Category: WEBSITE & MOBILE
WEBSITES
NOMINEE
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis România, MSL The Practice, Starcom, FrameBreed Studio
Team: Monica Dudău, Head of Marketing Real Estate Europe, OLX Group | Cătălina Ciorei, Senior Marketing Manager, Storia.ro & OLX Real Estate | Sonia Ardelean, Independent Consultant, OLX Group | Claudiu Masă, Performance Marketing Specialist, OLX Group | Miruna Dumitrescu, Group Creative Director, Publicis România | Ciprian Frunzeanu, Group Creative Director, Publicis România | Mihnea Gheorghiță, Group Creative Director, Publicis România | Andreea Crivăț, Copywriter, Publicis România | Natalia Mocanu, Art Director, Publicis România | Sherin Arabo, Senior Art Director, Publicis România | Alin Sîrbu, Senior Art Director, Publicis România | Ana Blas, Senior Data Analyst, Digitas | Loredana Andrei, Senior Strategic Planner, Publicis România | Vlad Dobrescu, Programmer, Digitas | Bogdan Ivașcu, Digital Video Production Lead, Digitas | Alexandra Trofin, Managing Director, Digitas | Claudia Cofaru, Account Director, Digitas | Roxana Stratulat, Client Lead, MSL The Practice | Alexandra Croitoru, Communication Director, MSL The Practice | Anca Saltan, Client Lead, Starcom România
WEBSITES
NOMINEE
Work: The Mici Route
Client: PepsiCo Romania
Brand: Pepsi Romania
Author: Leo Burnett
Other credits: OMD
The Team: Adriana Pascan, Chief Creative Officer, Leo Burnett | Cristina Calota, Creative Director, Leo Burnett | Oana Nastase, Integrated Strategy Director, Leo Burnett | Ana Miculescu, Growth & Innovation Director, Leo Burnett | Alexandra Slotea, Senior Account Manager, Leo Burnett | Malina Sandu, Junior Account Manager, Leo Burnett | Mara Sabau, Group Creative Director, Leo Burnett | Bianca Muscalu, Group Creative Director, Leo Burnett | Vladimir Trasa, Copywriter, Leo Burnett | Alexandru Silinescu, Art Director, Leo Burnett | Alexandru Iliescu, Senior Copywriter, Leo Burnett | Silvana Frinculescu, Senior Art Director, Leo Burnett | Barna Nemethi, Producer, est.now | Andrei Ion, SM Content Creator & Producer, Leo Burnett | Mihaela Hristea, Senior Marketing Manager Beverages, Pepsico | Claudia Brezeanu, Brand Manager Pepsi, Pepsico | Ioana Marin, Senior Brand Manager Pepsi, Pepsico | Ciprian Postelnicu, Media & Communication Strategy Manager, Pepsico
BEST WEBSITE CONTENT
SILVER
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis România, MSL The Practice, Starcom, FrameBreed Studio
The Team: Monica Dudău, Head of Marketing Real Estate Europe, OLX Group | Cătălina Ciorei, Senior Marketing Manager, Storia.ro & OLX Real Estate | Sonia Ardelean, Independent Consultant, OLX Group | Claudiu Masă, Performance Marketing Specialist, OLX Group | Miruna Dumitrescu, Groupe Creative Director, Publicis România | Ciprian Frunzeanu, Groupe Creative Director, Publicis România | Mihnea Gheorghiță, Groupe Creative Director, Publicis România | Andreea Crivăț, Copywriter, Publicis România | Natalia Mocanu, Art Director, Publicis România | Sherin Arabo, Senior Art Director, Publicis România | Alin Sîrbu, Senior Art Director, Publicis România | Ana Blas, Senior Data Analyst, Digitas | Loredana Andrei, Senior Strategic Planner, Publicis România | Vlad Dobrescu, Programmer, Digitas | Bogdan Ivașcu, Digital Video Production Lead, Digitas | Alexandra Trofin, Managing Director, Digitas | Claudia Cofaru, Account Director, Digitas | Roxana Stratulat, Client Lead, MSL The Practice | Alexandra Croitoru, Communication Director, MSL The Practice | Anca Saltan, Client Lead, Starcom România
Category: SOCIAL MEDIA & COMMUNITIES
SOCIAL MEDIA PAGES
SILVER
Work: Lidl Romania TikTok Page
Client: Lidl
Brand: Lidl
Author: Ogilvy Romania
The Team: Oana Radu, Marketing Director, Lidl Romania | Alina Tane, Media Manager, Lidl Romania | Mihaela Georgescu, Strategy & Brand Embassy Manager, Lidl Romania | Raluca Nistor, Social Media & Influencer Marketing Specialist, Lidl Romania | Ioana Dumitrescu, Engagement & Social Media Manager, Lidl Romania | Elena Ene, Social Media & Influencer Marketing Specialist, Lidl Romania | Andreea Aron, Social Media Specialist, Lidl Romania | Casandra Murarasu, TikTok Content Creator, Ogilvy Romania | Lidia Albu, Social Media Director, Ogilvy Romania | Cristina Tudose, Social Media Manager, Ogilvy Romania | Ioana Traistaru, Strategic Planner, Ogilvy Romania | Bianca Troncea, Head of Strategy, Ogilvy Romania | Alexandru Constantin, Senior Copywriter, Ogilvy Romania | Bianca Milea, Art Director, Ogilvy Romania | Adrian Diac, Executive Creative Director, Ogilvy Romania
SOCIAL MEDIA SPECIAL MECHANICS
NOMINEE
Work: The Overnight Social Media Sensation from Oldspice
Client: Procter & Gamble
Brand: Old Spice
Author: Leo Burnett
Other credits: MSL The Practice, Starcom Worldwide, NewView
The Team: Oana Radu, Marketing Director, Lidl Romania | Alina Tane, Media Manager, Lidl Romania | Mihaela Georgescu, Strategy & Brand Embassy Manager, Lidl Romania | Raluca Nistor, Social Media & Influencer Marketing Specialist, Lidl Romania | Ioana Dumitrescu, Engagement & Social Media Manager, Lidl Romania | Elena Ene, Social Media & Influencer Marketing Specialist, Lidl Romania | Andreea Aron, Social Media Specialist, Lidl Romania | Casandra Murarasu, TikTok Content Creator, Ogilvy Romania | Lidia Albu, Social Media Director, Ogilvy Romania | Cristina Tudose, Social Media Manager, Ogilvy Romania | Ioana Traistaru, Strategic Planner, Ogilvy Romania | Bianca Troncea, Head of Strategy, Ogilvy Romania | Alexandru Constantin, Senior Copywriter, Ogilvy Romania | Bianca Milea, Art Director, Ogilvy Romania | Adrian Diac, Executive Creative Director, Ogilvy Romania
SOCIAL MEDIA SPECIAL MECHANICS
NOMINEE
Work: SOMEDAY
Client: SAMEDAY
Brand: SAMEDAY
Author: WOPA Communication
Other credits: Fortuners
The Team: Elena Stoica, VP of Marketing & Growth, SAMEDAY | Andreea Predoiu, Social Media Specialist, SAMEDAY | Dana-Cristiana Teodorescu, Brand Manager, SAMEDAY | Alina Minu, Brand Marketing and Communication Manager, SAMEDAY | Claudiu Dobriță, Executive Creative Director, WOPA Communication | Vlad Lipovanu, Head of Digital, WOPA Communication | Mihai Marin, Graphic Designer, WOPA Communication | Monica Iosif, Account Director, WOPA Communication | Andreea Bozoi, Managing Director, Fortuners | Codrin Bădescu, Head of Social Media, Fortuner | Eduard Biciușcă, Senior Social Media Manager, Fortuners | Andrei Canea, Social Media Specialist, Fortuners | Maria Presmereanu, Graphic Designer, Fortuners
BEST COMMUNITY ENGAGEMENT
GOLD
Work: Squid Game 2 - Stock Liquidation
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
The Team: Ioana Zamfir, CCO, MRM | Carina Toma, Digital Creative Director, MRM | Adrian Rusu, Creative Director, MRM | Ionut Cioroiu, Copywriter, MRM | Eleni Bacula, Art director, MRM | Andrei Ilincaru, Art director, MRM | Alexandru Zamfir, UX/UI Designer, MRM | Ioana Teodorescu, Director of Client Services & Growth, MRM | Ruxandra Oprea, Senior Account Manager, MRM | Ana Preda, Junior Account Manager, MRM | Ștefania Bercu, Sr Strategic Planner, MRM | Alexandra Hera, Media Account Manager, Wavemaker Romania | Sabrina Canea, Senior Communication Manager, MSL The Practice | Radu Selaru, Producer, LUCA-S ART FILM | Simona Dumitrascu, UPM, LUCA-S ART FILM | Andreea Cartu, Head of social, Puzzle Onvertising | Andreea Cotet, Sr Social Media Manager, Puzzle Onvertising | Maciek Janiszewski, Marketing Manager CEE, NETFLIX | Ada Gheorghiu, Marketing Production Manager CEE (CEE), NETFLIX
BEST COMMUNITY ENGAGEMENT
GOLD
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
The Team: Diana Iordache, Brand Manager Ice Cream, Unilever | Oana Vlad, Brand Building Executive Ice Cream, Unilever | Ioana Mușat, Managing Director, The Geeks | Laura Belc, Creative Director, Saatchi & Saatchi + The Geeks | Miruna Antonescu, Head of Strategy, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks | Maria Negoiță, Strategic Planner, Saatchi & Saatchi + The Geeks | Oana State, Group Creative Director, Saatchi & Saatchi + The Geeks | George Liloiu, Senior Art Director, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Radu Glodeanu-Carata, Video Editor, Saatchi & Saatchi + The Geeks | Cristina Tănase, Senior Account Manager, Saatchi & Saatchi + The Geeks | Simona Zglimbea, Account Director, Saatchi & Saatchi + The Geeks | Alexandru Tănase, Head of Social Media, Saatchi & Saatchi + The Geeks | Ioana Oprea, Junior Social Media Executive, Saatchi & Saatchi + The Geeks | Vlad Petre, CEO, Saatchi Creative Hub
BEST COMMUNITY ENGAGEMENT
SILVER
Work: Fans are the new influencers: Lidl TikTok Page Launch in Romania
Client: Lidl
Brand: Lidl
Author: Ogilvy Romania
