WINNERS AND NOMINEES - INTERNETICS 2019

Published on 18 November 2019



Category 1: Digital Platforms

1.1. SITES

Microsites
SILVER
Work:
Unquiet Voices
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade România
Other credits: Atelieru, Bad Unicorn, Studioset
Thank you:
Cheil Centrade: Ioana Zamfir – Creative Director; Roxana Niță – Group Creative Director / Art Director; Adina Stănescu – Group Creative Director / Copywriter; Ileana Ghiță – Account Director; Monica Garbur – Head of AV Production; Paula Stan – Head of Digital Development; Mona Opran – COO;
Atelieru: Andrei Duțulescu – Project Manager; Cristina Băra - Senior Web Developer;
Bad Unicorn: Monica Felea – PR Director; Anca Spiridon – PR Manager;
Studioset: Ioana Mischie – Artistic Direction.



1.2. SOCIAL MEDIA


Viral Video

GOLD

Work: You never know when bad luck strikes
Client: Catmobile
Brand: Catmobile
Author: Sector 7
Thank you:
Sector 7: Alex Coteț – Director and Copywriter; Roxana Andrei – Producer; Raul Gheba – Copywriter;
Catmobile: Marian Lupu;
Cosmin Nedelcu; Global Entertainment

Nominee:
Work: Bergenbier Bottlecup Challenge
Client: Bergenbier S.A.
Brand: Bergenbier
Author: V8 INTERACTIVE
Other credits: Studioset; Zenith; First Content
Thank you:
V8 INTERACTIVE: Andrei Dragu – Business Development Director; Corina Angearu – Client Service Director; Olga Hosu – PR Manager; Oana Năstase – Strategy Director; Andra Ghinea – Senior Account Manager; Roxana Cicea – Digital Account Manager; Iulia Bivolaru – Account Manager; Cosmin Baba – Creative Director; Alex Buta – Senior Art Director; Vlad Tătaru – Senior Copywriter; Matei Pașpan – Head of Media; Elena Șumudică – Social Media Manager.


Viral Non Video

SILVER

Work: KFC - McDonald's: long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.


Social Media Pages

GOLD

Work: Rom Autentic - Facebook page
Client: Kandia Dulce
Brand: Rom
Author: MRM // McCann
Other credits: UM
Thank you:
MRM // McCann: Laura Belc – Group Creative Director; Adina Stănescu – Group Creative Director; Andreea Apostoliu – Digital Planner; Ionuț Raicu – Art Director; Mădălina Pop – Copywriter; Laura Catea – Web-Designer; Cosmin Voicu – Copywriter; Alina Robu – Social Media Manager; Andreea Sofrone – Group Account Director;
UM: Alina Carasol – Group Account Director; Monica Năstase – Media Manager.

Nominee:
Work: Samsung România Instagram Page
Client: Samsung România
Brand: Samsung
Author: Cheil Centrade România
Other credits: MSL The Practice, STARCOM România
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist
Cheil-Centrade: Radu Bucur – Social Media Coordinator; Petruța Ciuică - Social Media Manager; Maria Toma - Social Media Manager; Andrei Purecel - Social Media Manager; Eduard Cîrstea – Art Director; Luca Costea – Copywriter; Oana Șandru – Copywriter; Sabina Popa – Art Director; Roxana Niță – Group Creative Director; Adina Stănescu - Group Creative Director; Ioana Zamfir – Creative Director, Ileana Ghiță – Account Director; Gabriela Nanu – Digital Business Leader.

Nominee:
Work: Coca-Cola - Instagram page
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ioniță; Andreea Sofrone; Rocsana Marin; Vlad Camanaru; Alina Robu;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.


Social Media Special Mechanics

GOLD

Work: Sprite - Haters
Client: TCCC România
Brand: Sprite
Author: MRM // McCann
Other credits: McCann, UM, McCann PR
Thank you:
MRM // McCann: Simona Suman, Ioana Zamfir – Co-Creative Director; Iaona Enache – Group Creative Director; Corina Ioniță – Head of Art; Andrei Bălan – Head of Planning; Alex Budin – Head of Technology; Andreea Sofrone – Group Account Director; Catalina Popescu - Account Manager; Alina Robu – Social Media Manager;
McCann: Amalia Jakab – Group Account Director; Alina Tomescu – Account Manager; Tiberiu Munteanu – Head of AV; Alex Ionescu – AV Producer;
UM: Victor Croitoru - CEE Regional New Business & Strategy Director; Sandina Crisarcu - Head of Planning; Dana Chitrusca - Account Director; Oana Grigore - Account Manager; Andreea Gavrilescu - Digital Planner;
Coca-Cola: Iuliana Nedelcu - Marketing Manager Sparkling Drinks; Oana Nuta - Senior Brand Manager; Andreea Mitrica - Brand Manager.

GOLD
Work: Long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.

SILVER
Work: How to OLX
Client: OLX România
Brand: OLX România
Author: Jazz Communication
Thank you:
Jazz: Andreea Ghenoiu - Creative & Copywriter; Miruna Dumitrescu – Copywriter; Gabriel Miu - Senior Art Director; Raluca Craioveanu - Account Director; Alexandra Coanca - Account Executive; Andreea Călărașu - Creative Planner;
OLX: Roxana Stanoae - Performance Manager; Cristina Sauciuc - Brand Manager; Paul Neagoe - Business Manager.

SILVER
Work: Logitech #speedchallenge
Client: Logitech România
Brand: Logitech G502 LIGHTSPEED
Author: WorkHorse
Other credits: Logitech România
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Petru – DP; Bogdan Trestianu – Video Editor;
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojo Aleko și Nerub.

Nominee:
Work: Coca-Cola Half-Full
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, McCann PR, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Alex Budin; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
McCann: Amalia Jakab; Madalina Patachia;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
McCann PR: Lavinia Chican; Mihaela Dumitrascu; Maria Iordache;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani.


Online PR Special Projects

GOLD
Work: Long live the neighbor's goat
Client: PressOne
Brand: PressOne
Autor: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.

SILVER
Work: Albalact - Tecşeşti vlogs
Client: Albalact
Brand: Albalact
Author: MRM // McCann
Other credits: McCann, McCann PR
Thank you:
Albalact: Cristina Miclea – Marketing Director; Miruna Mihalache – Senior Brand Manager;
McCann Worldgroup: Cătălin Dobre - Chief Creative Officer; Alex Ionescu – AV Producer;
MRM: Simona Suman – Creative Director; Laura Belc – Group Creative Director; Irina Tănase – Copywriter; Cerasela Usturoi – Art Director; Adelina Luca – Account Director;
McCann PR: Sorina Iordan; Lavinia Chican.

SILVER

Work: #DoneOnPeriod
Client: European Women Alliance / EWA
Brand: European Women Alliance / EWA
Author: Publicis România
Thank you:
Publicis: Silviu Nedelschi - Executive Creative Director; Jorg Riommi - Chief Creative Director; Cristian Anton - Art Director; Albertina Coacci - Group Creative Director; Ruxandra Drilea – Copywriter; Monica Munteanu - PR Director; Andreea Grigorean - PR Director; Alexandra Caciur - Digital Experience Director; Camelia Efrimov - A/V Production Director;
Animotion - Post Production; Saga Film - Production Company.

SILVER
Work: Project Stratos
Client: Samsung România
Brand: Samsung
Author: MSL The Practice
Other credits: Viral Studios
Thank you:
MSL The Practice: Monica Jitariuc – Managing Director; Sarah Stan-Boustani – PR Director; Alina Nechifor – PR Manager; Mihaela Ciocan – PR Executive.



1.3. MOBILE


Mobile Apps

GOLD
Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Thank you:
Leo Burnett: Jorg Riommi - Chief Creative Director; Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Mandea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.

SILVER
Work: Animaterra 2 - The Fantastic World - Mobile APP
Client: Kaufland
Brand: Kaufland
Author: 50s Digital
Thank you:
Kaufland: Alina Golopența; Cristian David; Carmen Boer; Cosmin Ezaru; Cornel Crihana; Ionuț Ciobanu; Florin Ciobanu.

Nominee:
Work: dARe by Samsung
Client: Samsung România
Brand: Samsung
Author: MSL The Practice
Other credits: Leo Burnett; Centrade Cheil
Thank you:
MSL The Practice: Monica Jitariuc – Managing Director; Sarah Stan-Boustani - PR Director; Alina Nechifor – PR Manager; Mihaela Ciocan – PR Executive.


Mobile Campaigns

GOLD
Work: The Banknote Concert
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeș– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.

Nominee:
Work: Unlock Museums Night
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil; One Night Gallery
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Ali Bati - Creative Director; Andrei Nica – Group Creative Director; Marina Cordun – Copywriter; Cătălin Grigore – Art Director; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeș – Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Raluca Acuculiței – Brand Communication Executive.



1.4. DIGITAL CRAFT


Best App Design

SILVER

Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Thank you:
Leo Burnett: Jorg Riommi - Chief Creative Director; Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Mandea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.




Category 2: Digital Strategies


2.1. COMMUNITIES

Brand Associated Communities

GOLD
Work: Logitech #speedchallenge
Client: Logitech România
Brand: Logitech G502 LIGHTSPEED
Author: WorkHorse
Other credits: Logitech România
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Petru – DP; Bogdan Trestianu – Video Editor;
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojo Aleko și Nerub.

SILVER
Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprisan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Răzvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.

Nominee:
Work: Long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.


Brand Built Communities

SILVER
Work: Kinder Milky Stories
Client: Ferrero România
Brand: Kinder Felie de Lapte
Author: Jazz Communication
Other Agency: Digital Yield
Thank you:
Ferrero România: Diana Pasoi - Marketing Director; Anca Geana - Brand Manager; Sabina Huzum - Brand Manager;
Jazz Communication: Andreea Ghenoiu - Creative Director; Andrei Stanciu – Copywriter; Alexandru Rosca - Art Director; Andreea Călărașu - Strategic Planner; Diana Benko - Brand Activation Director; Alexandra Mihus - Account Director; Nicoleta Dumitru - Account Manager; Carmen Raduta - Account Executive;
Cristiana Andrei - Independent Digital Strategist.

Nominee:
Work: #DoneOnPeriod
Client: European Women Alliance / EWA
Brand: European Women Alliance / EWA
Author: Publicis România
Thank you:
Publicis: Silviu Nedelschi - Executive Creative Director; Jorg Riommi - Chief Creative Director; Cristian Anton - Art Director; Albertina Coacci - Group Creative Director; Ruxandra Drilea – Copywriter; Monica Munteanu - PR Director; Andreea Grigorean - PR Director; Alexandra Caciur - Digital Experience Director; Camelia Efrimov - A/V Production Director;
Animotion - Post Production; Saga Film - Production Company


2.2. ONLINE BRANDED CONTENT

GOLD
Work: KFC - Friendzone
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru - Content Director; Simona Suman - Creative Director; Andrei Balan - Head of Strategy; Corina Ioniță - Head of Art; Iulia Boloca - Copywriter; Adina Ciocan - Art Director; Oana Grasu - Group Account Director; Ruxandra Florescu - Account Manager; Simona Mocanu - Account Manager;
UM: Dora Boldor - Account Director; Andreea Pinzariu - Media Manager; Cristi Ene - Senior Digital Planner;
McCann: Costin Bogdan - Creative Director; Tiberu Munteanu - Head of AV; Platon Alexandru - AV Producer; Anca Crișan - AV Producer;
Production: George Gugulici; Radu Voinea; Mirela Mureșan; Andrei Cotarta;
Golin: Alexandra Ion - Digital Manager; Claudia Bodnar - Junior Digital Associate; Constanda Marina - Senior PR Manager; Ana-Maria Stoica - Senior Media Associate; Diana Pralea - Media Associate;
KFC: Monica Eftimie - Chief Marketing Officer; Monica Douglas - Marketing Director; Tina Crețu - Senior Digital Marketing Manager; Gina Zgubea - Senior Digital Marketing Manager; Ionela Vacaru - Brand Manager; Gabriel Alin Nenciu - Senior Brand Manager; Roxana Matasel - Marketing Strategic Planner; Cosmin Canteri - Senior Retail Marketing Manager.

SILVER
Work: KFC - Random series
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru - Content Director; Simona Suman - Creative Director; Andrei Balan - Head of Strategy; Corina Ionita - Head of Art; Cosmin Voicu - Copywriter; Laura Catea - Art Director; Oana Grasu - Group Account Director; Ruxandra Florescu - Account Manager; Simona Mocanu - Account Manager;
UM: Dora Boldor - Account Director; Andreea Pinzariu - Media Manager; Cristi Ene - Senior Digital Planner;
McCann: Costin Bogdan - Creative Director; Tiberu Munteanu - Head of AV; Platon Alexandru - AV Producer; Anca Crișan - AV Producer;
Production: George Gugulici; Radu Voinea; Mirela Mureșan; Andrei Cotarta;
Golin: Alexandra Ion - Digital Manager; Claudia Bodnar - Junior Digital Associate; Constanda Marina - Senior PR Manager; Ana-Maria Stoica - Senior Media Associate; Diana Pralea - Media Associate;
KFC: Monica Eftimie - Chief Marketing Officer; Monica Douglas - Marketing Director; Tina Crețu - Senior Digital Marketing Manager; Gina Zgubea - Senior Digital Marketing Manager; Ionela Vacaru - Brand Manager; Gabriel Alin Nenciu - Senior Brand Manager; Roxana Matasel - Marketing Strategic Planner; Cosmin Canteri - Senior Retail Marketing Manager.

SILVER
Work: Logitech #speedchallenge
Client: Logitech România
Brand: Logitech
Author: WorkHorse
Other credits: Logitech Romania
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Petru – DP; Bogdan Trestianu – Video Editor;
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojo Aleko și Nerub

SILVER
Work: Drama out of nothing
Client: Sanofi România
Brand: MagneVie Stress Resist
Author: Publicis România
Thank you:
Publicis: Jorg Riommi - Chief Creative Director; Romulus Petcan - Group Creative Director; Gabriel Gherca - Group Creative Director; Laur Răboj – Copywriter; Florin Pădurean - Art Director; Lucian Gavril - Account Director; Angi Bolocan - PR Director; Ioana Moașa - PR Executive; Camelia Efrimov - A/V Production Director; Sherin Arabo - Digital Art Director; Bogdan Voina - Events Production Director; Delia Danu - Events Production Director; Andreea Racoceanu – Senior Account Executive; Cristian Buha – Account Manager; Cătălin Albu – Client Service Director; Andreea Grigorean – PR Officer;
Saga Film - Production Company; Animotion - Post Production.


2.3. DIGITAL BRAND EXPERIENCE

GOLD
Work: The Banknote Concert
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeș– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.

SILVER
Work: Coca-Cola – Unity Tracks
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, Syscom Digital, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
McCann: Amalia Jakab; Madalina Patachia;
Syscom Digital: Maia Novolan; Anca Jora;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.

SILVER
Work: Animaterra 2 - The Fantastic World - Mobile APP
Client: Kaufland
Brand: Kaufland
Author: 50s Digital
Thank you:
Kaufland: Alina Golopența; Cristian David; Carmen Boer; Cosmin Ezaru; Cornel Crihana; Ionuț Ciobanu; Florin Ciobanu.

Nominee:
Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Thank you:
Leo Burnett: Jorg Riommi - Chief Creative Director; Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Mandea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.


2.4. GAMIFICATION

GOLD
Work: Animaterra 2 - The Fantastic World - Mobile APP
Client: Kaufland
Brand: Kaufland
Author: 50s Digital
Thank you:
Kaufland: Alina Golopența; Cristian David; Carmen Boer; Cosmin Ezaru; Cornel Crihana; Ionuț Ciobanu.

SILVER
Work: KFC – Smart Chat
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann România; UM Romania; Golin România
Thank you:
MRM // McCann: Laura Belc (Group Creative Director); Mădălina Pop (Copywriter); Ionuț Raicu (Art Director); Dany Manea (Senior Developer); Alex Budin (Head of Technology); Andreea Sofrone (Group Account Director); Simona Mocanu (Account Manager);
UM România: Dora Boldor (Account Director); Andreea Pinzariu (Media Manager);
Golin România: Alexandra Ion (Digital Manager); Claudia Bodnar (Junior Digital Associate); Constanda Marina (Senior PR Manager); Ana-Maria Stoica (Senior Media Associate); Diana Pralea (Media Associate);
KFC: Monica Eftimie (Chief Marketing Officer); Monica Douglas (Marketing Director); Tina Crețu (Senior Digital Marketing Manager); Gina Zgubea (Senior Digital Marketing Manager); Ionela Vacaru (Brand Manager); Gabriel Alin Nenciu (Senior Brand Manager); Roxana Matasel (Marketing Strategic Planner); Cosmin Canteri (Senior Retail Marketing Manager).





Category 3: Interactive Campaigns


3.1. Digital component of an integrated campaign

Digital Component: FMCG – Drinks
GOLD
Work: Coca-Cola - Unity Tracks
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, Syscom Digital, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ioniță; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
Syscom Digital: Maia Novolan; Anca Jora;
McCann: Amalia Jakab; Madalina Patachia;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.

SILVER
Work: The post-holiday holiday
Client: Ursus Breweries
Brand: Ursus Cooler
Author: Kubis Interactive
Other credits: Media Investment
Thank you:
Kubis: Alin Marghidanu – Creative Director; Alexandra Horvath – Group Creative Director; Alina Răduț – Senior Art Director; Laura Fluture – Art Director; Paul Crăciunescu – Copywriter; Ștefan Chirițescu – Head of Strategy; Ștefania Bercu – Strategic Planner; Cristina Schițco – Group Account Director; Andreea Sîrbu – Account Executive; Sebastian Lüba – Head of Social Media; Mădălina Ioan – Social Media Manager; Daniel Placinta: Chief Technology Officer; Dani Ivan: Senior Front-End Developer;
Leo Burnett: Adriana Pașcan - Creative Director; Andrei Nica - Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu - Art Director; Victor Stroe - Associate Director & Head of Strategy; Corina Bratu - Senior Strategic Planner; Diana Alexa - Managing Director; Alina Medaru - Senior Account Manager; Raluca Acuculiței - Account Executive; Sorin Deleanu – Producer;
Media Investment: Zoltan Barti – Digital Media Manager; Alina Mihai – Digital Executive; Veronica Postelnicu – Senior Media Manager; Dora Parfene – Media Manager; Virginia Nuțuloiu – Media Director;
URSUS Breweries: Victor Teioșanu – Premium Brands Director; Cătălin Cirstea - Brand Manager; Adriana Negrea – Media Manager; Victor Popa - Integrated Communications Manager;
Mircea Bravo & Bunica.


Digital Component: FMCG – Non food

SILVER
Work: Life Without Irritations
Client: P&G
Brand: Gillette
Author: Leo Burnett România & Graffiti PR
Other credits: Mediacom
Thank you:
Leo Burnett: George Ilitoi – Copywriter; Irina Szellelki – Copywriter; Octav Ionita – Art Director; Bogdan Vintila - Creative Director; Corina Bratu – Senior Strategic Planner; Vera Cocis – Account Manager; Andreia Anghel – Account Director; Sorin Deleanu – A/V Producer;
Graffiti PR: Roxana Diaconescu; Alexandra Caltun;
P&G: Nikola Cvetkovic – Assistent Brand Manager Shave Care South East Europe; Denisa Ghita – Brand Manager Shave Care South East Europe.


