria Taralunga - Group Creative Director // Madalina Dragnea - Senior Art Director // Marius Farcasanu - Web Graphic Designer // Alexandru Tofan - Art director // Diana Maftei - Art director // Horia Girbea - Copywriter
Client management team: Adina Albu - Senior Client Lead // Bianca Loboda - Client Lead // Mirela Iordache - Client Manager // Andrei Purecel - Client Executive // Veronica Ciacoveanu - Digital Client Lead // Adriana Dinu - Digital Client Manager
DATA team: Alexandra Caciur - Head of Data & Business Intelligence // Alina Neagu - Junior Data Analyst // Cristian Stan - Data Visualization & Business Intelligence Manager
Strategy team: Elis Iaia - Head of Digital Strategy
AV Production: Camelia Efrimov
Starcom Worldwide: Emi Mititelu - Digital Client Lead // Adrian Alexe - Client Lead
The Practice: Alina Jijau - Communication Director
Partners: Media post Hit Mail - Bogdan Dascalu // Friday Friday Studio - Valentin Petridean // Animotion Studio - Bogdan Olarescu // Poemix SRL - Iulian Tanase
 
GOLD
Work: The Online Park
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment România
Team: Vasilije Corluka - Chief Creative Officer, Leo Burnett // Jorg Riommi - Chief Creative Officer CEE Publicis Groupe // Victor Stroe - Head of Planning & Associate Director, Leo Burnett // Corina Bratu - Planning Director, Leo Burnett // Mihai Lucanu - Brand Communication Director, Leo Burnett // Andreas Aron - Group Creative Director, Leo Burnett // Viorel Holovach - Senior Art Director, Leo Burnett // Magdalena Cernat - Senior Account Manager - Leo Burnett // Andreas Elsner - Chief Commercial Officer, Telekom // Ruxandra Rau - Director Communication & Brand Strategy, Telekom // Ruxandra Voda - Corporate Communications Director, Telekom // Stefania Rusu - Senior Project Manager Communication, Telekom
 
SILVER
Work: We're just asking questions!
Client: CatMobile
Brand: CatMobile
Author: Sector 7 HUB
Other credits: Dare Digital
Team:  Alex Coteț // Creative Partner Sector 7 HUB, Ionuț Datcu // New Business Director Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB // DragoÅŸ Stircea // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian Susanu // General Manager Dare Digital, Radu Nantu // Head of Branded Content
 
SILVER
Work: Romanian Hygge
Client: Storia.ro
Brand: Storia.ro
Author: MSL The Practice
Other credits: Media Investment // Magma
Team:  Storia.ro: Monica Dudau - Marketing Manager Storia.ro & OLX Real Estate // Sonia Ardelean - Marketing Specialist Storia.ro & OLX Real Estate
MSL The Practice: Oana Bulexa - Managing Director, MSL The Practice // Andreea Pandelea - Head of Lifestyle, MSL The Practice // Roxana Stratulat - Communication Manager, MSL The Practice
 
Nominee:
Work: Eduard, president of the block
Client: Macromex
Brand: Edenia
Author: Saatchi & Saatchi + The Geeks
Other credits: Starcom România
Team: Teodora Ionică, Group Creative Director, Saatchi & Saatchi + The Geeks // Bogdan Costin, Creative Director, Saatchi & Saatchi + The Geeks // Andreea Moise, Senior Art Director, Saatchi & Saatchi + The Geeks // Madalina Stoica, Account Director, Saatchi & Saatchi + The Geeks // Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks // Daniela Eustafievici, Media Communication Manager, Starcom Romania // Oana Stîncel, Marketing Director, Macromex Romania // Camelia Manoil, Senior Brand Manager, Macromex Romania // Georgiana Modoran, Brand Manager, Macromex Romania.
 
