INTERNETICS 2024 – WINNERS & NOMINEES
WEBSITE & MOBILE
Websites
GOLD
Work: Music to my brain
Client: Reţeaua de Sănătate Regina Maria
Brand: Regina Maria
Author: Publicis România
Other credits: Media Agency: Media-tique, Social Media Agency: Bad Habbits
Team: Ana-Maria Țarălungă, Creative Director, Digitas Romania | Silviu Nedelschi, Executive Creative Director, Publicis Romania | Raluca Kovacs, Chief Strategy Officer, Publicis Romania | Bianca Moga-Lăpuște, Strategic Planner, Publicis Romania | Cătălin Grigore, Sr. Art Director, Publicis Romania| Mihaela Neațu, Sr. Copywriter, Publicis Romania | Marius Fărcășanu, Digital Art Director, Publicis Romania | Roland Împușcatu, Video Editor, Publicis Romania | Adina Albu, Sr. Client Lead, Publicis Romania | Andreea Nedeianu, Client Lead, Publicis Romania | Antonia Gherasim, Client Manager, Publicis Romania | Miruna Grecu, Digital Client Manager, Publicis Romania | Teodora Cîrstea, Communications Manager, Publicis Relations | Mirela Stoian, Communications Specialist, Publicis Relations | Alexandru Călin, AV Production Manager, Publicis Romania | Greta Redeleanu, Marketing Director, Reteaua de Sanatate REGINA MARIA | Cristiana Vago, Marketing & PR Manager, Reteaua de Sanatate REGINA MARIA | Liliana Niculescu, Brand Manager, Reteaua de Sanatate REGINA MARIA | Raluca Stincescu, Social Media Specialist, Reteaua de Sanatate REGINA MARIA | Viorel Tănase, Jr. Digital Marketing Specialist, Reteaua de Sanatate REGINA MARIA.
Websites
NOMINEE
Work: 15 under 15
Client: Smartree
Brand: Smartree
Author: VML România
Other credits: Essence Mediacom
Team: Alexandra Peligrad, Chief Executive Officer, Smartree | Alina Netea, Marketing Manager, Smartree| Mara Niculescu, Communication Advocacy Director, Teach for Romania |Sorana Radu, Senior Communications Specialist, Teach for Romania | Giorgiana Astefanei, Communications & Media Relations, Teach for Romania | Bogdan Teodorescu, Creative Director, VML | Ioana Ichim, Group Creative Director, VML | Bogdan Dinu, Group Creative Director, VML | Irina Szelleki, Copywriter, VML | Miruna Belgun, Art Director, VML | Cristian Nichita, Art Director, VML | Mihai Adler, Art Director, VML | Denissa Mic, PR Manager, VML | Raluca Dinu, Account Director, VML | Irina Matei, Account Manager, VML | Andreea Bucur, Digital Account Manager, VML | Mina Ionescu, Business Director, VML | Octavian Aftanasa, Social Media Manager, VML | Miki Craciunescu, Head for Strategy, VML | Sonia Ardelean, Strategic Planner, VML.
Mobile Apps
NOMINEE
Work: McDonald’s Romania Mobile Application
Client: McDonald’s România
Brand: McDonald’s România
Author: Tribal Worldwide România
Other credits: DDB România, OMD România
Team: Irina Angelescu, Director of Marketing, McDonald's Romania | Cosmina Țapliuc, Digital Marketing Manager, McDonald's Romania | Sorin Manică, Digital Product Manager, McDonald's Romania | Octavian Ursescu, Digital Marketing Coordinator, McDonald's Romania | Denisa Dumitrescu, Head of Developement, Tribal Worldwide Romania | Irina Blanșek, Group Creative Director, Tribal Worldwide Romania | Ionuț Raicu, Group Creative Director, Tribal Worldwide Romania | Cezar Iliescu, Senior Art Director, Tribal Worldwide Romania | Cristina Onica, Account Manager, Tribal Worldwide Romania | Ninelly Popovici, Senior Account Executive, Tribal Worldwide Romania | Raluca Marin, Senior Data Analyst, Tribal Worldwide Romania | Simina Zidaru Dima, Managing Partner & Creative Director, Tribal Worldwide Romania | Răzvan Casian, Junior Web Developer, Tribal Worldwide Romania | Gabriela Ursu, Senior Social Media Manager, Tribal Worldwide Romania | Adriana Georgescu, Head of Social Media, Tribal Worldwide Romania | Pavel Chiuță, Junior Copywriter, Tribal Worldwide Romania | Iulian Vegheș, Digital Strategist, Tribal Worldwide Romania.
SOCIAL MEDIA & COMMUNITIES
Social Media Special Mechanics
SILVER
Work: Color-up your summer look
Client: Avon
Brand: Avon
Author: Oxygen
Team: Ana Nicolae, Head of Integrated Communications, Avon | Cornelia Tone, PR Lead, Avon | Cristina Avram, Head of Marketing, Avon | Ștefania Dinu, Brand Activation Specialist, Avon | Teodora Popa, Social Media & Content Specialist, Avon | Maia Ștefănescu, Senior Copywriter, Oxygen | Patricia Suliman, Senior Art Director, Oxygen | Cosmin Baba, Creative Director, Oxygen | Sînziana Focșa, Senior Strategic Planner, Oxygen | Raluca Sultan, Head of Strategy, Oxygen | Alina Chicoș, Senior Account Manager, Oxygen | Alina Jijău, Senior PR Director, Oxygen | Dana-Ruxandra Panghe, Account Coordinator, Oxygen | Andreea Militaru, Social Media Manager, Oxygen | Andreea Tudor, Social Media Coordinator, Oxygen | Cătălin Tudor, New Business Manager, Oxygen | Andreea Filip, New Business Director, Oxygen.
Best Community Engagement
GOLD
Work: I'M NOT A MILKSOP!
Client: Orkla Foods
Brand: Naturli'
Author: Jam Session Agency
Other credits: Digital Agency: Griffin România, PR Agency: Conan PR
Team: Andreea Ghenoiu, Creative Partner, Jam Session Agency | Raluca Eftimie, Group Creative Director & Copy, Jam Session Agency | Alina Nechita, Group Creative Director & Art, Jam Session Agency | Stefania Cucu, Senior Art Director, Jam Session Agency | Daniel Oprea, Senior Art Director, Jam Session Agency | Andreea Calarasu, Business Unit Leader & Senior Strategist, Jam Session Agency | Ana Dieac, Junior Strategist, Jam Session Agency | Petronela Burlanescu, Social Media Manager, Jam Session Agency | Anca Glisca, Account Director, Jam Session Agency | Rares Chitu, Account Executive, Jam Session Agency | Alexandru Milea, Brand Manager, Orkla Foods | Adrian Pasarica, Head of Marketing, Orkla Foods | Andreea Toloaca, Commercial Manager, Orkla Foods | Radu Selaru, Executive Producer, Luca's Art Film | Simona Dumitrascu, Production Coordinator, Luca's Art Film | Viktor Condratov, Junior Producer, Luca's Art Film | Letitia Rosculet, Director, Luca's Art Film | Dr. Adriana Claudia Nicolae, NGO President, AREA | Aldina Gheorghe, Founder member, AREA.
Best Community Engagement
GOLD
Work: "Forgive me, I watched without you." by Lay's
Client: PEPSICO România
Brand: LAY'S
Author: Leo Burnett
Other credits: OMD, EstNow, Highlight
Team: Vlad Vladescu, EB Snacks Marketing Manager, PEPSICO | Roxana Croitoru, Senior Potato Chips Lead, PEPSICO | Maria Dorofte, Brand Manager Lay’s, PEPSICO | Ana Miculescu, Growth & Innovation Director, Leo Burnett | Adriana Pașcan, Chief Creative Officer, Leo Burnett | Cristina Calotă, Deputy Creative Director, Leo Burnett | Diana Sumanaru, Brand Strategist, Leo Burnett | Iulia Bivolaru, Senior Digital Manager, Leo Burnett | Alina Iamandi, Senior Account Manager, Leo Burnett | Maria Roncea, Social Media Manager, Leo Burnett | Alecsandra Popa, Senior Copywriter, Leo Burnett | Delia Raicu, Senior Art Director, Leo Burnett | Ionela Apetrii, Art Director, Leo Burnett | Theodor Slavic, Copywriter, Leo Burnett | Bianca Naumovici, Executive Producer, EstNow | Alex Zamfir, Senior Media Manager, OMD | Anca Coman, Media Manager, OMD | Anca Boia, Digital Account Lead, OMD | Cristina Siminea, Digital Manager, OMD.
Best Community Engagement
SILVER
Work: The Reader - A new endangered species
Client: Nemira
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Team: Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks | Bogdan Costin, Creative Director, Saatchi & Saatchi + The Geeks | Laura Belc, Creative Director, Saatchi & Saatchi + The Geeks | Cristiana Petre, Senior Copywriter, Saatchi & Saatchi + The Geeks | Robert Șopârlache, Senior Art Director, Saatchi & Saatchi + The Geeks | Radu Iordache, Junior Copywriter, Saatchi & Saatchi + The Geeks | Robert Botezan, Junior Copywriter, Saatchi & Saatchi + The Geeks | Letiția Alexe, Junior Art Director, Saatchi & Saatchi + The Geeks | Tiberiu Nenciu, Junior Art Director, Saatchi & Saatchi + The Geeks | Radu Glodeanu-Carată, Video Editor, Saatchi & Saatchi + The Geeks | Laurențiu Semenciuc, Head of Strategy, Saatchi & Saatchi + The Geeks | Răzvan Bucur, Junior Strategic Planner, Saatchi & Saatchi + The Geeks | Simona Zglimbea, Account Director, Saatchi & Saatchi + The Geeks | Alexandra Brezoianu, Junior Account Executive, Saatchi & Saatchi + The Geeks | Ana Androne, Director Executiv, Nemira | Anda Robescu, PR Manager, Nemira | Eli Bădică, Coordonatoarea imprintului n’autor, Nemira | Iulia Andrei, Social Media Specialist, Nemira | Florian Ivănică, Social Media Specialist, Nemira.
Best Community Engagement
SILVER
Work: 1 Million Challenge
Client: Kaufland
Brand: Kaufland
Author: v8 interactive
Team: Adina Stănescu , Creative Director , v8 interactive | Andreea Siran , Group Creative Director , v8 interactive | Teodor Minea , Senior Art Director , v8 interactive | Adriana Paulică , Senior Art Director, v8 interactive | Camelia Cucu , Head of Digital Strategy , v8 interactive | Alexandra Coancă , Account Director , v8 interactive | Miruna Cojocariu , Jr. Art Director , v8 interactive | Eduard Dică , Jr. Copywriter, v8 interactive | Alina‑Roxana Golopenta , Marketing Director, v8 interactive | Silviu Buidan, Head of Digital Marketing, v8 interactive.
Best Community Engagement
SILVER
Work: Score2Skill
Client: eJobs Group
Brand: eJobs
Author: Saatchi & Saatchi + The Geeks
Other credits: Good Game Industry, D&D Research
Team: Raluca Dumitra, CMO, eJobs Group | Iulia Văcăroiu, Brand Manager, eJobs Group | Aida Ursu, Graphic Designer, eJobs Group | Mircea Iancu, Head of User Experience & Design, eJobs Group | Vlad Petre, CEO, Saatchi & Saatchi + The Geeks | Ioana Mușat, Managing Director, The Geeks | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Miruna Anton, Art Director, Saatchi & Saatchi + The Geeks | Alexandra Dumitrana, Art Director, Saatchi & Saatchi + The Geeks | Ana Neamțu, Art Director, Saatchi & Saatchi + The Geeks | Ștefan Nenciu, Art Director, Saatchi & Saatchi + The Geeks | Elena Cârcu, Copywriter, Saatchi & Saatchi + The Geeks | Răzvan Bucur, Junior Strategic Planner, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Alexandru Călin, AV Producer, Saatchi & Saatchi + The Geeks | Ciprian David, Sr. Account Manager, Saatchi & Saatchi + The Geeks | Marius Radu, Founder , GG Industry | Dan Petre, Partner, D&D Research | Angela Roșu, HR Specialist, HR Specialist.
Best Community Engagement
NOMINEE
Work: Griselda’s Public Service Announcement
Client: Netflix
Brand: Griselda
Author: KUBIS
Team: Maciek Janiszewski , Title Marketing Manager CEE
, Netflix | Amalie Rang , Marketing Production Manager CEE, Netflix | Monika Wasilewska , Social Marketing Manager CEE, Netflix | Lucja Dzierzak , Head of Social Marketing CEE, Netflix | Maria Teodorof , Ex Creative Director, KUBIS | Vlad Tătaru , Group Creative Director , KUBIS | Marina Deacu , Ex Senior Copywriter, KUBIS | Laurențiu Lupu , Senior Art Director, KUBIS | Victor Firan , Ex Senior Art Director, KUBIS | Camelia Matei , Group Account Director , KUBIS | Ada Gheorghiu , Ex Group Account Director, KUBIS | Tereza Morti , Social Media Manager, KUBIS | Bianca Mănescu , Head of Strategy & Social Intelligence, KUBIS.
Best Community Engagement
NOMINEE
Work: The chain of good
Client: Carrefour
Brand: Carrefour
Author: Jam Session Agency
Other credits: Havas Media, UXProject, Saga Film
Team: Miruna Micsan, Brand Manager Private Labels & Differentiators, Carrefour | Luiza Vrinceanu, Head of Corporate Causes, Carrefour | Ioana Ghilerdea, Marketing Communications Manager, Carrefour | Mircea Tomescu, Director Brand Communications, Carrefour | Marius Tudor, Group Creative Director, Jam Session Agency | Marina Cordun, Senior Copywriter, Jam Session Agency | Vio Pintilie, Senior Art Director, Jam Session Agency | Andreea Calarasu, Business Unit Lead, Jam Session Agency | Daria Monoranu, Sr. Account Manager, Jam Session Agency | Delia Chirila, Account Director, Jam Session Agency | Bogdan Lupu, Loyalty and Mobile Director, Carrefour | Alexandra Popa, Manager Loyalty Projects, Carrefour | Loredana Bruma, Social Media Specialist, Carrefour | Nicoleta Baicu, Head of Digital & Ecommerce Marketing, Carrefour | Evelina Albici, Marketing Responsible, Carrefour | Gabriela Luca, Insights & Research Marketing Manager, Carrefour | Bianca Cretu, Brand Specialist, Carrefour | Maria Ilie, Social Media Manager, Jam Session Agency.
Best Community Engagement
NOMINEE
Work: Order a Goal
Client: TAZZ
Brand: TAZZ
Author: Jam Session Agency
Team: Emi Chițu , Account Director (former team member), Jam Session | Vali Suciu , Creative Partner, Jam Session | Alina Nechita , Group Creative Director (former team member), Jam Session | Raluca Eftimie , Group Creative Director, Jam Session | Oana Oprea , Head of Digital Planning, Jam Session | Petronela Burlănescu , Social Media Manager , Jam Session | Răzvan Acsente , Chief Marketing Officer, Tazz | Cristina Sauciuc , Head of Brand & Communications, Tazz | Roxana Niculae , Brand Division, Tazz.
Best Community Engagement
NOMINEE
Work: Bonus Pocus Game
Client: Orange
Brand: Orange
Author: Publicis România
Other credits: Wieden + Kennedy, Data Revolt Agency
Team: Mirela Bosoi, Head of Brand and Communication, Orange | Monica Popescu, Consumer Communication Manager, Orange | Delia Butan, Consumer Marketing Manager, Orange | Iulia Bontaș, Online Marketing Manager, Orange | Dragoș Dumitrașcu, UX/UI Manager, Orange | Andrei Ionescu, Technical & Digital Lead, Orange | Gabriel Prundeanu, eCare Manager, Orange | Valentin Stanciu, Digital Media Manager, Orange | Silviu Nedelschi, Executive Creative Officer, Publicis | Cristian Anton, Senior Art Director, Publicis | Valentin Petridean, Art Director, Publicis | Mihaela Neațu, Senior Copywriter, Publicis | Mircea Crăciun, Copywriter, Publicis | Elis Iaia, Associate Planning Director, Publicis | Daniel Raicea, Head of Orange Division, Publicis | Cristina Olaru, Account Manager, Publicis | Lorena Ionescu, Senior Account Executive, Publicis | Călin Buzea, Managing Director, Digitas | Cristian Stan, Data Visualization & Business Intellicence Manager, Digitas.
Best Community Association
GOLD
Work: AQUA Carpatica Flavours - Wrong Labelling
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Production: StaticVFX, Avanpost, Media Agency: Media Investment
Team: Mihai Fetcu, Creative Director, Cohn & Jansen Creative Network | Roxana Cristea, Group Creative Director, Cohn & Jansen Creative Network | Ana Vasilache, Senior Copywriter, Cohn & Jansen Creative Network | Daniel Moisa, Senior Art, Cohn & Jansen Creative Network | Arina Stoenica, Client Service Director, Cohn & Jansen Creative Network | Teodora Stefan, Senior Strategic Planner, Cohn & Jansen Creative Network | Diana Crasmariu, General Manager, Cohn & Jansen Creative Network | Ilinca Dumitrescu, AV Production Director, Cohn & Jansen Creative Network | Andrei Cohn , Partner, Cohn & Jansen Creative Network | Jean Valvis, President & CEO , Valvis Holding | Valentina Vesler, Director de Comunicare și Advertising, Valvis Holding.
Best Community Association
NOMINEE
Work: Dorna - The Beauty of Hydration
Client: Coca-Cola România
Brand: Dorna
Author: MRM România
Other credits: Essence MediaCom, McCann Bucharest, Ogilvy ROMÂNIA
Team: Atanasiu Stephanie, Senior Brand Manager, Coca-Cola ROMANIA | Man Adrian, Marketing Director, Coca-Cola ROMANIA | Lacatusu Alexandru, Senior Social Media Manager, Ogilvy ROMANIA | Nedelcu Iuliana, Senior Director SEE, Coca-Cola | Nita Mihaela, Public Affairs Director, Coca-Cola ROMANIA | Calinescu Cristian, Executive Business Director – Global Brands & Chief Growth Officer - Romania , MCCANN ROMANIA | Gocan Tania, Regional Senior Account Manager, MCCANN ROMANIA | Crutu Adina, Senior Account Executive, MCCANN ROMANIA | Zamfir Ioana, Chief Creative Officer, MRM ROMANIA | Enache Ioana, Creative Director, MRM ROMANIA | Focsa Irina, Copywriter, MRM ROMANIA | Paraschiv Ilinca, Art Director, MRM ROMANIA | Vintu Dragos, Group Account Director, MCCANN ROMANIA | Coman Valentin, Production Manager, MCCANN ROMANIA | Manole Virgil, Senior DTP, MCCANN ROMANIA | Nechifor Iuliana, Account Manager, EssenceMediaCom | Cotfas Alexandra, Content Specialist, EssenceMediaCom | Lungu Adriana, Senior Content Project Manager, EssenceMediaCom | Necula Amalia, Expert Cross Channel Planner, EssenceMediaCom | Serban Laura, Cross Channel Planner, EssenceMediaCom.
Influencer Marketing
GOLD
Work: AQUA Carpatica Flavours - Wrong Labelling
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Production: StaticVFX, Avanpost, Media Agency: Media Investment
Team: Mihai Fetcu, Creative Director, Cohn & Jansen Creative Network | Roxana Cristea, Group Creative Director, Cohn & Jansen Creative Network | Ana Vasilache, Senior Copywriter, Cohn & Jansen Creative Network | Daniel Moisa, Senior Art Director, Cohn & Jansen Creative Network | Arina Stoenica, Client Service Director, Cohn & Jansen Creative Network | Teodora Stefan, Senior Strategic Planner, Cohn & Jansen Creative Network | Diana Crasmariu, General Manager, Cohn & Jansen Creative Network | Ilinca Dumitrescu, AV Production Director, Cohn & Jansen Creative Network | Andrei Cohn, Partner, Cohn & Jansen Creative Network | Jean Valvis, President & CEO, Valvis Holding | Valentina Vesler, Director de Comunicare și Advertising, Valvis Holding | Diana Toma, Social Media & Community Manager, Valvis Holding.
Influencer Marketing
SILVER
Work: KFC COOK SWAP
Client: Sphera Group
Brand: KFC
Author: MRM România
Other credits: McCann Bucharest, UM România, Golin
Team: Monica Eftimie, Chief Marketing Officer, Sphera Group | Claudia Bodnar, Social Media Manager, Sphera Group | Gina Zgubea, Digital Marketing Lead, Sphera Group | Ionela Vacaru, Senior Brand Manager, Sphera Group | Adriana Staicu, Brand Manager, Sphera Group | Mariana Serafim, NPD Manager, Sphera Group | Ionut Cojocaru, Content Director, MRM | Paula Ionescu, Group Creative Director, Mccann | Mihai Constantinescu, Group Creative Director, McCann | Ionut Cioroiu, Copywriter, McCann | Andrei Ilincaru, Art Director, McCann | Diana Neagu, Social Art Director, MRM | Denisa Gaina, Social Copywriter, MRM | Claudia Cofaru, Account Director, MRM | Anca Humureanu, Senior Account Executive, McCann | Mara Ciama, AV Producer, McCann | Andrei Balan, Head of Strategy, MRM | Oana Grigore, Media Manager, UM | Dora Boldor, Account Director, UM | Bianca Găină , Digital Associate, Golin.
Influencer Marketing
SILVER
Work: Milka Generation UnGap
Client: Mondelez România
Brand: Milka
Author: Dentsu Creative România
Other credits: Spark Foundry, Stratagents, Emblema Solutions
Team: Ciobotaru Ana, Group Creative Director, Dentsu Creative | Mija Delia, Group Creative Director, Dentsu Creative | Tianu Marius, Regional Creative Director, Dentsu Creative | Talpalariu Dan, Copywriter, Dentsu Creative | Pienaru Demir, Art Director, Dentsu Creative | Gavrila Adelina, Art Director, Dentsu Creative | Hurjui Vlad, Head of Design, Dentsu Creative | Mitan Elena, Head of Social media, Dentsu Creative | Tatu Georgiana, Social Media Manager, Dentsu Creative | Dandoczi Isabelle, Social Media Manager, Dentsu Creative | Danila Emilia, Community Manager, Dentsu Creative | Gheorghe Mircea, Research and Insights Director R, Dentsu Creative | Axinte Alina, Client Lead, Dentsu Creative | Calinoiu Alexandra, Client Executive, Dentsu Creative | Pana Ioana, Marketing Lead Romania, Mondelez Romania | Gaman Andreea, Marketing Manager Chocolate, Mondelez Romania | Mura Andra, Senior Brand Manager, Mondelez Romania | Daescu Cristina, Junior Brand Manager, Mondelez Romania | Ilieva Elena, Consumer Experience Lead SCE, Mondelez Romania | Zanet Adina, Media Data Delivery Global Lead, Mondelez Romania.
Influencer Marketing
NOMINEE
Work: #DORITOSBOLDSQUAD
Client: PEPSICO România
Brand: DORITOS
Author: Leo Burnett
Other credits: OMD, EstNow
Team: Vlad Vladescu, East Balkans Snacks Marketing Manager , PEPSICO | Andreea Nicolae, Senior Brand Manager TC & Ext/Pel , PEPSICO | Ana Dinu, Brand Manager TC & Ext/Pel, PEPSICO | Daria Sandulache, Junior Brand Manager TC & Ext/Pel, PEPSICO | Ana Miculescu, Growth & Innovation Director, Leo Burnett | Cristina Calotă, Deputy Creative Director, Leo Burnett | Diana Sumănaru, Brand Strategist, Leo Burnett | Oana Năstase, Integrated Strategy Director, Leo Burnett | Alina Iamandi, Senior Manager, Leo Burnett | Iulia Bivolaru, Senior Digital Manager, Leo Burnett | Alina Miu, Account Manager, Leo Burnett | Cristina Cojocaru, Account Executive, Leo Burnett | Maria Roncea, Social Media Manager, Leo Burnett | Ovidiu Juravle, Senior Art Director, Leo Burnett | Cosmin Bumbăcea, Senior Copywriter, Leo Burnett | Theodor Slavic, Copywriter, Leo Burnett | Ionela Apetrii, Art Director, Leo Burnett | Laura Chineață, Art Director, Leo Burnett | Andreea Mantescu, Web Designer, Leo Burnett.
Influencer Marketing
NOMINEE
Work: Dorna - The Beauty of Hydration
Client: Coca-Cola România
Brand: Dorna
Author: MRM România
Other credits: McCann Bucharest, EssenceMediaCom, Ogilvy România
Team: Atanasiu Stephanie, Senior Brand Manager, Coca-Cola Romania | Man Adrian, Marketing Director, Coca-Cola Romania | Lacatusu Alexandru, Senior Social Media Manager, Ogilvy Romania | Nedelcu Iuliana, Senior Director SEE, Coca-Cola | Nita Mihaela, Public Affairs Director, Coca-Cola Romania | Calinescu Cristian, Executive Business Director – Global Brands & Chief Growth Officer - Romania , MCCANN ROMANIA | Gocan Tania, Regional Senior Account Manager, MCCANN ROMANIA | Crutu Adina, Senior Account Executive, MCCANN ROMANIA | Zamfir Ioana, Chief Creative Officer, MRM ROMANIA | Enache Ioana, Creative Director, MRM ROMANIA | Focsa Irina, Copywriter, MRM ROMANIA | Paraschiv Ilinca, Art Director, MRM ROMANIA | Vintu Dragos, Group Account Director, MCCANN ROMANIA | Coman Valentin, Production Manager, MCCANN ROMANIA | Manole Virgil, Senior DTP, MCCANN ROMANIA | Nechifor Iuliana, Account Manager, Essence MediaCom | Cotfas Alexandra, Content Specialist, Essence MediaCom | Lungu Adriana, Senior Content Project Manager, Essence MediaCom | Necula Amalia, Expert Cross Channel Planner, Essence MediaCom.
Influencer Marketing
NOMINEE
Work: Regina Maria Check-in Pattern
Client: Regina Maria
Brand: Regina Maria
Author: MRM România
Other credits: McCann Bucharest, McCann Health Brain & Heart
Team: Ruxandra Papuc, Executive Creative Director, McCann Romania | Adrian Rusu, Creative Director, McCann Romania | Catalin Dobre, CEE Creative Director and Chief Creative Officer for Romania at McCann Worldgroup, McCann Romania | Mircea Tara, Senior Copywritter, McCann Romania | Iulia Bold, Senior Art Director, McCann Romania | Doina Ionescu, Group Account Director, McCann Romania | Raluca Ionescu, Head of Laboratory & Imaging Communication, Regina Maria | Liliana Niculescu, Brand Manager Laboratory & Imaging, Regina Maria | Cristiana Vago, Communication Manager, Regina Maria | Greta Redeleanu, Marketing Director, Regina Maria | Ruxandra Vasilescu, Managing Director, McCann Health Brain & Heart | Andreea Stăicuț, Senior Account Executive, McCann Health Brain & Heart | Roxana Nicu, Account Manager, McCann Health Brain & Heart | Adina Tudor, Account Manager, McCann Health Brain & Heart | Madalina Neacșu, Senior Account Executive, McCann Health Brain & Heart.
VIDEO
Online Single Video
GOLD
Work: Color-up your summer look
Client: Avon
Brand: Avon
Author: Oxygen
Team: Ana Nicolae, Head of Integrated Communications, Avon | Cornelia Tone, PR Lead, Avon | Cristina Avram, Head of Marketing, Avon | Ștefania Dinu, Brand Activation Specialist, Avon | Teodora Popa, Social Media & Content Specialist, Avon | Maia Ștefănescu, Senior Copywriter, Oxygen | Patricia Suliman, Senior Art Director, Oxygen | Cosmin Baba, Creative Director, Oxygen | Sînziana Focșa, Senior Strategic Planner, Oxygen | Raluca Sultan, Head of Strategy, Oxygen | Alina Chicoș, Senior Account Manager, Oxygen | Alina Jijău, Senior PR Director, Oxygen | Dana-Ruxandra Panghe, Account Coordinator, Oxygen | Andreea Militaru, Social Media Manager, Oxygen | Andreea Tudor, Social Media Coordinator, Oxygen | Cătălin Tudor, New Business Manager, Oxygen | Andreea Filip , New Business Director, Oxygen.
Online Single Video
NOMINEE
Work: Tomi – Bubuială! Lambada! Street food at home
Client: Orkla Foods România
Brand: TOMI
Author: Zenith România
Other credits: Griffin Advertising, Frame Film
Team: Camelia Balincă , Media Activations Lead, Zenith Romania | Alina Cîrlan , Client Lead, Zenith Romania | Ruxandra Stăncioiu , Communications Manager, Zenith Romania | Dragoș Zileriu , Senior Communications Planner , Zenith Romania | Ionuț Rusu , Creative Partner, Griffin Advertising | Dragoș Buliga , Regizor, Frame Film | Șerban Ionescu , Director de imagine, Frame Film | Delia Florea , Director de producție , Frame Film | Andreea Stoenică , Brand Manager, Orkla Foods Romania.
Online Video Series
SILVER
Work: "Forgive me, I watched without you." by Lay's
Client: PEPSICO România
Brand: LAY'S
Author: Leo Burnett
Other credits: OMD, EstNow, Highlight
Team: Vlad Vladescu, EB Snacks Marketing Manager, PEPSICO | Roxana Croitoru, Senior Potato Chips Lead, PEPSICO | Maria Dorofte, Brand Manager Lay’s, PEPSICO | Ana Miculescu, Growth & Innovation Director, Leo Burnett | Adriana Pașcan, Chief Creative Officer, Leo Burnett | Cristina Calotă, Deputy Creative Director, Leo Burnett | Diana Sumanaru, Brand Strategist, Leo Burnett | Iulia Bivolaru, Senior Digital Manager, Leo Burnett | Alina Iamandi, Senior Account Manager, Leo Burnett | Maria Roncea, Social Media Manager, Leo Burnett | Alecsandra Popa, Senior Copywriter, Leo Burnett | Delia Raicu, Senior Art Director, Leo Burnett | Ionela Apetrii, Art Director, Leo Burnett | Theodor Slavic, Copywriter, Leo Burnett | Bianca Naumovici, Executive Producer, EstNow | Alex Zamfir, Senior Media Manager, OMD | Anca Coman, Media Manager, OMD | Anca Boia, Digital Account Lead, OMD | Cristina Siminea, Digital Manager, OMD.
