Category: WEBSITE & MOBILE
Websites
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis România, MSL The Practice, Starcom, FrameBreed Studio
Websites
Work: The Mici Route
Client: PepsiCo Romania
Brand: Pepsi Romania
Author: Leo Burnett
Other credits: OMD
Best Website Content
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis România, MSL The Practice, Starcom, FrameBreed Studio
Category: SOCIAL MEDIA & COMMUNITIES
Social Media Pages
Work: Lidl Romania TikTok Page
Client: Lidl
Brand: Lidl
Author: Ogilvy Romania
Social Media Special Mechanics
Work: The Overnight Social Media Sensation from Oldspice
Client: Procter & Gamble
Brand: Old Spice
Author: Leo Burnett
Other credits: MSL The Practice, Starcom Worldwide, NewView
Social Media Special Mechanics
Work: SOMEDAY
Client: SAMEDAY
Brand: SAMEDAY
Author: WOPA Communication
Other credits: Fortuners
Best Community Engagement
Work: Fans are the new influencers: Lidl TikTok Page Launch in Romania
Client: Lidl
Brand: Lidl
Author: Ogilvy Romania
Best Community Engagement
Work: Squid Game 2 - Stock Liquidation
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
Best Community Engagement
Work: Asks and Tells // Nedumeriri și Lămuriri
Client: Kaufland România
Brand: Kaufland
Author: v8 interactive
Best Community Engagement
Work: Pampers - Stories to Hug Preemies
Client: Procter & Gamble
Brand: Pampers
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+
Best Community Engagement
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
Influencer Marketing
Work: AVON ULTRA
Client: Avon Romania
Brand: Avon Ultra
Author: Oxygen
Other credits: Initiative Romania
Influencer Marketing
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
Influencer Marketing
Work: Get Ready With Me to Retire
Client: BCR
Brand: BCR Pensii
Author: Digitas
Other credits: Publicis Media, Spark Foundry, Publicis Relations
Influencer Marketing
Work: Nothing Great Came From The First Try
Client: McDonald's Romania
Brand: McDonald's
Author: DDB Romania
Other credits: Tribal Worldwide, OMD
Influencer Marketing
Work: Squid Game 2 - Squid Dilemma
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
Influencer Marketing
Work: Philips Lumea IPL - Epilare #calumea
Client: Philips
Brand: Philips Lumea
Author: Friends TBWA
Other credits: OMD, Grou Production
Category: VIDEO
Viral Video
Work: "Călușarul” Game vs. Squid Game: Dancing With Danger
Client: NETFLIX
Brand: NETFLIX
Author: Jam Session Agency
Other credits: Puzzle Onvertising (Social Media Agency), MSL The Practice (PR Agency)
Viral Video
Work: Head&Shoulders With Apple Cider Vinegar
Client: Procter & Gamble
Brand: Head & Shoulders
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+, NewView
Online Single Video
Work: Bills of Contraception
Client: The Coalition for Gender Equality
Brand: The Coalition for Gender Equality
Author: DDB Romania
Other credits: Porter Novelli (PR), Innovaty (PR), Media Investment (Media), MME(Production). Special thanks: Network Regina Maria, Ilinca Manolache (Actress), Alexandru Nimurad (Illustrator)
Online Single Video
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
Online Single Video
Work: Real vs. Fake
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Media Investment
Online Single Video
Work: The Grannies' Christmas Game vs. Squid Game
Client: NETFLIX
Brand: NETFLIX
Author: Jam Session Agency
Other credits: Puzzle Onvertising (Social Media Agency), MSL The Practice (PR Agency)
Online Single Video
Work: Vola - Higher Standards
Client: Vola
Brand: Vola
Author: Vola
Other credits: RXM Creative (Advertising Agency), Better (Strategy), 2029 PRODUCTIONS (Production Company)
Online Single Video
Work: Inner Alerts
Client: Bitdefender
Brand: Bitdefender
Author: DDB Romania
Other credits: DIUD (Production Company)
Online Single Video
Work: Tomi – Bubuiala! Japoniaaa!
Client: Orkla Foods Romania
Brand: TOMI
Author: Zenith Romania
Other credits: Griffin Advertising
Online Video Series
Work: Lidl - Home Chef Academy
Client: Lidl
Brand: Lidl
Author: MRM Romania
Other credits: GOLIN
Online Video Series
Work: Cure Thermopanic
Client: VEKA Romania
Brand: VEKA Romania
Author: Jam Session Agency
Other credits: Senior Interactive, Oxygen
Category: DIGITAL BRAND EXPERIENCE & ACTIVATION
Digital Brand Experience
Work: “NECHELTUITORII” // NON-SPENDERS
Client: BCR
Brand: BCR George
Author: Digitas
Other credits: Publicis România, Publicis Media, Spark Foundry
Digital Brand Experience
Work: The Why Little Robot
Client: Valvis Holding
Brand: AQUA Carpatica Kids
Author: Cohn & Jansen Creative Network
Other credits: Atelieru de internet, Media Investment
Gamification
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
Gamification
Work: Squid Game 2 - Squid Dilemma
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
Gamification
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis România, MSL The Practice, Starcom, FrameBreed Studio
Act and React
Work: Pampers - The Longest Night
Client: Procter & Gamble
Brand: Pampers
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+
Act and React
Work: Real vs. Fake
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Media Investment
Act and React
Work: AVON ULTRA
Client: Avon Romania
Brand: Avon Ultra
Author: Oxygen
Other credits: Initiative Romania
Act and React
Work: The Mici Route
Client: PepsiCo Romania
Brand: Pepsi Romania
Author: Leo Burnett
Other credits: OMD
Act and React
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
Category: DIGITAL CAMPAIGNS
FMCG - Food
Work: When Cooking Becomes Art; Olympia & Art Safari
Client: Olympia
Brand: Olympia
Author: DARE DIGITAL
FMCG - Food
Work: READ THE LABEL!
Client: Agricola International
Brand: Agricola International
Author: WOPA Communication
Other credits: FORTUNERS, AVANPOST PRODUCTION, DENTSU
FMCG - Food
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
FMCG - Drinks
Work: Why?
Client: Valvis Holding
Brand: AQUA Carpatica Kids
Author: Cohn & Jansen Creative Network
Other credits: Media Investment, Atelieru de internet
Services
Work: Nephro
Client: Fresenius Medical Care
Brand: Fresenius Medical Care
Author: Heist Industries
Other credits: Spark Foundry (Media Agency), Heist Industries (PR Agency), Factor Film (Production House)
Services
Work: “NECHELTUITORII” // NON-SPENDERS
Client: BCR
Brand: BCR George
Author: Digitas
Other credits: Publicis România, Publicis Media, Spark Foundry
Retail
Work: Asks and Tells // Nedumeriri și Lămuriri
Client: Kaufland Romania
Brand: Kaufland
Author: v8 interactive
Retail
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
Retail
Work: We Choose The Best For You, Be Sure Of It!
Client: Carrefour Romania
Brand: Carrefour Romania
Author: Jam Session Agency
Other credits: Funnel, Havas, GRF+
Retail
Work: Lidl - Home Chef Academy
Client: Lidl
Brand: Lidl
Author: MRM Romania
Other credits: GOLIN
Restaurants
Work: Nothing Great Came From The First Try
Client: McDonald's Romania
Brand: McDonald's
Author: DDB Romania
Other credits: Tribal Worldwide, OMD
Durables
Work: Cure Thermopanic
Client: VEKA Romania
Brand: VEKA Romania
Author: Jam Session Agency
Other credits: Senior Interactive, Oxygen
Durables
Work: Philips Lumea IPL - Epilare #calumea
Client: Philips
Brand: Philips Lumea
Author: Friends TBWA
Other credits: OMD, GROU Production
Art, Culture, Media and Entertainment
Work: Restart Stories
Client: Nemira Publishing House
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Art, Culture, Media and Entertainment
Work: Squid Game 2 - Christmas Takeover
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: JAM Session Agency, MSL The Practice, Puzzle Onvertising, Wavemaker Romania, Luca’s Art Film
Social Campaigns
Work: Bills of Contraception
Client: The Coalition for Gender Equality
Brand: The Coalition for Gender Equality
Author: DDB Romania
Other credits: Porter Novelli (PR), Innovaty (PR), Media Investment (Media), MME(Production). Special thanks: Network Regina Maria, Ilinca Manolache (Actress), Alexandru Nimurad (Illustrator)
Social Campaigns
Work: Alex AI
Client: Salvati Copiii Romania
Brand: Salvati Copiii Romania
Author: Heist Industries
Other credits: Spark Foundry (Media Agency), Heist Industries (PR Agency), Invergent (AI Production Agency), Film Factor (Production House)
Others
Work: Vola - Higher Standards
Client: Vola
Brand: Vola
Author: Vola
Other credits: RXM Creative (Advertising Agency), Better (Strategy), 2029 PRODUCTIONS (Production Company)
Others
Work: Clearly, Your House Is On Storia!
Client: OLX Online Services
Brand: Storia
Author: Jam Session Agency
Other credits: Starcom, Luca’s Art Film
Category: INTERNETICS DIGITAL FOR GOOD
Digital For Good
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
Digital For Good
Work: Inner Alerts
Client: Bitdefender
Brand: Bitdefender
Author: DDB Romania
Other credits: DIUD (Production Company)
Digital For Good
Work: Restart Stories
Client: Nemira Publishing House
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Digital For Good
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania