Internetics announced its winners at the Internetics 2024 Awards Gala on November 25th at NORD Events Center by Globalworth. The event delivered 42 trophies, including 11 Gold and 28 Silver awards, the AGENCY OF THE YEAR trophy, the DIGITAL CLIENT OF THE YEAR trophy and BEST DIGITAL CAMPAIGN trophy.
Saatchi & Saatchi + The Geeks was crowned Agency of the Year, securing 6 trophies (2 Gold & 4 Silver) and 2 nominations. At the same time, Sphera Group was named Digital Client of the Year, winning 4 trophies: 1 Gold and 3 Silver & 1 nomination. This edition, the Best Digital Campaign went to Fly Away from Ambrosia by Saatchi & Saatchi + The Geeks, client: Vola.ro.
18 awarded agencies: Cheil Centrade | Cohn & Jansen Creative Network | DDB Romania | Dentsu Creative Romania | Digitas | Jam Session Agency | Leo Burnett | Minio | MRM Romania | Ogilvy Romania | Oxygen | Publicis Romania | Saatchi & Saatchi + The Geeks | United Media Romania | v8 interactive | VML Romania | WOPA COMMUNICATION | Zenith România|. Saatchi & Saatchi + The Geeks secured the first position, with MRM Romania and Jam Session Agency in second place, with an equal number of points, and Publicis Romania in third place.
Among the top clients are Sphera Group, PEPSICO Romania, tied on equal points (sorted out according to the competition’s rules in the race for the "Digital Client of the Year" title) and followed by Valvis Holding and Vola.ro, also tied.
Saatchi & Saatchi + The Geeks was named Agency of the Year, earning points from awards for projects such as Fly Away from Ambrosia (Gold in the Act and React section, Gold in Others and Silver in Digital Brand Experience), brand: Vola. Score2Skill - brand: eJobs (Silver in Best Community Engagement and nominee in Digital Brand Experience), The Reader - A new endangered species from Nemira (a Silver in Best Community Engagement and a nominee in Art, Culture, Media and Entertainment section). The agency secured the Best Digital Campaign trophy with Fly Away from Ambrosia, client: Vola.ro.
Jam Session Agency won a total of 5 trophies: a Gold with I'M NOT A MILKSOP!, brand: Naturli’ (in the Best Community Engagement section) and 4 Silver trophies with: Order a Goal, brand: Tazz (in Act and React), ING Together (in Services section), The chain of good (in Retail section), Storia. Real estate clarity. (in Others in the DIGITAL CAMPAIGNS category). The agency also received three nominations for the campaigns Order a Goal (in the Best Community Engagement section for Tazz), The chain of good (in Best Community Engagement section for Carrefour) and Fraudy Tales in Fortnite (in Gamification section for ING Bank România).
MRM won a total of 4 trophies: a Gold for KFC Crave Line (in the Digital Brand Experience section) and 3 Silver trophies for the following projects: KFC COOK SWAP (one in Influencer Marketing & one in Online Video Series section) and KFC Crave Line (Silver in Restaurants Section). The agency also received five more nominees for the campaigns: Dorna - The Beauty of Hydration (a nominee in Best Community Association, and a nominee in Influencer Marketing), Regina Maria Check-in Pattern (Influencer Marketing), KFC Crave Line for Sphera Group and Coca-Cola Zero Sugar – The Art of Taking by Delia for Coca-Cola România.
In third place was Publicis Romania, which collected 3 trophies, as follows: the Music to my brain campaign, created for the Regina Maria Health Network, won Gold in the Websites section and Silver in Services. Another Silver went to Protect All Families (in Social Campaigns section), a project realized for the Accept Association. Publicis also scored points with nominations for: Music to my brain (in Digital Brand Experience), What neighborhoods need powered by T.R.A.I. (Act and React and Others sections), created for Storia.ro. But also with Orange, the Bonus Pocus Game campaign for Best Community Engagement.
Gold trophy winners also included Leo Burnett for PEPSICO România with "Forgive me, I watched without you." by Lay's (Best Community Engagement), Cohn & Jansen Creative Network for Valvis Holding - AQUA Carpatica Flavours - Wrong Labelling (Best Community Association, Influencer Marketing and FMCG - Drinks), Oxygen for Avon - Color-up your summer look (Online Single Video) and Cheil Centrade for Dăruiește Viață - Make Time To Offer Them Time: Mia's Diary (Social Campaigns).
The competition also had a set of special awards: