WEBSITES, MICRO SITES AND BLOGS PROMOTING BRANDS
Section: FMCG - FOOD
Winner:
Work: Bucharest not Budapest
Author: MRM Worldwide România & BV McCann Erickson România
Client: Kandia Dulce
Brand: ROM
Nominees:
Work: Bucharest not Budapest
Author: MRM Worldwide România & BV McCann Erickson România
Client: Kandia Dulce
Brand: ROM
Work: Rețeta Perfectă.ro
Author: Webstyler
Client: Unilever
Brand: Knorr
Section: FMCG - DRINKS
Winner:
Work: ExperimentalistRO
Author: Kubis
Client: Ursus Breweries
Brand: Grolsch
Nominees:
Work: ExperimentalistRO
Author: Kubis
Client: Ursus Breweries
Brand: Grolsch
Work: The Challenge Of The Brown Beer
Author: Kaleidoscope Proximity
Client: Ursus Breweries
Brand: TIMIȘOREANA
Work: PERONI DIARIO - The Journal Of Style
Author: The Practice România
Client: Sab Miller
Brand: Peroni Nastro Azzurro
Section: FMCG- Services
Winner:
Work: BRD.ro
Author: GreenPixel Interactive
Client: BRD Société Générale
Brand: BRD Société Générale
Nominees:
Work: BRD.ro
Author: GreenPixel Interactive
Client: BRD Société Générale
Brand: BRD Société Générale
Work: Asirom Choir
Author: Geometry Global
Client: Asirom
Brand: Asirom
Work: Romtelecom.ro
Author: Webstyler
Client: Romtelecom
Brand: Romtelecom
Section: Durables
Winner:
Work: SEAT Webshop
Author: Interactions
Client: SEAT
Brand: SEAT
Nominee:
Work: SEAT Webshop
Author: Interactions
Client: SEAT
Brand: SEAT
Section: Social campaigns, political and awareness messages
Winner:
Work: Èšara lui Andrei.ro
Author: Webstyler
Client: Petrom
Brand: Èšara lui Andrei
Nominee:
Work: Èšara lui Andrei.ro
Author: Webstyler
Client: Petrom
Brand: Èšara lui Andrei
Section: Others
Winner:
Work: 4înmașină
Author: iLeo & Arsenoaiei & Mătășel
Client: 4înmașină
Brand: 4înmașină
Nominees:
Work: 4înmașină
Author: iLeo & Arsenoaiei & Mătășel
Client: 4înmașină
Brand: 4înmașină
Work: 100% written by doctors
Author: Romnet Creative
Client: MedLife
Brand: Infomaterna
Work: COS.ro
Author: BrandUP Interactive
Client: Corporate Office Solutions
Brand: Corporate Office Solutions
Category Trophies: WEBSITES, MICRO SITES AND BLOGS PROMOTING BRANDS
BRONZE
Work: 4înmașină
Author: iLeo & Arsenoaiei & Mătășel
Client: 4înmașină
Brand: 4înmașină
SILVER
Work: ExperimentalistRO
Author: Kubis
Client: Ursus Breweries
Brand: Grolsch
GOLD
Work: Èšara lui Andrei.ro
Author: Webstyler
Client: Petrom
Brand: Èšara lui Andrei
ONLINE MEDIA AND TOOLS
Section: Viral Video
Winner:
Work: Doncafé Live Radio Vending Machine
Author: BV McCann Erickson România & MRM Worldwide România
Client: Strauss Group România
Brand: Doncafé
Nominees:
Work: Doncafé Live Radio Vending Machine
Author: BV McCann Erickson România & MRM Worldwide România
Client: Strauss Group România
Brand: Doncafé
Work: Bucharest not Budapest
Author: MRM Worldwide România & BV McCann Erickson România
Client: Kandia Dulce
Brand: ROM
Work: The Caroling FlashMob
Author: GreenPixel Interactive
Client: Ursus Breweries
Brand: Timișoreana
Section: Viral Non Video
Winner:
Work: Why don't you come over?
Author: Webstyler
Client: Mediafax Group
Brand: Gândul.info
Nominees:
Work: Why don't you come over?
Author: Webstyler
Client: Mediafax Group
Brand: Gândul.info
Work: The Creativity Manifesto
Author: Digital Star & Starcom MediaVest Group
Client: Samsung România
Brand: Samsung Galaxy Note II
Work: Dead Friday
Author: GreenPixel Interactive
Client: Distinct
Brand: Distinct
Section: Advertising Games
Winner:
Work: Opel GTC Astra - Who Is Driving - Men vs. Women
Author: CARAT România & Mediafax Group
Client: OPEL ROMÂNIA
Brand: OPEL
Nominees:
Work: Opel GTC Astra - Who Is Driving - Men vs. Women
Author: CARAT România & Mediafax Group
Client: OPEL ROMÂNIA
Brand: OPEL
Work: Renault drives you to victory
Author: Publicis Bucharest
Client: Renault România
Brand: Renault
Work: Mega Image - The Virtual Garden
Author: Interactions
Client: Mega Image
Brand: Gusturi Românești
Section: Rich Media
Winner:
Work: Video banner - Welcome on board of a plane crash!
Author: HMedia România
Client: Discovery Networks
Brand: Discovery Channel - Curiosity
Nominees:
Work: Video banner - Welcome on board of a plane crash!
Author: HMedia România
Client: Discovery Networks
Brand: Discovery Channel - Curiosity
Work: Share your voice
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Work: The Note 10.1 Journey
Author: Digital Star & Starcom MediaVest Group
Client: Samsung România
Brand: The Galaxy Note 10.1
Section: E-mail marketing for B2B, B2C,CRM
No winner
Nominees:
Work: Dent Estet - Christmas card & voucher
Author: White Image
Client: Dent Estet
Brand: Dent Estet
Work: Medalert
Author: iLeo
Client: Medas
Brand: Medas
Work: Paravion - Christmas and New Year Campaign
Author: White Image
Client: Paravion
Brand: Paravion
Section: E-mail marketing for brand campaigns
No winner
Nominees:
Work: 4x4 Family
Author: Webstyler
Client: Mitsubishi România
Brand: Mitsubishi Outlander
Work: KFC Twister Collection
Author: MRM Worldwide România
Client: KFC România
Brand: KFC
Work: Friendship Days
Author: iLeo
Client: Bergenbier S.A.
Brand: Bergenbier
Section: Social Media Campaigns
Winner:
Work: Why don't you come over?
Author: Webstyler & GMP Advertising
Client: Mediafax Group
Brand: Gândul.info
Nominees:
Work: Why don't you come over?
Author: Webstyler & GMP Advertising
Client: Mediafax Group
Brand: Gândul.info
Work: Legendary Fan
Author: Kaleidoscope Proximity
Client: URSUS Breweries
Brand: TIMIȘOREANA
Work: LIDL Live Social Grill
Author: MRM Worldwide România
Client: Lidl România
Brand: Lidl România
Section: Best Community
Winner:
Work: GrolschRO YouTube Channel
Author: Kubis
Client: Ursus Breweries
Brand: Grolsch
Nominees:
Work: GrolschRO YouTube Channel
Author: Kubis
Client: Ursus Breweries
Brand: Grolsch
Work: 4înmașină
Author: iLeo & Arsenoaiei & Mătășel
Client: 4înmașină
Brand: 4înmașină
Section: Online campaigns involving blogs
Winner:
Work: #apartIKEA "The Rented Apartment" Experiment
Author: The Practice România
Client: IKEA România
Brand: IKEA România
Nominees:
Work: #apartIKEA "The Rented Apartment" Experiment
Author: The Practice România
Client: IKEA România
Brand: IKEA România
Work: #raceinPrague
Author: iLeo
Client: Bergenbier S.A.
Brand: Staropramen
Work: The Lay's Farmers Duel
Author: BORÅ¢UNOLTEANU
Client: PepsiCo România
Brand: Lay's
Section: Digital Branded Content
Winner:
Work: Share your voice
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Nominees:
Work: Share your voice
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Work: GuerriLIVE Acoustic Session provoked by Grolsch
Author: Kubis
Client: Ursus Breweries
Brand: Grolsch
Work: Why don't you come over?
Author: Webstyler & GMP Advertising
Client: Mediafax Group
Brand: Gândul.info
Section: Mobile Campaigns
Winner:
Work: Test-drive brochure
Author: Kaleidoscope Proximity
Client: Mercedes-Benz
Brand: Mercedes-Benz / S Class model
Nominees:
Work: Test-drive brochure
Author: Kaleidoscope Proximity
Client: Mercedes-Benz
Brand: Mercedes-Benz / S Class model
Work: Share your voice
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Work: Beck's Art Label
Author: Lowe & Partners
Client: Beck's
Brand: Beck's
Section: Mobile Apps
Winner:
Work: Cronovizor
Author: Colorbitor Digital
Client: Colorbitor Vizual
Brand: Cronovizor
Nominees:
Work: Cronovizor
Author: Colorbitor Digital
Client: Colorbitor Vizual
Brand: Cronovizor
Work: Your pharmacy
Author: Real Smart Investments
Client: Real Smart Investments
Brand: Farmacia Ta
Work: First Aid
Author: MobileWorks & Medic One
Client: Crucea Roșie Română
Brand: Crucea Roșie Română
Interactive Campaigns - Digital component of an integrated campaign
Section: FMCG- FOOD
Winner:
Work: Bucharest not Budapest
Author: MRM Worldwide România & BV McCann Erickson România
Client: Kandia Dulce
Brand: ROM
Nominees:
Work: Bucharest not Budapest
Author: MRM Worldwide România & BV McCann Erickson România
Client: Kandia Dulce
Brand: ROM
Work: Irresistible Rhymes
Author: Centrade Saatchi & Saatchi
Client: Intersnack România
Brand: Chio
Work: The Lay's Farmers Duel
Author: BORÅ¢UNOLTEANU
Client: PepsiCo România
Brand: Lay's
Section: FMCG- Drinks
No winner
Nominee:
Work: The Challenge Of The Brown Beer
Author: Kaleidoscope Proximity
Client: Ursus Breweries
Brand: TIMIȘOREANA
Section: Services
No winner
Nominees:
Work: Orange Zorbing Camp
Author: Publicis Bucharest
Client: Orange România
Brand: Orange
Work: Asirom Choir
Author: Geometry Global
Client: Asirom
Brand: Asirom
Section: Durables
No winner
Nominees:
Work: The Note 10.1 Journey
Author: Digital Star & Starcom MediaVest Group
Client: Samsung România
Brand: The Galaxy Note 10.1
Work: The Creativity Manifestos
Author: Digital Star & Starcom MediaVest Group
Client: Samsung România
Brand: Samsung Galaxy Note II
Interactive Campaigns - Digitally led campaign
Section: FMCG- Drinks
Winner:
Work: Share your voice
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Nominees:
Work: Share your voice
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Work: Live Tweets
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Work: the Carolers
Author: GreenPixel Interactive
Client: Ursus Breweries
Brand: TIMIȘOREANA
Work: #raceinPrague
Author: iLeo
Client: Bergenbier S.A.
Brand: Staropramen
Section: Services
Winner:
Work: Flight to Amsterdam
Author: ING, CAP & SENIORHYPER
Client: ING Bank
Brand: ING Bank
Nominees:
Work: Flight to Amsterdam
Author: ING, CAP & SENIORHYPER
Client: ING Bank
Brand: ING Bank
Work: Orange Interactive Orchestra
Author: SENIORHYPER
Client: Orange România
Brand: Orange
Section: Durables
Winner:
Work: Pegas - new models launch
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Nominees:
Work: Pegas - new models launch
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Work: 4x4 Family
Author: Webstyler
Client: Mitsubishi România
Brand: Mitsubishi Outlander
Section: Art, Culture, Media and Entertainment
Winner:
Work: Why don't you come over?
Author: Webstyler & GMP Advertising
Client: Mediafax Group
Brand: Gândul.info
Nominees:
Work: Why don't you come over?
Author: Webstyler & GMP Advertising
Client: Mediafax Group
Brand: Gândul.info
Work: The Anti-Rudeness Atlas 2.0.
Author: Propaganda & V8
Client: Radio Guerrilla
Brand: Radio Guerrilla
Work: Welcome on board of a plane crash!
Author: HMedia România & Discovery Channel
Client: Discovery Networks
Brand: Discovery Channel - Curiosity
Section: Social campaigns, political and awareness messages
Winner:
Work: The Launch of the Kindness Exchange Market
Author: Kinecto
Client: BCR
Brand: Bursa Binelui
Nominees:
Work: The Launch of the Kindness Exchange Market
Author: Kinecto
Client: BCR
Brand: Bursa Binelui
Work: Gestures of appreciation
Author: Starcom MediaVest Group (strategy&idea) & iLeo (execution)
Client: Avon Cosmetics România
Brand: Campania pentru sănătatea sânilor
Section: Others
No winner
Nominee:
Work: LIDL Live Social Grill
Author: MRM Worldwide România
Client: Lidl România
Brand: Lidl România
Category Trophies: Interactive Campaigns - Digitally led campaign
NO BRONZE
SILVER
Work: Why don't you come over?
Author: Webstyler & GMP Advertising
Client: Mediafax Group
Brand: Gândul.info
GOLD
Work: Pegas - new models launch
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
SPECIAL AWARDS
BEST WEB DESIGN
Work: COS.ro
Author: BrandUP Interactive
Client: Corporate Office Solutions
Brand: Corporate Office Solutions
BEST USE OF TECHNOLOGY
Work: Orange Interactive Orchestra
Author: SENIORHYPER
Client: Orange România
Brand: Orange
Work: Live Tweets
Author: MRM Worldwide România, UM România & BV McCann Erickson România
Client: Coca-Cola România
Brand: Coca-Cola
Work: Cronovizor
Author: Colorbitor Digital
Client: Colorbitor Vizual
Brand: Cronovizor
MOST CREATIVE CLIENT OF THE YEAR: URSUS Breweries
BEST NEWCOMER: Colorbitor Digital
AGENCY OF THE YEAR: WEBSTYLER