Nominee:
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: United Media Services
Team: Mihai Brenda - CCO, tazz by eMAG // Alin Șerban - CEO, tazz by eMAG // Iasmina Jianu - Marketing Manager, tazz by eMAG - former employee // Gabriel Nistoran - Performance Manager, tazz by eMAG // Irina Pencea - Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu - Co-Founder, Managing Partner & Creative Director, Jam Session Agency // Oana Oprea - Head of Digital Planning, Jam Session Agency // Bogdan Apalaghiei - Art Director, Jam Session Agency // Mara Sabău - Art director, former agency employee // Bianca Muscalu - Copywriter, former agency employee // Cezarina Ioniță - Art director, former agency employee // Cătălina Groza - Copywriter, former agency employee // Alexandra Vestineanu - Business Unit Leader, Jam Session Agency // Emi Chițu - Account Manager, Jam Session Agency
 
Nominee:
Work: When the cravings hit, Tazz delivers.
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: Conversion
Team:  Răzvan Acsente - Growth & Strategy Director, tazz by eMAG // Anca Nelersa - Senior Campaign Manager, tazz by eMAG // Eva Coșa - Social Media Manager, tazz by eMAG // Andi Voicilă - Art Director, tazz by eMAG // Mihai Brenda - CCO, tazz by eMAG // Alin Șerban - CEO, tazz by eMAG // Irina Pencea - Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu - Co-Founder,Managing Partner & Creative Director, Jam Session Agency // Oana Oprea - Head of Digital Planning, Jam Session Agency // Șerban Mocanu - Art Director, former agency employee // Bogdan Apalaghiei - Art Director, Jam Session Agency // Andrei Ruxanda - Copywriter - former agency employee // Codrin Vasile - Copywriter, Jam Session Agency // Alexandra Vestineanu - Business Unit Leader, Jam Session Agency // Emi Chițu - Account Manager, Jam Session Agency
 
2.3. DIGITAL BRAND EXPERIENCE
 
GOLD
Work: Heroes of Imaginary Worlds
Client: Ferrero România
Brand: Kinder Chocolate
Authors: Publicis România & Digitas România
Other credits: Starcom Worldwide // The Practice
Team: Ferrero Romania: Diana Pasoi - Senior Brand Manager
Publicis Romania, Digitas Romania - Creative team: Silviu Nedelschi - Executive Creative Director // Ana-Maria Taralunga - Group Creative Director // Madalina Dragnea - Senior Art Director // Marius Farcasanu - Web Graphic Designer // Alexandru Tofan - Art director // Diana Maftei - Art director // Horia Girbea - Copywriter
Client management team: Adina Albu - Senior Client Lead // Bianca Loboda - Client Lead // Mirela Iordache - Client Manager // Andrei Purecel - Client Executive // Veronica Ciacoveanu - Digital Client Lead // Adriana Dinu - Digital Client Manager
DATA team: Alexandra Caciur - Head of Data & Business Intelligence // Alina Neagu - Junior Data Analyst // Cristian Stan - Data Visualization & Business Intelligence Manager
Strategy team: Elis Iaia - Head of Digital Strategy
AV Production: Camelia Efrimov
Starcom Worldwide: Emi Mititelu - Digital Client Lead // Adrian Alexe - Client Lead
The Practice: Alina Jijau - Communication Director
Partners: Media post Hit Mail - Bogdan Dascalu // Friday Friday Studio - Valentin Petridean // Animotion Studio - Bogdan Olarescu // Poemix SRL - Iulian Tanase
 
SILVER
Work: A Job for Santa
Client: eMAG România
Brand: eMAG România
Author: MRM România
Team: Oana Mehedinteanu - Account Manager, MRM Romania // Robert Eftenie - Copywriter, MRM Romania // Adina Ciocan - Art Director, MRM Romania // Diana Dobrin - Copywriter, MRM Romania // Ioana Zamfir - Executive Creative Director, MRM Romania // Simona Suman - Executive Creative Director, MRM Romania // Ioana Teodorescu - Chief Growth Officer, MRM Romania // Daniela Petrescu - Brand and Communications Manager, eMAG Romania // Radu Ilinof - Marketing Director, eMAG Romania // Ruxandra Ducu - Content Editor, eMAG Romania
 
