Internetics, a project initiated by The Institute and presented by UniCredit Bank, gathered for its 22nd edition, 209 submitted works that will be judged in 2 phases. The nominated projects will be announced on November 14th and the winners on November 17th at the Internetics 2022 Awarding Gala, which will make its return to the offline this year.
The Internetics competition reunites in 2022, 37 agencies and companies with works dedicated to 75 brands: Artic | Cheil | Centrade | CIRCLES COLAB | Cohn & Jansen Creative Network | Colorbitor & Glitch Shop | DDB Romania | FriendsTBWA | Golin Romania | GRF+ | Griffin | Heist Industries | Jam Session Agency | Kooperativa 2.0 | KUBIS | L2 AGENCY | Leo Burnett | est.now | MAINSTAGE The Agency | Mercury360 | Most Wanted Ideas | MPR Agency | MRM | MSL The Practice | pastel | Propaganda | Publicis Romania | RUSU+BORȚUN | Samsung Romania | Saatchi & Saatchi + The Geeks | Sector7 | Tazz | THE NEW | Tribal Worldwide | v8 | VMLY&R Romania | Webstyler Quickdata | Zenith.
The category featuring the biggest number of works is Digital Strategies – with 79 submitted works, followed by the Digital Campaigns category – with 63 projects and Digital Platforms – with 58 submissions.
In the new stand-alone category – Internetics Digital for Good, dedicated to brands from all industries that contributed to social issues in the past two years – there were 9 submissions. The brands involved are: VICE | Mastercard & OTP Bank | Nemira | Ferrero Romania | ING Bank | PepsiCo | OLX Group | Carrefour Romania | Orange.
The works submitted to the Internetics Digital for Good category will be evaluatedby a dedicated jury made up of 6 members: Ana Murray, Director, Ashoka Romania | Anca Ungureanu, Identity & Communication Director, UniCredit Bank | Bogdan Țurcanu, Head of Marketing, PRO TV | Cristina Hanganu, Director of Communication & CSR, Lidl Romania | Dana Pascu, Independent Strategy Consultant | Nicoleta Mihăilescu, Freelance Brand Management consultant.
Besides the Internetics Digital for Good jury, in 2022 the Judging Process involves 3 more jury groups for each one of the main categories of the competition – Digital Platforms, Digital Strategies and Digital Campaigns. These 3 jury groups bring together over 80 Romanian marcomm specialists, researchers, media & publishing specialists & marketing consultants.
- Meet the jury for Digital Platforms:
, Exact Business Solutions | Alex Victoriu
, TikTok | Alexandra Chirica
, AkzoNobel/ Fabryo Corporation | Alina Crangă
, Kandia-Dulce | Alina Neagu
, MedLife Group | Ana Vișian
, BestJobs | Andrei Lăscuț
, The Temple | Carmen Popa-Nemoiu
, Revolut Romania |Ciprian Postelnicu
, Telekom Romania | Cosmina Frîncu
, BRD | Cosmina Țapliuc
, McDonald’s Romania | Cristian Manafu
, Evensys | Cristina Avram
, Avon Romania | Dan Zloteanu
, MRI / The Network | Daniela Ghimpețeanu
, PlayStation / Balkans | Georgiana Pană
, Answear Romania | Ionuț Stanimir
, BCR | Mădălina Mitru
, Amcor | Raluca Frumușelu
, The Cola-Cola Company | Răzvan Acsente
, Tazz | Răzvan Giurca
, OMV Petrom | Silviu Buidan
, Kaufland Romania | Simona Corabu
, HEINEKEN Romania | Vica Schipor-Doroftei
, Bitdefender | Victor Teioșanu
- Meet the jury for Digital Strategies:
Adrian Călărașu, Tuborg Romania | Alexandru Oancea, VEKA Romania | Anda Lazăr, UniCredit Bank | Andra Voicu, Philip Morris | Andreea Bogdan, Mondelēz | Anne-Marie Ionescu, Magic FM & Rock FM | Costin Radu, Independent Strategy Consultant | Cristina Miclea, Lactalis Romania – Dairy Division | Dan Petre, D&D Research | Diana Sorega, Dell Technologies | Diana Tănase, Mastercard Romania | Elena Frâncu, Auchan | Eleodor Ghenoiu, Enel Romania | Greta Redeleanu, Regina Maria | Irina Pocovnicu, Aurachain | Laura Barbu, theCONSULTANTS | Mădălina Cazamir, Help Net & Farmexim | Mădălina Pangrate, Google Romania | Mădălina Stănculescu, Flip.ro | Manuela Bucur, Rompetrol | Matei Psatta, Blindspot | Mihai Bonca, Brand Architects | Mihai Tănase, Renault & Dacia Romania | Raluca Alexandrescu, MEGA IMAGE | Raluca Duță, L’Oréal Romania | Sorina Diaconu, Stickr | Valentina Vesler, Valvis Holding | Vlastimir Vukadinovic, Superbet.
- Meet the jury for Digital Campaigns:
Adrian Păsărică, Orkla Foods Romania | Alex Dona, Marketing Mindset/ Desprevin Media | Anca Roman, FrieslandCampina Romania | Andreea Magraon, Bolt | Aneta Pleșa, Google Romania | Camelia Petrescu, Unlock Market Research | Claudia Tocilă, Vola.ro | Claudiu Degan, BAT Germany | Crina Chiru, Orange Romania | Dana Ștefan, ING Romania | Diana Cireap, Reckitt Benckiser Romania | Diana Pasoi, Kinder Group | Diana Stan, ENGIE Romania | Elena-Mădălina Șerban, 500 Oaks | Gabriela Luca, Carrefour | Gina Zgubea, KFC, Pizza Hut & Taco Bell | Ioana Mârzac Sigarteu, Samsung Electronics Romania | Irina Urechean, Unilever South Central Europe | Laura Mihăilă Andrei, Raiffeisen Bank | Luarențiu Ion, PepsiCo Romania | Monica Dudău, Storia.ro & OLX Imobiliare | Nicoleta Gruia, spotmedia.ro & Arca Jurnaliștilor | Oana Lupoaie, Sense8 Digital Technology | Patricia Zegreanu, ŠKODA | Roxana Marinescu, Medicover Romania | Victor Bădescu, NielsenIQ | Victor Popa, Ursus Breweries.
The Judging Process will take place in 2 Judging Phases: the first one involves the individual evaluation of the submitted works and will determine the Internetics 2022 Nominees, while the second phase will reunite the jury members for each category in order to establish the winners of every section.
This year, the Internetics communication campaign launches a call to action for brands & advertising agencies under the message Do Good Through Digital. Internetics believes in the power of brands to get involved in a sustainable way and generate real impact in communities regarding various social issues, to use their digital marketing platforms & technologies in order to bring a positive contribution to society.
To better illustrate this message, Internetics uses in its campaign visuals generated through artificial intelligence on the MidJourney platform, with a focus on 3 big themes – environment, health and education:
We dreamed about a better version of Romania. And then we wrote and sent our dreams to MidJourney artificial intelligence which painted them in images. Like this, through digital our aspirations are closer to becoming reality.
The Internetics 2022 Awarding Gala will focus on the Do Good Through Digital theme and will take place on November 17th – all details will be announced soon.
Main Partner: UniCredit Bank
Partners: Absolut, Coca Cola, Answear.ro, Kozel, Globalworth, YouTube, Black Rhino Radio
Strategic Media Partners: YOOH, Euromedia, B365
Media Partners: Biz, IQads, Smark, Paginademedia.ro, spotmedia.ro
Traditional Partners: Gavrilă&Asociații, Netvibes, mediaTRUST