The Team: Oana Radu, Marketing Director, Lidl Romania | Alina Tane, Media Manager, Lidl Romania | Mihaela Georgescu, Strategy & Brand Embassy Manager, Lidl Romania | Raluca Nistor, Social Media & Influencer Marketing Specialist, Lidl Romania | Ioana Dumitrescu, Engagement & Social Media Manager, Lidl Romania | Elena Ene, Social Media & Influencer Marketing Specialist, Lidl Romania | Andreea Aron, Social Media Specialist, Lidl Romania | Casandra Murarasu, TikTok Content Creator, Ogilvy Romania | Lidia Albu, Social Media Director, Ogilvy Romania | Cristina Tudose, Social Media Manager, Ogilvy Romania | Bianca Troncea, Head of Strategy, Ogilvy Romania | Ioana Traistaru, Strategic Planner, Ogilvy Romania | Alexandru Constantin, Senior Copywriter, Ogilvy Romania | Bianca Milea, Art Director, Ogilvy Romania | Adrian Diac, Executive Creative Director, Ogilvy Romania
BEST COMMUNITY ENGAGEMENT
NOMINEE
Work: Asks and Tells // Nedumeriri și Lămuriri
Client: Kaufland România
Brand: Kaufland
Author: v8 interactive
The Team: Laura Ionescu, Creative director, v8 interactive | Andreea Siran, Group Creative Director, v8 interactive | Adriana Paulică, Senior Art Director, v8 interactive | Adina Stanescu, Creative director, v8 interactive (past) | Rareș Boghiu, Art Director, v8 interactive | Eduard Dică, Copywriter, v8 interactive | Alexandra Coancă, Account Director, v8 interactive | Camelia Cucu, Head of Digital Strategy, v8 interactive | Liviu Isop, AV Producer, v8 interactive | Ionuț Andrei, CEO, v8 interactive | Alina Roxana Golopența, Marketing Director, Kaufland | Silviu Buidan, Head of Digital Marketing, Kaufland | Iustin-Răzvan Moței, Social & Online Marketing Specialist, Kaufland | Laura Adelina Pavel, Social & Online Marketing Specialist, Kaufland | Cosmin Ezaru , Creative Marketing Director, Kaufland | Bread Content, Production, Bread content | Octav Gheorghe, Movie Director, Bread content | Alex Burlac, Producer, Bread content
BEST COMMUNITY ENGAGEMENT
NOMINEE
Work: Pampers - Stories to Hug Preemies
Client: Procter & Gamble
Brand: Pampers
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+
The Team: Irina Becher, Creative & Business Development Director P&G Unit, Leo Burnett | Corina Bratu, Planning Director, Leo Burnett | Adrian Bujenita, Senior Copywriter, Leo Burnett | Silvia Gradinaru, Senior Copywriter, Leo Burnett | Octavian Ionita, Senior Art Director, Leo Burnett | Andreia Anghel, Head of Client Business Management, Leo Burnett | Julide Omer, Communication Manager, Leo Burnett | Ioana Motei, Communication Manager, Leo Burnett | Emanuela Urmuzescu, Senior AV Producer, Leo Burnett | Alexandra Iordachescu, Brand Lead, Starcom Worldwide | Rodica Mihalache, Data Intelligence Lead, Starcom Worldwide | Anca Rosu, Client Manager, Starcom Worldwide | Alina Stanescu, Client Manager, Starcom Worldwide | Ruxandra Voicu, Digital Client Manager, Starcom Worldwide | Mariana Oprea, Senior Influencer Marketing, GRF+ | Veronica Stoica, Influencer Marketing Specialist, GRF+ | Andreea Motoc, Communication Specialist, GRF+ | Bianca Ranete, Communication Specialist, GRF+
INFLUENCER MARKETING
GOLD
Work: Squid Game 2 - Squid Dilemma
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
The Team: Ioana Zamfir, CCO, MRM | Carina Toma, Digital Creative Director, MRM | Adrian Rusu, Creative Director, MRM | Robert Eftenie, Sr Copywriter, MRM | Adina Ciocan, Sr Art, MRM | Ioana Teodorescu, Director of Client Services & Growth, MRM | Ruxandra Oprea, Senior Account Manager, MRM | Ana Preda, Junior Account Manager, MRM | Dragos Vantu, BTL & Experiences Director, MRM | Ștefania Bercu, Sr Strategic Planner, MRM | Alexandra Hera, Media Account Manager, Wavemaker Romania | Dumitru Chiriac, OOH Media Specialist, Wavemaker Romania | Sabrina Canea, Senior Communication Manager, MSL The Practice | Radu Selaru, Producer, LUCA-S ART FILM | Simona Dumitrascu, UPM, LUCA-S ART FILM | Andreea Cartu, Head of social, Puzzle Onvertising | Andreea Cotet, Sr Social Media Manager, Puzzle Onvertising | Maciek Janiszewski, Marketing Manager CEE, NETFLIX | Ada Gheorghiu, Marketing Production Manager (CEE), NETFLIX | Ioana Zvâc, Social Marketing Manager - CEE, NETFLIX
INFLUENCER MARKETING
SILVER
Work: Philips Lumea IPL - Epilare #calumea
Client: Philips
Brand: Philips Lumea
Author: Friends TBWA
Other credits: OMD, Grou Production
The Team: Dan Șendroiu, Head of Strategy, FriendsTBWA | Adrian Preda (Predu), Creative Director, FriendsTBWA | Paul Nedelcu, Creative Director, FriendsTBWA | Lavinia Plohod, Senior Art Director, FriendsTBWA | Dana Bratu, Senior Copywriter, FriendsTBWA | Vlad Belcin, Senior Copywriter, FriendsTBWA | Anda Andrei, Account Director, FriendsTBWA | Valeria Petcu, Marketing Lead Philips Personal Health Romania, Philips Romania | Alina Nedea, Marketing Manager Beauty, Philips Romania | Cristina Ciorascu, Digital & Campaign Manager, Philips Romania | Andrei Dumitru, CRM Manager, Philips Romania | Ioana Corcodel, Media Director, OMD | Anca Boia, Senior Digital Manager, OMD | Cristian Preda, Digital Manager, OMD | Andreea Mihaeș, Media Executive, OMD | Diana Nițu, Influencer Marketing Specialist, OMD | Luiza Florescu, Influencer Marketing Specialist, OMD | Eva Ghiță, Digital Manager, OMD | Serghei Chiviriga, Director, GROU PRODUCTION | Răzvan Roșca, DOP, GROU PRODUCTION
INFLUENCER MARKETING
SILVER
Work: Get Ready With Me to Retire
Client: BCR
Brand: BCR Pensii
Author: Digitas
Other credits: Publicis Media, Spark Foundry, Publicis Relations
The Team: Nicoleta Mihaela Farkaș, Head of Marketing and Communication, BCR Pensii | Andreea Bădin, Social Media Lead, BCR | Dragoș Gheorghe, Executive Director and Member of Management Board, BCR Pensii | Radu Crăciun, President of the Management Board, BCR Pensii | Nicoleta Deliu-Pașol, Head of Communication and CSR, BCR | Ionuț Stanimir, Director of Marketing and Communication, BCR | Ana-Maria Ghiurcă, Head of Digital Marketing, BCR | Ana-Maria Țarălungă, Creative Director, Digitas | Lorena Enache, Copywriter, Digitas | Cristina Gheorghe, Art Director, Digitas Teodora Botezatu, Art Director, Digitas | Andreea Popovici, Community and Engagement Manager, Digitas | Diana Beldiman, Social Media Planner, Digitas | Alexandra Trofin, Managing Director, Digitas | Bogdan Ivașcu, Digital Video Production Lead, Digitas | Alexandra Voinescu, Digital Media Planner, Publicis Media | Călin Vasile, Biddable Media Specialist, Publicis Media | Dana Eustafievici, Digital Lead, Publicis Media | Ioana Ciobanu, Communications Director, Publicis Relations | Cosmin Rădulescu, Communications Manager, Publicis Relations
INFLUENCER MARKETING
NOMINEE
Work: AVON ULTRA
Client: Avon Romania
Brand: Avon Ultra
Author: Oxygen
Other credits: Initiative Romania
The Team: Cosmin Baba, Creative Director, Oxygen | Silvia Dumitru, Group Creative Director, Oxygen | Iarina Comanescu, Copywriter, Oxygen | Anisoara Mina, Senior Art Director, Oxygen | Sinziana Focsa, Senior Strategic Planner, Oxygen | Alina Chicos, Senior Account Manager, Oxygen | Claudia Neagoe, Senior PR Manager, Oxygen | Alina Jijau, Senior PR Director, Oxygen | Diana Sandru, PR Manager, Oxygen | Violeta Nicula, BTL Manager, Oxygen | Cornelia Tone, Corporate & Product PR Lead, Avon Romania | Ana-Maria Nicolae, Head of Integrated Communication, Avon Romania | Cristina Avram, Head of Marketing, Avon Romania | Stefania Dinu, Brand Activation Specialist, Avon Romania | Teodora Popa, Social Media & Content Specialist, Avon Romania
INFLUENCER MARKETING
NOMINEE
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
The Team: Alexandra Olaru, Director Legal & External Affairs, Vodafone Romania
Ruxandra Rău, Director, Brand and Marketing Communication | Irina Mihăilescu, Manager Brand & Commercial Communication, Vodafone Romania | Angela Galeța, Director, Vodafone Foundation Romania | Ioana Taflan, Communications Manager, Vodafone Foundation Romania | Andreea Banu, Public Relations Manager, Vodafone Romania | Daniela Radu, Public Relations Manager, Vodafone Romania | Maria Mitea, Brand Manager, Vodafone Romania | Camelia Cotos, Trade Marketing Manager, Vodafone Romania | Adrian Tinta, Senior Brand Manager, Vodafone Romania | Gerhald Ernst, PR Account Director, Oxygen | Cosmin Baba, Creative Director, Oxygen | Andreas Aron, Group Creative Director, Oxygen | Ana-Maria Drăgoi, Senior Social Media Manager, Oxygen | Alina Dima, PR Coordinator, Oxygen | Tamara Calotescu, Social Media Coordinator, Oxygen | Bianca Basturea, Account Coordinator, Oxygen | Viorel Holovach, Senior Art Director, Oxygen | Mihaela Mineu, Head of BTL, Oxygen | Ionuț Maholea, BTL Account Manager, Oxygen
INFLUENCER MARKETING
NOMINEE
Work: Nothing Great Came From The First Try
Client: McDonald's Romania
Brand: McDonald's
Author: DDB Romania
Other credits: Tribal Worldwide, OMD
The Team: Roxana Nita, Executive Creative Director, DDB | Andra Vlasceanu, Senior Art Director, DDB | Alexandra Jitarel, Senior Copywriter, DDB | Karina Condei, Senior Strategic Planner, DDB | Luciana Cucoanes, Head of Strategy, DDB | Ana Maria Rădulescu, Account Director, DDB | Andreea Voicilă, Account Manager, DDB | Roxana Tâmpău, Managing Director, DDB | Liviu Antonescu, Senior Graphic Designer, DDB | Eliza Panghe, Junior Art Director, DDB | Nicoleta Grigoriu, DTP Specialist, DDB | Marian Mihailescu, DTP Specialist, DDB | Alexandru Matei, Production Manager, DDB | Irina Angelescu, Marketing Director Premier Capital & Marketing Director Premier Restaurant Romania, McDonald's | Ioana Bibita, Junior Brand Activation Manager, McDonald's | Cristina Onica, Account Manager, Tribal Worldwide | Ninelly Popovici, Senior Account Executive, Tribal Worldwide | Gabriela Ursu, Senior Social Media Manager, Tribal Worldwide | Anastasia Lungu, Community Manager, Tribal Worldwide | Denisa Gaina, Junior Art Director, Tribal Worldwide | Mircea Bodolan, Senior Digital Manager, OMD | Alex Marinas, Senior Media Manager, OMD | Luiza Popa, OOH Lead, OMD
Category: VIDEO
VIRAL VIDEO
GOLD
Work: "Călușarul” Game vs. Squid Game: Dancing With Danger
Client: NETFLIX
Brand: NETFLIX
Author: Jam Session Agency
Other credits: Puzzle Onvertising (Social Media Agency), MSL The Practice (PR Agency)
The Team: Ioana Zvac, Social Marketing Manager CEE, Netflix CEE | Ada Gheorghiu, Marketing Creative Producer, Netflix CEE | Valentin Suciu, Lead Creative Director, Jam Session Agency | Oana Oprea, Head of Digital & Brand Strategist, Jam Session Agency | Alexandra Lupeanu, Group Account Director, Jam Session Agency | Alexandra Bolocan, Account Manager, Jam Session Agency | Felicia Stoica, Social Media Manager, Jam Session Agency | George Liloiu, Art Director, Jam Session Agency | Andreea Cartu, Head of social, Puzzle Onvertising | Andreea Cotet, Sr. Strategist si Sr. Social Media Manager, Puzzle Onvertising | Sabrina Canea, Senior Communication Manager, MSL The Practice
VIRAL VIDEO
NOMINEE
Work: Head&Shoulders With Apple Cider Vinegar
Client: Procter & Gamble
Brand: Head & Shoulders
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+, NewView
The Team: Irina Becher, Creative & Business Development Director PG Unit, Leo Burnett | Silvia Gradinaru, Creative Group Director, Leo Burnett | Valentina Marcov, Copywriter, Leo Burnett | Octavian Ionita, Senior Art Director, Leo Burnett | Corina Bratu, Planning Director, Leo Burnett | Maria Man, Strategic Planner, Leo Burnett | Nicoleta Pena, Account Manager, Leo Burnett | Alex Tunaru, Head of Digital, Leo Burnett | Diana Paduraru, SM Content Creator & Producer, Leo Burnett | Vladimir Ciobanu, SM Content Creator & Producer, Leo Burnett | Ruxandra Voicu, Digital Client Manager, Starcom Worldwide | Alexandra Suditu, Media Manager, Starcom Worldwide | Denisa Rusu, Brand Director Hair Care South East Europe, Procter & Gamble | Georgiana Antohi, Senior Brand Manager Hair Care Romania & Moldova, Procter & Gamble
ONLINE SINGLE VIDEO
GOLD
Work: The Grannies' Christmas Game vs. Squid Game
Client: NETFLIX
Brand: NETFLIX
Author: Jam Session Agency
Other credits: Puzzle Onvertising (Social Media Agency), MSL The Practice (PR Agency)
The Team: Ioana Zvac, Social Marketing Manager CEE, Netflix CEE | Ada Gheorghiu, Marketing Creative Producer, Netflix CEE | Maciej Janiszewski, CEE Marketing Manager, Netflix CEE | Monika Wasilewska, Social Marketing Manager CEE, Netflix CEE | Valentin Suciu, Lead Creative Director, Jam Session Agency | Oana Oprea, Head of Digital & Brand Strategist, Jam Session Agency | Alexandra Lupeanu, Group Account Director, Jam Session Agency | Andreea Cartu, Head of social, Puzzle Onvertising | Andreea Cotet, Sr. Strategist, Puzzle Onvertising | Sabrina Canea, Senior Communication Manager, MSL The Practice | Alexandra Bolocan, Account Manager, Jam Session Agency | Codrin Vasile, Copywriter, Jam Session Agency | Raluca Iftimie, Group Creative Director, Jam Session Agency | Diana Dalimon, Art Director, Jam Session Agency
ONLINE SINGLE VIDEO
GOLD
Work: Inner Alerts
Client: Bitdefender
Brand: Bitdefender
Author: DDB Romania
Other credits: DIUD (Production Company)
The Team: Roxana Nita, Executive Creative Director, DDB | Andra Vlasceanu, Senior Art Director, DDB | Alexandra Jitarel, Senior Copywriter, DDB | Karina Condei, Senior Strategic Planner, DDB | Roxana Tampau, Managing Director, DDB | Luciana Cucoanes, Head of Strategy, DDB | Andreea Boiangiu, Account Manager, DDB | Mirabela Enache Dinu, Head of Social Media, Bitdefender | Oana Nichiforov, Social Media Manager, Bitdefender | Cristina Andrei, Director Digital Marketing, Bitdefender | Anca Gheorghe, Head of Diud Studio, Diud | Claudia Pripas, Partner New Business & Operations, Diud | Andreea Paduraru, Director, Diud
ONLINE SINGLE VIDEO
SILVER
Work: Real vs. Fake
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Media Investment
The Team: Mihai Fetcu, Creative Director, Cohn & Jansen Creative Network | Diana Crasmariu, General Manager & Head of strategy, Cohn & Jansen Creative Network | Teodora Stefan, Senior Strategic Planner, Cohn & Jansen Creative Network | Ana Vasilache, Senior Copywritter, Cohn & Jansen Creative Network | Daniel Moisa, Senior Art Director, Cohn & Jansen Creative Network | Arina Stoenica, Client Service Director, Cohn & Jansen Creative Network | Alina Floroian, Group Account Director, Cohn & Jansen Creative Network | Jean Valvis, President & General Manager, Valvis Holding | Valentina Vesler, Head of PR & Communication, Valvis Holding | Diana Toma, Brand Manager, Valvis Holding | Christos Valvis, Senior Brand Manager, Valvis Holding | Oana Mica, Communications Project Manager, Valvis Holding | Menotty Tudosie, Special Projects Manager, Valvis Holding | Crina Bibicu, Media Director, Media Investment | Iulia Danescu, Media Manager, Media Investment
ONLINE SINGLE VIDEO
NOMINEE
Work: Bills of Contraception
Client: The Coalition for Gender Equality
Brand: The Coalition for Gender Equality
Author: DDB Romania
Other credits: Porter Novelli (PR), Innovaty (PR), Media Investment (Media), MME(Production). Special thanks: Network Regina Maria, Ilinca Manolache (Actress), Alexandru Nimurad (Illustrator)
The Team: Roxana Nita, Executive Creative Director, DDB | Luca Costea, Senior Copywriter, DDB | Ana Tanasa, Head of Art, DDB | Luciana Cucoaneș, Head of Strategy, DDB | Roxana Țâmpău, Managing Director, DDB | Roxana Memetea, Managing Partner, DDB | Denisa Dumitrescu, Head of Development, DDB | Andrada Cilibiu, Coordonator PR și Comunicare, Centrul Filia | Hypno (Bogdan Moldoveanu), Director, MME | Alexandru Dorobantu, DOP, MME | Vlad Coman, Offline editor & sound designer, MME | Denisa Marin, Online editor & versioning, MME | Alexandru Oae, Compositor AE, MME | Andu Radu (Abator), Grade, MME | Adrian Smeu, Production Manager, MME | Alexandra David, Post Production Sup, MME
ONLINE SINGLE VIDEO
NOMINEE
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
The Team:Ioana Zamfir, Chief Creative Officer, MRM | Costin Bogdan, Executive Creative Director, MRM | Adrian Rusu, Creative Director, MRM | Carina Toma, Digital Creative Director, MRM | Mihai Constantinescu, Group Creative Director, MRM | Costin Zisu, Copywriter, MRM | Traian Popa, Designer, MRM | Anne Schepp, Senior Strategic Planner, MRM | Andreea Sofrone, Head of Business, MRM | Ionela Ionescu, Regional Account Director, MRM | Alexandru Platon, Head of Production, MRM | Oana Maria Dragomir, External Communication Specialist, Lidl | Maria Mosorescu, Corporate Communication Manager, Lidl | Maria Ruxandra Mihai, Head of Corporate Communication & CSR, Lidl | Bianca Elena Cenusescu, External Communication Consultant, Lidl | Maria Andreea Ungureanu, CSR Specialist, Lidl | Maria Mihai, Communication & CSR Director, Lidl | Catalina Popescu, Account Manager, MRM | Paula Ionescu, Group Creative Director, MRM | Ioana Darlau, Senior Account Manager, MRM
ONLINE SINGLE VIDEO
NOMINEE
Work: Vola - Higher Standards
Client: Vola
Brand: Vola
Author: Vola
Other credits: RXM Creative (Advertising Agency), Better (Strategy), 2029 PRODUCTIONS (Production Company)
The Team: Claudia Tocilă, Head of Marketing, Vola | Daniel Truică, CEO, Vola RO | Mihai Botărel, Executive Creative Director, RXM Creative | Raul Mândru, Executive Creative Director, RXM Creative | Amalia Jakab, Managing Director, RXM Creative | Matei Curtașu, Creative Director, RXM Creative | Alina Nechita, Senior Art Director, RXM Creative | Emi Chițu, Account Director, RXM Creative | Alexandra Bolocan, Senior Project Manager, RXM Creative | Maria Ilie, Digital & Social Media Manager, RXM Creative | Raluca Kovacs, Founder & CSO, Better | Ana Chreih, Managing Director, Better | Bogdan Moldoveanu (Hypno), Director, 2029 PRODUCTIONS | Marius Erhan, Executive Producer, 2029 PRODUCTIONS
ONLINE SINGLE VIDEO
NOMINEE
Work: Tomi – Bubuiala! Japoniaaa!
Client: Orkla Foods Romania
Brand: TOMI
Author: Zenith Romania
Other credits: Griffin Advertising
The Team: Cristina Pinciu, Client Lead, Zenith Romania | Camelia Balinca, Media Activation Lead, Zenith Romania | Ruxandra Stancioiu, Communication Manager, Zenith Romania | Ionut Rusu, Creative Partner, Griffin Advertising | Dragos Buliga, Regizor, Frame Film | Serban Ionescu, Director de Imagine, Frame Film | Delia Florea, Director de Productie, Frame Film | Andreea Stoenica, Brand Manager, Orkla Foods Romania | Adrian Pasarica, Head of Marketing, Orkla Foods Romania
ONLINE VIDEO SERIES
SILVER
Work: Cure Thermopanic
Client: VEKA Romania
Brand: VEKA Romania
Author: Jam Session Agency
Other credits: Senior Interactive, Oxygen | The Team: Alexandru Oancea, Marketing & Market Development Manager, VEKA Romania | Ilinca Sandor, Group Account Director, Jam Session Agency | Daria Monoranu, Senior Account Manager, Jam Session Agency | Andreea Calarasu, Head of Strategy, Jam Session Agency | Ana Dieac, Strategic Planner, Jam Session Agency | Marina Cordun, Senior Copywriter, Jam Session Agency | Vio Pintilie, Senior Art Director, Jam Session Agency | Marius Tudor, Copywriter & Group Creative Director, Jam Session Agency | Ramona Serban, Social Media Manager, Jam Session Agency
ONLINE VIDEO SERIES
NOMINEE
Work: Lidl - Home Chef Academy
Client: Lidl
Brand: Lidl
Author: MRM Romania
Other credits: GOLIN
The Team: Ionela Buta, CO-CEO McCann Worldgroup Romania, MRM | Catalin Dobre, CO-CEO & CCO McCann Worldgroup Romania, MRM | Ionut Cojocaru, Content Director, MRM | Adrian Rusu, Creative Director, MRM | Carina Toma, Digital Creative Director, MRM | Casiana Horobeanu, Senior Copywriter, MRM | Maria Guseth, Senior Art Director, MRM | Iustiana Rosca, Social Copywriter, MRM | Avi Dutu, Digital Art Director, MRM | Alexandru Zamfir, UX Designer, MRM | Anne Rose Schepp, Senior Strategic Planner, MRM | Ioana Darlau, Senior Account Manager, MRM | Mara Ciama, AV Producer, MRM | Alexandru Platon, Head of Production, MRM | Alina Simion Irod, Digital Project Manager, Lidl | Alice Riegler, Strategy Project Manager, Lidl | Rares Ioan Cucu, Jr. Marketing Consultant, Lidl | Andreea Georgiana Leica, Social Media Jr Consultant, Lidl | Mihaela Georgescu, Online Marketing Manager, Lidl | Nicoleta Maican, Marketing, Lidl
Category: DIGITAL BRAND EXPERIENCE & ACTIVATION
DIGITAL BRAND EXPERIENCE
SILVER
Work: The Why Little Robot
Client: Valvis Holding
Brand: AQUA Carpatica Kids
Author: Cohn & Jansen Creative Network
Other credits: Atelieru de internet, Media Investment
The Team: Diana Voinea, Senior Copywriter, Cohn&Jansen Creative Network | Mihai Fetcu, Creative Director, Cohn&Jansen Creative Network | Arina Stoenică, Client Service Director, Cohn&Jansen Creative Network | Diana Crasmariu, General Manager, Cohn&Jansen Creative Network | Raluca Diaconu, Senior Strategic Planner, Cohn&Jansen Creative Network | Rebeca Juverdeanu, Art Director, Cohn&Jansen Creative Network | Narcisa Luft, Group Account Director, Cohn&Jansen Creative Network | Ilinca Dumitrescu, AV Production Director, Cohn&Jansen Creative Network | Valentina Vesler, Director de PR & Comunicare, Valvis Holding | Diana Toma, Brand Manager, Valvis Holding | Christos Valvis, Senior Brand Manager, Valvis Holding | Andreea Iliuta, Art Director, Valvis Holding | Oana Mica, Communications Project Manager, Valvis Holding | Menotty Tudosie, Special Projects Manager, Valvis Holding | Crina Bibicu, Media Director, Media Investment | Iulia Danescu, Media Manager, Media Investment | Andrei Dutulescu, Partner, Atelieru de Internet | Vlad Paun, Partner, Atelieru de Internet
DIGITAL BRAND EXPERIENCE
NOMINEE
Work: “NECHELTUITORII” // NON-SPENDERS
Client: BCR
Brand: BCR George
Author: Digitas
Other credits: Publicis România, Publicis Media, Spark Foundry
The Team: Ionuț Stanimir, Director of Marketing and Communication, BCR | Ana-Maria Ghiurcă, Head of Digital Marketing, BCR | Radu Iason Martina, Senior Campaign Manager, BCR | Andreea Curea, Campaign Manager, BCR | Cătălin Ioniță, Corporate Communication Coordinator, BCR | Andreea Bădin, Social Media Lead, BCR | Ștefania Rusu, Senior Brand Manager, BCR | Katerina Todorovski, Head of Brand Marketing, BCR | Nicoleta Andreea Deliu-Pașol, Head of Communication and CSR, BCR | Ana-Maria Țarălungă, Creative Director, Digitas | Cristina Gheorghe, Art Director, Digitas | Lorena Enache, Copywriter, Digitas | Vlăduț Tănase, Groupe Creative Director, Publicis | Andreea Popovici, Community and Engagement Manager, Digitas | Diana Beldiman, Social Media Planner, Digitas | Alexandra Trofin, Managing Director, Digitas | Bogdan Ivașcu, Digital Video Production Lead, Digitas | Bianca Marcu, Biddable Media Specialist, Publicis Media | Andreea Ivanov, Programmatic Lead, Publicis Media | Călin Vasile, Biddable Media Specialist, Publicis Media
GAMIFICATION
GOLD
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
The Team: Diana Iordache, Brand Manager Ice Cream, Unilever | Oana Vlad, Brand Building Executive Ice Cream, Unilever | Ioana Mușat, Managing Director, The Geeks | Laura Belc, Creative Director, Saatchi & Saatchi + The Geeks | Miruna Antonescu, Head of Strategy, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks | Maria Negoiță, Strategic Planner, Saatchi & Saatchi + The Geeks | Oana State, Group Creative Director, Saatchi & Saatchi + The Geeks | George Liloiu, Senior Art Director, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Radu Glodeanu-Carata, Video Editor, Saatchi & Saatchi + The Geeks | Cristina Tănase, Senior Account Manager, Saatchi & Saatchi + The Geeks | Simona Zglimbea, Account Director, Saatchi & Saatchi + The Geeks | Alexandru Tănase, Head of Social Media, Saatchi & Saatchi + The Geeks | Ioana Oprea, Junior Social Media Executive, Saatchi & Saatchi + The Geeks | Vlad Petre, CEO, Saatchi Creative Hub
GAMIFICATION
NOMINEE
Work: Squid Game 2 - Squid Dilemma
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
The Team:Ioana Zamfir, CCO, MRM | Carina Toma, Digital Creative Director, MRM | Adrian Rusu, Creative Director, MRM | Robert Eftenie, Sr. Copywriter, MRM | Adina Ciocan, Sr Art, MRM | Ioana Teodorescu, Director of Client Services & Growth, MRM | Ruxandra Oprea, Senior Account Manager, MRM | Ana Preda, Junior Account Manager, MRM | Dragos Vantu, BTL & Experiences Director, MRM | Ștefania Bercu, Sr Strategic Planner, MRM | Alexandra Hera, Media Account Manager, Wavemaker Romania | Sabrina Canea, Senior Communication Manager, MSL The Practice | Radu Selaru, Producer, LUCA-S ART FILM | Simona Dumitrascu, UPM, LUCA-S ART FILM | Andreea Cartu, Head of social, Puzzle Onvertising | Andreea Cotet, Sr. Social Media Manager, Puzzle Onvertising | Maciek Janiszewski, Marketing Manager CEE, NETFLIX | Ada Gheorghiu, Marketing Production Manager CEE, NETFLIX | Ioana Zvâc, Social Marketing Manager CEE, NETFLIX
GAMIFICATION
NOMINEE
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis România, MSL The Practice, Starcom, FrameBreed Studio
The Team: Monica Dudău, Head of Marketing Real Estate Europe, OLX Group | Cătălina Ciorei, Senior Marketing Manager, Storia.ro & OLX Real Estate | Sonia Ardelean, Independent Consultant, OLX Group | Claudiu Masă, Performance Marketing Specialist, OLX Group | Miruna Dumitrescu, Group Creative Director, Publicis România | Ciprian Frunzeanu, Group Creative Director, Publicis România | Mihnea Gheorghiță, Group Creative Director, Publicis România | Andreea Crivăț, Copywriter, Publicis România | Natalia Mocanu, Art Director, Publicis România | Sherin Arabo, Senior Art Director, Publicis România | Alin Sîrbu, Senior Art Director, Publicis România | Ana Blas, Senior Data Analyst, Digitas | Loredana Andrei, Senior Strategic Planner, Publicis România | Vlad Dobrescu, Programmer, Digitas | Bogdan Ivașcu, Digital Video Production Lead, Digitas | Alexandra Trofin, Managing Director, Digitas | Claudia Cofaru, Account Director, Digitas | Roxana Stratulat, Client Lead, MSL The Practice | Alexandra Croitoru, Communication Director, MSL The Practice | Anca Saltan, Client Lead, Starcom România
ACT AND REACT
GOLD
Work: Real vs. Fake
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Media Investment
The Team: Mihai Fetcu, Creative Director, Cohn & Jansen Creative Network | Diana Crasmariu, General Manager & Head of Strategy, Cohn & Jansen Creative Network | Teodora Stefan, Senior Strategic Planner, Cohn & Jansen Creative Network | Arina Stoenica, Client Service Director, Cohn & Jansen Creative Network | Alina Floroian, Group Account Director, Cohn & Jansen Creative Network | Ana Vasilache, Senior Copywritter, Cohn & Jansen Creative Network | Daniel Moisa, Senior Art Director, Cohn & Jansen Creative Network | Jean Valvis, President & General Manager, Valvis Holding | Valentina Vesler, Head of PR & Communication, Valvis Holding | Diana Toma, Brand Manager, Valvis Holding | Christos Valvis, Senior Brand Manager, Valvis Holding | Andreea Iliuta, Art Director, Valvis Holding | Oana Mica, Communications Project Manager, Valvis Holding | Menotty Tudosie, Special Projects Manager, Valvis Holding | Crina Bibicu, Media Director, Media Investment | Iulia Danescu, Media Manager, Media Investment
ACT AND REACT
SILVER
Work: Pampers - The Longest Night
Client: Procter & Gamble
Brand: Pampers
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+
The Team: Irina Becher, Creative & Business Development Director P&G Unit, Leo Burnett | Corina Bratu, Planning Director, Leo Burnett | Lidia Ghita, Senior Copywriter, Leo Burnett | Octavian Ionita, Senior Art Director, Leo Burnett | Andrei Ilincaru, Art Director, Leo Burnett | Andreia Anghel, Head of Client Business Management, Leo Burnett | Ioana Motei, Communication Manager, Leo Burnett | Julide Omer, Communication Manager, Leo Burnett | Emanuela Urmuzescu, Senior AV Producer, Leo Burnett | Alexandra Iordachescu, Brand Lead, Starcom Worldwide | Rodica Mihalache, Data Intelligence Lead, Starcom Worldwide | Anca Rosu, Client Manager, Starcom Worldwide | Ruxandra Voicu, Digital Client Manager, Starcom Worldwide | Mariana Oprea, Senior Influencer Marketing, GRF+ | Nicoleta Iancu, Communication Director, GRF+ | Luiza Popescu, Communication Specialist, GRF+
ACT AND REACT
NOMINEE
Work: AVON ULTRA
Client: Avon Romania
Brand: Avon Ultra
Author: Oxygen
Other credits: Initiative Romania
The Team: Cosmin Baba, Creative Director, Oxygen | Silvia Dumitru, Group Creative Director, Oxygen | Iarina Comanescu, Copywriter, Oxygen | Anisoara Mina, Senior Art Director, Oxygen | Sinziana Focsa, Senior Strategic Planner, Oxygen | Alina Chicos, Senior Account Manager, Oxygen | Claudia Neagoe, Senior PR Manager, Oxygen | Alina Jijau, Senior PR Director, Oxygen | Diana Sandru, PR Manager, Oxygen | Violeta Nicula, BTL Manager, Oxygen | Ana-Maria Nicolae, Head of Integrated Communication, Avon Romania | Cornelia Tone, Corporate & Product PR Lead, Avon Romania | Cristina Avram, Head of Marketing, Avon Romania | Stefania Dinu, Brand Activation Specialist, Avon Romania | Teodora Popa, Social Media & Content Specialist, Avon Romania
ACT AND REACT
NOMINEE
Work: The Mici Route
Client: PepsiCo Romania
Brand: Pepsi Romania
Author: Leo Burnett
Other credits: OMD
The Team: Adriana Pascan, Chief Creative Officer, Leo Burnett | Cristina Calota, Creative Director, Leo Burnett | Oana Nastase, Integrated Strategy Director, Leo Burnett | Ana Miculescu, Growth & Innovation Director, Leo Burnett | Alexandra Slotea, Senior Account Manager, Leo Burnett | Malina Sandu, Junior Account Manager, Leo Burnett | Mara Sabau, Group Creative Director, Leo Burnett | Bianca Muscalu, Group Creative Director, Leo Burnett | Vladimir Trasa, Copywriter, Leo Burnett | Alexandru Silinescu, Art Director, Leo Burnett | Alexandru Iliescu, Senior Copywriter, Leo Burnett | Silvana Frinculescu, Senior Art Director, Leo Burnett | Barna Nemethi, Producer, est.now | Andrei Ion, SM Content Creator & Producer, Leo Burnett | Mihaela Hristea, Senior Marketing Manager Beverages, Pepsico | Claudia Brezeanu, Brand Manager Pepsi, Pepsico | Ioana Marin, Senior Brand Manager Pepsi, Pepsico | Ciprian Postelnicu, Media & Communication Strategy Manager, Pepsico
ACT AND REACT
NOMINEE
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
The Team: Alexandra Olaru, Director Legal & External Affairs, Vodafone Romania | Ruxandra Rău, Director, Brand and Marketing Communication | Irina Mihăilescu, Manager Brand & Commercial Communication, Vodafone Romania | Angela Galeța, Director, Vodafone Foundation Romania | Ioana Taflan, Communications Manager, Vodafone Foundation Romania | Andreea Banu, Public Relations Manager, Vodafone Romania | Daniela Radu, Public Relations Manager, Vodafone Romania | Maria Mitea, Brand Manager, Vodafone Romania | Camelia Cotos, Trade Marketing Manager, Vodafone Romania | Adrian Tinta, Senior Brand Manager, Vodafone Romania | Gerhald Ernst, PR Account Director, Oxygen | Cosmin Baba, Creative Director, Oxygen | Andreas Aron, Group Creative Director, Oxygen | Ana-Maria Drăgoi, Senior Social Media Manager, Oxygen | Alina Dima, PR Coordinator, Oxygen | Tamara Calotescu, Social Media Coordinator, Oxygen | Bianca Basturea, Account Coordinator, Oxygen | Viorel Holovach, Senior Art Director, Oxygen | Mihaela Mineu, Head of BTL, Oxygen | Ionuț Maholea, BTL Account Manager, Oxygen
Category: DIGITAL CAMPAIGNS
FMCG – FOOD
SILVER
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
The Team: Diana Iordache, Brand Manager Ice Cream, Unilever | Oana Vlad, Brand Building Executive Ice Cream, Unilever | Ioana Mușat, Managing Director, The Geeks | Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Miruna Antonescu, Head of Strategy, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks | Maria Negoiță, Strategic Planner, Saatchi & Saatchi + The Geeks | Oana State, Group Creative Director, Saatchi & Saatchi + The Geeks | George Liloiu, Senior Art Director, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Radu Glodeanu-Carata, Video Editor, Saatchi & Saatchi + The Geeks | Cristina Tănase, Senior Account Manager, Saatchi & Saatchi + The Geeks | Simona Zglimbea, Account Director, Saatchi & Saatchi + The Geeks | Alexandru Tănase, Head of Social Media, Saatchi & Saatchi + The Geeks | Ioana Oprea, Junior Social Media Executive, Saatchi & Saatchi + The Geeks | Vlad Petre, CEO, Saatchi Creative Hub
FMCG – FOOD
NOMINEE
Work: When Cooking Becomes Art; Olympia & Art Safari
Client: Olympia
Brand: Olympia
Author: DARE DIGITAL
The Team: Alexandra Manoila, Head of Copy, Dare Digital | Corina Ionita, Head of Art, Dare Digital | Stefan Nastase, PPC Specialist, Dare Digital | Bianca Bratu, Art Director, Dare Digital | Teodora Concita, Copywriter, Dare Digital | Razvan Andrei, Senior Social Media Specialist, Dare Digital | Jessica Roman, Junior Social Media Specialist, Dare Digital | Irina Vladescu, Account Executive, Dare Digital | Gabriela Albu, Business Unit Director, Dare Digital | Oana Grasu, Head of Business, Dare Digital | Mert Tural, Brand Manager, Olympia | Vio Dan, Brand Consultant, Olympia | Roxana Tiparu, Marketing Specialist, Olympia
FMCG – FOOD
NOMINEE
Work: READ THE LABEL!
Client: Agricola International
Brand: Agricola International
Author: WOPA Communication
Other credits: FORTUNERS, AVANPOST PRODUCTION, DENTSU
The Team: Daniel Bitere, Director Marketing, Agricola International SA | Irina Anton, Marketing Manager, Agricola International SA | Codrin Iuganu, Category Manager, Agricola International SA | Laura Munteanu, Category Manager, Agricola International SA | Răzvan Varariu, Category Manager, Agricola International SA | Dragoș Ometiță, Creative Director, WOPA Communication | Daniel Hărmănescu, Group Creative Director, WOPA Communication | Monica Felea, Senior Copywriter, WOPA Communication | Ionica Dogaru, Senior Art Director, WOPA Communication | Vlad Lipovanu, Head of Digital, WOPA Communication | Andra Țivichi, Client Service Director, WOPA Communication | Oana Dănilă, Group Account Director, WOPA Communication | Ruxandra-Maria Paraschiv, Senior Account Executive, WOPA Communication | Elena Pomărac, Client Service Director, FORTUNERS | Codrin Bădescu, Head of Social Media, FORTUNERS | Antonia Țânț, Social Media Specialist, FORTUNERS | Gabriel Brîndușescu, Senior Project Manager, FORTUNERS
FMCG – DRINKS
GOLD
Work: Why?
Client: Valvis Holding
Brand: AQUA Carpatica Kids
Author: Cohn & Jansen Creative Network
Other credits: Media Investment, Atelieru de internet
The Team: Mihai Fetcu, Creative Director, Cohn&Jansen Creative Network | Diana Voinea, Senior Copywritter, Cohn&Jansen Creative Network | Diana Crasmariu, General Manager, Cohn&Jansen Creative Network | Raluca Diaconu, Senior Strategic Planner, Cohn&Jansen Creative Network | Arina Stoenica, Client Service Director, Cohn&Jansen Creative Network | Narcisa Luft, Group Account Director, Cohn&Jansen Creative Network | Jean Valvis, President & General Manager, Valvis Holding | Valentina Vesler, Head of PR & Communication, Valvis Holding | Diana Toma, Brand Manager, Valvis Holding | Christos Valvis, Senior Brand Manager, Valvis Holding | Andreea Iliuta, Art Director, Valvis Holding | Oana Mica, Communications Project Manager, Valvis Holding | Menotty Tudosie, Special Projects Manager, Valvis Holding | Crina Bibicu, Media Director, Media Investment | Iulia Danescu, Media Manager, Media Investment | Andrei Dutulescu, Partner, Atelieru de Internet | Vlad Paun, Partner, Atelieru de Internet
SERVICES
SILVER
Work: Nephro
Client: Fresenius Medical Care
Brand: Fresenius Medical Care
Author: Heist Industries
Other credits: Spark Foundry (Media Agency), Heist Industries (PR Agency), Factor Film (Production House)
The Team: Radu Pilat, Creative Director & Screenwriter, Heist Industries | Ana Rinderu, Senior Copywriter & Screenwriter, Heist Industries | Anca Ifrim, Senior Art Director, Heist Industries | Matei Chebeleu, Designer, Heist Industries | Denisa Dumitru, Pr Manager, Heist Industries | Andra Ene, Digital Media Planner, Spark Foundry | Tino Furtuna, Producator, Factor Film | Raluca Scutelnicu, Marketing Manager, Fresenius Medical Care | Anamaria Militaru, Account Director, Heist Industries
SERVICES
SILVER
Work: “NECHELTUITORII” // NON-SPENDERS
Client: BCR
Brand: BCR George
Author: Digitas
Other credits: Publicis România, Publicis Media, Spark Foundry
The Team: Ionuț Stanimir, Director of Marketing and Communication, BCR | Ana-Maria Ghiurcă, Head of Digital Marketing, BCR | Radu Iason Martina, Senior Campaign Manager, BCR | Andreea Curea, Campaign Manager, BCR | Cătălin Ioniță, Corporate Communication Coordinator, BCR | Andreea Bădin, Social Media Lead, BCR | Ștefania Rusu, Senior Brand Manager, BCR | Katerina Todorovski, Head of Brand Marketing, BCR | Nicoleta Andreea Deliu-Pașol, Head of Communication and CSR, BCR | Ana-Maria Țarălungă, Creative Director, Digitas | Cristina Gheorghe, Art Director, Digitas | Lorena Enache, Copywriter, Digitas | Vlăduț Tănase, Group Creative Director, Publicis | Andreea Popovici, Community and Engagement Manager, Digitas | Diana Beldiman, Social Media Planner, Digitas | Alexandra Trofin, Managing Director, Digitas | Bogdan Ivașcu, Digital Video Production Lead, Digitas | Bianca Marcu, Biddable Media Specialist, Publicis Media | Andreea Ivanov, Programmatic Lead, Publicis Media | Călin Vasile, Biddable Media Specialist, Publicis Media
RETAIL
GOLD
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
The Team: Ioana Zamfir, Chief Creative Officer, MRM | Costin Bogdan, Executive Creative Director, MRM | Adrian Rusu, Creative Director, MRM | Carina Toma, Digital Creative Director, MRM | Anne Schepp, Senior Strategic Planner, MRM
Ionela Ionescu, Regional Account Director, MRM | Alexandru Platon, Head of Production, MRM | Catalina Popescu, Account Manager, MRM | Paula Ionescu, Group Creative Director, MRM | Ioana Darlau, Senior Account Manager, MRM | Oana Maria Dragomir, External Communication Specialist, Lidl | Maria Mosorescu, Corporate Communication Manager, Lidl | Maria Ruxandra Mihai, Head of Corporate Communication & CSR, Lidl | Bianca Elena Cenusescu, External Communication Consultant, Lidl | Maria Andreea Ungureanu, CSR Specialist, Lidl | Maria Mihai, Communication & CSR Director, Lidl
RETAIL
SILVER
Work: We Choose The Best For You, Be Sure Of It!
Client: Carrefour Romania
Brand: Carrefour Romania
Author: Jam Session Agency
Other credits: Funnel, Havas, GRF+
The Team: Ghita Cornelia, Corporate Causes Marketing Manager, Carrefour | Abagief Mihaela, Sr Brand Manager Private Label, Carrefour | Tintarcu Cristina, Sr Campaign Manager, Carrefour | Vasiliu Evelina, Digital Specialist, Carrefour | Bruma Loredana, Social Media Specialist, Carrefour | Andreea Calarasu, Head of Strategy, Jam Session Agency | Daria Monoranu, Senior Account Manager, Jam Session Agency | Ilinca Sandor, Group Account Director, Jam Session Agency | Vio Pintilie, Senior Art Director, Jam Session Agency | Marius Tudor, Copywriter & Group Creative Director, Jam Session Agency
Valentin Suciu, Creative Partner, Jam Session Agency | Ramona Serban, Social Media Manager, Jam Session Agency
RETAIL
NOMINEE
Work: Asks and Tells // Nedumeriri și Lămuriri
Client: Kaufland Romania
Brand: Kaufland
Author: v8 interactive
The Team: Laura Ionescu, Creative Director, v8 interactive | Alexandra Coanca, Account Director, v8 interactive | Andreea Siran, Group Creative Director, v8 interactive | Adriana Paulica, Sr. Art Director, v8 interactive | Rares Boghiu, Art Director, v8 interactive | Eduard Dica, Copywriter, v8 interactive | Camelia Cucu, Head of Digital Strategy, v8 interactive | Liviu Isop, AV Producer, v8 interactive | Ionut Andrei, CEO, v8 interactive | Alina Roxana Golopența, Marketing Director, Kaufland
Silviu Buidan, Head of Digital Marketing, Kaufland | Iustin-Răzvan Moței, Social & Online Marketing Specialist, Kaufland | Laura Adelina Pavel, Social & Online Marketing Specialist, Kaufland | Cosmin Ezaru, Creative Marketing Director, Kaufland | Octav Gheorghe, Movie Director, Bread Content | Alex Burlac, Producer, Bread Content | Adina Stanescu, Creative Director, v8 interactive (past)
RETAIL
NOMINEE
Work: Lidl - Home Chef Academy
Client: Lidl
Brand: Lidl
Author: MRM Romania
Other credits: GOLIN
The Team: Ionela Buta, CO-CEO McCann Worldgroup Romania, MRM | Catalin Dobre, CO-CEO & CCO McCann | Worldgroup Romania, MRM | Ionut Cojocaru, Content Director, MRM | Adrian Rusu, Creative Director, MRM | Carina Toma, Digital Creative Director, MRM | Casiana Horobeanu, Senior Copywriter, MRM | Maria Guseth, Senior Art Director, MRM | Iustiana Rosca, Social Copywriter, MRM | Avi Dutu, Digital Art Director, MRM | Alexandru Zamfir, UX Designer, MRM | Anne Rose Schepp, Senior Strategic Planner, MRM | Ioana Darlau, Senior Account Manager, MRM | Mara Ciama, AV Producer, MRM | Alexandru Platon, Head of Production, MRM | Alina Simion Irod, Digital Project Manager, Lidl | Alice Riegler, Strategy Project Manager, Lidl | Rares Ioan Cucu, Jr. Marketing Consultant, Lidl | Andreea Georgiana Leica, Social Media Jr Consultant, Lidl | Mihaela Georgescu, Online Marketing Manager, Lidl | Nicoleta Maican, Marketing, Lidl
RESTAURANTS
SILVER
Work: Nothing Great Came From The First Try
Client: McDonald's Romania
Brand: McDonald's
Author: DDB Romania
Other credits: Tribal Worldwide, OMD
The Team: Roxana Nita, Executive Creative Director, DDB | Andra Vlasceanu, Senior Art Director, DDB | Alexandra Jitarel, Senior Copywriter, DDB | Karina Condei, Senior Strategic Planner, DDB | Luciana Cucoanes, Head of Strategy, DDB | Ana Maria Rădulescu, Account Director, DDB | Andreea Voicilă, Account Manager, DDB | Roxana Tâmpău, Managing Director, DDB | Liviu Antonescu, Senior Graphic Designer, DDB | Eliza Panghe, Junior Art Director, DDB | Irina Angelescu, Director of Marketing Premier Capital & Marketing Director Premier Restaurants Romania, McDonald's | Ioana Bibita, Junior Brand Activation Manager, McDoanld's | Cristina Onica, Account Manager, Tribal Worldwide | Ninelly Popovici, Senior Account Executive, Tribal Worldwide | Gabriela Ursu, Senior Social Media Manager, Tribal Worldwide | Anastasia Lungu, Community Manager, Tribal Worldwide | Denisa Gaina, Junior Art Director, Tribal Worldwide | Mircea Bodolan, Senior Digital Manager, OMD | Alex Marinas, Senior Media Manager, OMD | Luiza Popa, OOH Lead, OMD | Claudia Calin, Client Lead, OMD | Nicoleta Grigoriu, DTP Specialist, DDB | Marian Mihailescu, DTP Specialist, DDB
DURABLES
GOLD
Work: Cure Thermopanic
Client: VEKA Romania
Brand: VEKA Romania
Author: Jam Session Agency
Other credits: Senior Interactive, Oxygen
The Team: Alexandru Oancea, Marketing & Market Development Manager, VEKA Romania | Ilinca Sandor, Group Account Director, Jam Session Agency | Daria Monoranu, Senior Account Manager, Jam Session Agency | Andreea Calarasu, Head of Strategy, Jam Session Agency | Ana Dieac, Strategic Planner, Jam Session Agency | Marina Cordun, Senior Copywriter, Jam Session Agency | Vio Pintilie, Senior Art Director, Jam Session Agency | Marius Tudor, Copywriter & Group Creative Director, Jam Session Agency | Ramona Serban, Social Media Strategist, Jam Session Agency
DURABLES
SILVER
Work: Philips Lumea IPL - Epilare #calumea
Client: Philips
Brand: Philips Lumea
Author: Friends TBWA
Other credits: OMD, GROU Production
The Team: Dan Șendroiu, Head of Strategy, FriendsTBWA | Adrian Preda (Predu), Creative Director, FriendsTBWA | Paul Nedelcu, Creative Director, FriendsTBWA | Lavinia Plohod, Senior Art Director, FriendsTBWA | Dana Bratu, Senior Copywriter, FriendsTBWA | Vlad Belcin, Senior Copywriter, FriendsTBWA | Anda Andrei, Account Director, FriendsTBWA “ | Valeria Petcu, Marketing Lead Philips Personal Health Romania, Philips Romania | Alina Nedea, Marketing Manager Beauty, Philips Romania | Cristina Ciorascu, Digital & Campaign Manager, Philips Romania | Andrei Dumitru, CRM Manager, Philips Romania | Ioana Corcodel, Media Director, OMD | Anca Boia, Senior Digital Manager, OMD | Cristian Preda, Digital Manager, OMD | Andreea Mihaeș, Media Executive, OMD | Diana Nițu, Influencer Marketing Specialist, OMD | Luiza Florescu, Influencer Marketing Specialist, OMD | Eva Ghiță, Digital Manager, OMD | Serghei Chiviriga, Director, GROU PRODUCTION | Răzvan Roșca, DOP, GROU PRODUCTION
ART, CULTURE, MEDIA AND ENTERTAINMENT
SILVER
Work: Restart Stories
Client: Nemira Publishing House
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
The Team: Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Cristiana Petre, Senior Copywriter, Saatchi & Saatchi + The Geeks | Diana Dalimon, Senior Art Director, Saatchi & Saatchi + The Geeks | Robert Botezan, Junior Copywriter, Saatchi & Saatchi + The Geeks | Timeea Blaga, Junior Art Director, Saatchi & Saatchi + The Geeks | Radu Carata - Glodeanu, Video Editor, Saatchi & Saatchi + The Geeks | Laur Semeniuc, Head of Strategy, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks | Andreea Mantescu, UI/UX Lead, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Alexandru Tănase, Head of Social Media, Saatchi & Saatchi + The Geeks | Mihaela Prisecaru, Influencer Marketing Specialist, Saatchi & Saatchi + The Geeks | Cătălina Ungureanu, Junior Account Executive, Saatchi & Saatchi + The Geeks | Simona Zglimbea, Client Director, Saatchi & Saatchi + The Geeks | Vlad Petre, CEO Saatchi Creative Hub, Saatchi & Saatchi + The Geeks | Eli Bădică, n’autor Imprint Coordinator, Nemira Publishing House | Ioana Rusu, PR Manager, Nemira Publishing House | Cătălina Nicolau, Executive Director, Nemira Publishing House | Andreea Staicu, Digital Brand Manager, Nemira Publishing House | Ioana Mușat, Managing Director The Geeks, Saatchi & Saatchi + The Geeks
ART, CULTURE, MEDIA AND ENTERTAINMENT
SILVER
Work: Squid Game 2 - Christmas Takeover
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: JAM Session Agency, MSL The Practice, Puzzle Onvertising, Wavemaker Romania, Luca’s Art Film
The Team: Ioana Zamfir, CCO, MRM | Carina Toma, Digital Creative Director, MRM | Ionut Cioroiu, Sr. Copywritter, MRM | Robert Eftenie, Copywritter, MRM | Ruxandra Oprea, Sr. Account Manager, MRM | Ștefania Bercu, Sr. Strategic Planner, MRM | Maciek Janiszewski, Marketing Manager CEE, NETFLIX | Ada Gheorghiu, Marketing Production Manager CEE, NETFLIX | Ioana Zvâc, Social Marketing Manager CEE, NETFLIX | Valentin Suciu, Lead Creative Director, JAM Session Agency | Oana Oprea, Head of Digital & Brand Strategist, JAM Session Agency | Felicia Stoica, Group Creative Director, JAM Session Agency | Alexandra Lupeanu, Group Account Director, JAM Session Agency | Petronela Burlanescu, Social Media Manager, JAM Session Agency | Sabrina Canea, Senior Communication Manager, MSL The Practice | Andreea Cartu, Head of social, Puzzle Onvertising | Andreea Cotet, Sr Social Media Manager, Puzzle Onvertising | Alexandra Hera, Media Account Manager, Wavemaker Romania | Radu Selaru, Simona Dumitrascu, Production
SOCIAL CAMPAIGNS
SILVER
Work: Bills of Contraception
Client: The Coalition for Gender Equality
Brand: The Coalition for Gender Equality
Author: DDB Romania
Other credits: Porter Novelli (PR), Innovaty (PR), Media Investment (Media), MME(Production). Special thanks: Network Regina Maria, Ilinca Manolache (Actress), Alexandru Nimurad (Illustrator)
The Team: Roxana Nita, Executive Creative Director, DDB | Luca Costea, Senior Copywriter, DDB | Ana Tanasa, Head of Art, DDB | Luciana Cucoaneș, Head of Strategy, DDB | Roxana Țâmpău, Managing Director, DDB | Roxana Memetea, Managing Partner, DDB | Denisa Dumitrescu, Head of Development, DDB | Andrada Cilibiu, Coordonator PR și Comunicare, Centrul Filia | Hypno (Bogdan Moldoveanu), Director, MME | Alexandru Dorobantu, DOP, MME |Vlad Coman, Offline editor & sound designer, MME | Denisa Marin, Online editor & versioning, MME | Alexandru Oae, Compositor AE, MME | Andu Radu (Abator), Grade, MME | Adrian Smeu, Production Manager, MME | Alexandra David, Post Production Sup, MME
SOCIAL CAMPAIGNS
SILVER
Work: Alex AI
Client: Salvati Copiii Romania
Brand: Salvati Copiii Romania
Author: Heist Industries
Other credits: Spark Foundry (Media Agency), Heist Industries (PR Agency), Invergent (AI Production Agency), Film Factor (Production House)
The Team: Radu Pilat, Creative Director, Heist Industries | Ana Rinderu, Senior copywriter, Heist Industries | Alexandra Cretu, Copywriter, Heist Industries | Anca Ifrim, Senior Art Director, Heist Industries | Matei Chebeleu, Designer, Heist Industries | Denisa Dumitru, PR Manager, Heist Industries | Andra Ene, Digital Media Planner, Spark Foundry | George Dobre, Video Editor, Factor Film | Bogdan Lazar, Programmer, Invergent | Cristina Adam, Manager Program, Salvati Copiii | Gabriela Alexandrescu, Presedinte Executiv, Salvati Copiii
OTHERS
SILVER
Work: Vola - Higher Standards
Client: Vola
Brand: Vola
Author: Vola
Other credits: RXM Creative (Advertising Agency), Better (Strategy), 2029 PRODUCTIONS (Production Company)
The Team: Claudia Tocilă, Head of Marketing, Vola | Daniel Truică, CEO, Vola RO | Mihai Botărel, Executive Creative Director, RXM Creative | Raul Mândru, Executive Creative Director, RXM Creative | Amalia Jakab, Managing Director, RXM Creative | Matei Curtașu, Creative Director, RXM Creative | Alina Nechita, Senior Art Director, RXM Creative | Emi Chițu, Account Director, RXM Creative | Alexandra Bolocan, Senior Project Manager, RXM Creative | Maria Ilie, Digital & Social Media Manager, RXM Creative | Raluca Kovacs, Founder & CSO, Better | Ana Chreih, Managing Director, Better | Bogdan Moldoveanu (Hypno), Director, 2029 PRODUCTIONS | Marius Erhan, Executive Producer, 2029 PRODUCTIONS
OTHERS
SILVER
Work: Clearly, Your House is on Storia!