Nominee:
Work: Spicy Legend
Client: KFC
Brand: KFC
Author: MRM România
Other credits:UM // Nexus
Team: Ion Cojocaru - Content Director // Laura Belc - Group Creative Director // Robert Eftenie - Copywriter // Adina Ciocan - Art Director // Denisa Ancuta - Copywriter // Bogdan Strete - Art Director // Madalina Ioan - Social Media Strategist // Claudia Cofaru - Senior Account Manager // Alex Budin - Head of Technology // Andreea Sofrone - Business Director
KFC team: Monica Eftimie (Chief Marketing Officer) // Roxana Mătășel (Strategic Marketing Director) // Ionela Văcaru (Senior Brand Manager) // Codruta Costea (Jr.Brand Manager) // Tina Crețu (Senior Digital Marketing Manager) // Gina Zgubea (Senior Digital Marketing Manager) // Claudia Bodnar (Social Media Specialist) // Claudia Porojan (Senior PR & CSR Manager) // Florina Călin (Junior PR & CSR Manager) // Cosmin Canteri (Local Store Marketing Manager) // Tania Nedelcu (Senior New Product Development Manager) // Mariana Serafim (New Product Development Manager)
 
 
Category 3: Digital Campaigns
 

 
3.1. FMCG - Food

SILVER
Work: Heroes of Imaginary Worlds
Client: Ferrero România
Brand: Kinder Chocolate
Authors: Publicis România & Digitas România
Other credits: Starcom România // The Practice
Team: Ferrero Romania: Diana Pasoi - Senior Brand Manager
Publicis Romania, Digitas Romania - Creative team: Silviu Nedelschi - Executive Creative Director // Ana-Maria Taralunga - Group Creative Director // Madalina Dragnea - Senior Art Director // Marius Farcasanu - Web Graphic Designer // Alexandru Tofan - Art director // Diana Maftei - Art director // Horia Girbea - Copywriter
Client management team: Adina Albu - Senior Client Lead // Bianca Loboda - Client Lead // Mirela Iordache - Client Manager // Andrei Purecel - Client Executive // Veronica Ciacoveanu - Digital Client Lead // Adriana Dinu - Digital Client Manager
DATA team: Alexandra Caciur - Head of Data & Business Intelligence // Alina Neagu - Junior Data Analyst // Cristian Stan - Data Visualization & Business Intelligence Manager
Strategy team: Elis Iaia - Head of Digital Strategy
AV Production: Camelia Efrimov
Starcom Worldwide: Emi Mititelu - Digital Client Lead // Adrian Alexe - Client Lead
The Practice: Alina Jijau - Communication Director
Partners: Media post Hit Mail - Bogdan Dascalu // Friday Friday Studio - Valentin Petridean // Animotion Studio - Bogdan Olarescu // Poemix SRL - Iulian Tanase


3.2. FMCG - Non-Food

Nominee:
Work: SLEEP TIGHT, LITTLE FIGHTER!
Client: P&G România
Brand: PAMPERS
Author: Leo Burnett România
Other credits: Graffiti PR // Mediacom
Team: Corina Bratu - Planning Director, Leo Burnett // Irina Becher - Creative Director, Leo Burnett // Alexandru Savescu - Art Director, Leo Burnett // Silvia Gradinaru - Copywriter, Leo Burnett // Andreia Anghel - Brand Communication Director, Leo Burnett // Julide Omer - Brand Communication Manager, Leo Burnett // Ramona Bilic - Pampers Brand Manager // Razvan Resmerita - Baby-care Communication Director


3.3. Services

SILVER
Work: The Online Park
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Team: Vasilije Corluka - Chief Creative O􀂨cer, Leo Burnett // Jorg Riommi - Chief Creative Officer CEE Publicis Groupe // Victor Stroe - Head of Planning & Associate Director, Leo Burnett // Corina Bratu - Planning Director, Leo Burnett // Mihai Lucanu - Brand Communication Director, Leo Burnett // Andreas Aron - Group Creative Director, Leo Burnett // Viorel Holovach - Senior Art Director, Leo Burnett // Magdalena Cernat - Senior Account Manager - Leo Burnett // Andreas Elsner - Chief Commercial Officer, Telekom // Ruxandra Rau - Director Communication & Brand Strategy, Telekom // Ruxandra Voda - Corporate Communications Director, Telekom // Stefania Rusu - Senior Project Manager Communication, Telekom

Nominee:
Work: ING 7 Fix - Discuss & Destroy
Client: ING Bank România
Brand: ING Bank România
Author: Jam Session Agency
Other credits: Zenith Media
Team: Adina Basag - Senior Copywriter, Jam Session Agency // Corneliu Dobrea - Art Director, Jam Session Agency // Andreea Ghenoiu - Creative Director, Jam Session Agency // Andreea Calarasu - Senior Creative Planner, Jam Session Agency // Roxana Ionita - Senior Account Manager, Jam Session Agency // Ioana Cadir - Group Account Director, Jam Session Agency // Dana Stefan - Senior Marketing Specialist, ING Bank Romania // Wenka Booji - Head of Marketing & Brand, ING Bank Romania // Iuliana Duta - Senior Social Media Specialist, ING Bank Romania // Corneliu Aruxandei - Media Lead, ING Bank Romania


3.4. Retail

GOLD
Work: Freshly Prepared (AltKFC)
Client: KFC
Brand: KFC
Authors: MRM România & Golin România
Other credits: UM // McCann România
Team: MRM: Ion Cojocaru - Content Director // Laura Belc - Group Creative Director // Robert Eftenie - Copywriter // Adina Ciocan - Art Director // Madalina Ioan - Social Media Strategist // Claudia Cofaru - Senior Account Manager // Alex Budin - Head of Technology // Alina Cosma - Jr. Developer // Andreea Sofrone - Business Director // Anca Crisan - AV Producer
Golin: Roxana Dibă - Managing Director // Cristina Butunoi - Deputy Managing Director // Ana Maria Stoica - Senior PR Manager // Bianca Ionescu - Senior Media Associate // Adriana Georgescu - Digital Manager // Bianca Sava - Senior Digital Associate
KFC: Monica Eftimie (Chief Marketing Officer) // Roxana Mătășel (Strategic Marketing Director) // Ionela Văcaru (Senior Brand Manager) // Codruta Costea (Jr.Brand Manager) // Tina Crețu (Senior Digital Marketing Manager) // Gina Zgubea (Senior Digital Marketing Manager) // Claudia Bodnar (Social Media Specialist) // Claudia Porojan (Senior PR & CSR Manager) // Florina Călin (Junior PR & CSR Manager) // Cosmin Canteri (Local Store Marketing Manager) // Tania Nedelcu (Senior New Product Development Manager) // Mariana Serafim (New Product Development Manager)
UM: Dora Boldor (Media Account Director) // Oana Grigore (Media Manager)

GOLD
Work: Craving Science Show
Client: Carrefour România
Brand: Carrefour România
Author: Jam Session Agency
Other credits: Graffiti PR
Team: Marius Tudor - Group Creative Director, Jam Session // Razvan Raicu - Group Creative Director, Jam Sesssion // Andreea Ghenoiu - Creative Director, Jam Session // Andreea Calarasu - Senior Creative Planner, Jam Session // Alexandra Vestineanu - Group Account Director, Jam Session // Delia Chirila - Senior Account Manager, Jam Session // Vio Pintilie // Codrin Vasile // Eduard Manolache // Mircea Tomescu - Communication Director, Carrefour // Diana Falan - Head of brand communication, Carrefour // Elena Pelmus - Social Media Manager, Carrefour

SILVER
Work: Slightly more online, same KFC taste
Client: KFC
Brand: KFC
Author: MRM România
Other credits: Golin România // UM // McCann România
Team: MRM team: Ioana Zamfir - Executive Creative Director // Ion Cojocaru - Content Director // Laura Belc - Group Creative Director // Cosmin Voicu - Copywriter // Laura Catea - Art Director // Madalina Ioan - Social Media Strategist // Claudia Cofaru - Senior Account Manager // Alex Budin - Head of Technology // Andreea Sofrone - Business Director
Golin team: Roxana Dibă - Managing Director // Cristina Butunoi - Deputy Managing Director // Ana Maria Stoica - Senior PR Manager // Bianca Ionescu - Senior Media Associate // Adriana Georgescu - Digital Manager // Bianca Sava - Senior Digital Associate
KFC team: Monica Eftimie (Chief Marketing Officer) // Roxana Mătășel (Strategic Marketing Director) // Ionela Văcaru (Senior Brand Manager) // Codruta Costea (Jr.Brand Manager) // Tina Crețu (Senior Digital Marketing Manager) // Gina Zgubea (Senior Digital Marketing Manager) // Claudia Bodnar (Social Media Specialist) // Claudia Porojan (Senior PR & CSR Manager) // Florina Călin (Junior PR & CSR Manager) // Cosmin Canteri (Local Store Marketing Manager) // Tania Nedelcu (Senior New Product Development Manager) // Mariana Serafim (New Product Development Manager)

SILVER
Work: Wine Strangers
Client: Carrefour România
Brand: Carrefour România
Author: Jam Session Agency
Other credits: Graffiti PR
Team: Valentin Suciu - Creative Partner, Jam Session // Irina Pencea - Head of Strategy, Jam Session // Marius Tudor - Group Creative Director, Jam Session // Razvan Raicu - Group Creative Director, Jam Sesssion // Andreea Ghenoiu - Creative Director, Jam Session // Luca Costea - Copywriter, Jam Session // Bogdan Apalaghiei - Art Director, Jam Session // Andreea Calarasu - Senior Creative Planner, Jam Session // Alexandra Vestineanu - Group Account Director, Jam Session // Delia Chirila - Senior Account Manager, Jam Session // Emi Chitu - Account Manager, Jam Session // Vio Pintilie // Mircea Tomescu - Communication Director, Carrefour // Diana Falan - Head of brand communication, Carrefour // Elena Pelmus - Social Media Manager, Carrefour // Oana Pascu - Project Manager Corporate Causes // Marinela Ardelean - Wine Expert, Carrefour consultant


3.5. E-commerce

GOLD
Work:
When the cravings hit, Tazz delivers.
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: Conversion
Team: Răzvan Acsente - Growth & Strategy Director, tazz by eMAG // Anca Nelersa - Senior Campaign Manager, tazz by eMAG // Eva Coșa - Social Media Manager, tazz by eMAG // Andi Voicilă - Art Director, tazz by eMAG // Mihai Brenda - CCO, tazz by eMAG // Alin Șerban - CEO, tazz by eMAG // Irina Pencea - Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu - Co-Founder,Managing Partner & Creative Director, Jam Session Agency // Oana Oprea - Head of Digital Planning, Jam Session Agency // Șerban Mocanu - Art Director, former agency employee // Bogdan Apalaghiei - Art Director, Jam Session Agency // Andrei Ruxanda - Copywriter - former agency employee // Codrin Vasile - Copywriter, Jam Session Agency // Alexandra Vestineanu - Business Unit Leader, Jam Session Agency // Emi Chițu - Account Manager, Jam Session Agency

SILVER
Work: We're just asking questions!
Client: CatMobile
Brand: CatMobile
Author: Sector 7 HUB
Other credits: Dare Digital
Team: Alex Coteț // Creative Partner Sector 7 HUB, Ionuț Datcu // New Business Director Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB, DragoÅŸ Stircea // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian Susanu // General Manager Dare Digital, Radu Nantu // Head of Branded Content

SILVER
Work: Romanian Hygge
Client: Storia.ro
Brand: Storia.ro
Author: MSL The Practice
Other credits: Media Investment // Magma
Team: Storia.ro: Monica Dudau - Marketing Manager Storia.ro & OLX Real Estate // Sonia Ardelean - Marketing Specialist Storia.ro & OLX Real Estate
MSL The Practice: Oana Bulexa - Managing Director, MSL The Practice // Andreea Pandelea - Head of Lifestyle, MSL The Practice // Roxana Stratulat - Communication Manager, MSL The Practice

Nominee:
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: United Media Services
Team: Mihai Brenda - CCO, tazz by eMAG // Alin Șerban - CEO, tazz by eMAG // Iasmina Jianu - Marketing Manager, tazz by eMAG - former employee // Gabriel Nistoran - Performance Manager, tazz by eMAG // Irina Pencea - Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu - Co-Founder, Managing Partner & Creative Director, Jam Session Agency // Oana Oprea - Head of Digital Planning, Jam Session Agency // Bogdan Apalaghiei - Art Director, Jam Session Agency // Mara Sabău - Art director, former agency employee // Bianca Muscalu - Copywriter, former agency employee // Cezarina Ioniță - Art director, former agency employee // Cătălina Groza - Copywriter, former agency employee // Alexandra Vestineanu - Business Unit Leader, Jam Session Agency // Emi Chițu - Account Manager, Jam Session Agency


3.6. Art, Culture, Media and Entertainment

GOLD
Work: The Morality Stoplight
Client: HBO România
Brand: Tuff Money (Bani Negri) TV Series
Author: GLITCH
Other credits: Nexio // Exact Business Solutions // Studio Interrobang // Mediacom România
Team: Dan Stănescu - creative director, GLITCH // Cosmin Simionescu - art director, GLITCH // Andrei Dragotă - copywriter, GLITCH // Irina Catanchin - Director Brand & Content Marketing Romania, HBO România // Magda Liscă - Digital Marketing Manager, HBO România // Ofelia Năstase - PR Manager, HBO România // Matei Stănuleț - Lead developer, Nexio // Florin Vasilică - Backend developer, Nexio // Andrei Simion - Frontend developer, Nexio // Răzvan Zamfira - Information Designer, Studio Interrobang // Lăcrămioara Loghin - Managing Director, Exact Business Solutions // Diana Simion - Researcher & Facilitator, Exact Business Solutions // Julien Zidaru - Managing Partner, Exact Business Solutions // Laura Scarlat - Market Research Consultant, Exact Business Solutions // Monica Stanciu - Strategy Director, Mediacom


3.7. Social Campaigns

GOLD
Work: Guilt Gifts Puppetry
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade
Team: Cheil | Centrade: Executive Creative Director: Mihai Gongu // Creative Director: Roxana Niță // Copywriter: Alexandru Iliescu, Ionuț Iordache // Art Director: Ana-Ramona Tanasă // Client Service Director: Carmen Miruță // Account Director: Maria Trepcea // Senior Account Manager: Ana Maria Rădulescu // AV Director: Monica Garbur // Social Media Manager: Veronica Bratu PR Specialists: Melania Răduțoiu, Ana Maria Gavrilă // Digital Project Manager: Cosmin Slăbescu, Mihai Tatu // Developers: Alexandru Cancel, Francisc Lorinczi
ANAIS Association: President: Carmen Nemeș // Executive Director: Mihaela Mangu // Psychotherapist: Adela Szenteș
Les Ateliers Nomad: Alex Petroșanu - Creative Director // Cezar Șomîtcă - 3d Animator - Compositing // Horia Teodor - 2d Animator - Editor - Compositing // Radu Nechit - Editor - Shooting Coordinator // Ana Cohut - 2d Animator - Illustrator // Robert Erdös - 2d Animator // Matei Derșidan - Team Coordinator
Lightwave Theatre Company: Petru Stratulat - Actor puppeteer & audio editing // Cristina-Andreea Ion - Puppeteer Coordinator // Oana Mihaela Cercel - Actor puppeteer //
DOP & photography: Adi Bulboacă
Mike's School of Dance: Răzvan Rotaru // Corina Platon
Actors Voice-overs: Victor Rebengiuc // Mihai Gruia Sandu // Dana Tapalaga // Medeea Marinescu // Gabriela Bobeș // Isabela Neamțu // Radu Bânzaru // Marius Săvescu
Chainsaw Europe: Hasan Nasser, Andrei Vasilache - Master and sound editing //Mircea Lacatus, Smaranda Dacian - Video editing // Oana Manea, Raluca Iutes - Post-production coordinators
Music: Sonic Arts Music

SILVER
Work: The Deforestation Marathon
Client: WWF România
Brand: WWF
Author: Kubis
Other credits: Rogalski Damaschin Public Relations
Team: Agency Team Alin Marghidanu, Creative Director // Sandra Cristu, Copywriter // Alina Răduț, Senior Art Director Andrei Deteșan, Art Director // Cristina Schițco, Group Account Director // Camelia Matei, Account Director // Sebastian Luba, Head of Social Media // Maria Man, Social Media Manager // Ștefan Chirițescu, Head of Strategy // Dani Ivan, Front-end Team Leader // Ionuț Avadanei, Director of Photography
Client Team Hanny Bratu, Public Engagement Coordinator // Magda Munteanu, Specialist Comunicare păduri // Radu Melu, Manager Național departament păduri // Bianca Ștefănuț, Specialist comunicare social media

Nominee:
Work: Tag for Life
Client: Asociația Edit
Brand: Asociația Edit
Author: SPIDER Group
Other credits: 111 Film // Șuie Paparude // Inspectoratul General pentru Situații de Urgență
Team: Millo Simulov - Director & Scriptwriter, SPIDER Group // Liviu Zorilă - Project Manager, Asociația Edit // Eugen Lumezianu - Executiv producer, 111 Film // Andreea Șerpe - Post Production Manager, SPIDER Group // Florin Varna - DOP, SPIDER Group


3.8. Others

SILVER
Work: BOOK A VAX
Client: Curtea Veche Publishing
Brand: Curtea Veche Publishing
Author: Curtea Veche Publishing
Other credits: House of Arrows
Team: Curtea Veche Publishing: Dora Marian - Creative Director // Miruna Meiroșu - PR Manager // Marius Motoca - PR Specialist // Theodora Petrescu - Account Manager // Cristina Bărăităruș - Group Account Director // Iren Arsene Mate - General Director // Barna Nemethi - Executive Director
House of Arrows: Sonia Ciocan - Creative Director // Radu Osaciuc - Creative Director // Cătălin Tabacu - Copywriter


GRAND PRIX DIGITAL CAMPAIGNS

Work: When the cravings hit, Tazz delivers.
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: Conversion
Team: Răzvan Acsente - Growth & Strategy Director, tazz by eMAG // Anca Nelersa - Senior Campaign Manager, tazz by eMAG // Eva Coșa - Social Media Manager, tazz by eMAG // Andi Voicilă - Art Director, tazz by eMAG // Mihai Brenda - CCO, tazz by eMAG // Alin Șerban - CEO, tazz by eMAG // Irina Pencea - Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu - Co-Founder,Managing Partner & Creative Director, Jam Session Agency // Oana Oprea - Head of Digital Planning, Jam Session Agency // Șerban Mocanu - Art Director, former agency employee // Bogdan Apalaghiei - Art Director, Jam Session Agency // Andrei Ruxanda - Copywriter - former agency employee // Codrin Vasile - Copywriter, Jam Session Agency // Alexandra Vestineanu - Business Unit Leader, Jam Session Agency // Emi Chițu - Account Manager, Jam Session Agency

SPECIAL AWARD - BEST USE OF TECHNOLOGY
Work: Creative Hacks by Mirinda
Client: PepsiCo
Brand: Mirinda
Author: L2 Agency
Other credits: Propaganda Creative // SQUAD.influencers // :PGM! // OMD

SPECIAL AWARD - TraiascÇŽ Capra Vecinului
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency

SPECIAL AWARD - Winner YouTube Ads Leaderboard
Work:Abonamentul mereu gata de schimbare
Client:Vodafone
Brand:Vodafone
Author:McCann Worldgroup Romania

SPECIAL AWARD - BEST YOUTYUBE AD | People's Choice

Work:Noua Dacia Duster este aici!
Client:Dacia
Author:OMD Romania


DIGITAL CLIENT OF THE YEAR: Tazz by eMAG
DIGITAL CLIENT OF THE YEAR: KFC România

AGENCY OF THE YEAR: Jam Session Agency

back