Digital Component: Services
GOLD
Work: The first intelligent banking
Client: BCR
Brand: George
Author: Cohn&Jansen JWT
Other credits: Wavemaker; Atelieru de internet; One Night Gallery
Thank you:
BCR: Ionuț Stanimir, Marketing & Communication Executive Director; Laura Andrei, Head of Marketing; Nicoleta Andreea Deliu, Head of Communication; Ana Maria Ghiurcă, Digital Marketing Coordinator; Adrian Săveanu, George Brand Manager; Cristian Pirvu, Online Specialist; Maria Laura Plugaru, Online Communication Specialist; Catalin Ionita, Corporate Communication Coordinator; Cornelia Pleșoianu, Brand Activation Coordinator; Adrian Stanciu, Merchandising Expert
Cohn&Jansen JWT: Andrei Cohn, Creative Director & Managing Partner; Alex Negoescu, Creative Director; Cătălina Ceparu, Copywriter; Andrei Beșliu, Art Director; Diana Caracota, Strategic Planner; Ruxandra Săvulescu, Client Service Director; Arina Stoenică, Account Director; Oana Știrbu, Account Manager; Ilinca Dumitrescu, AV Producer; Cristian Dobre, BTL & Production Manager;
Atelierul de Internet: Andrei Duțulescu, Managing Director; Ennifer Anefi, Copywriter; Lucian Sora, Web designer;
MME: Mihai Modâlcă, Production manager; Alina Mircea, Postptroduction manager; Andu Radu, Editor; Liviu Miron, Grafica.

SILVER
Work: Action Couriers
Client: FAN Courier
Brand: FAN Courier
Author: Marks
Other credits: Studioset Production
Thank you:
MARKS: Mia Munteanu, Client Service Director; Paula Matei, Account Manager; Andrei Enache, Digital Project Manager; Dan Hagiu, Creative Director; Sabina Stănciucu, Group Creative Director; Irina Radu, Copywriter; Bogdan Boiangiu, Art Director; Bogdan Vintila, Art Director; Lucian Moisei, DTP; Bogdan Mîinescu, Front-end Developer; Radu Cioran, Lead Developer;
FAN COURIER: Roxana Magopeț, Marketing & PR Manager; Adriana Manu, Marketing Assistant Manager;
STUDIOSET: Dan Mateescu, Producer; Adrian Smarandache, Executive Producer; Alina David, Producer; Iulia Dancila, Unit Production Manager; Goran Mihailov, Director; Sabina Frunză, Art Director; Violeta Brie, Key Make-up & Hair; Bogdan Filip, DOP.


Digital Component: Retail
GOLD
Work: KFC - Random series
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru (Content Director); Simona Suman (Creative Director); Andrei Balan (Head of Strategy); Corina Ionita (Head of Art); Cosmin Voicu (Copywriter); Laura Catea (Art Director); Oana Grasu (Group Account Director); Ruxandra Florescu (Account Manager); Simona Mocanu (Account Manager);
UM: Dora Boldor (Account Director); Andreea Pinzariu (Media Manager); Cristi Ene (Senior Digital Planner);
McCann: Costin Bogdan (Creative Director); Tiberu Munteanu ( Head of AV); Platon Alexandru (AV Producer); Anca Crisan (AV Producer);
Production team: George Gugulici; Radu Voinea; Mirela Muresan; Andrei Cotarta;
Golin: Alexandra Ion (Digital Manager); Claudia Bodnar (Junior Digital Associate); Constanda Marina (Senior PR Manager); Ana-Maria Stoica (Senior Media Associate); Diana Pralea (Media Associate);
KFC: Monica Eftimie (Chief Marketing Officer); Monica Douglas (Marketing Director); Tina Cretu (Senior Digital Marketing Manager); Gina Zgubea (Senior Digital Marketing Manager); Ionela Vacaru (Brand Manager); Gabriel Alin Nenciu (Senior Brand Manager); Roxana Matasel (Marketing Strategic Planner); Cosmin Canteri (Senior Retail Marketing Manager)