Online Video Series
SILVER
Work: NO MORE MAKING UP SCENARIOS
Client: SAMEDAY ROMÂNIA
Brand: SAMEDAY
Author: WOPA COMMUNICATION
Other credits: GROUP M
Team: DRAGOȘ OMETIȚĂ, CREATIVE DIRECTOR, WOPA COMMUNICATION | TRAIAN MUNTEANU, ART DIRECTOR, WOPA COMMUNICATION | DRAGOȘ BARDĂ, COPYWRITER, WOPA COMMUNICATION | VLAD LIPOVANU, HEAD OF DIGITAL, WOPA COMMUNICATION | ANDRA ȚIVICHI, CLIENT SERVICE DIRECTOR, WOPA COMMUNICATION | MARA STOENESCU, ACCOUNT DIRECTOR, WOPA COMMUNICATION | ELENA STOICA, VP MARKETING & GROWTH, SAMEDAY | ALINA MINU, MARKETING COMMUNICATION DIRECTOR, SAMEDAY.
Online Video Series
SILVER
Work: KFC COOK SWAP
Client: Sphera Group
Brand: KFC
Author: MRM România
Other credits: McCann Bucharest, UM România, Golin
Team: Monica Eftimie, Chief Marketing Officer, Sphera Group | Claudia Bodnar, Social Media Manager, Sphera Group | Gina Zgubea, Digital Marketing Lead, Sphera Group | Ionela Vacaru, Senior Brand Manager, Sphera Group | Adriana Staicu, Brand Manager, Sphera Group | Mariana Serafim, NPD Manager, Sphera Group | Ionut Cojocaru, Content Director, MRM | Paula Ionescu, Group Creative Director, Mccann | Mihai Constantinescu, Group Creative Director, McCann | Ionut Cioroiu, Copywriter, McCann | Andrei Ilincaru, Art Director, McCann | Diana Neagu, Social Art Director, MRM | Denisa Gaina, Social Copywriter, MRM | Claudia Cofaru, Account Director, MRM | Anca Humureanu, Senior Account Executive, McCann | Mara Ciama, AV Producer, McCann | Andrei Balan, Head of Strategy, MRM | Oana Grigore, Media Manager, UM | Dora Boldor, Account Director, UM | Bianca Găină , Digital Associate, Golin.
Brand Podcast
SILVER
Work: Safe to Play Hub 2
Client: Reckitt Benckiser
Brand: Durex
Author: VML România
Other credits: Zenith Media România
Team: Bogdan Teodorescu, Creative Director, VML Romania | Miruna Belgun, Art Director, VML Romania | Mihaela Craciunescu, Strategy Director, VML Romania | Dinu Gutu, Strategic Planner, VML Romania | Irina Szellelki, Copywriter, VML Romania | Andreea Gisca, Account Director, VML Romania | Denissa Mic, PR Director, VML Romania | Lavinia Ghinescu, Category Marketing Personal Care & Omnichannel Manager SEE, Reckitt Benckiser | Andrei Lamba, Senior Brand & Trade Marketing Manager Durex SEE, Reckitt Benckiser | Vlăduț Achim, E-commerce Manager, Reckitt Benckiser | Diana Cireap, Senior Media Manager Health SEE, Reckitt Benckiser | Cristi Grigoratos, Senior Digital Manager Health SEE, Reckitt Benckiser | Mina Ionescu, Business Director, VML Romania | Simona Chiritoiu, Traffic Manager, VML Romania | Mihai Gitu, Art Director, VML Romania | Cristian Nichita, Art Director, VML Romania.
DIGITAL BRAND EXPERIENCE & ACTIVATION
Digital Brand Experience
GOLD
Work: KFC Crave Line
Client: Sphera Group
Brand: KFC
Author: MRM România
Other credits: McCann Bucharest, UM România, Golin
Team: Monica Eftimie, Chief Marketing Officer, Sphera Group | Gina Zgubea, Digital Marketing Lead, Sphera Group | Adriana Staicu, Brand Manager, Sphera Group | Claudia Bodnar, Social Media Manager, Sphera Group | Ana Smarandescu, Digital Manager, Sphera Group | Carmen Marin, Business Lead, McCann | Claudia Cofaru, Account Director, MRM | Valentin Grecu, Account Manager, MRM | Ioana Zamfir, Executive Creative Director, MRM | Ionut Cojocaru, Content Director, MRM | Paula Ionescu, Group Creative Director, McCann | Mihai Constantinescu, Group Creative Director, McCann | Ionut Cioroiu, Copywriter, McCann | Andrei Ilincaru, Art Director, McCann | Alex Budin, Head of Technology, MRM | Cristian Stan, Developer, MRM | Dora Boldor, Account Director, UM | Oana Grigore, Media Manager, UM | Dany Dinu, Digital Manager, UM | Bianca Ionescu, PR Manager, Golin.
Digital Brand Experience
SILVER
Work: Fly Away from Ambrosia
Client: Vola.ro
Brand: Vola
Author: Saatchi & Saatchi + The Geeks
Team: Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks | Bogdan Costin , Creative Director, Saatchi & Saatchi + The Geeks | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Teodora Ionică, Group Creative Director, Saatchi & Saatchi + The Geeks | Cezara Lazăr , UI/UX Lead, Saatchi & Saatchi + The Geeks | Cristina Choleva, Art Director, Saatchi & Saatchi + The Geeks | Miruna Antonescu , Head of Strategy, Saatchi & Saatchi + The Geeks | Alexandra Pascu , Sr. Strategic Planner, Saatchi & Saatchi + The Geeks | Mirabela Manea , Digital & Data Account Director, Saatchi & Saatchi + The Geeks | Liviu Baciu, Sr. Account Manager, Saatchi & Saatchi + The Geeks | Paul Foltache, Sr. Web Developer, Saatchi & Saatchi + The Geeks | Bogdan Ciucă, Project Manager, Saatchi & Saatchi + The Geeks | Claudia Tocilă, Head of Marketing, Vola | Alexandra Anghel-Mărculescu, Senior Marketing Specialist, Vola | Alexandru Năftănăilă, Senior Graphic Designer, Vola | Elena Marin, Social Media Specialist, Vola.
Digital Brand Experience
NOMINEE
Work: Music to my brain
Client: Reţeaua de Sănătate Regina Maria
Brand: Regina Maria
Author: Publicis România
Other credits: Media Agency: Media-tique, Social Media Agency: Bad Habbits
Team: Ana-Maria Țarălungă, Creative Director, Digitas Romania | Silviu Nedelschi, Executive Creative Director, Publicis Romania | Raluca Kovacs, Chief Strategy Officer, Publicis Romania | Bianca Moga-Lăpuște, Strategic Planner, Publicis Romania | Cătălin Grigore, Sr. Art Director, Publicis Romania | Mihaela Neațu, Sr. Copywriter, Publicis Romania | Marius Fărcășanu, Digital Art Director, Publicis Romania | Roland Împușcatu, Video Editor, Publicis Romania | Adina Albu, Sr. Client Lead, Publicis Romania | Andreea Nedeianu, Client Lead, Publicis Romania | Antonia Gherasim, Client Manager, Publicis Romania | Miruna Grecu, Digital Client Manager, Publicis Romania | Teodora Cîrstea, Communications Manager, Publicis Relations | Mirela Stoian, Communications Specialist, Publicis Relations | Alexandru Călin, AV Production Manager, Publicis Romania | Greta Redeleanu, Marketing Director, Reteaua de Sanatate REGINA MARIA | Cristiana Vago, Marketing & PR Manager, Reteaua de Sanatate REGINA MARIA | Liliana Niculescu, Brand Manager, Reteaua de Sanatate REGINA MARIA | Raluca Stincescu, Social Media Specialist, Reteaua de Sanatate REGINA MARIA | Viorel Tănase, Jr. Digital Marketing Specialist, Reteaua de Sanatate REGINA MARIA.
Digital Brand Experience
NOMINEE
Work: Score2Skill
Client: eJobs Group
Brand: eJobs
Author: Saatchi & Saatchi + The Geeks
Other credits: Good Game Industry, D&D Research
Team: Raluca Dumitra, CMO, eJobs Group | Iulia Văcăroiu, Brand Manager, eJobs Group | Aida Ursu, Graphic Designer, eJobs Group | Mircea Iancu, Head of User Experience & Design, eJobs Group | Vlad Petre, CEO, Saatchi & Saatchi + The Geeks | Ioana Mușat, Managing Director, The Geeks | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Miruna Anton, Art Director, Saatchi & Saatchi + The Geeks | Alexandra Dumitrana, Art Director, Saatchi & Saatchi + The Geeks | Ana Neamțu, Art Director, Saatchi & Saatchi + The Geeks | Ștefan Nenciu, Art Director, Saatchi & Saatchi + The Geeks | Elena Cârcu, Copywriter, Saatchi & Saatchi + The Geeks | Răzvan Bucur, Junior Strategic Planner, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Alexandru Călin, AV Producer, Saatchi & Saatchi + The Geeks | Ciprian David, Sr. Account Manager, Saatchi & Saatchi + The Geeks | Marius Radu, Founder, GG Industry | Dan Petre, Partner, D&D Research | Angela Rosu, HR Specialist , HR Specialist.
Gamification
SILVER
Work: Color-up your summer look
Client: Avon
Brand: Avon
Author: Oxygen
Team: Ana Nicolae, Head of Integrated Communications, Avon | Cornelia Tone, PR Lead, Avon | Cristina Avram, Head of Marketing, Avon | Ștefania Dinu, Brand Activation Specialist, Avon | Teodora Popa, Social Media & Content Specialist, Avon | Maia Ștefănescu, Senior Copywriter, Oxygen | Patricia Suliman, Senior Art Director, Oxygen | Cosmin Baba, Creative Director, Oxygen | Sînziana Focșa, Senior Strategic Planner, Oxygen | Raluca Sultan, Head of Strategy, Oxygen | Alina Chicoș, Senior Account Manager, Oxygen | Alina Jijău, Senior PR Director, Oxygen | Dana-Ruxandra Panghe, Account Coordinator, Oxygen | Andreea Militaru, Social Media Manager, Oxygen | Andreea Tudor, Social Media Coordinator, Oxygen | Cătălin Tudor, New Business Manager, Oxygen | Andreea Filip , New Business Director , Oxygen.
Gamification
NOMINEE
Work: Fraudy Tales in Fortnite
Client: ING Bank România
Brand: ING Bank România
Author: Jam Session Agency
Other credits: Nexus România, Dentsu România
Team: Alexandra Buligescu, Group Creative Director, Jam Session Agency | Diana Dalimon, Senior Art Director, Jam Session Agency | Flavian Iordache, Senior Art Director, Jam Session Agency | Ovidiu Anghel, Senior Copywriter, Jam Session Agency | Roxana Ionita, Group Account Director, Jam Session Agency | Andreea Chisalom, Senior Account Manager, Jam Session Agency | Ana Dieac, Strategic Planner, Jam Session Agency | Maria Ilie, Social Media Manager, Jam Session Agency | Dana Nacu, Content Marketing and Social Media Lead, ING Bank | Corina Manole, Content Marketing Manager, ING Bank | Teodora Nițu-Floarea, Social Media Manager, ING Bank | Iulian Ionita, Audio-video Specialist, ING Bank | Codruț Popescu, Project Manager, Nexus Romania | Jad Al Zu'Bi, Lead Animator, Nexus Romania | Alexandru Crețu, Designer, Nexus Romania | Alexandru Dragomir, Lead Programmer, Nexus Romania | Adela Diculescu, Social Media Manager, Nexus Romania | Otilia Pandele, Client Lead, Dentsu Romania | Vlad Militaru, Digital Manager, Dentsu Romania | Cosmin Mandricel, Digital Manager, Dentsu Romania.
Gamification
NOMINEE
Work: KFC Crave Line
Client: Sphera Group
Brand: KFC
Author: MRM România
Other credits: McCann Bucharest, UM România, Golin
Team: Monica Eftimie, Chief Marketing Officer, Sphera Group | Gina Zgubea, Digital Marketing Lead, Sphera Group | Adriana Staicu, Brand Manager, Sphera Group | Claudia Bodnar, Social Media Manager, Sphera Group | Ana Smarandescu, Digital Manager, Sphera Group | Carmen Marin, Business Lead, McCann | Claudia Cofaru, Account Director, MRM | Valentin Grecu, Account Manager, MRM | Ioana Zamfir, Executive Creative Director, MRM | Ionut Cojocaru, Content Director, MRM | Paula Ionescu, Group Creative Director, McCann | Mihai Constantinescu, Group Creative Director, McCann | Ionut Cioroiu, Copywriter, McCann | Andrei Ilincaru, Art Director, McCann | Alex Budin, Head of Technology, MRM | Cristian Stan, Developer, MRM | Dora Boldor, Account Director, UM | Oana Grigore, Media Manager, UM | Dany Dinu, Digital Manager, UM | Bianca Ionescu , PR Manager, Golin
Act and React
GOLD
Work: Fly Away from Ambrosia
Client: Vola.ro
Brand: Vola
Author: Saatchi & Saatchi + The Geeks
Team: Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks | Bogdan Costin, Creative Director, Saatchi & Saatchi + The Geeks | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Teodora Ionică, Group Creative Director, Saatchi & Saatchi + The Geeks | Cezara Lazăr , UI/UX Lead, Saatchi & Saatchi + The Geeks | Cristina Choleva, Art Director, Saatchi & Saatchi + The Geeks | Miruna Antonescu , Head of Strategy, Saatchi & Saatchi + The Geeks | Alexandra Pascu , Sr. Strategic Planner, Saatchi & Saatchi + The Geeks | Mirabela Manea, Digital & Data Account Director, Saatchi & Saatchi + The Geeks | Liviu Baciu, Sr. Account Manager, Saatchi & Saatchi + The Geeks | Paul Foltache, Sr. Web Developer, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks | Bogdan Ciucă, Project Manager, Saatchi & Saatchi + The Geeks | Claudia Tocilă, Head of Marketing, Vola | Alexandra Anghel-Mărculescu, Senior Marketing Specialist, Vola | Alexandru Năftănăilă , Senior Graphic Designer, Vola | Elena Marin, Social Media Specialist, Vola.
Act and React
SILVER
Work: Black Pet Friday
Client: ThankQ x Kola Kariola
Brand: ThankQ x Kola Kariola
Author: DDB Romania
Other credits: Pro-bono partners: Media Investment, Porter Novelli, Diud
Team: Cosmin Voicu, Copywriter, DDB | Maria Cristina Matei, Senior Copywriter, DDB | Adela Aruxandei, Art Director, DDB | Ioana Gheață, Senior Art Director, DDB | Roxana Niță, Executive Creative Director, DDB | Karina Condei, Senior Strategic Planner, DDB | Luciana Cucoaneș, Head of Strategy, DDB | Georgiana Mocanu, Account Executive, DDB | Roxana Țâmpău, Managing Director, DDB | Roxana Memetea, Managing Partner, DDB | Georgiana Gheorghiu, Marketing Manager, Thank’Q | Daiana Balaji, Co-Owner, Thank’Q.
Act and React
SILVER
Work: Order a Goal
Client: TAZZ
Brand: TAZZ
Author: Jam Session Agency
Team: Emi Chițu, Account Director (former team member), Jam Session Agency | Vali Suciu, Creative Partner, Jam Session Agency | Alina Nechita, Group Creative Director (former team member), Jam Session Agency | Raluca Eftimie, Group Creative Director, Jam Session Agency | Oana Oprea, Head of Digital Planning, Jam Session Agency | Petronela Burlănescu, Social Media Manager, Jam Session Agency | Răzvan Acsente, Chief Marketing Officer, TAZZ | Cristina Sauciuc, Head of Brand & Communications, TAZZ | Roxana Niculae, Brand Division, TAZZ.
Act and React
NOMINEE
Work: The Bridgerton Museum
Client: Netflix
Brand: Bridgerton
Author: KUBIS
Other credits: Social media agency: Puzzle Onvertising, PR agency: MSL
Team: Maciek Janiszewski, Marketing Manager CEE
, Netflix | Ada Gheorghiu, Marketing Production Manager CEE, Netflix | Lucja Dzierzak, Head of Social Marketing CEE, Netflix | Monika Wasilewska, Social Marketing Manager CEE, Netflix | Ioana Zvac, Social Marketing Manager CEE
, Netflix | Anna Kot, PR Manager CEE, Netflix | Maria Teodorof, Ex Creative Director, KUBIS | Marina Deacu, Ex Senior Copywriter, KUBIS | Raluca Enache, Copywriter, KUBIS | Laurențiu Lupu, Senior Art Director, KUBIS | Bianca Solymosi, Art Director, KUBIS | Camelia Matei, Group Account Director, KUBIS | Loredana Radu, Account Director, KUBIS | Bianca Mănescu, Head of Strategy & Social Intelligence, KUBIS | Tereza Morti, Social Media Manager, KUBIS | Dani Ivan, Team Leader, KUBIS | Cristina Rugina, Junior Frontend Developer, KUBIS.
Act and React
NOMINEE
Work: 15 under 15
Client: Smartree
Brand: Smartree
Author: VML România
Other credits: Essence Mediacom
Team: Alexandra Peligrad, Chief Executive Officer, Smartree | Alina Netea, Marketing Manager, Smartree | Mara Niculescu, Communication & Advocacy Director, Teach for Romania | Sorana Radu, Senior Communications Specialist, Teach for Romania | Giorgiana Aștefanei, Communications & Media Relations Specialist, Teach for Romania | Bogdan Teodorescu, Creative Director, VML | Ioana Ichim, Group Creative Director, VML | Bogdan Dinu, Group Creative Director, VML | Irina Szelleki, Copywriter, VML | Miruna Belgun, Art Director, VML | Cristian Nichita, Mihai Adler, VML | Denissa Mic, PR Director, VML | Raluca Dinu, Account Director, VML | Irina Matei, Account Manager, VML | Andreea Bucur, Digital Account Manager, VML | Mina Ionescu, Business Director, VML | Octavian Aftanasă, Social Media Manager, VML | Miki Crăciunescu, Strategy Director, VML | Sonia Ardelean, Strategic Planner, VML | Adriana Lungu, Senior Content Project Manager, Essence Mediacom.
Act and React
NOMINEE
Work: Jobidon
Client: Kaufland
Brand: Kaufland
Author: v8 interactive
Other credits: Nexus Gaming
Team: Adina Stănescu, Creative Director, v8 interactive | Andreea Siran, Group Creative Director, v8 interactive | Adriana Paulică, Senior Art Director, v8 interactive | Camelia Cucu, Head of Digital Strategy, v8 interactive | Alexandra Coancă, Account Director, v8 interactive | Andreea Boma, Account Manager, v8 interactive | Eduard Dică, Jr. Copywriter, v8 interactive | Estera Anghelescu, Recruiting & Employer Branding Director, v8 interactive | Karla Riskovics, Employer Branding Coordinator, v8 interactive | Alexandru Glodeanu, Employer Branding Analyst, v8 interactive | Oana Socol, Employer Branding Specialist, v8 interactive | Raluca Boldescu, Employer Branding Specialist, v8 interactive.
Act and React
NOMINEE
Work: Conversations About Consent – No is No, whenever you say so
Client: Vodafone
Brand: Vodafone & Fundaţia Vodafone
Author: Oxygen
Team: Alexandra Olaru, Director Legal & External Affairs, Vodafone Romania | Angela Galeța, Director, Vodafone Foundation Romania | Teodora Pistol, Senior Program Manager, Vodafone Foundation Romania | Andreea Banu, Public Relations Manager, Vodafone Romania | Daniela Radu, Public Relations Manager, Vodafone Romania | Gerhald Ernst, PR Account Director, Oxygen | Larisa Hladiuc, PR Account Manager, Oxygen | Cosmin Baba, Creative Director, Oxygen | Denisa Armașu, Group Creative Director, Oxygen | Silvia Dumitru, Group Creative Director, Oxygen | Ani Mina, Senior Art Director, Oxygen | Iarina Comănescu, Copywriter, Oxygen | Madi Cernat, Group Account Director, Oxygen | Andrei Purecel, Account Manager, Oxygen | Bianca Basturea, Account Executive, Oxygen | Ana-Maria Drăgoi, Social Media Manager, Oxygen | Daniela Apostol, Traffic Manager, Oxygen.
Act and React
NOMINEE
Work: What neighborhoods need powered by T.R.A.I.
Client: OLX Online Services
Brand: Storia.ro
Author: Publicis România
Other credits: Digitas România, Starcom
Team: Monica Dudău, Senior Marketing Manager, Storia | Miruna Dumitrescu, GCD, Publicis Romania | Ciprian Frunzeanu, GCD, Publicis Romania | Andreea Crivat, Copywriter, Publicis Romania | Natalia Mocanu, Art Director, Publicis Romania | Alexandra Hatmanu, Client Manager, Publicis Romania | Corina Tudor, Senior Client Lead, Publicis Romania | Stefan Georgescu, Associate Strategy Director, Publicis Romania | Cristian Stan, Data Visualization & Business Intelligence Manager, Digitas Romania | Călin Buzea, Managing Director, Digitas Romania |Alexandra Trofin, Managing Director, Digitas Romania | Alex Calin, AV Producer, Publicis Romania | Camelia Efrimov, Senior AV Producer, Publicis Romania | Claudiu Masă, Performance Marketing Specialist, Storia | Anca Saltan, Client Lead, Starcom | Alexandra Suditu, Digital Media Manager, Starcom.
DIGITAL CAMPAIGNS
FMCG - Food
SILVER
Work: "Forgive me, I watched without you." by Lay's
Client: PEPSICO România
Brand: LAY'S
Author: Leo Burnett
Other credits: OMD, EstNow, Highlight
Team: Vlad Vladescu, EB Snacks Marketing Manager, PEPSICO | Roxana Croitoru, Senior Potato Chips Lead, PEPSICO | Maria Dorofte, Brand Manager Lay’s, PEPSICO | Ana Miculescu, Growth & Innovation Director, Leo Burnett | Adriana Pașcan, Chief Creative Officer, Leo Burnett | Cristina Calotă, Deputy Creative Director, Leo Burnett | Diana Sumanaru, Brand Strategist, Leo Burnett | Iulia Bivolaru, Senior Digital Manager, Leo Burnett | Alina Iamandi, Senior Account Manager, Leo Burnett | Maria Roncea, Social Media Manager, Leo Burnett | Alecsandra Popa, Senior Copywriter, Leo Burnett | Delia Raicu, Senior Art Director, Leo Burnett | Ionela Apetrii, Art Director, Leo Burnett | Theodor Slavic, Copywriter, Leo Burnett | Bianca Naumovici, Executive Producer, EstNow | Alex Zamfir, Senior Media Manager, OMD | Anca Coman, Media Manager, OMD | Anca Boia, Digital Account Lead, OMD | Cristina Siminea, Digital Manager, OMD.
FMCG - Food
SILVER
Work: Tomi – Bubuială! Lambada! Street food at home
Client: Orkla Foods România
Brand: TOMI
Author: Zenith România
Other credits: Griffin Advertising, Frame Film
Team: Camelia Balincă , Media Activations Lead, Zenith Romania | Alina Cîrlan , Client Lead, Zenith Romania | Ruxandra Stăncioiu , Communications Manager, Zenith Romania | Dragoș Zileriu , Senior Communications Planner , Zenith Romania | Ionuț Rusu , Creative Partner, Griffin Advertising | Dragoș Buliga, Regizor, Frame Film | Șerban Ionescu, Director de imagine, Frame Film | Delia Florea, Director de producție, Frame Film | Andreea Stoenică , Brand Manager, Orkla Foods Romania.
FMCG - Food
NOMINEE
Work: Milka Generation UnGap
Client: Mondelez România
Brand: Milka
Author: Dentsu Creative România
Other credits: Spark Foundry, Stratagents, Emblema Solutions
Team: Ciobotaru Ana, Group Creative Director, Dentsu Creative | Mija Delia, Group Creative Director, Dentsu Creative | Tianu Marius, Regional Creative Director, Dentsu Creative | Talpalariu Dan, Copywriter, Dentsu Creative | Pienaru Demir, Art Director, Dentsu Creative | Gavrila Adelina, Art Director, Dentsu Creative | Hurjui Vlad, Head of Design, Dentsu Creative | Mitan Elena, Head of Social media, Dentsu Creative | Tatu Georgiana, Social Media Manager, Dentsu Creative | Dandoczi Isabelle, Social Media Manager, Dentsu Creative | Danila Emilia, Community Manager, Dentsu Creative | Gheorghe Mircea, Research and Insights Director Research and Insights Director, Dentsu Creative | Axinte Alina, Client Lead, Dentsu Creative | Calinoiu Alexandra, Client Executive, Dentsu Creative | Pana Ioana, Marketing Lead Romania, Mondelez Romania | Gaman Andreea, Marketing Manager Chocolate, Mondelez Romania | Mura Andra, Senior Brand Manager, Mondelez Romania | Daescu Cristina, Junior Brand Manager, Mondelez Romania | Ilieva Elena, Consumer Experience Lead SCE, Mondelez Romania | Zanet Adina, Media Data Delivery Global Lead, Mondelez Romania.
FMCG - Food
NOMINEE
Work: Lay's Hall of Fans
Client: PEPSICO România
Brand: LAY'S
Author: Leo Burnett
Other credits: OMD, EstNow, Highlight
Team: Vlad Vladescu, EB Snacks Marketing Manager, PEPSICO | Roxana Croitoru, Senior Potato Chips Lead, PEPSICO | Maria Dorofte, Brand Manager Lay’s, PEPSICO | Ana Miculescu, Growth & Innovation Director, Leo Burnett | Cristina Calotă, Deputy Creative Director, Leo Burnett | Diana Sumănaru, Brand Strategist, Leo Burnett | Oana Năstase, Integrated Strategy Director, Leo Burnett | Iulia Bivolaru, Senior Digital Manager, Leo Burnett | Alina Miu, Account Manager, Leo Burnett | Denisa Ștefănescu, Account Manager, Leo Burnett | Cristina Cojocaru, Account Executive, Leo Burnett | Maria Roncea, Social Media Manager, Leo Burnett | Ovidiu Juravle, Senior Art Director, Leo Burnett | Cosmin Bumbăcea, Senior Copywriter, Leo Burnett | Theodor Slavic, Copywriter, Leo Burnett | Laura Chineață, Art Director, Leo Burnett | Andreea Mantescu, Web Designer, Leo Burnett | Laura Moisa, Creative Producer, EstNow.
FMCG - Drinks
GOLD
Work: AQUA Carpatica Flavours - Wrong Labelling
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Production: StaticVFX, Avanpost, Media Agency: Media Investment
Team: Mihai Fetcu, Creative Director, Cohn & Jansen Creative Network | Roxana Cristea, Group Creative Director, Cohn & Jansen Creative Network | Ana Vasilache, Senior Copywriter, Cohn & Jansen Creative Network | Daniel Moisa, Senior Art, Cohn & Jansen Creative Network | Teodora Stefan, Senior Strategic Planner, Cohn & Jansen Creative Network | Diana Crasmariu, General Manager, Cohn & Jansen Creative Network | Ilinca Dumitrescu, AV Production Director, Cohn & Jansen Creative Network | Andrei Cohn, Partner, Cohn & Jansen Creative Network | Jean Valvis, President & CEO, Valvis Holding | Valentina Vesler, Director de Comunicare și Advertising, Valvis Holding | Diana Toma, Social Media & Community Manager, Valvis Holding.
FMCG - Drinks
SILVER
Work: Tuborg Tilts Your Perspective with Irina Rimes
Client: United Romanian Breweries Bereprod
Brand: Tuborg
Author: United Media Services
Other credits: MRM România
FMCG - Drinks
NOMINEE
Work: SORRYYYYYY!
Client: PEPSICO România
Brand: PEPSI
Author: Leo Burnett
Team: Andrei Nica, Deputy CD, Leo Burnett | Adriana Pascan, Chief Creative Officer, Leo Burnett | Oana Nastase, Integrated Strategy Director, Leo Burnett | Mara Sabau, Art Director, Leo Burnett | Andreea Cojocariu, Client Service, Leo Burnett | Ana Miculescu, Head of Client Business Management, Leo Burnett | Hristea Mihaela, Senior Marketing Manager Beverages Romania, Leo Burnett | Ramona Bilic, CSD Lead Pepsi, PEPSICO | Laura Gheorghe, Senior Brand Manager Pepsi Zero, PEPSICO | Malina Sandu, Client Service Executive, Leo Burnett.
FMCG - Drinks
NOMINEE
Work: When one twist is not enough
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: VML România
Other credits: Essence MediaCom
Team: Andreea Mitrică, Senior Brand Manager, Coca-Cola Romania | Georgiana Lungu, Brand Manager Coca-Cola, Coca-Cola Romania | Iuliana Nedelcu, Senior Director SEE, Coca-Cola | Bogdan Teodorescu, Executive Creative Director, VML Romania | Andrei Mihăilescu, Senior Copywriter, VML Romania | Tatiana Grigorescu, Art Director, VML Romania | Mădălina Pațachia, Account Director, VML Romania | Irina Matei, Senior Account Manager, VML Romania | Mihaela Crăciunescu, Head of Strategy, VML Romania | Sonia Ardelean, Strategic Planner, VML Romania | Octavian Aftănasă, Social Media Manager, VML Romania | Denissa Mic, Communication Director, VML Romania | Andra Bălan, Senior Brand Manager, Coca-Cola Romania | Alexandru Lăcătușu, Senior Social Media Manager, Ogilvy Romania | Mihaela Niță, Public Affairs Director, Coca-Cola Romania | Andreea Cindea, Communications Director, Coca-Cola Romania | Elena Bălan, Scientific & Regulatory Affairs Senior Manager SEE, Coca-Cola Romania | Adriana Lungu, Senior Content Project Manager, Essence MediaCom | Alexandra Cotfas, Content Project Specialist, Essence MediaCom | Laura Serban, Cross-Channel Planner, Essence MediaCom.
FMCG - Drinks
NOMINEE
Work: Coca-Cola Zero Sugar – The Art of Taking by Delia
Client: Coca-Cola România
Brand: Coca-Cola
Author: MRM România
Other credits: McCann Bucharest, EssenceMediaCom, Ogilvy ROMÂNIA
Team: Balan Andra, Senior Brand Manager, Coca-Cola ROMANIA | Mitrica Andreea, Senior Brand Manager, Coca-Cola ROMANIA | Nedelcu Iuliana, Senior Director SEE, Coca-Cola | Nita Mihaela, Public Affairs Director, Coca-Cola ROMANIA | Lacatusu Alexandru, Senior Social Media Manager , Ogilvy ROMANIA | Calinescu Cristian, Executive Business Director – Global Brands & Chief Growth Officer - Romania, MCCANN ROMANIA | Patriche Diana, Group Account Director, MCCANN ROMANIA | Gocan Tania, Regional Senior Account Manager, MCCANN ROMANIA | Crutu Adina, Senior Account Executive, MCCANN ROMANIA | Zamfir Ioana, Chief Creative Officer, MRM ROMANIA | Enache Ioana, Creative Director, MRM ROMANIA | Ionita Corina, Head of Art, MRM ROMANIA | Oprea Ruxandra, Senior Account Manager, MRM ROMANIA | Lepadatu Delia, Art Director, MRM ROMANIA | Ilie Alexandru, Copywriter, MRM ROMANIA | Budin Alex, Head of Technology, MRM ROMANIA | Nechifor Iuliana, Account Manager, EssenceMediaCom | Cotfas Alexandra, Content Specialist, EssenceMediaCom | Lungu Adriana, Senior Content Project Manager, EssenceMediaCom | Necula Amalia, Expert Cross-Channel Planner, EssenceMediaCom.
Services
SILVER
Work: Music to my brain
Client: Reţeaua de Sănătate Regina Maria
Brand: Regina Maria
Author: Publicis România
Other credits: Media Agency: Media-tique, Social Media Agency: Bad Habbits
Team: Ana-Maria Țarălungă, Creative Director, Digitas Romania | Silviu Nedelschi, Executive Creative Director, Publicis Romania | Raluca Kovacs, Chief Strategy Officer, Publicis Romania | Bianca Moga-Lăpuște, Strategic Planner, Publicis Romania | Cătălin Grigore, Sr. Art Director, Publicis Romania | Mihaela Neațu, Sr. Copywriter, Publicis Romania | Marius Fărcășanu, Digital Art Director, Publicis Romania | Roland Împușcatu, Video editor, Publicis Romania | Adina Albu, Sr. Client Lead, Publicis Romania | Andreea Nedeianu, Client Lead, Publicis Romania | Antonia Gherasim, Client Manager, Publicis Romania | Miruna Grecu, Digital Client Manager, Publicis Romania | Teodora Cîrstea, Communications Manager, Publicis Relations | Mirela Stoian, Communications Specialist, Publicis Relations | Alexandru Călin, AV Production Manager, Publicis Romania | Greta Redeleanu, Marketing Director, Reteaua de Sanatate REGINA MARIA | Cristiana Vago, Marketing & PR Manager, Reteaua de Sanatate REGINA MARIA | Liliana Niculescu, Brand Manager, Reteaua de Sanatate REGINA MARIA | Raluca Stincescu, Social Media Specialist, Reteaua de Sanatate REGINA MARIA | Viorel Tănase, Jr. Digital Marketing Specialist, Reteaua de Sanatate REGINA MARIA.
Services
SILVER
Work: ING Together
Client: ING Bank România
Brand: ING Bank
Author: Jam Session Agency
Other credits: Dentsu România
Team: Camelia Necula, Senior Brand Management Expert, ING Bank | Ana Stancu, Brand Management Expert, ING Bank | Corina Rusu, Head of Brand & Marketing, ING Bank | Mona Tufeanu, Brand & Marketing Expert, ING Bank | Corina Manole, Social Media & Content Marketing Expert, ING Bank | Alexandra Buligescu, Group Creative Director, Jam Session Agency | Andreea Roscan, Senior Art Director, Jam Session Agency | Nicoleta Dumitru, Senior Account Manager, Jam Session Agency | Maria Ilie, Social Media Manager, Jam Session Agency | Stefania Bercu, Senior Strategist, Jam Session Agency | Otilia Pandele, Client Director, Dentsu Romania | Vlad Militaru , Digital Manager, Dentsu Romania.
Retail
SILVER
Work: The chain of good
Client: Carrefour
Brand: Carrefour
Author: Jam Session Agency
Other credits: Havas Media, UXProject, Saga Film
Team: Miruna Micsan, Brand Manager Private Labels & Differentiators, Carrefour | Luiza Vrinceanu, Head of Corporate Causes, Carrefour | Ioana Ghilerdea, Marketing Communications Manager, Carrefour | Mircea Tomescu, Director Brand Communications, Carrefour | Marius Tudor, Group Creative Director, Jam Session Agency | Marina Cordun, Senior Copywriter, Jam Session Agency | Vio Pintilie, Senior Art Director, Jam Session Agency | Andreea Calarasu, Business Unit Lead, Jam Session Agency | Daria Monoranu, Sr. Account Manager, Jam Session Agency | Delia Chirila, Account Director, Jam Session Agency | Bogdan Lupu, Loyalty and Mobile Director, Carrefour | Alexandra Popa, Manager Loyalty Projects, Carrefour | Loredana Bruma, Social Media Specialist, Carrefour | Bianca Cretu, Brand Specialist, Carrefour | Nicoleta Baicu, Head of Digital & Ecommerce Marketing, Carrefour | Evelina Albici, Marketing Responsible, Carrefour | Gabriela Luca, Insights & Research Marketing Manager, Carrefour | Maria Ilie, Social Media Manager, Jam Session Agency.
Retail
SILVER
Work: Wear your ticket
Client: REWE
Brand: PENNY
Author: Digitas
Team: Lucian Pavel, Marketing Director, PENNY | Monica Coman, Marketing Team Lead Advertising, PENNY | Mirela Piticaș, Project Manager Advertising, PENNY | Andrei Cișmaru, CRM Team Leader, PENNY | Andreea Lupu, CRM & Digital Marketing Specialist, PENNY | Cristina Dogaru, CRM Specalist, PENNY | Ana-Maria Țarălungă, Creative Director, Digitas | Alexandru Udrea, Art Director, Digitas | Lorena Morea, Copywriter, Digitas | Lorena Enache, Copywriter, Digitas | Alexandra Trofin, Managing Director, Digitas | Călin Buzea, Managing Director, Digitas | Cristina Olaru, Account Manager, Digitas | Dennis Neagu, Project Manager, Digitas | Lorand Balint, Managing Director, Publicis Sport and Entertainment | Teodora Cîrstea, Communications Manager, Publicis Relations | Mirela Stoian, Communications Specialist, Publicis Relations | Marius Florea, Media Client Manager, Starcom | Antonina Abusereya, Digital Client Manager, Starcom | Bogdan Voina, Senior Event Producer, Publicis Events.
Restaurants
SILVER
Work: KFC Crave Line
Client: Sphera Group
Brand: KFC
Author: MRM România
Other credits: McCann Bucharest, UM România, Golin
Team: Monica Eftimie, Chief Marketing Officer, Sphera Group | Gina Zgubea, Digital Marketing Lead, Sphera Group | Adriana Staicu, Brand Manager, Sphera Group | Claudia Bodnar, Social Media Manager, Sphera Group | Ana Smarandescu, Digital Manager, Sphera Group | Carmen Marin, Business Lead, McCann | Claudia Cofaru, Account Director, MRM | Valentin Grecu, Account Manager, MRM | Ioana Zamfir, Executive Creative Director, MRM | Ionuț Cojocaru, Content Director, MRM | Paula Ionescu, Group Creative Director, McCann | Mihai Constantinescu, Group Creative Director, McCann | Ionut Cioroiu, Copywriter, McCann | Andrei Ilincaru, Art Director, McCann | Alex Budin, Head of Technology, MRM | Cristian Stan, Developer, MRM | Dora Boldor, Account Director, UM | Oana Grigore, Media Manager, UM | Dany Dinu, Digital Manager, UM | Bianca Ionescu, PR Manager, Golin.
Art, Culture, Media and Entertainment
NOMINEE
Work: The Reader - A new endangered species
Client: Nemira
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Team: Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks | Bogdan Costin, Creative director, Saatchi & Saatchi + The Geeks | Laura Belc, Creative Director, Saatchi & Saatchi + The Geeks | Cristiana Petre, Senior Copywriter, Saatchi & Saatchi + The Geeks | Robert Șopârlache, Senior Art Director, Saatchi & Saatchi + The Geeks | Radu Iordche, Junior Copywriter, Saatchi & Saatchi + The Geeks | Robert Botezan, Junior Copywriter, Saatchi & Saatchi + The Geeks | Letiția Alexe, Junior Art DIrector, Saatchi & Saatchi + The Geeks | Laurențiu Semenciuc, Head of Strategy, Saatchi & Saatchi + The Geeks | Razvan Bucur, Junior Strategic Planner, Saatchi & Saatchi + The Geeks | Simona Zglimbea, Account Director, Saatchi & Saatchi + The Geeks | Alexandra Brezoianu, Junior Account Executive, Saatchi & Saatchi + The Geeks | Radu Glodeanu-Carată, Video Editor, Saatchi & Saatchi + The Geeks | Ana Androne, Director Executiv, Nemira | Eli Bădică, Coordonatoarea imprintului n'autor, Nemira | Anda Robescu, PR Manager, Nemira | Florian Ivănică, Social Media Specialist, Nemira | Iulia Andrei , Social Media Specialist, Nemira.
Social Campaigns
GOLD
Work: Make Time To Offer Them Time: Mia's Diary.
Client: Dăruiește Viață
Brand: Dăruiește Viață
Author: Cheil Centrade
Other credits: We Are Basca
Team: Mihai Gongu, Executive Creative Director, Cheil Centrade | Razvan Mitoiu, Sr. Art Director, Cheil Centrade | Miruna Potop, Group Creative Director, Cheil Centrade | Claudiu Mitcu, Director, We Are Basca | Carmen Uscatu, Founder, Daruieste Viata | Oana Gheorghiu, Founder, Daruieste Viata | Dionisia Sandu, Communication Team, Daruieste Viata | Mihaela Pintilie, Communication Team, Daruieste Viata.
Social Campaigns
SILVER
Work: Protect All Families
Client: Accept NGO
Brand: Accept
Author: Publicis România
Other credits: Digitas România, Zenith România
Team: Miruna Dumitrescu, Group Creative Director, Publicis | Ciprian Frunzeanu, Group Creative Director, Publicis | Edward Toth, Art Director, Publicis | Stefana Grigoras, Copywriter, Publicis | Ioana Mihai, Associate Planning Director, Publicis | Paul Dogioiu, Junior Planner, Publicis | Bogdana Gusuleac, Senior Account Manager, Publicis | Alexandra Craciun, Digital Client Manager, Publicis | Ana Blas, Data Analyst, Digitas Romania | Florina Presada, Executive Director, Accept | Patrick Braila, Co director/ trans activist, Accept.
Social Campaigns
SILVER
Work: WhoNotWhat
Client: Hope and Homes in Romania
Brand: Hope and Homes in Romania
Author: Minio
Other credits: Canopy, Production House: Fulg Media
Team: Robert Ion, ex Director General Hope and Homes for Children, Hope and Homes for Children in Romania | Larisa Dumitru, Head of Communication, Hope and Homes for Children in Romania | Nicoleta Marcu, Fundraising and Communications Director, Hope and Homes for Children in Romania | Anca Frumușani-Coltuc, Media Relations Manager, Hope and Homes for Children in Romania | Adina Drajgu, Social Media Manager, Hope and Homes for Children in Romania | Loredana Matache, Head of Fundraising, Hope and Homes for Children in Romania | Bogdan Ivașcu, Head of Growth, Minio | Cristiana Pană, Head of Strategy, Minio | Vlad Boerașu, Creative Strategist, Minio | Marius Marin, Head of Reputation, Minio | Mădălina Badea, PR & Influencers executive, Minio | Ana Bărbulescu, Head of Client Service, Minio | Alexandra Mîrzea, Account Manager, Minio | Cătălin Manciuc, Senior Copywritter, Minio | Alex Macsoda, Senior Art Director, Minio | Mihai Bălan , Senior Art Director, Minio | Ionuț Dumitrache, Video Designer, Minio | Eva Roxana Ghiță , PPC specialist, Minio | Luisa Vasu, PPC specialist, Minio | Tudor Petremarin, Director, Minio.
Others
GOLD
Work: Fly Away from Ambrosia
Client: Vola.ro
Brand: Vola
Author: Saatchi & Saatchi + The Geeks
Team: Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks | Bogdan Costin, Creative Director, Saatchi & Saatchi + The Geeks | Teodora Ionică, Group Creative Director, Saatchi & Saatchi + The Geeks | Cezara Lazăr, UI/ UX lead, Saatchi & Saatchi + The Geeks | Cristina Choleva, Art Director, Saatchi & Saatchi + The Geeks | Miruna Antonescu, Head of Strategy, Saatchi & Saatchi + The Geeks | Alexandra Pascu, Sr. Strategic Planner, Saatchi & Saatchi + The Geeks | Mirabela Manea, Digital & Data Account Director, Saatchi & Saatchi + The Geeks | Liviu Baciu, Sr. Account Manager, Saatchi & Saatchi + The Geeks | Paul Foltache, Sr. Web Developer, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks | Bogdan Ciucă, Project Manager, Saatchi & Saatchi + The Geeks | Claudia Tocilă, Head of Marketing, Vola | Alexandra Anghel-Mărculescu, Senior Marketing Specialist, Vola | Alexandru Năftănăilă, Senior Graphic Designer, Vola | Elena Marin, Social Media Specialist, Vola | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks.
Others
SILVER
Work: Score2Skill
Client: eJobs Group
Brand: eJobs
Author: Saatchi & Saatchi + The Geeks
Other credits: Good Game Industry, D&D Research
Team: Raluca Dumitra, CMO, eJobs Group | Iulia Văcăroiu, Brand Manager, eJobs Group | Aida Ursu, Graphic Designer, eJobs Group | Mircea Iancu, Head of User Experience & Design, eJobs Group | Vlad Petre, CEO, Saatchi & Saatchi + The Geeks | Ioana Mușat, Managing Director, The Geeks | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Miruna Anton, Art Director, Saatchi & Saatchi + The Geeks | Alexandra Dumitrana, Art Director, Saatchi & Saatchi + The Geeks | Ana Neamțu, Art Director, Saatchi & Saatchi + The Geeks | Ștefan Nenciu, Art Director, Saatchi & Saatchi + The Geeks | Elena Cârcu, Copywriter, Saatchi & Saatchi + The Geeks | Răzvan Bucur, Junior Strategic Planner, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Alexandru Călin, AV Producer, Saatchi & Saatchi + The Geeks | Ciprian David, Sr. Account Manager, Saatchi & Saatchi + The Geeks | Marius Radu , Founder, GG Industry | Dan Petre, Partner, D&D Research | Angela Roșu, HR Specialist, HR Specialist.
Others
SILVER
Work: Storia. Real estate clarity.
Client: OLX Group
Brand: Storia
Author: Jam Session Agency
Other credits: MSL The Practice, Starcom România
Team: Monica Dudau, Senior Marketing Manager Storia & OLX Imobiliare, OLX Group | Alexandra Buligescu, Group Creative Director, Jam Session Agency | Andreea Calarasu , Business Unit Leader, Jam Session Agency | Andreea Roscan, Senior Art Director, Jam Session Agency | Nicoleta Dumitru, Senior Account Manager, Jam Session Agency | Roxana Stratulat , Client Lead, MSL The Practice | Alexandra Nedelcu, Senior Communication Manager, MSL The Practice | Alexandra Teodorescu , Managing Director MSL Consultants, MSL The Practice | Andreea Pandelea, Business Growth Director, MSL The Practice | Alexandra Suditu, Digital Client Manager, Starcom.
Others
NOMINEE
Work: What neighborhoods need powered by T.R.A.I.
Client: OLX Online Services
Brand: Storia.ro
Author: Publicis România
Other credits: Digitas România, Starcom
Team: Monica Dudău, Senior Marketing Manager, Storia | Miruna Dumitrescu, GCD, Publicis Romania | Ciprian Frunzeanu, GCD, Publicis Romania | Andreea Crivat, Copywriter, Publicis Romania | Natalia Mocanu, Art Director, Publicis Romania | Alexandra Hatmanu, Client Manager, Publicis Romania | Corina Tudor, Senior Client Lead, Publicis Romania | Stefan Georgescu, Associate Strategy Director, Publicis Romania | Alex Calin, AV Producer, Publicis Romania | Camelia Efrimov, Senior AV Producer, Publicis Romania | Cristian Stan, Data Visualization & Business Intelligence Manager, Digitas Romania | Călin Buzea, Managing Director, Digitas Romania | Alexandra Trofin, Managing Director, Digitas Romania | Claudiu Masă, Performance Marketing Specialist, Storia | Anca Saltan , Client Lead, Starcom | Alexandra Suditu, Digital Media Manager, Starcom | Mihai Cojocaru, Digital Media Lead, Starcom.
BEST DIGITAL CAMPAIGN
Work: Fly Away from Ambrosia
Client: Vola.ro
Brand: Vola
Author: Saatchi & Saatchi + The Geeks
Team: Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks | Bogdan Costin, Creative Director, Saatchi & Saatchi + The Geeks | Teodora Ionică, Group Creative Director, Saatchi & Saatchi + The Geeks | Cezara Lazăr, UI/ UX lead, Saatchi & Saatchi + The Geeks | Cristina Choleva, Art Director, Saatchi & Saatchi + The Geeks | Miruna Antonescu, Head of Strategy, Saatchi & Saatchi + The Geeks | Alexandra Pascu, Sr. Strategic Planner, Saatchi & Saatchi + The Geeks | Mirabela Manea, Digital & Data Account Director, Saatchi & Saatchi + The Geeks | Liviu Baciu, Sr. Account Manager, Saatchi & Saatchi + The Geeks | Paul Foltache, Sr. Web Developer, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks | Bogdan Ciucă, Project Manager, Saatchi & Saatchi + The Geeks | Claudia Tocilă, Head of Marketing, Vola | Alexandra Anghel-Mărculescu, Senior Marketing Specialist, Vola | Alexandru Năftănăilă, Senior Graphic Designer, Vola | Elena Marin, Social Media Specialist, Vola | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks.
INTERNETICS DIGITAL FOR GOOD
SILVER
Work: The Inescapable Room
Client: Dr. Max
Brand: Dr. Max
Author: Ogilvy România
Team: Radulescu Monica, Marketing Director, Dr. Max | Oanta Diana, Senior Brand Manager, Dr. Max | Ioan Madalina, Omnichannel Comms, Dr. Max | Necula Manuela, CEO, Ogilvy Romania | Nica Albert, Chief Creative Officer, Ogilvy Romania | Diac Adrian, Executive Creative Director, Ogilvy Romania | Caloian Cristina, Senior Copywriter, Ogilvy Romania | Ionita Vlad, Senior Art Director, Ogilvy Romania | Macovei Cristina, Senior Art Director, Ogilvy Romania | Marin Raluca, Managing Director, Ogilvy Romania | Troncea Bianca, Strategy Director, Ogilvy Romania | Munteanu Diana, Account Director, Ogilvy Romania | Serban Cristian, Primary Producer, Ogilvy Romania | Albu Lidia, Social Media Director, Ogilvy Romania | Fatu Andrei, Social Media Manager, Ogilvy Romania | Sisu Ana, PR Director, Ogilvy Romania | Neagoe Claudia, PR Manger, Ogilvy Romania | Bodea Delia, PR Executive, Ogilvy Romania.
INTERNETICS DIGITAL FOR GOOD
SILVER
Work: Black Pet Friday
Client: ThankQ x Kola Kariola
Brand: ThankQ x Kola Kariola
Author: DDB România
Other credits: Pro-bono partners: Media Investment, Porter Novelli, Diud
Team: Cosmin Voicu, Copywriter, DDB | Maria Cristina Matei, Senior Copywriter, DDB | Adela Aruxandei, Art Director, DDB | Ioana Gheață, Senior Art Director, DDB | Roxana Niță, Executive Creative Director, DDB | Karina Condei, Senior Strategic Planner, DDB | Luciana Cucoaneș, Head of Strategy, DDB | Georgiana Mocanu, Account Executive, DDB | Roxana Țâmpău, Managing Director, DDB | Roxana Memetea, Managing Partner, DDB | Georgiana Gheorghiu, Marketing Manager, Thank’Q | Daiana Balaji, Co-Owner, Thank’Q | Marius Chirca , Vicepresedinte , Asociația Kola Kariola.
SPECIAL AWARDS
YouTube Ads Leaderboard 2024
Work: eJobs te susține la mai bine!
Brand: eJobs
Author: Sector 7 Hub
BEST YOUTUBE AD │ People’s Choice
Work: ING Personal: credit de nevoi personale la degetul mare
Brand: ING Bank România
Author: Jam Session Agency
The Special Trophy – Long Live the Neighbour’s Goat! – offered this year by MSL The Practice
Work: 15 under 15
Brand: Smartree
Author: VML România
DIGITAL CLIENT OF THE YEAR: Sphera Group
AGENCY OF THE YEAR: Saatchi & Saatchi + The Geeks
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