Client: OLX Online Services
Brand: Storia
Author: Jam Session Agency
Other credits: Starcom, Luca’s Art Film
The Team: Monica Dudau, Head of Marketing Real Estate Europe, OLX Group | Claudiu Masa, Lead Performance Marketing Manager, OLX Group | Alexandra Buligescu, Group Creative Director, Jam Session Agency | Andreea Clar Roscan, Group Head of Art, Jam Session Agency | Nicoleta Dumitru, Senior Account Manager, Jam Session Agency | Andreea Calarasu, Head of Strategy, Jam Session Agency | Roxana Ionita, Group Account Director, Jam Session Agency | Andreea Ghenoiu, Creative Director, Jam Session Agency | Alexandra Suditu, Digital Client Manager, Starcom | Anca Saltan, Client Lead, Starcom | Ioana Petcu, Digital Client Manager, Starcom | Alexandra Teodorescu, Managing Director MSL Consultants, MSL The Practice | Andreea Pandelea, Business Growth Director, MSL The Practice | Roxana Stratulat, Client Lead, MSL The Practice | Alexandra Nedelcu, Communication Director, MSL The Practice | Oana Bulexa, Managing Partner, MSL The Practice
BEST DIGITAL CAMPAIGN
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
The Team: Ioana Zamfir, Chief Creative Officer, MRM| Costin Bogdan, Executive Creative Director, MRM | Adrian Rusu, Creative Director, MRM | Carina Toma, Digital Creative Director, MRM | Mihai Constantinescu, Group Creative Director, MRM | Costin Zisu, Copywriter, MRM | Traian Popa, Designer, MRM | Anne Schepp, Senior Strategic Planner, MRM | Andreea Sofrone, Head of Business, MRM | Ionela Ionescu, Regional Account Director, MRM | Alexandru Platon, Head of Production, MRM | Oana Maria Dragomir, External Communication Specialist, Lidl | Maria Mosorescu, Corporate Communication Manager, Lidl | Maria Ruxandra Mihai, Head of Corporate Communication & CSR, Lidl | Bianca Elena Cenusescu, External Communication Consultant, Lidl | Maria Andreea Ungureanu, CSR Specialist, Lidl | Maria Mihai, Communication & CSR Director, Lidl | Catalina Popescu, Account Manager, MRM | Paula Ionescu, Group Creative Director, MRM | Ioana Darlau, Senior Account Manager, MRM
Category: INTERNETICS DIGITAL FOR GOOD
SILVER
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
The Team: Alexandra Olaru, Director Legal & External Affairs, Vodafone Romania | Ruxandra Rău, Director, Brand and Marketing Communication | Irina Mihăilescu, Manager Brand & Commercial Communication, Vodafone Romania | Angela Galeța, Director, Vodafone Foundation Romania | Ioana Taflan, Communications Manager, Vodafone Foundation Romania | Andreea Banu, Public Relations Manager, Vodafone Romania | Daniela Radu, Public Relations Manager, Vodafone Romania | Gerhald Ernst, Senior PR Director, Oxygen | Madi Cernat, Group Account Director, Oxygen | Cosmin Baba, Creative Director, Oxygen | Andreas Aron, Group Creative Director, Oxygen | Ana-Maria Drăgoi, Senior Social Media Manager, Oxygen | Alina Dima, PR Coordinator, Oxygen | Tamara Calotescu, Social Media Coordinator, Oxygen | Camelia Cotos, Trade Marketing Manager, Vodafone Romania | Viorel Holovach, Senior Art Director, Oxygen | Mihaela Mineu, Head of BTL, Oxygen | Ionuț Maholea, BTL Account Manager, Oxygen | Maria Mitea, Brand Manager, Vodafone Romania | Adrian Tinta, Senior Brand Manager, Vodafone Romania
SILVER
Work: Inner Alerts
Client: Bitdefender
Brand: Bitdefender
Author: DDB Romania
Other credits: DIUD (Production Company)
The Team: Roxana Nita, Executive Creative Director, DDB | Andra Vlasceanu, Senior Art Director, DDB | Alexandra Jitarel, Senior Copywriter, DDB | Karina Condei, Senior Strategic Planner, DDB | Roxana Tampau, Managing Director, DDB
Andreea Boiangiu, Account Manager, DDB | Mirabela Enache Dinu, Head of Social Media, Bitdefender | Oana Nichiforov, Social Media Manager, Bitdefender| Cristina Andrei, Director Digital Marketing, Bitdefender | Anca Gheorghe, Head of Diud Studio, Diud | Claudia Pripas, Partner New Business & Operations, Diud | Andreea Paduraru, Director, Diud
SILVER
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
The Team: Ioana Zamfir, Chief Creative Officer, MRM| Costin Bogdan, Executive Creative Director, MRM | Adrian Rusu, Creative Director, MRM | Carina Toma, Digital Creative Director, MRM | Mihai Constantinescu, Group Creative Director, MRM | Costin Zisu, Copywriter, MRM | Traian Popa, Designer, MRM | Anne Schepp, Senior Strategic Planner, MRM | Andreea Sofrone, Head of Business, MRM | Ionela Ionescu, Regional Account Director, MRM | Alexandru Platon, Head of Production, MRM | Oana Maria Dragomir, External Communication Specialist, Lidl | Maria Mosorescu, Corporate Communication Manager, Lidl | Maria Ruxandra Mihai, Head of Corporate Communication & CSR, Lidl | Bianca Elena Cenusescu, External Communication Consultant, Lidl | Maria Andreea Ungureanu, CSR Specialist, Lidl | Maria Mihai, Communication & CSR Director, Lidl | Catalina Popescu, Account Manager, MRM | Paula Ionescu, Group Creative Director, MRM | Ioana Darlau, Senior Account Manager, MRM
NOMINEE
Work: Restart Stories
Client: Nemira Publishing House
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
The Team: Laura Belc, Executive Creative Director, Saatchi & Saatchi + The Geeks | Cristiana Petre, Senior Copywriter, Saatchi & Saatchi + The Geeks | Diana Dalimon, Senior Art Director, Saatchi & Saatchi + The Geeks | Robert Botezan, Junior Copywriter, Saatchi & Saatchi + The Geeks | Timeea Blaga, Junior Art Director, Saatchi & Saatchi + The Geeks | Radu Carata - Glodeanu, Video Editor, Saatchi & Saatchi + The Geeks | Laur Semeniuc, Head of Strategy, Saatchi & Saatchi + The Geeks | Georgiana Feriu, Digital Strategist, Saatchi & Saatchi + The Geeks |Andreea Mantescu, UI/UX Lead, Saatchi & Saatchi + The Geeks | Paul Foltache, Senior Web Developer, Saatchi & Saatchi + The Geeks | Alexandru Tănase, Head of Social Media, Saatchi & Saatchi + The Geeks | Mihaela Prisecaru, Influencer Marketing Specialist, Saatchi & Saatchi + The Geeks | Cătălina Ungureanu, Junior Account Executive, Saatchi & Saatchi + The Geeks
Simona Zglimbea, Client Director, Saatchi & Saatchi + The Geeks | Vlad Petre, CEO Saatchi Creative Hub, Saatchi & Saatchi + The Geeks | Eli Bădică, n’autor Imprint Coordinator, Nemira Publishing House | Ioana Rusu, PR Manager, Nemira Publishing House | Cătălina Nicolau, Executive Director, Nemira Publishing House | Andreea Staicu, Digital Brand Manager, Nemira Publishing House | Ioana Mușat, Managing Director The Geeks, Saatchi & Saatchi + The Geeks
DIGITAL CLIENT OF THE YEAR:
NETFLIX
AGENCY OF THE YEAR:
MRM ROMANIA