SILVER
Work: The Welcome Home Whopper
Client: AmRest
Brand: Burger King
Author: MSL The Practice & Publicis România
Other credits: Zenith România
Thank you:
Burger King: Alan Laughlin – President; Daniel Ryška - Director CE&SEE; Katarzyna Makowska - Marketing Manager; Alin Nenciu - Marketing Manager; Katarzyna Bieszczad - HR Manager; Katarzyna Skorupska - Country Manager;
MSL The Practice: Ioana Moașa - Communication Manager; Cătălin Bran - Innovation Manager; Cristina Chicuș - Senior Project Manager, Events & Experience; Alexandra Ivan - Account Executive; Oana Bulexa - Managing Director; Andreea Logigan - Head of Corporate;
Publicis România: Jörg Riommi - Chief Creative Officer Publicis Groupe Central & Eastern Europe and Publicis România; Calin Buzea - Managing Director, Nurun; Vlad Socianu – Art Director; Cosmin Anghel – Copywriter; Sherin Arabo – Digital Art Director; Roberta Schuster – Art Director; Diana Maftei – Junior Art Director; Romulus Petcan – Group Creative Director; Gabriel Gherca – Group Creative Director; Radu Luca – Managing Director; Valentina Voicu – Account Manager; Georgiana Dascalescu – Account Manager; Alin Darie – Senior Art Director;
Zenith România: Sorin Iriciuc - Communications Planner; Liviu Ionescu - Senior Digital Media Planner; Hoang-Anh Vu - Junior Digital Media Planner; George Zavaioanu - Programmatic Specialist; George Floricel - Head of OOH; Ioana Folica - Senior Media Researcher.


Digital Component: Durables

GOLD
Work: The Banknote Concert
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeș– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.


Digital Component: Art, Culture, Media and Entertainment

SILVER
Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprișan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Răzvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.

SILVER
Work: Long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.


Digital Component: Social campaigns, political and awareness messages

GOLD

Work: Unquiet Voices
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade România
Other credits: Studioset, Bad Unicorn, Atelieru
Thank you:
Cheil Centrade: Roxana Niță – Group Creative Director / Art Director; Adina Stănescu - Group Creative Director / Copywriter; Ioana Zamfir – Creative Director; Ileana Ghiță – Account Director; Monica Garbur - Head of AV Production; Paula Stan - Head of Digital Development; Mona Opran – COO;
Atelieru: Andrei Duțulescu – Project Manager; Cristina Băra - Senior Web Developer;
Bad Unicorn: Monica Felea – PR Director; Anca Spiridon – PR Manager;
Studioset: Ioana Mischie – Artistic Direction.


GRAND PRIX INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN


Work: The Banknote Concert
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeș– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.



3.2. Full Digital Campaign


Full Digital: Services

GOLD
Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Thank you:
Leo Burnett: Jorg Riommi - Chief Creative Director; Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Mandea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.

Nominee:
Work: Burnout Hotline
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Thank you:
Leo Burnett România: Vasilije Corluka - Chief Creative Officer; Victor Stroe – Associate Director and Head of Strategy; Andreas Aron – Group Creative Director; Viorel Holovach – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Magdalena Cernat – Senior Brand Communication Manager; Corina Bratu – Senior Strategic Planner; Maria Zvinca – Digital Planner; Dan Frinculescu – Contributor Creative Director; Diana Alexa – Managing Director; Alexandru Zlavog - A/V Producer;
Telekom România: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Ciprian Postelnicu - Head of Media.


SPECIAL AWARD - BEST USE OF TECHNOLOGY

Work: The Banknote Concert
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeș– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer


SPECIAL AWARD – Winner YouTube Ads Leaderboard

Work: Lucrare: eMAG: Libertate în fiecare zi
Client: eMAg
Brand: eMAg
Author: Papaya Advertising


SPECIAL AWARD – YouTube Ads Leaderboard | People's Choice

Work: Istoria alternativă ING
Client:
ING
Brand:
ING
Author:
Headvertising


SPECIAL AWARD – Traiascǎ Capra Vecinului de la GMP şi Webstyler

Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprișan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Răzvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.


DIGITAL CLIENT OF THE YEAR: Samsung România
AGENCY OF THE YEAR: Leo Burnett România



 

back